How to Sell to Chefs
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- เผยแพร่เมื่อ 16 ก.ย. 2024
- All about selling to chefs. I share my experience/tips and interview a few chefs to hear about their side of it. Lots of good stuff in this one!
Instagram (@sattinhillfarm) - sattinhillfarm
Website - www.sattinhill...
Fullsteam Brewery
www.fullsteam.ag/
Chef Derrick @chef_fullsteam - / chef_fullsteam
Wye Hill Kitchen & Brewing
www.wyehill.com/
Chef Kyle @chef_fletcher_nc - / chef_fletcher_nc
Chef Kevin @kev_ruiz28 - / kev_ruiz28
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I've never seen a video like this one of actually showing us how is it looks like selling to chefs and sharing their thoughts. hope you are doing good! keep it up :) thank you for the great content!
tom rabin would love to see a couple more of them
You're welcome. Glad you enjoyed the video and thanks for watching!
Derrick def doesn't seem comfortable on the camera lol. Good for him on sharing despite his discomfort.
You're the first guy I've been following. To actually take us along with you , and talk to chefs. Lots of good info man. Absolutely awesome vid Josh! Take care man!
Great video helping farmers to connect to customers awesome
Excellent tips.
Had to watch Derrick's segment a second time. His bashfulness is endearing.
Love Wye Hill playing Marshall Tucker !
Allmans!
Josh! one of your most informative and interesting videos I've watched!!- Even though I'll probably never start a small farm, I still I dream of it sometimes....like when it's 70 degrees outside and there's a nice breeze-lol.... in my mind, every chef was like bitchy Gordon Ramsey... nice to see some super chill chefs that took the time to chat with us on video! Please thank them for me!
I really like the fact that you cover the whole circle from farmer to chef to consumer.
I get a sense of the communication and relationships!
This video was very awesome and has great information for anyone who wants to sell their FRESH and HOMEGROWN VEGETABLES that is more healthier than GMO products! I would like to see a video on your billing and records of how you keep everything organized. Keep up the great work! Thanks 🙏
Thanks. I use Square for invoices and payments and Quickbooks for book keeping. I am not the best at staying organized and shouldn't be making a video about that until I get things dialed in. It's really pretty simple for a business this size.
And how do I know your HOMEGROWN and FRESH vegetables weren't grown with GMO seeds?
This is a great video for people trying to learn. I like that you freely share what you do, trying to help others learn. Very refreshing!!
Your BEST video (yet)...Keep up the good work!
Relationships, relationships, relationships. It’s about people, people do business with who they like.
This is the most valuable video in my opinion for Micro Farm Startups
Love this. Super helpful and nice to hear from the chefs on what might prevent them from going with a smaller farmer. Thanks!
Thank you for this video! I am looking to get started as a small market gardener but I have no experience with chefs or the restaurant industry in general. It's become a mental hurdle for me in planning my business model. This video made me feel like it's not as intimidating as I thought!
Great video and tips. You usually dont get to see these "backstage" side of the farm wich can be, if not, the most important, so again, thank you so much for your effort and videos!
Thanks for all the great tips Josh and to the chefs for their time in sharing their tips. Hope to see more like this!
Thanks Josh, this was extremely helpful content. I am currently setting up shop in the Dallas Fort Worth area and am finding Great Content like this from others as well. VERY HELPFUL. Thanks Bro!
You're welcome. Good luck!
I'm with Tom Rabin below, I like this because it shows that Homesteaders know they have to SELL if they are going to farm full time just a 'Real' farmer (yes I said Real) does because beyond feeding your own family you have other needs and bills that need to be paid. It also gives you an idea of what roadblocks our SMALL farmers are having to deal with when growing FIELDS of 'Swiss Chard' or 'whatever' for sale. Thanks for the insight.
I'm looking forward to the cooking lesson! Good tip to put it into the frig:-)
Wow - I didn't know that you were also in Raleigh! that is awesome.
Very helpful video. Thanks for sharing.
