It's crazy how clearly you can communicate such hardly explainable/deep topics. Just wanted to give feedback that what you are creating here is super helpful and the system is working.I'm buying the course asap.
Thank you so much for this. I'm a video editor in the process of starting my own business, and I believe that to be more successful, companies need to get on camera and use storytelling to get their ideal clients to know, like, and trust them. They all have multiple stories that can be leveraged, and you have given great examples of strategies to use!
Your content is super helpful and easy to digest. I bought all your courses on udemy and would be buying the Brand Master Academy course soon... Keep up the awesome work 👏🏼
This is the greatest video on the topic I've seen so far, really valuable way of looking at things, Thank you for producing such a great content. Learned a ton will keep following you. 🙏
Ilove this vidoe. Thank you for giving light to use on my journey. you explained so well, everything i want to know and how i need to position myself. My be i would suggest telling an example story and a line it with your offer or your bussiness. thanks for great insight.
Hey Stephen, thankyou so much for all these educational content you’ve shared. Iam a business owner myself in luxury jewelry industry. And ive been struggling to create one wholistic story to tell my audiences. So please can you give an example of a story telling from a luxury jewelry brand and elaborate from that? That’ll be really helpful. Again, thankyou so much!
Thank you for bringing immense clarity to the very broad and complex topic of branding. Inspiring brand strategist in the making... #KeepBeingAwesome 👍🏽 #DesignMatters
this is just awesome Stephen... so straight forward and easy to digest; I'm interested to see a video on Brand Story writing frameworks, as I often face the challenge of articulating the brand story for my clients ... in a compelling / inspiring manner. Thanks again for this brilliant content !
Great information. My questions are always on the implementation of things in marketing like brand storytelling. Such as: where do you do the storytelling? How can you do it when you have such a small window into a customer's available time. I think we've all run into companys that tell you some long-winded story and partway through you get that feeling like you're being manipulated (I saw a presentation by a paint company that tried to paint a 'good 'ol country scene in your mind of driving down a dirt road to where old man PaintCo. was sitting on the porch of his paint factory, hand mixing his pigments... etc.' So, how do you get started with storytelling when you don't have very much of your customer's time, or the resources to bombard them with small bits of information over and over like Coke may have? thanks!
It’s a great question... think of every tochpoint as a storytelling station... When you know the full story you want to tell, you can drop out little pieces of the story at every touch point. Over time, your audience gets the full picture. The key is knowing the full story and being able to break it down into bite sized pieces
Thank you for this amazing content and video! i just want to ask if story telling is the same as copy writing since i still don't understand where i can use story telling?
No, there are many types of copywriting from direct response sales copy to branded messaging... Stories can be used across many different touchpoints... dont think you need to tell a full story from start to finish in every message... We can use micro stories across multiple toucpoints :)
WHAT IN THE WORLD! I LOVE YOUR CHANNEL! ㅠㅠ I've been watching your videos since yesterday but this is my first comment and probably my last one cause I hardly ever comment haha But I just had to say that I love everything about your videos. You are such a great teacher! The way you explain things is beautiful :') You're such an inspiration. Thank you so much for sharing your knowledge in such a unique way. You're cool 😎 lol :D
I need help with strategizing stories for my brand how can I implement stories inside my brand paragraph settings product settings I’m not for sure where to start ?
We cover brand storytelling and how to practically implement storytelling across channels in our flagship program Brand Master Secrets. A great place to start is with case studies of your successful customers. Interview a handful and repurpose their feedback across channels.
What medium is the best? Writing out a story and putting on your website? Sit infront of a camera and film yourself telling a story? What other mediums can be used with this type of storytelling?
When you know how to break your stories up into chapters, you can create pieces of content (videos, articles, carousels etc) to drip out across all platforms... eg a video testimonial is a great example of short form storytelling
You r absolutly correct. You'd be glad to know that I took everything in the free guide and applied it to my brand building immediately. I may join back in for a deeper dive with the course content
Can you make a stable living as a storytelling strategist? It is certainly possible as there are many consultants offering this as their specialty. If you have a passion for it, I would devour everything you can find on storytelling, then everything you can find on consulting, then everything you can find on building a business... it's a lot of work so passion is key
i have a business of doing singing bowl training and selling the singing bowl product to bring home for practice, it serves a nichi customers. I want to know what marking techniques it fit for this kind business.
