0:44 Being a producer and merging into an A&R 1:34 On the heel of 5o being sh** the stakes was only natural to create anticipation and pressure around "Get Rich & Die Trying" 2:26 The energy was so different being around 50 at the beginning 3:31 The 50 wave was bigger than the music 3:51 Sha Money met 50 through Jay Master J of course 4:48 50 studied the game very closely and then dropped "How To Rob" 5:30 The challenge of nurturing and working on an artist for years until he blows up 5:43 Without the internet it was moving even slower in a way: "I was just committed!" 6:48 50 and Nas were cool at first until 50 decided to become a troll 7:29 Sha Money and 50 are still cordial, don't put the animosity in the universe 9:02 Since day one, 50 was always abrasive and show people who's boss: "He was the truth!" 10:05 50 brought the "pimp" mentality into his business 11:36 No risk no reward, you have to deal with what comes your way head on 12:41 Finding the balance between work and family 13:33 50 had a target on his back, literally, how to navigate during that time vs Bobby and his squad volunteering to be targets 15:07 50 had seen disappointments before he met Sha Money and then they blew up together: "I consider myself a blessing to him" 16:36 Sha Money's upbringing, playing the piano and becoming a musician, then DJing, then making beats himself 17:27 Sha Money tried to rap for 5 min and was the first mumble rapper lol 18:56 Run DMC, LL Cool J, etc were the first artists that inspired Sha Money 19:32 Young generation not caring about the pioneers of hip hop 20:35 Adam explains why some fans like artists more than other and are influenced by the algorithm 21:40 Changing with times, you can't keep doing what you doing and expect new results 22:34 Sha Money is selective about the artists he bets on 23:18 Sha Money is a producer first but will hep you find your sound if he cant deliver himself 24:05 Sha Money used to do the One Stop Shop conference and nurture the producer community 24:56 Sha Money keeps the foundation going and then build up from there 25:18 Adam hates when rapper mess up their grammar or overload with syllables 26:28 Sha Money knew that 50 would be universal just by the way he was rappin 26:47 "In high school you were the man homie" we all know that guy 27:48 Why the G-Unit empire crumbled + The importance of the little things that make the bigger picture 31:13 The story behind Magic Stick: "Nothing against Kim it was just her team that was a little too aggressive" 32:32 Sha Money still get his royalty from all his work: "I'm not even playing with that" 34:26 Mac Miller called Sha Money for a specific sound that made sense and where Sha Money can excel 34:54 2Chainz was Sha Money's w**d man at fist, Young Buck introduced them: "He was always on grind mode" 35:33 How Sha Money brought 2Chainz to Def Jam, he wanted to see him win so much 36:05 Adam breaks down 2Chainz writing abilities 37:26 Heartbreak from letting an artist behind when Sha Money left Def Jam 38:48 How Sha Money empowers Black executives and people saying BLM but not really for the cause 39:09 The HUGE difference between being a chairman in a corporation and having your own label 39:38 LA Reid was the last chairman he knew who put Sha Money in position and took pride of elevating Black people in the business 41:57 How QC work model work for them 42:22 As opposed to Sha Money who would rather have a corporate team who's held accountable if they don't do their job 44:04 Adam says Bobby overexposure could be a negative factor 44:31 Sha Money says he's happy that he's taking the time to make the right music 45:41 Remembering the Bobby and 6ix9ine collab jail verse: "I forgot about it" 46:28 Even before the whole case, Sha Money never believed in 6ix9ine: "It never looked real to me, he's a vulture" 48:24 Pop Smoke pioneered the drill sound, but can they actually make a career out of this? 49:48 Sha Money explains why the industry F them over Bobby Shmurda situation: The label fired him for doing what he was hired to do but when it got too hot the label was 51:48 Sha Money wanted to sign J Cole but 50 didn't see it and said no 54:04 The 50 vs Kanye moment and Kanye being the underdog at the time 56:33 Jay Z signing Cole was the beginning of the end of at G Unit 57:21 Mobb Deep
GET DRE BONEY ON HERE FOR AN INTERVIEW HE IS VERY MUCH THE NEW BIGGEST POPPING ARTIST IN MINNESOTA BY FAR HE IS ABSOLUTELY AMAZING WHAT SONGS LIKE 52 BARS AND SO MINNESOTA THEY'RE ABSOLUTELY STUNNING. He also has a collab called lately to make a girl drip
Did this dude say that “ WE DONT NECESSARILY THINK OF QUEENS AS AN AREA WHERE NEW HEAT ( music ) IS COMING FROM “ ????? { 6:13 } Lol YET NAS FROM QUEENS JUST WON A GRAMMY FOR BEST ALBUM .... Dude is lacking !!!!