You're welcome. Thanks for watching!
Awesome chats with the chefs. Great to always know exactly what the chefs need and want.
Great content. I am transitioning away from selling at the farmers market to selling to restaurants. Very different way to do business. Thanks for your insight.
Your videos have the best content! Thank you for sharing your knowledge and experience!
You're welcome. I'm glad you have been liking the content. Thanks for watching!
Excellent job on this subject . Taking the mystery out of the process.
Glad you liked the video. Thanks for watching!
Very cool to hear straight from a chief. Thank you 🙏
Can I give 2 thumbs up! I had a meeting and shows everything conservative and got nowhere. I then showed of a purple potato crazy idea and gain 3 order that day. This video is the best so far. Show more of what farmer don’t know!!! 🥺 Please
Thanks Josh another video that is right on time. Life changes!
Great insight, thanks. Attitude is so different in the UK at least in my town. I must have contacted 20 chefs and dropped samples to at least a dozen and apart from 1 customer the rest were dismissive and just wanted to know if they could get for cheaper than the wholesaler. Most had not even heard of micros, and I targeted several vegan restaurants who I thought would be really interested, but no. Will keep trying!
If you sell at 10% below wholesale you should still profit provided they pay fast and not delay payment for 7-15 days or more !
Keep trying. You might just have to catch the right person at the right time. Also, every market is different. Some places it will be a lot tougher to sell this kind of produce and a high price.
Great information, Josh! Thanks for taking the time to put this together. Would be interested in hearing more about how you reach a price point on various produce. I'm sure there are a thousand variables involved, but curious if in general you or the chefs are setting/driving the price and how much you are willing to negotiate.
There are lot of things at play here. Mainly just talk to the chefs and they will tell you what they are paying and what they are willing to pay. A lot will come out of that simple conversation.
Yesss!
Just Sub'd!
Cause of this specific content.
Please do more perhaps once a month? and even deeper questions?
Im not a farmer (yet) but great content!
Thanks for shooting, editing and sharing!
I don't think I would be able to interview chefs once a month, but there will plenty of other useful content on the channel. Thanks for watching!
Am I ever thankful to have found your channel. Sort of binging at this point, but your microgreen videos and this chef video are eye opening and so interesting. Thanks and keep it up.
Yeah! Let’s see cooking lesson from chefs using your produce 😊
Good stuff man. Enjoying your videos. Keep it up
Thank you!
Man I just recently discovered your channel but your putting out there the stuff a lot are not and I’m very grateful thank you!
You're welcome. Thanks for watching!
Awesome instructional video. Thanks Josh. We are just starting to practice on planting on our farm to do something like this. Long way to go though.
You're welcome. Thanks for watching!
Btw, love your 'hey theres'! I'm currently nearing the end of a 12k drive & was just thinking, I need a hey there right about now! :)
Good one Josh. It would be great to get written testimonials from chefs on the benefits of using Micros. The kinds of dishes they use them for etc.
This was an amazing video. I really enjoyed the content. Good job
great ideas and pointers- keeping up the connection - made it happen!
Hi, I'm really impressed by your informative videos since I subscribed to your channel and I really want to work like this it's a great job.. you are learning and sharing lots of knowledge with others.. this is the kind of job I dream about.
Thanks for the kind words. I'm glad you have been enjoying the videos and thanks for watching!
Wonderful info
Great content 👍
Excellent video dude. I'm not planning on market garden/selling but this was fantastic functional information about the business side of things. Super interesting content. Thanks!
You're welcome. Thanks for watching!
What a nice and wonderful Chef/manager and very present to deal with
awesome, and you have the Allman Brothers playing in the background !!
This video really helped me start to talk to some of my local chefs thank you very much
Another great topic! Thanks for the insight!
Thumbs up for Allman Bros
Same. I didn't hear a word those guys said!
Absolutely fantastic video
Extremely helpful, having both perspectives was great!
Thank you for another well-done video 😎
You're welcome. Thanks for watching!
such an awesome video, Josh, thanks so much!
