How LIL NAS X Created The Most Popular Song Ever
ฝัง
- เผยแพร่เมื่อ 29 ก.ย. 2024
- Get 2 FREE months of Skillshare premium: skl.sh/middle8-18
🎙️ PlayM8 Podcast - playm8podcast.com
A music + talk show where I interview artists about their music and tracks handpicked by them.
SUPPORT:
💸 Patreon - / middle8
💿 Merch - store.nebula.a...
BE MY FRIEND:
🐦 Twitter - / moremiddle8
📸 Instagram - / moremiddle8
🎵 Spotify - open.spotify.c...
-------------------------------
Montero Hill. You know him better as Lil Nas X.
His track “Old Town Road” has spent the most weeks at number one on the Billboard Hot 100 (19 Weeks). Cock-blocking Billie Eilish from reaching the top spot and destroying “Despacito”’s reign. It’s gone platinum in: Sweden, Portugal, Italy, Austria, Belgium, New Zealand, Germany, Poland, America, The UK and Australia 8 times!
It surpassed Drake’s weekly streaming record (143 million vs 116.2 million for “In My Feelings”) He won Song of The Year at the 2018 MTV Video Music Awards, performed at the BET Awards, Glastonbury and posed on the cover of TIME Magazine.
Lil Nas X has only been making music for just over a year. All of this is what a dedicated kid can do with an insanely catchy hook, a knack for making memes and a little luck. But there’s plenty an artist can learn from “Old Town Road”'s success.
This is how Lil Nas X created the most popular song ever.
-------------------------------
#Middle8 #LilNasX #OldTownRoad
This video is sponsored by Skillshare
Written, voiced & edited by Frank Furtado
Listen to the PlayM8 Podcast:
PlayM8Podcast.com
cumbrap jelqmaxxing
Eh
No 👊👹
This is like the generic movie where the main character manages to beat all the villans even though he's broke with no experience and they're millionares who've been in the business for ages.
Which is 'The Firm' in a nutshell. Lil Nas X is the Tom Cruise hero.
*laughs in GameStop*
*laughs in GameStop*
uh huh if you change that comment I swear i'll be mad
This is so damn interesting and I truly believe his meme saviness helped him a lot.
This song was so popular that they made old people, towns, and even roads all into real things
Dude could probably be making 6 figures as a social media consultant if he wasn’t a popstar. He honestly might be more gifted with that than the music thing
He took something both older and younger generations can understand & combined both generations into one universe as shown in the official music video
I think its a masterpiece ...in the digital age. .truly . magical.
Ohhh that makes sense why it seemed like I was getting a new remix recommended to me every week for a period of time
three words: Strength through diversity. Always stronger together than apart.
*"Most popular song ever"*
Despacito: Am I a joke to you?
Oh yeah I forgot about that song....
Despair
*SHITO*
Oh yeah *Desshitto*
Pewdiepie
I’ve never been this disappointed
Old Town Road is 96th place for top 100 songs streamed on Spotify I don’t think that counts as “THE MOST POPULAR SONG EVER”
This song is awesome! I heard it only two days ago and I love it.
Oh I watched this thinking it had just happened then realised it was 3 eyars ago wow! I mean I see it as still a current sound
It’s called ‘Hick-Hop’
So I switch to Country Music and started being obsessed of listening to it. I couldn't TAKE NO MORE!
The reason was not old town road, it was radio, I was questioning, should I or not? And I did.
I hope you do videos on Country Music in the future.
Some great video ideas:
Will Country Pop be the future of Country Music?
Will 2020s be full of Country Collabs with Pop?
What is the Meaning Of Country Music?
The Difference Between Country & Pop?
Last Christmas i gave you my heart
5:25
Okay now this guy is legit a genius
love these success stories
This kid is TURNING THE WORLD upside down.....there is a GOD thank you Little Nas X.
Shape of you and old town road ❤❤❤❤❤❤❤
Man, this dude's incredibly savvy.