![How To Define Brand Personality Traits [For Your Strategy]](http://i.ytimg.com/vi/5lBdWEiA8tg/mqdefault.jpg)
![How To Define Brand Personality Traits [For Your Strategy]](/img/tr.png)
![6 Steps To Use Brand Storytelling [In Your Marketing Strategy]](/img/n.gif)
It's crazy how clearly you can communicate such hardly explainable/deep topics. Just wanted to give feedback that what you are creating here is super helpful and the system is working.I'm buying the course asap.
Milán Szabó Thanks Milan 🙏 looking forward to seeing you in the student group with all the other strategists 👍💪
Learned a lot about branding as a artist with your videos
Great to hear thank you 🙏
Thank you so much for this. I'm a video editor in the process of starting my own business, and I believe that to be more successful, companies need to get on camera and use storytelling to get their ideal clients to know, like, and trust them. They all have multiple stories that can be leveraged, and you have given great examples of strategies to use!
You got this!
Your content is super helpful and easy to digest. I bought all your courses on udemy and would be buying the Brand Master Academy course soon... Keep up the awesome work 👏🏼
Cheers Wilfred. We’ve had a lot of Udemy students comment on the significant value difference in BMS so you won’t be disappointed 👍
This is the greatest video on the topic I've seen so far, really valuable way of looking at things, Thank you for producing such a great content. Learned a ton will keep following you. 🙏
Glad it was helpful! 🙏🙏🙏
@@BrandMasterAcademy How do I find your courses on Udemy? Link? Thank you.
You certainly resinate with me. Stay Cool.
Thank you
Ilove this vidoe. Thank you for giving light to use on my journey. you explained so well, everything i want to know and how i need to position myself. My be i would suggest telling an example story and a line it with your offer or your bussiness. thanks for great insight.
Thanks Ella
Thank you so much for this 😊...
.
I am actually learning a lot from your page.
I am a beginner in brand strategy
Great to hear Ikwor thank you 🙏
Thank you, a lot of great stratgies and information that aligns with what I've been learning and teaching.
Glad it was helpful!
Thank you so much. this is wonderful
Glad you enjoyed it!
Good to hear all about it! Thank you for sharing your ideas with us😊
Any time!
@@BrandMasterAcademy Good to hear that 😺💯
this is awesome and clear as always, thank you, Stephen
Glad you liked it!
Hey Stephen, thankyou so much for all these educational content you’ve shared.
Iam a business owner myself in luxury jewelry industry. And ive been struggling to create one wholistic story to tell my audiences. So please can you give an example of a story telling from a luxury jewelry brand and elaborate from that? That’ll be really helpful. Again, thankyou so much!
Have a look at Tiffany & Co true love stories... They've built a story around love... ask what you can build your stories around
Very clear and with many options for choose the right story telling. Thanks so much.
Most welcome 👍
Best chanell! super clear and accurate
Appreciate that
Awesome, thanks a lot!!!
You're welcome!
Amazing content ! Thanks for sharing 😊
Thanks for watching!
Your content is A++++. Thanks for the great work.
I appreciate that!
Thank you! ❤️❤️❤️❤️
Thank you for bringing immense clarity to the very broad and complex topic of branding. Inspiring brand strategist in the making... #KeepBeingAwesome 👍🏽 #DesignMatters
Thanks Elizabeth 🙏
Have you developed any strategies yet or are you still putting the pieces together... let me know if you have any stocking points 😊👍
Excellent!
Many thanks!
These are outstanding tips you bring up. Great video! Thx
Glad you enjoyed 👍🙏
this is just awesome Stephen... so straight forward and easy to digest; I'm interested to see a video on Brand Story writing frameworks, as I often face the challenge of articulating the brand story for my clients ... in a compelling / inspiring manner. Thanks again for this brilliant content !
