Ralph Lauren 4D

A fantastic 4D digital fashion experience in Bond Street @ The Ralph Lauren Shop - 10 November 2010. To celebrate 10 years of digital innovation the throng witnessed a cutting edge light projection as the facade of the Lauren building was transformed with a huge central staircase down which 50' models paraded, Prince Charles polo ponies pranced across the building, a giant red (must have) handbag and perfume fountains added the 4th dimension ... scent. This was the unveiling of a ground breaking new technology that will change the face of advertising. At the heart of the presentation was a 3D model of the building projected back onto the building and digitally manipulated transforming the building into a 'digital dolls house' where the Lauren romanticism enveloped the night. David Lauren says, 'the experience is game changing. It blows my mind - it changes the way we look at architecture; it will change retail, movies,advertising, everything.'