I never knew that he named his song after himself
I must be living under a fucking rock 😂 I never even heard this song.
"most popular music ever"
me: never heard it before
It's all about being promotion savvy. This guy knows how viral promotion works these days.
The background music the whole song is based on is taken from a Nine Inch Nails song. So Trent Reznor deserves a lot of the credit
A big part was it releasing near the release of rdr2
Guy that sold the beat be like “Ima need more money now”. 😅
Despacito: am i a joke to u?
Somehow, I never heard of LIL NAS X before, but I heard of Montero Hill
it's November and already people forgot about it.
Is that frank on you’re pfp
@@minceraftmaster45 yea
Beats Made by a Dutch producer NL 😤🇳🇱 proud
Its lil nas's instrumental now
some things change so fast... he was just a guy who dropped out of college, lived in his sister's house, used a closet as a studio, and now he makes millions of dollars, from a few rhymes and a generic beat. Imagine how much money Young Kio (the producer) makes
Clicked by curiosity, never heard the song until now (not from US), didn't like it but the man is really smart! Using memes and trends as marketing is amazing
not the most popular song ever by any metric but good video i guess
here i am, over 2 years later, and still i have never heard of neither this rapper nor this song.
then youve been living under a rock since this was fucking popular back then, also lil nas x just had two more huge songs this years
@@diamondinfernape8047 na, i just don't give a Crap about popular trash musik
_Despacito 3 wants to know your location_
Pretty sure pachelbel has the most popular song ever. Pachelbels Cannon has the most iconic chord progression and gets used constantly in popular music
first time i actually like a modern country song
I had no idea he made a song. I only know him from seeing people retweet his memes on Twitter.
He’s this gernerations vanilla Ice exact thing happened.Tho he didn’t need a remix to blow it up
Sickicks Remix of old town road is 🔥
God's honest truth - This is the first time I've ever heard or even heard of this song.
damn that producer must be proud
Wow, never heard this song until I watched this video .
Billy Ray Cyrus was very smart too 😏
Rnb was not called race records recently as you say. 1948 is not recent. Though it should never have happened in first place.
From May 22, 1948 to October 13, 1958, multiple charts were published, which explains the overlap in the dates of the charts. The 1942 "Harlem Hit Parade" chart, based on juke box plays, became the "Race Records Juke Box" chart in 1945, and the "Race Record Best Sellers" chart, based on sales, began in parallel in 1948. They were renamed as R&B charts in 1949. A third, "Jockeys" chart, based on radio airplay, was introduced in 1955, and a unified chart was only introduced in 1958. Because of the existence of multiple charts, some dates had more than one number-one song during the week.[1]
HE WROTE IT UNTIL HE COULDN'T NO MORE. 🤣
Lil Nas X went from making music to dressing like a JOJO character within a year
Me: im kinda don't like old town road.
Middle 8: he blocked despacito.
Me: ok now i like lil nas hell yea lil nas let's go lol ( i hate despacito ).
Even if you don't like old town road you gotta applaud what he did
GLASS-TUN-BREE
The story should be called “One Hit Tech Wonder”.
*Quick answer to the title:* he did not
But was it the number one song two years in a row?
Olivia Newton John can tell you all about that.
Most popular song EVER? This isnt Gangnam style lol
wonder how many people have gone and bought a beat on beatstar xD
It's gonna riiiiiise on the charts till it can't no mo.
What the fuck??I never heard this song before until now!!!
Hmm, Baby Shark might have something to say about it, lol.
It's not anywhere near the most popular song. That's a representation of how Billboard is desperate to stay relevant more than anything else.
I mean they did make horses into a real thing from his song.
thats a good point
Too bad they are always in the BACK
Don’t forgot cowboy hats and the entire state of Texas.
don't forget they did "old town road" a real road
@@peenmccream4777 how else the horse gone penetrate you?
