How Russ Outsells More Popular Artists
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- เผยแพร่เมื่อ 23 ก.พ. 2021
- How Russ Outsells More Popular Artists
The battle between fun music and lyricism has always been at the forefront of hip-hop.
Hip-hop started off as party music and then quickly developed into a voice for the voiceless.
Once the money became life-changing, labels started to dictate who would get paid and who wouldn’t.
Labels paid for fun music that was commercially viable.
Not so much for lyrical music talking about real issues.
There has been exceptions over the years, but every great rapper who has had massive commercial success, had to make universally appealing, high frequency, sing-along music for their art to get to millions of people.
With the advent of social media, you would think this has changed.
I don’t think so.
People still gravitate towards the easily digestible music more so than the food for your thoughts.
That’s what’s gets the most Reels and tikToks.
That’s what’s gets the most views on TH-cam.
That’s what’s gets added to the most playlists.
And that is what gets the most streams.
@russ understood this and gave balance.
In this clip with @bdottm he talks about how he outsells other more popular artists.
I give my insight into my music marketing strategy as well.
What do you think?
I wanna know
Comment in the comments.
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I can honestly say, I've never really listened to Russ music, but I always listen to his interviews for these reasons. I did the same with Nipsey; didn't listen to his music until he passed, but I was a major fan of his interviews because of his gems 💎
Frfr
Definitely not. The Russ Route makes the most sense
I have respect for people greater than me but I don't find any interest in them or in supporting them... Until they die.
I have no problems with that . . .
Good info bro. Appreciate wholeT 💯💯
Appreciate this homie
I use to make meme songs.
Now I make lyrical multi-syllable music.
I feel the lyrical shit is going to push me more than the simple shit.
My lyrical stuff gets more respect & engagement than my simple shit.
Thanks for the videos.
As a versatile artist, i do think you should make that ‘fun music’ that’s in your heart WITH OUT forcing it. I do a lot of word plays and metaphors but rap real sh*t feel me. The real gone relate
I mess with you brotha, sending you blessing on your Journey of Success!
This motivates me. But honestly has a Neo Soul singer it feels like it’s a lost art. Everyone wants the rap singing 🤷🏾♀️. But I’m going to stop overthinking and just release the music. And this is very encouraging to hear because stage freight is real for me 😂
Love From da 🇬🇧
This is solid gold. I believe the best artists can mix it up. It all comes down to songwriting ability. My uncle told me years ago, you gotta give people something they wanna hear first. I think that’s true to an extent. Overall our music has to fill a need.. something to hold onto. Keep pushing the content bruh🤘🏾
just started back after taken a long 20 year break, i see the money out there so i just putting music content out now, im even shooting my own videos, doing the beat, writing and dropping content, i dont care if im too old for this game like you said somebody in another country will love your sound. Wish me luck i Create to be Critized.
Damn right homie... Thats the secret sauce - make first some shit that just makes everyone else bob their heads to it... Melodic but simple to remember
//: BE LIKE WATER, BE A TREND SETTER, BE ORIGINAL, BE CREATIVE.
Perfect Bruce Lee Quote.
im kind of trying to fit in every arena, that fun music is too easy,i like experimenting, fusing what my ears like and what resonates with my life force
Russ, Young Dolph, Tech N9ne, etc. are proof that you don’t need a label to survive and thrive. Own yo shit
So, I think that your average person (not that we all don't have extraordinary potential) comes home from a 9-5, tired, with kids maybe, and a boat load of problems. The LAST thing they want to do is listen to something super heavy from an artist. They want to unplug, and escape. Which I understand.
It's people who have a little more privilege (earned or not) and a real mission that have the mental space and desire to dig into the depths of an artists deeper content.
Both people exist, so make music for both of them. The reason why MJ was so massive is that he made dance music with really powerful lyrics. He merged the audiences.
That's been the philosophy I live by as an artist. Music or otherwise. 💯
I fuck with this energy, following for LIFE!