I dive deep into messaging and storytelling frameworks in Brand Master Secrets... they're actually my favorite modules 😊 👍
@@BrandMasterAcademy great ! I will double check there (I haved not yet reached this module). Kind regards !
I never make comments on TH-cam lol but you are so good I just had to.You deserve more subscribers !☺️
Thank you so much!!
This was really good!
Great to hear. Thank you 👍😀
I really liked the flow of the video, Thank you so much for helping us students out !
Happy to help! 👍
On point. As usual.
Thanks
Great information. My questions are always on the implementation of things in marketing like brand storytelling. Such as: where do you do the storytelling? How can you do it when you have such a small window into a customer's available time. I think we've all run into companys that tell you some long-winded story and partway through you get that feeling like you're being manipulated (I saw a presentation by a paint company that tried to paint a 'good 'ol country scene in your mind of driving down a dirt road to where old man PaintCo. was sitting on the porch of his paint factory, hand mixing his pigments... etc.' So, how do you get started with storytelling when you don't have very much of your customer's time, or the resources to bombard them with small bits of information over and over like Coke may have? thanks!
It’s a great question... think of every tochpoint as a storytelling station...
When you know the full story you want to tell, you can drop out little pieces of the story at every touch point.
Over time, your audience gets the full picture.
The key is knowing the full story and being able to break it down into bite sized pieces
You are very good at this.
thank you
Thank you for this amazing content and video!
i just want to ask if story telling is the same as copy writing since i still don't understand where i can use story telling?
No, there are many types of copywriting from direct response sales copy to branded messaging... Stories can be used across many different touchpoints... dont think you need to tell a full story from start to finish in every message... We can use micro stories across multiple toucpoints :)
WHAT IN THE WORLD! I LOVE YOUR CHANNEL! ㅠㅠ I've been watching your videos since yesterday but this is my first comment and probably my last one cause I hardly ever comment haha But I just had to say that I love everything about your videos. You are such a great teacher! The way you explain things is beautiful :') You're such an inspiration. Thank you so much for sharing your knowledge in such a unique way. You're cool 😎 lol :D
P.S. I like being called a Brand Builder 😅
Thank you so much 🙏🙏🙏 I'm delighted you're getting so much value Brand Builder 😀👍
Love all your content! ❤❤❤
Thanks so much Krizza 😊
your content is simply amazing. Very clear articulation of branding concepts. Thanks for starting this channel!
Glad you enjoy it!
Wow
Amazing!
👍👍🙏🙏
Im storytelling Marketing Expert
Nice video
Thanks
amaziiiing ♥️♥️ love this.. so helpful..
Glad you liked it!!
What books are on the background ?
I need help with strategizing stories for my brand how can I implement stories inside my brand paragraph settings product settings I’m not for sure where to start ?
We cover brand storytelling and how to practically implement storytelling across channels in our flagship program Brand Master Secrets.
A great place to start is with case studies of your successful customers. Interview a handful and repurpose their feedback across channels.
What medium is the best? Writing out a story and putting on your website? Sit infront of a camera and film yourself telling a story? What other mediums can be used with this type of storytelling?
When you know how to break your stories up into chapters, you can create pieces of content (videos, articles, carousels etc) to drip out across all platforms... eg a video testimonial is a great example of short form storytelling
Ditto all the comments already made. I’m fully aware of the concepts being discussed but it’s another thing to put it into practice. I need help!
Of course execution is where the rubber meets the road... but if you dont start, you cant improve... execute, analyse, optimise
You r absolutly correct. You'd be glad to know that I took everything in the free guide and applied it to my brand building immediately. I may join back in for a deeper dive with the course content
This man is fucking cool
Much appreciated 🙏
Hi i have a question : can i make a stable living with this job because i have passion for it
Can you make a stable living as a storytelling strategist? It is certainly possible as there are many consultants offering this as their specialty. If you have a passion for it, I would devour everything you can find on storytelling, then everything you can find on consulting, then everything you can find on building a business... it's a lot of work so passion is key
i have a business of doing singing bowl training and selling the singing bowl product to bring home for practice, it serves a nichi customers. I want to know what marking techniques it fit for this kind business.
This was really good!
Great to hear 👍😀