A prime example of how to manipulate the system. Not even saying that as a diss. It’s just the truth. The big thing was the remixes and how he used them to keep is song a top the charts for an asinine amount of time. Lil Nas did everything right
that sounds like a great plan😄 ima try it
That’s what capitalism was made for after all
asinine
Latin pop artists have been doing these for decades now. I gets really irritating to hear the same song so many times!
artist have been doing it for years..the smart ones at least...
*Soulja Boy did this back in the day with Crank Dat!*
*The web was different then tho*
@W.B S. *Same principles but different social media landscape back then. Someone should make a documentary about it, maybe Trap Lore Ross*
@@alexbecker4149 I feel like there have been several documentaries on Soulja Boy's 2007 success.
@@alexbecker4149 yes that is true. Back in '07 when Soulija boy released crank that everyone was on Myspace. Twitter and Facebook werent big yet and TikTok didnt even exist. Soulja Boy released his music on soundclick (today soundcloud has a bigger userbase) and Myspace Music. He also game'd the system like Lil Nas X did, Soulija boy uploaded it to MySpace for downloads under the name of different popular artists such as 50 Cent, Britney Spears, etc. People would download the song assuming that it was by those popular artists but would instead get his song.
@@jerryakamuadams6399 *Ah, interesting, I didn't even know that.. Someone should really make a vid about it..*
th-cam.com/video/XJ286o6ovN8/w-d-xo.html
Regardless what you think of the dude and his music
You really do have to applaud the abilities this kid had in order to make him one of the biggest things ever in today's modern age, it really is a sign of the times on what we are able to accomplish in such a short amount of time
it a min loop song.... well.... i missed it completely. not part of my life....
Well, that's what worries me the most. Such a short about of time. I'm 19 and already feel off about all of this
I think that we should wait at least 10 years to see if he had it figured out
16 months don't proove much. Even thought it is impressive, I want to see more, at least the level to which post malone managed to get
Sometimes you need time and hard work to get to the top.
Sometimes it needs to "click" at right time in the right place. And it's totally fine.
Not saying he didn't work on this, he actively tried to bump this song until it clicked, but still more right time right place than anything else.
@@UltraCodex66 yeah
Now he just has to make himself stable, we'll see if his genre mashups can keep the attention
@@mrflipperinvader7922 I'd love for him to just do his own thing bc he has that power rn to just set the trend (and fast and often enough that others can't keep up) and I'd preffer genuine creativity and innovation rather than bein safe and shit
When despacito still has more views but is less popular...
flavor of the year like despacito, gangnam style, etc.
Andy Salter let me guess you think the 90s is best music decade ?
ZombossTH-cam
I hate Lil Nas X’s music and 90s music
@Andy Salter Even though Despacito is just generic piece of shit it still a much better piece of music than OTR. People hate Descpacito only because it's popular, but there are much worse songs than that. OTR on the other hand is just fucking piece of garbage with a nice hook (just as about every other trap rap song).
Despacitos had more time to accrue more views
man, this dude has more marketing chops in his little finger than most people who have done it their whole lives! need to share this video wirh the mkt community
Please dont
Fuck marketing I don't want to hear a goddamn businessman I want to hear music
@@thegreathawk2244 then don't listen to pop
@@nogo7277 It's a good thing I don't!
He did every possible thing right. Milking the remixes, keeping it up top. It's honestly kinda cool how he found the loopholes
Too bad his music sucks. But no accounting for taste. Billy Ray Cyrus got famous for REALLY horrible music too. It just happens sometimes.
He did everything right, all except for actually caring about the music enough to write it himself lol.
@@kev3d Yeah definitely ass to be honest. Hell I can’t knock it though. The kid made it. I doubt he considers himself too serious of an artist; I wouldn’t if I were him lmao
Just because it's popular doesn't mean it's good.
Youright, the song "Old Town Road" is awesome.