You really spot on bro I just started music myself and I peeped the more deeper and lyrical the less ppl be in tuned but the more upbeat club type songs ppl love , it’s something to that 🤔
💯🙏🏾 thank you SO MUCH for these gems!
Yeah bro you speak a lot of facts, this was also how XXXTENTACION blew up with that one song "Look at me" even though he was more lyrical and emotional. After that traffic he had everything he needed. Imma bookmark this, vid drops a lot of gems.
He promoted that song for like a whole year before he blew up. Wifisfuneral was saying that the only reason he'd release another song was just so people would shut up so he can keep promoting that song haha.
@@isaiahrichards9319 Damn bro didn't know he promoted that song especially for that long. So he did what Fetty Wap kinda did promoting 1 song for a long period until it blew up. I guess consistent promotion + 1 of ur best song that people like = success.
Bro that’s crazy you went number one in France.
Catchy songs man, you can still be lyrical folks appreciate it. But the simpler the better, even the Beatles said back in the 60s all their hits came from the simple easy songs they would write.
I'VE NEVER LISTENED TO ANY OF HIS MUSIC BUT IF HE DOES OUT SELL MAJOR ARTISTS THEN CUDOS TO HIM.
im not gonna cap bro. i wanna buy your course and go step by step but i gotta get my paper straight. so till then ima just have to fumble my way through the darkness. at least i got youtube as a flashlight
Many artist have used this method to make radio friendly hits. It is what it is.
Dorian always dropping 💎💎💎 I really appreciate it..
True 💯 the bops get you crazy coverage
So there is an artist I stumbled on recently. Amanda Palmer? She apparently made a million dollars just from asking her audience for help. And she wrote “the art of asking” and has a very successful independent career.
Another great video bro. I love Russ’ hustle and the way he approaches his business model. So solid.
And to your question, I do think an artist can do well by only doing serious songs. Obviously they’ll have a smaller fan base, but it’ll be people that resonate with that serious vibe. Might be some angry, depressed people but if they connect emotionally...boom.
Preciate you bro. Keep bringing the goods.
I go partying... go to work... Then I go on a date midweek... While hitting the gym some days.... Then a day when I'm free I visit family and friends...
This is exactly how your album/song journey should be :)
I feel like as an artist myself I like to make all kinds of music because I don’t want to be put in a box as just lyrical because in this climate a lot of consumers love the melody and beat.
So you have to really diversify yourself and make everything to see what gets traction.
Exactly where I'm at wit it bro
I think you should mix the serious and fun music, take fans on a journey. After a fun song hit them with a serious one
Awesome Content!
it’s definitely a lane for serious lyrical and thought provoking music melodies included but you should have some fun easy songs to gravitate a certain audience but it shouldn’t fall to far from your core
Bro ur realest they come!! Love that u keep it real and don’t sugar code it! Keep pushing definitely putting my mind set on another level! I appreciate it 🔥🙏🏼🚀 u got my sub!
Appreciate you. Welcome to the pond
Thanks for all the time, effort, and information you put into your videos bruh.
Game.. real video. I was really into your story and your growth in music, producing etc. 🙏🏽 stay blessed
Russ is a Real G
I think artist need to make catchy songs that's what the market wants and throw the deep music in there still making it catchy and viby that's what im going to do like lil baby bigger picture sounded sonically like his other songs but had meaning
Song 🎶Title Chapters Self 🆘 Help 📖 Book 💪🏾
Variety seems to be 🔑 ppl jus wana feel something !
I just realize people use music for different things. And most of the time it's to relax and get away and not to use their brain. Most people actually don't like when their brain works that's why they try to stop it with drugs. Yes I listened to goodie mob for 5 years straight but I needed wacka flocka flame too.
Great knowledge
I feel like a artist should be versatile in his/her catalog like 21 savage for example. He made radio hits, street hits, and now he’s getting deeper with his music and that resinates with his fans
An artist can do what they believe their capable of.
