What is a Fractional CMO?

The term sounds simple: Part-Time + Chief Marketing Officer
But in reality, there are many versions of "Fractional CMO" services.
And because the offering itself is relatively new, the term hasn't reached a standard definition in the market - and is used in a wide variety of applications.
If you're considering a Fractional CMO to work with or within your business, It's important to understand the nuances.
In this video, Jennifer Zick (Founder & CEO of Authentic Brand) breaks down four of the most common Fractional CMO models, to help you consider which approach best fits your needs:
Independent Consultants
Agencies
Collective (Franchised or Licensed Brand of Independents)
Organizations (W2 teams of Fractional CMOs)
Authentic Brand is an organization / team of employed W2 CMOs. We're not the right fit for every growing business, but because of our unique model, we're the best fit for companies who want the benefit of what our organization offers: highly-vetted CMOs, proven methodology, and an interactive mindshare of CMO wisdom.
Be sure to visit our website for the latest on this and helpful marketing topics! www.authenticbrand.com