Omni-Heat™ Black Dot Technology | Columbia Sportswear

Ten years after the introduction of our game-changing Omni-Heat™ technology, we’re back at it again with our latest release, Omni-Heat™ Black Dot - the outdoor industry’s first external thermal shield built to protect you from the cold. Omni-Heat Black Dot technology features thousands of black dots on the exterior designed to help people #WarmSmarter.
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[@johnames6430]

why not just wear a black jacket? they don't explain what this does, sounds like some marketing gimmick rather than technological innovation. What is special about those black dots? Anything black will heat up in the sun versus a white jacket 🤦‍♂

[@SoundSurvivalTactics]

Interesting, is it waterproof?

[@MoisheDm]

OutDry absent(((

[@PhaseSkater]

so aka it doesnt work in oregon where they are headquartered and always overcast with no sun? dont get me wrong, probably works great in sunny but cold colorado mountains...

[@Mrdeeds-oi5bg]

The only difference is it's black sounds like a sales gimmick

[@xxczerxx]

Put up the ad with the kitty in it