How to measure ATTITUDES in Quantitative & Qualitative

It is very common for researchers to have an interests in measuring the attitudes of their participants towards an issue or problem. However, it is very challenging to do so.
In this video, I introduce the considerations to borne before embarking on the journey to measure attitudes.
Future videos will elaborate on the scales and techniques.
Watch this space!!
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[@priscillabahaw5673]

Thank u

[@priscillabahaw5673]

I read that likert scales data should not be used for parametric test and interval is better. But but I see research papers using 5 point and 7 point likert scales for SEM and regression etc. if I am
Aiming for a high quality journal, how do I create an interval scale for measuring attitudes?

[@searchresearch9703]

That is a great question. There are advantages and disadvantages for using Likert scales for parametric tests. At the end of the day, you should be able to justify why you chose a certain scale and its benefit over other methods. What you derive out of your chosen scale, the findings, analysis, and in-depth discussion is what the high-quality journals want to see (Make your Abstract strong as well, that is what most Editors read to decide if your paper fits the scope of the journal or not).