For example if you know you want to do serious music because as an artist that's your style and you cant do fun, happy go luck stuff because it's not there then do that just know it might take longer. Because most people are casual fans. But if all the stars align for you. You could be getting your raw message out to the people that have been dying for it. These artists need to invest in their image and their story more than anything because their focus needs to be in developing a strong cult following that bleeds into the mainstream.
On the other hand having the double edge sword of both party records and serious records always is great in the beginning because it speaks to a wider appeal you can have, a bigger understanding in terms of vision, and also versatility because if your an aspiring artist nowadays its expected that you wear as many hats as is possible to gain and retain an audiences attention.
This artist needs to know though what they want to really pursue. Is the goal sales or their vision of influence on the next string of artists & on a bigger level cultural impact.
Because for example if you have a situation like OG Maco where you blow up off a song like U Guessed It then as the tide changes in your heart where you want to showcase your real art but your label and your fans may not be taking to it all the way. It could put you in a really bad spot.
I’m loving ur vids bro
Thank you so much for your content. As a brand new artist I'm trying to grow my fan base and this video had some major keys in how to get them spins on music. Everything isn't about story telling.
I'm going through this rn....had to dumb down a song to get mfs to listen.
I think what makes you human n what u like as a person is what u should put out weather is real or fun or street type music artists should be able to express them self with out the audience making them feel some type of way. They should have the freedom to do them. As audience who are we to say nah don’t do that. But that’s my point of view stay 🙏🏼✌🏼
That's deep. We have to seriously consider the content of the music.
Think beyond the music ... if you pursuing a career in this, realize you’re not in the music industry you’re in the emotion industry that translates energy through music as a medium
Dorian raps like an old head in that last intro😂
Gems 🔥🔥🔥
To be honest, I was in the same position when I released my first two projects since 2019. After that, I’ve adopted the formula of releasing singles until I reach and collect a select number of fans; in addition, I have decided that if I were to release another album, it will be more in tune to personal and political issues, includinga few fun songs. Before I do so, I have to learn to do more marketing, more pitching, and more engaging with fans. I hope that everything goes well, and this video inspired me to push even further! 💎
God speed my brother. 🙏🏽
Keep up the good work
Dope ass formula 💯 best of success to you
Songs are people menoery especially older one so u want range of e emotions n story to ur album party song you’ll remb good a workout grt in zone song might give a menoery anything working out knocking someone a life lesson loosing somone tyoe shjt. But stay in ur land don’t too lovey covey girl hit keep we’re can express most those feelings energy all the above stay in ur range dont y T pain it that’s his shit he made huge
I agree, you have to be versatile if you going to be successful. Lyrical content alone isn’t going to cut it.
Your thumbnail shows a lot about your Dorian but I understand. 👍🏽
if you can make them feel with your tunes then you’re good
When I’m in fan/ audience mode I totally fall in love first with someone’s fun songs. When their music is too serious I’m not interested in hearing more serious concepts from them. I’m ok with Russ being intrusive/ deep with his songs. Because I feel like I got to know him in a way. Wow that’s crazy. Regardless. People can always go back and play that serious shit later on but I think it really is just like having a serious conversation with a stranger. You would want to get out that conversation. Likewise people skip for now and come back later. Or never press play.
I believe life is about balance. So an artist should be able to write music for all aspects in life such as fun songs, lyrical songs, heavy topic songs, etc. it lets the audience know that the artist is human and relatable.
Man this nihga is the realest on youtube! I fucks with this nihga to the fullest. He stays dropping Queen Elizabeth gems!
I'm doing it backwards. I been releasing rappidy rap songs, to have people be like he's really lyrical, so I can have them think that is all I can do, than I am going to hit em with a more melodic record so they can see. I am very versatile.