Did this dude say that “ WE DONT NECESSARILY THINK OF QUEENS AS AN AREA WHERE NEW HEAT ( music ) IS COMING FROM “ ????? { 6:13 } Lol YET NAS FROM QUEENS JUST WON A GRAMMY FOR BEST ALBUM .... Dude is lacking !!!!
Did this dude say that “ WE DONT NECESSARILY THINK OF QUEENS AS AN AREA WHERE NEW HEAT ( music ) IS COMING FROM “ ????? { 6:13 } Lol YET NAS FROM QUEENS JUST WON A GRAMMY FOR BEST ALBUM .... Dude is lacking !!!!
Amazing interview takes me back to the 90s. Sha Money XL my brother is the Arch Angel of Hip Hop. Dealing with these dysfunctional artist makes you a Psychologist. May The Most High continue walk with you golden child.
They weren't moving right. No loyal team around and no security guards. That's what 50 should've told em. That advice would've led them into the hell fire and he knows it..
@@HunterL95 Did this dude say that “ WE DONT NECESSARILY THINK OF QUEENS AS AN AREA WHERE NEW HEAT ( music ) IS COMING FROM “ ????? { 6:13 } Lol YET NAS FROM QUEENS JUST WON A GRAMMY FOR BEST ALBUM .... Dude is lacking !!!!
Super fire interview - been comin with great content lately. Love when you get these real serious conversations going and the interview just flows nonstop. Kept me super hooked the whole time. I know it’s your job but sometimes these young, new, hot rappers are just so ignorant and boring and disconnected from reality that I don’t even watch the full interviews. @adam22 I’ve Been watching since the first no jumper interviews and plan to be around until it ends !
As an aspiring music exec these interviews are essential in molding the future of behind the scenes people. Need the QP & Bubba interview from Highbridge
Did this dude say that “ WE DONT NECESSARILY THINK OF QUEENS AS AN AREA WHERE NEW HEAT ( music ) IS COMING FROM “ ????? { 6:13 } Lol YET NAS FROM QUEENS JUST WON A GRAMMY FOR BEST ALBUM .... Dude is lacking !!!!
The quote from hov that Adam is talking about where he told the roc to get all their music out bc a rapper was coming, it’s on his breakfast club interview and he said he told them literally “50 cent is coming”
Hov said verbatim to State Property someone is gonna come and DMX the game that should be y’all meaning State Property. He wanted State Property to do it. 50 wasn’t even signed yet.
Meh.... these guys get millions of dollars and ain't got the same depth n realness that they did before. All I hear w modern day 50 is a rich guy lookin at a song like "the kids will probably like this" instead of "this some raw real shit real ppl feel"
This thing of 50 hindering his artists makes zero sense. You cant work with like three NY rappers (Kiss, Fat Joe and Ja rule etc) but you have Eminem, Snoop and 50 himself giving you hits and you still fail?? You have Jimmy iovine and Dr Dre instead of Lyor and Irv and you still flop after all that help? Diamond artists vs gold and platinum artists? Don't think those guys would have made it w/o 50 anyway...
Jay-z signed J.cole because he seen how Kayne West blew up even though everybody from camron and dame dash seen the talent and he didn't so he wasn't going to make the same mistake twice. Kayne West was the new era.
I think both 50 and Sha were wrong in their beef and are both at fault and should sit down n mesh things out bc without the 2 of them Gunit would never exist and be what it is today musical bc one was rapping genius and the other one was a producer genius. Also, Sha made some of the dopest beats in hip hop. Hella underrated and no one ever speaks of him or gives his props.