Brilliant marketing and promotion. It’s going to be interesting to see if Columbia Records can capitalize on Lil Naz’s marketing brilliance or if they’ll just screw him over by stealing his royalties because he can’t pay back the “loan” they gave him for signing with them.
It is good though.
Keep it up my man, as someone who loves music, every time you post a video it always makes my day. Expanded my catalogue too.
Truer words have never been spoken
The real secret:
Releasing it every week for a long time.
This song was so over hyped
(But the dude, knows his memes gotta give him that)
Angel Iniguez yea I don’t know why people really liked it
James Games
Same
This is awesome. Break the system and prove yourself
you mean sell out....
Imagine hes just over a year older than me.... smh i thought billie elish made me wonder wtf im doin with my life LMAO
@@campkirathat was literally his whole intent and it worked, from business standpoint its the best thing to do
>most popular song ever
Whoah there, hold your horses.
Boss I'm flabbergasted, why we stopped?!
@@Boom12 I see four men in the distance.
*The Beatles...*
@@jo_nm9484 velvet underground was better
@@Exarian doesnt mean they were more popular
He probably means because it set the record for longest streak at number one on the charts
Fantastic coverage man, you never disappoint in terms of quality and interesting videos
Lil Nas X just shows artists that anything is possible with how little he had, made the biggest song ever. Truly a feat.
Also he beautiful as heck
Kid Amnesiac ah, a fellow radiohead fan
That's true. I'm trying to start my journey and i was literally about to quit and sell my guitar to grow up and get a car But then I saw this and he said it was done with 50 dollars, a computer, and some passion and I realized I wasn't taking the right steps in shutting myself out. I need to actually try to make something original before I give up. I'm only a year younger than him but I have the hunger and desire to be heard. I'm not giving up 😎
The great thing about him is that he doesn't abuse in songs
@@lordx4641 abuse what?
@@geor349 abusive language
Truly a song that couldve only survived in this day and age
That doesn't speak well for this day and age.
Oooooh yeah
I don't like the song but I really like lil nas X, hes such a nice dude
He's also a shit post demigod
so u like kpop?
I don’t really care for the song either, but Lil Nas X is a must follow on social media
Eww u rather waych gay lookalikes
John Pangarakis plus it was pretty impressive what he did in such a short time I don’t like the song but damn that was pretty impressive
The mislabeling of genre was pretty smart, I’m gonna try that one myself lol
Most popular song ever?? Naw. That title belongs to “Happy Birthday to you”
Mike Samuelson That shits *_T H E B O M B_*
@@crustaceanfrustration1610 difference is you know what to do if someone sings old town road
Start *b o p p i n g*
Deepens on how old you are.😁
Actually is probably that Nokia ringtone....
As a guy he seems pretty cool, but God does this song annoy the shit out of me lol
Just don't listen😂
of mice and men I doubt he listens to it then, it probably just comes up on the radio or in videos
@@zerosubswithnovideos3838 Or 700 times in my university dorm 😕
@@griffinpolis I'm sorry ...it can be addictive
@@ofmiceandmen6424 Honestly, if people just used headphones instead of blasting on their Bluetooth speakers when the walls are only 2 inches thick there wouldn't be a problem.
He should be a professor in ivy league as the Social Media Management.
Hi, can you do a video about Bjork? I only dove in her most obscure parts of her discography a few weeks ago and I just can't get over how much she somehow not only reinvented herself since the Sugarcubes and Debut era, but she reshaped the whole pop landscape by with her instantly recognizable crackly voice, her eclectic and meticulous music arrangements and her offputting visuals which somehow ended up being commercially successful in an era where big female voices and bass and drums were mostly prominent , she pushed the Trip Hop and Art pop and electronic music's boundaries so far in the music industry with Post and Homogenic (and maybe Vespertine)
Thank you for your content.👍
Boost. Would love to see a video essay on Björk.