You're welcome. Thanks for watching!
Another great video! When packing your product in the coolers, one thing you might try is putting the freezer packs on the _top_ rather than the bottom. Heat rises, so you may get more effective, uniform cooling that way -- at least that's my experience. When packing delicate items like microgreens, it'll probably still be necessary to shield them with a towel or something to prevent frost damage.
I would never put ice packs on top of my produce. It would squish the bags of greens.
@@JoshSattinFarming I guess that could be an issue, depending on the weight of the cooler packs and the packaging of your produce. There may be easy solutions though -- some elastic strapping screwed into the underside of the lid to hold the cooler packs would solve that problem, as well as get them out of the way automatically when you're loading and removing goods. Anyway, it was just a thought -- if you're happy with your current setup, there's no point changing it.
LOVE this video. Thank you!!!
Excellent video. Thank you!
Cool video brother
Thank you. Glad you enjoyed it.
Love It!!!!!!!
Really great info Josh!!! TY
Thank you!
Awesome video. One of the best concerning chefs that I've seen. Keep up the great work. Also is there any chance you can do a video about what you had to do to start up your farm in NC and start selling to chefs?
Another great video, thanks.
Nice job! Question, how long did you grow and build confidence in your production and product before you moved to restaurant sales?
It wasn't right away and I started with microgreens because I was more confident in my ability to consistently produce them.
Excellent video, very informative and rubber hits the road
Thank you very much for this video!!!!👍
Josh...great vid!!!
Thank you!
VERY VERY GOOD VIDEO! Thanks for the info and the interviews helped so much. What I loved most and have been looking for is how to deal with the transactions and invoicing but there isn't any videos on that so thanks for that part especially! You may want to make a video on that in detail if you haven't already.
I use Sqaure to send my invoices to the chefs via email. I then print two copies and bring them with me. I give them one and they sign one that I keep. They write me a check. That's it.
Awesome video and very informative
Thanks, again.
great, interview
This is gold!! Thank you so much for sharing.
You're welcome. Thanks for watching!
👋🏾👋🏾👋🏾good afternoon from the UK josh, like I’ve said before love your videos and the way you share knowledge, I’ve recently had my small garden converted with raised beds so i can grow organic food for my family, was just curious, could you do a video on how you price your product so that you are making a profit and they are happy with the cost of your produce, and how do you keep up with the demand from the chefs, do you grow new produce for them to try, how do you forward plan for supply and demand. Thank you again, love and appreciate your videos and your personality🙏🏾, keep up the good work.
you can produce all of it or buy stuff from other growers to deliver and keep your margin. you don't need to grow all of it yourself.
That would be a very difficult video to make. It really is something that you learn as you go along. It will depend heavily on your context, customers and your market. Prices are different everywhere. Base your prices on farmer's markets, organic stores, etc. You will get a feel for what you are capable of growing and what chefs need. They will tell you how much of lettuce (for example) they use per week. You can also let them know you are new to this and ask them what they pay for stuff. They will tell you. Good luck!
Farm to table awesome 👌
So helpful! Thanks!
You're welcome. Thanks for watching!
Thanks for the insights- great video
You're welcome. Glad you liked the video and thanks for watching!
Love your content Josh, I had a video idea for you - can you show some dishes these chefs make with your products? I wanted to see your products that you were delivering and I bet I'm not alone. Cheers!
That would be cool, but would be tough to film. I am not going to ask the chefs just to cook stuff up for me to film. I am planning on doing a little bit of a cooking lesson with Chef Kyle next week though.
If I was a farmer looking for chefs to buy my product, what's the best method for dropping by a restaurant and providing samples? Just literally going in the front door? If you're just starting what's the best way to come up with a competitive price sheet for your product?
I try and do some networking to get a warm hand off. Then I set up a meeting. You can definitely go in cold, bring some samples and a fresh sheet. I would go to farmer's markets and local organic food stores to check prices and alter them for restaurants. Also ask the chefs, they'll tell you what they pay. Every market is different.