One of the best interviews.. Sha-money you need to put BGK (Blackgang Koll) on. Premier Brooklyn artist, super good street wordplay.. with the right people.. he gonna super win.. Murda Man, The Ave, Heartattack, it's on, Stir ur soul.. he got hits
0:44 Being a producer and merging into an A&R
1:34 On the heel of 5o being sh** the stakes was only natural to create anticipation and pressure around "Get Rich & Die Trying"
2:26 The energy was so different being around 50 at the beginning
3:31 The 50 wave was bigger than the music
3:51 Sha Money met 50 through Jay Master J of course
4:48 50 studied the game very closely and then dropped "How To Rob"
5:30 The challenge of nurturing and working on an artist for years until he blows up
5:43 Without the internet it was moving even slower in a way: "I was just committed!"
6:48 50 and Nas were cool at first until 50 decided to become a troll
7:29 Sha Money and 50 are still cordial, don't put the animosity in the universe
9:02 Since day one, 50 was always abrasive and show people who's boss: "He was the truth!"
10:05 50 brought the "pimp" mentality into his business
11:36 No risk no reward, you have to deal with what comes your way head on
12:41 Finding the balance between work and family
13:33 50 had a target on his back, literally, how to navigate during that time vs Bobby and his squad volunteering to be targets
15:07 50 had seen disappointments before he met Sha Money and then they blew up together: "I consider myself a blessing to him"
16:36 Sha Money's upbringing, playing the piano and becoming a musician, then DJing, then making beats himself
17:27 Sha Money tried to rap for 5 min and was the first mumble rapper lol
18:56 Run DMC, LL Cool J, etc were the first artists that inspired Sha Money
19:32 Young generation not caring about the pioneers of hip hop
20:35 Adam explains why some fans like artists more than other and are influenced by the algorithm
21:40 Changing with times, you can't keep doing what you doing and expect new results
22:34 Sha Money is selective about the artists he bets on
23:18 Sha Money is a producer first but will hep you find your sound if he cant deliver himself
24:05 Sha Money used to do the One Stop Shop conference and nurture the producer community
24:56 Sha Money keeps the foundation going and then build up from there
25:18 Adam hates when rapper mess up their grammar or overload with syllables
26:28 Sha Money knew that 50 would be universal just by the way he was rappin
26:47 "In high school you were the man homie" we all know that guy
27:48 Why the G-Unit empire crumbled + The importance of the little things that make the bigger picture
31:13 The story behind Magic Stick: "Nothing against Kim it was just her team that was a little too aggressive"
32:32 Sha Money still get his royalty from all his work: "I'm not even playing with that"
34:26 Mac Miller called Sha Money for a specific sound that made sense and where Sha Money can excel
34:54 2Chainz was Sha Money's w**d man at fist, Young Buck introduced them: "He was always on grind mode"
35:33 How Sha Money brought 2Chainz to Def Jam, he wanted to see him win so much
36:05 Adam breaks down 2Chainz writing abilities
37:26 Heartbreak from letting an artist behind when Sha Money left Def Jam
38:48 How Sha Money empowers Black executives and people saying BLM but not really for the cause
39:09 The HUGE difference between being a chairman in a corporation and having your own label
39:38 LA Reid was the last chairman he knew who put Sha Money in position and took pride of elevating Black people in the business
41:57 How QC work model work for them
42:22 As opposed to Sha Money who would rather have a corporate team who's held accountable if they don't do their job
44:04 Adam says Bobby overexposure could be a negative factor
44:31 Sha Money says he's happy that he's taking the time to make the right music
45:41 Remembering the Bobby and 6ix9ine collab jail verse: "I forgot about it"
46:28 Even before the whole case, Sha Money never believed in 6ix9ine: "It never looked real to me, he's a vulture"
48:24 Pop Smoke pioneered the drill sound, but can they actually make a career out of this?