In a world full of trashbags be the trash itself. (I don’t mean this it all but when I clicked reply this was what popped up for some reason???)
I hope he doesn’t forget to mention that ASMRish video where Bjork talks about how a TV works
Can you make a video on techno music? it has a pretty interesting origin in post-war Berlin (fall of the Berlin wall) and overall cool history. I think it would make for a good video
Techno came from Detroit
@@jjjjj2220 Yeah thats another thing he could explain in the video too. Whats the relationship between Berlin and Detroit in the birth of techno music
@@guilhermeadan2329 they started playing techno in Berlin then making there own.
Nunace bitch u ever heard of Kraftwerk? They invented techno, then Detroit built it on from there
This just makes me respect him more, mad props
this is what i was seeing going on and was really interested in but didn’t really understand everything but this was really dope to learn. memes are so marketable but most companies are boomers
I think you said it right in the end. The song is far from a "game changer", it's just a fun, catchy tune. Not every track should be a masterpiece for it to be considered good. We can always use some good old fashioned fun, as you said.
Old Town Road : I'm the most popular song ever!!
Bohemian Rhapsody : Hold my beer
"hold my mama"
Akhilesh FLYLYF mAmAaaaaaAaAaA uwu
There are so many songs more popular, it's kinda silly to even say old town road is the most popular. Maybe in weeks x to y in 2020.
Chris Tmg
I knew someone was gonna bring up BoRhap, I just knew it.
@James Ring Waiting for someone to say it. I wish Queen's lesser known songs got a bit more attention.
You should talk about milky chance and there hit song stolen dance I wonder what happened to them
They're stoned in paradise
@@KushClarkKent you shouldn't talk about it
Jesus Christ, Lil Nas X is 8 months older than me.
Did the creator of the beat get a share of the track's profits?
Oliver Rosenqvist yes. Lil Nas X reached out to him and they are getting equal pay for the song
@@GOLDENSTYLEGIRL He deserves some respect for that
Chani That's really goodbof him because he technically didn't really have to since there was no agreement in place when it was sold. Granted he probably staved off a potential lawsuit, but it sounds like he basically gave away more than he would have been forced to.
he shouldn't if he sold the beat straight out instead of licensed it. that's why you should never sell your creations outright.
I think it's nice that Nas did that. Technically, he didn't have to, but seeing as it was a large component of his success (and I know what it's like to have someone approach you to buy your music), I really appreciate that generosity. It seems fair in the sense of creative license, and the guy didn't have much to lose if the song flopped because he got paid upfront if Nas never made one cent. That's interesting, though; I didn't realise Nas didn't make the track himself.
*Cough *Cough “The most popular song ever”. Ever heard of the birthday song. So lit that it’s sung everyday all over the world.
Cage the Elephant next❤️
Olav Sæverås I second this!
Yep
0:37 I've never heard someone pronounce Glastonbury this poorly.
Yo what the hell’s with the pretentiousness in this comments section
Rename the title to
"How lil Nas x made the charts for a few months"
He is a genius for doing that. With Pop Music you have the complex in the easy. Maybe Bach and Mozart back then were also potrayed as generic pop musicians?
A bit surprised that you didn't mention Lil Nas X sampling from a song in Nine Inch Nails' Ghosts I-IV album for this song. I guess, he deserves brownie points for creativity in turning a Nine Inch Nails piece into a happy and easy listen! Only Trent Reznor is actually good!
It's because I mixed the ghosts iv 34 with the beat. It was also my idea for Hurt to be covered by Cash. I made Trent feel violated at least two times.
Wow! What a fantastic video! 👏 I had no idea how smart this man is. He's a genius. Also I can't believe I am just finding you and your videos 2 years after the fact.
"most popular song ever"?? Dude were you born a few weeks ago or something?
It's the most popular current song.
But he said "the most popular song EVER" so that means it's even more popular than the hits of MJ,the BEATLES,ELVIS etc. So this video is a lie.