Unilever Executive Marketing Director, Elizabeth Mokwena on Marketing Innovatively Solving Problems

Elizabeth Mokwena, Executive Marketing Director for Home-Care at Unilever sits on the Effie Awards Committee, and having done amazing impactful and purposeful work in her own personal career, she reflects on the work that actually shifts the dial and makes an impact. She talks purposeful marketing and how there is room for innovation that solves business problems, using SAB Bread of the Nation campaign as a good case study for that.
The key take out? Marketers need to own the shareholder value return