@@JoshSattinFarming awesome man ty!
Awesome..
Awesome video!! I know it all depends on your area but would love to see a video on how you price items you sell to chefs
sell 10% below retail price in the market. If they pay with 7-15 days delay then sell at market price.
Discount is good if they pay faster.
Every market is different. Check out local farmer's markets and organic food stores. You'll get a sense of the prices. Also, if you are looking to sell to chefs just ask them what they pay for things. They'll tell you what they are paying.
Styx in the background at 2nd restaurant!!!
Haha, one guy says don't be pushy, the other guy says keep coming back 😬. Great content though. Thanks for sharing. Blessings, -Kate
what is crazy, is that this could be Nashville, TN. totally looks like it while your driving. A good question for you is, how big does your local produce need to be to supply these restaurants? would love to talk to you personally. Just growing for the family at the moment, but this seems really fun.
Every restaurant will have different demands in terms of quantity so that is a tough question to answer.
Josh Sattin i guess a more direct questions would be. What would be the minimum you would grow to start a supply?
@@MrFrozensmoke Better question is for you to talk with a restaurant in your market and see what they are looking for and then grow it.
And Josh are local chefs in Raleigh interested in organic produce? Or at least local produce grown without the use of chemicals? Are there restaurants willing to pay a higher cost for organic?
What I have found is that chefs aren't really concerned about things being labeled as "organic" but rather want fresh and local. I have explained my growing practices to them and they do like that, but that is not the most important thing for them.
nice video.
Hello Josh I'm looking for mentor to build my Ranch with microgreen and produce please let me know
Bahman
Really cool video!!
Thanks!
Nice
How do you know what price point you should be asking?
Thanks so much for this! Do you walk in cold sometimes? Or do you always set up a meeting first?
you can walk in cold with sample and drop your phone numbers with list of produce you can supply
I haven't done that yet. I try to network first and set up a meeting, but you could definitely do that.
tell us how much restaurants get each week. what u selling it for etc etc.
It sounded like you provide them with sorrell what is that?
I found Square, Inc has a few aps. Can you tell me which ap you use to save me sorting that out?
Awesome content! How do the chefs go about placing an order with you? Do you ask their preferred means of communication or go to your website? I’d be curious to know what was the kicker that drew the two chefs in after the wait to become customers?
I always ask them their preferred method of communication. I probably should have mentioned that in the video. Most chefs I have interacted with like to communicate via text. These two chefs were at different restaurants before. One of them wasn't in a position to get my produce and the restaurant closed for the other one.
Josh Sattin thank you so much for the helpful response!
@@Prudence1733 You're welcome. Thanks for watching!
Hey awesome video! I have on questions, why do you harvest the night before? Is this for any purpose other than logistics? I know one night does not impact hugely on freshness but it would be great to know the logic behind your decision! Thanks
Mostly for logistics. I am the only person working on the farm so I harvest on Thursdays and deliver on Fridays. It's also nice to chill down the greens overnight in the fridge before transporting them.
@@JoshSattinFarming Thanks for the reply! Do you deliver the greens still living on mats? Or pre-weighed punnets?
@@jannya97 All of my greens are harvested and sold by the pound.
Have you tried using a layer of corrugated plastic over your ice packs?
A towel works great for me.
u just get a bakers type rack to put iver ice etc. hahahahah. u dont cover ur cold u just have to taise above product. i want the cool to cool the cooler not a towel or whatever lol. its called a wire rack 🤣🤣🤣
what is up with the youtube pron music?!? lol
How about time of day to visit.
Some seem to not like pushy
others forget about you and they need reminders -???
Jim Furr the second set of chefs said the best time of day to visit is between 11am and 2pm after you have notified them that you are coming
Do chefs expect you to have any kind of knowledge (Degree, whatever...), or they will accept anyone with quality products?
Punch him on the face Derrick!
weird seeing people talk without mask lol
I cant understand a thing that guy is saying.
Great video, thank you!