49:48 Sha Money explains why the industry F them over Bobby Shmurda situation: The label fired him for doing what he was hired to do but when it got too hot the label was
51:48 Sha Money wanted to sign J Cole but 50 didn't see it and said no
54:04 The 50 vs Kanye moment and Kanye being the underdog at the time
56:33 Jay Z signing Cole was the beginning of the end of at G Unit
57:21 Mobb Deep
GET DRE BONEY ON HERE FOR AN INTERVIEW HE IS VERY MUCH THE NEW BIGGEST POPPING ARTIST IN MINNESOTA BY FAR HE IS ABSOLUTELY AMAZING WHAT SONGS LIKE 52 BARS AND SO MINNESOTA THEY'RE ABSOLUTELY STUNNING. He also has a collab called lately to make a girl drip
ANOTHER VLAD! 🤔 ...CULTURE VULTURE..bring up old shit.
type in the search: Adam22 meets a real life GTA character
@@ciara8294 LMAOO ok that was actually really funny
Awesome interview Adam.
Bro this is fire. We need them G Unit stories... Yayo next!!!!!
type in: Adam22 meets a real life GTA character
Yup these lil kids don’t know bout g unit
Then bank's
Already heard every g unit story on whoo kid
Yayo could be the best no jumper ever
Adam bro frfr you really not missing with these interviews
Man... Adam is a great interviewer. No awkward silences, great questions.. just had to throw that out there. Dope
Did this dude say that “ WE DONT NECESSARILY THINK OF QUEENS AS AN AREA WHERE NEW HEAT ( music ) IS COMING FROM “ ????? { 6:13 } Lol YET NAS FROM QUEENS JUST WON A GRAMMY FOR BEST ALBUM .... Dude is lacking !!!!
Adam was in his prime for interviews during this time period..This location had alot of good interviews and i mean alot
Dope content. This is your bag Adam. 90s and 00s legends interviews are always fire
This where i give adam credit as an excellent interviewer. He rlly did research and made a great interview.
Did this dude say that “ WE DONT NECESSARILY THINK OF QUEENS AS AN AREA WHERE NEW HEAT ( music ) IS COMING FROM “ ????? { 6:13 } Lol YET NAS FROM QUEENS JUST WON A GRAMMY FOR BEST ALBUM .... Dude is lacking !!!!
@Bing Boom Pow It Seems Like You Have A Good Head On Your Shoulders Man , Dont Get It Knocked Off !! Lol Kopy though , u may be right ..
Good interview! Sha Money's a solid guy who put a lot of producers on and gave a lot of people opportunities he didn't have to.
G-UNIT stories are LEGENDARY
Mad respect Sha money, I love how u still speak good on people u did business with when deals went left.... as a Man U seem as a real one....
I've never clicked on. A NoJumper video so fast lol
Facts
ADAM AND NO JUMPER BEEN KILLING IT WITH THESE INTERVIEWS KEEP IT UP 👍🏽👍🏽
This is what we been needing, these are the type of people I personally want to hear from!!!!
Get rich or die trying is arguably the greatest album ever made of any genre
Shut up pussy 😭
🐐 Album
I hate 50 but that's true
It’s a great album but don’t get crazy there are a few duds on there as well
Makaveli. Life After Death. PAper Trail. Loso’s Way. Man it’s plenty classics out here
Adam on fire with the channel in 2021. It feels like he got it on lock this year
Way better then when he had all the lil pump ,Xan, all those dudes.... that was weird ass no jumper
Did this dude say that “ WE DONT NECESSARILY THINK OF QUEENS AS AN AREA WHERE NEW HEAT ( music ) IS COMING FROM “ ????? { 6:13 } Lol YET NAS FROM QUEENS JUST WON A GRAMMY FOR BEST ALBUM .... Dude is lacking !!!!
@@blazinbillyy no one cares bro just shut the fuck up 😂
*if you are reading this i wish nothing but wealth and health all 2021*
Sha money swear he’s on a serious interview!
Great great show! Your gonna be playing my ish very sooon😬
Best interview I’ve watched in a long time. Good shit!
Interview was fire it’s crazy how on point this interview was
Amazing interview takes me back to the 90s. Sha Money XL my brother is the Arch Angel of Hip Hop. Dealing with these dysfunctional artist makes you a Psychologist. May The Most High continue walk with you golden child.
ADAM BEEN ON FIRE WITH THE INTERVIEWS LATELY! KEEP THIS SHIT UP LOVING IT.
