Cartier's $100K watch - the TRUTH.
ฝัง
- เผยแพร่เมื่อ 28 ส.ค. 2024
- You know the watch. You've probably seen it on Kanye. Well - we don't buy the double car crash narrative, as told by the brand. Here's the story we believe about the Cartier Crash's inception.
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Today, Christian tells the version of events that WE believe led to the creation of the Cartier Crash watch, rather than the narrative the brand has been telling for years.
If you ask Cartier, the story is this: a woman, after surviving a massive car crash, brings her battered and warped watch into the brand for repair. This story is sometimes told with a Cartier brand manager at its center, as well, so points for consistency. In both cases, the watch's distorted shape inspired the then-head of Cartier London to create a watch in its likeness. If you ask us, though, this story is completely fabricated. Here's what we think went down.
Like so many things for Cartier, the design inspiration was, indeed, external, but not from some destroyed version of one of their watches. Instead, we think the inspiration was something a bit more, in retrospect, obvious -- Salvador Dali's 1931 painting "The Persistence of Memory." Even Dennis Gardner, a designer for Cartier London, established the connection, saying that the then brand head was reluctant to release the watch. In 1967 when the Crash was released, Dali himself was working with a watch brand on a collaboration, but it wasn't Cartier; instead, it was Piaget. Whether this partnership played a role in the story Cartier went with, and their refusal to give Dali credit, is up for debate, but the fact remains that the story does not take away from the sheer originality of the watch. The brand, if true, had an experience with a piece of art and ran with it, which is something so many of us do every single day when we work in creative fields.
The crash is easily one of my grail watches
Man I saw that crash on his wrist and I just knew Christian just felt that "yup Bois we've done it"
😂😂😂
Yep, Salvador Dali is the first thing I think of when seeing that watch. With watches being a form of art, this is Very cool!
Absolutely stunning work on the videography and story telling, fitting for the Crash. Great job!
That feeling of “Don’t you dare buy this watch” is almost palpable from Christian. I would not be surprised if Anna and his dad would have to waterboard him to find where he hid it when someone eventually does buy it 😂
Cartier just contacted me, there will be 4 reissues limited editions 2 platinums (black dial, white dial with blue numerals) and and 1 rose and 1 yellow gold with a black dial. Should i pull the trigger? I’m the first client they contacted hmm..
Nice production!..I worked at Cartier as a diamond mounter in the early 1970's and I remember the Tank Watches being handmade on an adjacent (work)'bench' . Dennis Gardner was my assigned designer and I worked with closely...I can tell you he took no prisoners...and disliked this watch. Jaques Cartier was a purist and weekly visited the workshops (called The English Artworks) above the retail shop in New Bond Street, London,W1 and I'm sure would have raised an eyebrow...or two.
I read the book by Jean Jacques Cartier granddaughter that the initial watch was returned and didn’t really sell well
This is one of the best videos I’ve seen from T&H. I would love to see more content like this. Nice job.
This was a long commercial, 😂 albeit beautifully done. ❤️
Christian, could you please crarify why on some Crash watches on the dial the 4 PM is shown as roman numeral "IV" London version for instance, and on your video, the 4 PM is shown as "IIII" ? Are all versions: IV and IIII equally authentic? Thanks. Why did they change that?
Apparently, the "IIII" bizarre numeral is the Paris designed dial and the "IV" is the London one. Am I right?
how the hell did you have this watch. watching one year later mind blown as all hell
Screaming quality this video
This would make a nice little detective drama on netflix.
This Is one of the best T&H productions ever. Bravo!
Absolutely stunning, I would have great difficulty parting with such an icon. Business is business. Looks good on you .
Nice content and history Christian. One of the best videos to date by you, and I suspect Anna.
Loved the video style, would like to see more on the channel
🙏🙏🙏
Great story telling
Spot on, definitely inspired by Dali. 👍 P.S. this video quality is next level. Nicely done guys and gals
I think Christian can't re watch this video since they are going for 800k + now
By far my favourite Cartier. Incredibly good video quality!
Great video Anna & Christian!
Thanks for the sneak preview!
Well done Christian and Anna for raising your game. Impeccable storytelling and production. This charismatic watch has inspired you to surpass yourselves.
