Risk Science (3): Risk Perception and Risk Communication

The content of this video is based on the book "Risk Science: An Introduction", by Terje Aven and Shital Thekdi:
www.routledge...., Chapter 6 on Risk perception and Chapter 7 on Risk communication.
Examples of topics included: What is risk perception? What factors influence risk perception? Difference between professional risk judgments and risk perception. Aims of risk communication? What is successful risk communication? The importance of building risk communication on risk science.
Supplementing powerpoint slides available here:
docs.google.co...