No jumper I love y’all so much for this one. Big fan
Love the solo interviews Adam been on point lately 💯
Dear TH-cam, why is their an ad 2mins into the video. Smh
“Because we want to annoy the fuck out of u until u pay a monthly subscription”
-youtube
I’m late to this interview but it’s dope af!! Gave me a whole different perspective of xl & Adam both doing their thing
Very encouraging interview. I am glad that I found it. 👍 👍 👍 👍 👍
AD’s blue cups still hanging in there strong 😂
How does this only have 100K? Fire interview Adam 👌🏼
This Crazyyy Tufff🔥💯Real History lesson
this interview is crack all these years of being a gunit fan n wondering about the behind the scenes even with sha money, interesting to hear salute
Bring Yayo up there at least, I know banks is like asking for a Jesus interview it’s not gonna happen
😂 Banks is low key AF
banks move on his time lol
There can't be a G-Unit interview without mentioning the break up. Banks will never speak on 50 in public. so maybe he avoids it.
Nah Lloyd Banks is one of the laziest man that ever walked on this earth . He too lazy to even get out of bed that Nigga
XL 🙌🏾 loved this keep rising to the top my brother
I’m 30 mins into the interview and we are still on 50.
Adam got some of the best interviews no 🧢
Love having these legendary people on. Let’s get Lloyd, Yayo & Buck on here
26:50 made me go back to listen to wanksta . 50 was the man back then
Classic 50" story when sha got robbed for his jewelry 50" said Dnt buy nomore jewelry until you ready to retaliate 🤪😈
I thought he was referring to slow bucks ... slow bucks got robbed at gunpoint in queenz barber shop
They weren't moving right. No loyal team around and no security guards. That's what 50 should've told em. That advice would've led them into the hell fire and he knows it..
I love these type of interviews.
It’s funny how Adam will drop a Julia rose interview n all the comment are “no jumper fell off”
Then the next interview everyone back on the bandwagon
No jumper fell off
@@HunterL95 Did this dude say that “ WE DONT NECESSARILY THINK OF QUEENS AS AN AREA WHERE NEW HEAT ( music ) IS COMING FROM “ ????? { 6:13 } Lol YET NAS FROM QUEENS JUST WON A GRAMMY FOR BEST ALBUM .... Dude is lacking !!!!
Super fire interview - been comin with great content lately. Love when you get these real serious conversations going and the interview just flows nonstop. Kept me super hooked the whole time. I know it’s your job but sometimes these young, new, hot rappers are just so ignorant and boring and disconnected from reality that I don’t even watch the full interviews. @adam22 I’ve Been watching since the first no jumper interviews and plan to be around until it ends !
This man couldn’t survive without 50
Great Interview Very Underated Producer and A & R QGTM💵.
As an aspiring music exec these interviews are essential in molding the future of behind the scenes people. Need the QP & Bubba interview from Highbridge
dm me @ebey.gem on IG
this turned out to be a good interview
Adam is a master of his craft...
No cap
Did this dude say that “ WE DONT NECESSARILY THINK OF QUEENS AS AN AREA WHERE NEW HEAT ( music ) IS COMING FROM “ ????? { 6:13 } Lol YET NAS FROM QUEENS JUST WON A GRAMMY FOR BEST ALBUM .... Dude is lacking !!!!
Adam22 x Sha Money XL 🔥🔥
Good interview I definitely know who this guy is!
Adam wanted him to slander 50 sooooooooooo bad. Putting words in his mouth n shit
50 fake
dope interview, i like to hear old stories about how 2chainz was his weed man before he rapped lol
Alot of gems dropped. Great interview
Needed a good interview to watch 💯
The legend 🙌🏽🙌🏽🙌🏽🙌🏽🙌🏽
Sha Money is a very humble man.
He was 28 when it came out
Sha Money XL is a legend
The quote from hov that Adam is talking about where he told the roc to get all their music out bc a rapper was coming, it’s on his breakfast club interview and he said he told them literally “50 cent is coming”
Hov said verbatim to State Property someone is gonna come and DMX the game that should be y’all meaning State Property. He wanted State Property to do it. 50 wasn’t even signed yet.
50 called him a legendary sucker .