Such a unique design!
If you love it so much, why are you selling it?
Likely he can't afford to keep it 😅
Yeah, I know you guys can't roll out all the plans that you have in store for the business due to the current situation. But I do think that this is a key moment for T&H, and I congratulate ya'll on it. Well done, and thank you for the awesome content to celebrate it with you! Keep 'm up, we f*cking love what you do.
Thank you so much 🙌 seriously appreciate your watching and being part of the T&H fam.
Love the watch sorry you can't keep it
We’re heartbroken, as well.
Hi Christian , it was a very enjoyable video, really. Also is it the same case with the regular maxi oval ? Is it that rare as well?
Excellent content. Wear your pieces in good health. Regards.
Amazing work, man! That watch is stunning
Was expecting him to weep 😀
😂🎉😮
corrrrrrrrrrrrrrrrrrectiooooon, NOT!! to your dismay 😂
That’s it mate you’ve made it - keep it
Looking at the few examples of Cartier watches from your video, I ask myself;
Why the hell is Cartier coming up with sunburst blue or grey dials, black dials with white roman numerals and gold hands, the configuration goes on. What are they up to today because I kind of feel that they have lost the plot a little simply to push out more product.
That was an outstanding video. Your best to this day. Bravo
Great video, Christian! Very well made
Great video guys! I’m currently obsessed with Cartier and this video didn’t help my new addiction 😉 - Tim @ WatchGecko
Gahd dayummm, you guys have really outdone yourselves with this one
Someone stepped up their video-game.
It's official - Christian is now a (unofficial) Cartier ambassador. Seriously, having watched so many T&H video's, he should be!
i wonder in Cronenberg’s, Crash , had an effect on cartier sakes
I shall make a watch Antoni Gaudi inspired, oui!
Impressive presentation. Nicely done....
Dismay indeed. To keep or not to keep that is the question. Not everyday a crash comes your way.
Great video
Thanks for watching!
Great video ❤️Amazing watch
Christian your strength is in design, Cartier and vintage datejust and no other person on youtube can touch that. You should stick with that. Then the memory of the old seiko video will slowly fade. cheers =)
You should keep that Cartier Crash btw
good, Fellini quote , thx
I want one so bad ill have to settle for a cloch
didnt you hate this watch?
Love the Cartier Crash even if the story behind it was fabricated.Great video guys, one of your best yet.
Maybe there's some element of truth, whether large or small, behind each origin story of the Crash. Regardless, it's an amazing piece...an apex Cartier IMO.
Argh.. guess I am too late ! 🙄🔫
It still looks photoshopped to me lol
This watch sold at christie’s auction for $225000
There was also a fake one that was sold at auction
Available for just 87K.
Well done!
Look at how it sits on his wrist, a beauty.. one day
great video
I could feel the pain on that face, while saying that the watch is available in store. #cartierlove
Well holy shit
The production level on this video is great; however, I feel that Christian is a little to young for this style of presentation. Just my opinion. Enjoyed none the less.
Hey man! Christian here - I actually agree with you. All of the people that taught me how to storytell are 50+ so I can’t shake that style! One day it’ll fit on me hahahha
Christian just keep it man! U need that watch!
It’s so good. What a watch.
sorry not a fan... should name it “LSD”
Awesome!!!
Pretentious as F,,,, I love it...
My heart hurts for Christian that he can't keep it :(
Much better than filming in the kitchen
What's your thought on Invicta? Thank you sir...
Any input??
Didn’t you guys call this watch ‘stupid’ in an earlier video???
Look similar to that seiko tank u tried to sell for 800 dollars instead of it's real value of 75 dollars
Haha what? Please inform me
@@Armoer a few months ago a page called Theo and Harris is a scammer (now it's been deleted, doesn't suprise me) found out that they were selling a seiko tank for 10x the price
Perfect perfect perfect
Thank you very much!!
Never liked this watch.
This is cringe
No thank you.
Looking at the few examples of Cartier watches from your video, I ask myself;
Why the hell is Cartier coming up with sunburst blue or grey dials, black dials with white roman numerals and gold hands, the configuration goes on. What are they up to today because I kind of feel that they have lost the plot a little simply to push out more product.