I feel you. I like more deeper lyrical music when I’m by myself or at the crib. But my personal opinion is your song gone get spread more by “word of mouth”/go viral if it gots a vibe that you wanna turn it on right before you pick up your homeboys/girls. Which a lot of time it’s mostly the right beat more than anything. Of course the bars matter, but once you attract the fans, they gonna wanna hear your deeper songs and check you out more.Just a humble thot wishin you success 💯
Artist should make songs to fit every mood
U need music for everyone
Honestly in my opinion. I feel any artist can be extremely lyrical, and be a success but. This is the real world so there has to be a compromise. The beat has to be hot, the drums on point and that hook crazy. Why, because of the listeners current mood, or possible mood. If your guitars or your beat in the back is wack, it's not going to keep the ear of the listener. Your lyrics could be deep as fu€k on a verse, but. The hook is wack or the bridge is weak. All of these parts of a song help moderate the listeners mood, or lack thereof. Which is why like you said, Fun songs sell.
You can do what makes you happy look at Tom MacDonald
i think its best if a artist has a diverse catalog of songs. like stocks its best to have diversification in ya portfolio.
check out cambatta. tell me what you think hes a different genre of rap. does he break the mould. Let dorian decide !!!
Tbh I’m a beginner for music n I think about this shit all day tbh but I think it’s possible but it would take hell of time vs if you just make the easy music it would be boost to your career I look at Joyner Lucas for example he started off serious and it got him notice but it wasn’t into he took fun beats n put his lyrics into it that gave him a growing fan base and it worked for him so making fun music will work just gotta come off different still
lyrical rap is over, has no replay value in the mind of todays consumer
people walked out of a kendrick lamar set.., few years later he made damn
I know who Russ is and heard a couple songs Losing Control is a decent song but females listen to Russ and they buy music I'm still wanting King Von Still be alive took to soon 😪
Russ appreciation channel. Haaaa
😊
I have that same question so Im doing a experiment right now. I have two different styles under 2 different names. One is the real lyrical serious style where ai make music to motivate and inspire people going through the struggle. The other style is very ignorant and flashy. I am good at making what I call "regular" music because I have been off the porch my whole life and have lived as the typical street nigga my whole life. Surprisingly the more lyrical song is winning so far. With that in mind I have been pushing it harder and its been out longer. I started doing this feb 18th. So far I have almost 1000 plays 75 fans and a gang of likes a comments if you wanna hear it its on sound cloud. The serious style is called "Trell Different" and the other style is called "Paypertrell". But that is a excellent question
Is this a russ channel now?
Russ appreciation channel 😎
I never wanted someone to be my friend . Russ send me a friend request round
Griselda
Why *NO ONE* show Tory Lanez that same energy? He's consistently making great quality music and he's indie as well. *I DON'T WANT TO READ ANYTHING ABOUT UNPROVEN NARRATIVES.* #JustCurious #ThatsAll🤔
He obviously has a bad legal case over this head rn. It ain’t rocket science
@@fvllennxvmber8053 “ why NO ONE”shows Tory the same energy” 💀🤦🏾♂️. I just told you why
Never heard you're rap but I like how you speak ... How do I find your message?
Who else gets pissed off when Dorian starts talkin lmao?
Again, I don't get the Russ hate. He has the numbers to back up what he says.
I don't think NF made any frivolous music.
on my TH-cam channel video maken oké
🦆🦆🦆
West side Gunn isn’t a fun artist
The number one worst piece of advice I've ever heard - Write lyrics people can connect with. That's only true if it's a ballad. Otherwise, no
Look at Michael Jackson. We can all agree he has great music. The songs Beat It, and Thriller have lyrics that myself, and millions of other people cannot relate to. But those songs did extremely well.
Unless the lyrics are so bad, or just plain criminal, then the fans will notice, and write you off. Otherwise - They Don't Care. If it's a great song that makes me jump, who cares about the lyrics.
You want to make money bro go commercial lol it’s the non black folk that’s going to spend that bread
it really
don't bother
me:/