He started pillow talking about 50 bitnezz to dis bitch an it got Back 2 50 baby mama. He was on sum sucks 4 luv shit.
Shout out to sha money glad he is still doing his thing he was a big part of my childhood. Nice to hear from him
This cat needs to bring 50 Cent back. Not the tv executive. I’m talking about 50 Cent
Meh.... these guys get millions of dollars and ain't got the same depth n realness that they did before. All I hear w modern day 50 is a rich guy lookin at a song like "the kids will probably like this" instead of "this some raw real shit real ppl feel"
Now this is what i’m talking about !!
Loved this interview. Like it when adam22 talks to experienced veterans
We need a No Jumper x Paper Route Empire merch collab 🔥🔥
Very dope interview! 🔥🔥
Yes Adam do some Epic interviews 🔥🔥
Now this will be interesting
type in the search: Adam22 meets a real life GTA character
It's hilarious!!
When sha left it wasn't good for g unit but young buck kept it real with him. 50 ended up being a snake.
Aww man straight 🔥
dope interview
Sha Money said in Hip Hop “The Badder, The Better” ... all this crazy shit going on in Hip Hop is strategic for the 💰. Smfh crazy world
You bring up yayo up shit gon blow
Dope interview. 100% facto
Get OG S bone from the 40’s up here🍀🍀🍀
This thing of 50 hindering his artists makes zero sense. You cant work with like three NY rappers (Kiss, Fat Joe and Ja rule etc) but you have Eminem, Snoop and 50 himself giving you hits and you still fail?? You have Jimmy iovine and Dr Dre instead of Lyor and Irv and you still flop after all that help? Diamond artists vs gold and platinum artists?
Don't think those guys would have made it w/o 50 anyway...
Great interview
If Adam could get G-Unit interviews piece by piece 🥺🙏💯💯💯💯
like your ph vid it was cool you was doing the same thing interview
I didn’t realize how important Sha Mkney has been to the industry
Jay-z signed J.cole because he seen how Kayne West blew up even though everybody from camron and dame dash seen the talent and he didn't so he wasn't going to make the same mistake twice. Kayne West was the new era.
I think both 50 and Sha were wrong in their beef and are both at fault and should sit down n mesh things out bc without the 2 of them Gunit would never exist and be what it is today musical bc one was rapping genius and the other one was a producer genius. Also, Sha made some of the dopest beats in hip hop. Hella underrated and no one ever speaks of him or gives his props.
shit makes me wanna track down some Gunit sneakers like its 99 all over again
My guy ShaMoney XL is the truth
9:39 he says 50 cent is the truth 💯
tony yayo interview needed
Yayo ain't gon say nay-no! he still scared ah fif!
Tony Yayo would be amazing
@3:03 that Jay’s quote came out after 50cent blew up
No it came before. He told it on the breakfast club. He warned rocafella about 50 and how we has about to take over. And boom GRODT came out
One of the best interviews..
Sha-money you need to put BGK (Blackgang Koll) on. Premier Brooklyn artist, super good street wordplay.. with the right people.. he gonna super win.. Murda Man, The Ave, Heartattack, it's on, Stir ur soul.. he got hits
Shout out J Cole. Best rapper in the game!
Sha (millions)...😎👍 Let's GO!!!
My guy missed out on 1.3 mil over 50k and a life long friend being a sucka telling 50 he owe him was a bad hustler and bad friend.
40:53 a true parasite on the balls of rap music right here
How we gonna get a Lloyd banks interview up here
Banks dont do Interview, sad
Legend
One of the masterminds behind 50 😤
WE NEED LLOYD BANKS ON THIS SHIT ASAP!
Hey DRE BONEY ON!! HE IS VERY MUCH THE NEW MAN RIGHT NOW AND POPPING OFF IN MINNESOTA!!!
And he looks like a younger 2 Chainz
G UNIT 4 LIFE
yeee no jumper lets get it 🔥💯
The way you speak I don't understand how you did not understand the concept of taking one point off of get Rich or die tryin
he looks like beetle juice's uncle
Adam u should interview 2chainz.
You know what Chainz would want for a sit down interview... A million dolla air pod,...