Indie Band Played 50 States on $50 and Grossed $80K

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This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget.
3:18 Welcome
3:53 The Where’s Walden Tour
9:03 Booking and outreach from start to finish
12:58 Breweries vs. traditional music venues
16:42 With a little help from Indie On The Move, Yelp and Facebook
22:32 No show close calls
31:27 Interactive website tour map
35:46 Inside the Where’s Walden Tour poster
38:06 Merch game
38:55 Cold pitch emails and negotiations
48:18 Merch game (continued)
55:18 What they would have done differently
1:05:47 How they grossed $80k
1:15:08 Final question
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Website: whereswaldentour.com
Instagram: / waldengrams
TikTok: / whereswaldentour
TH-cam: / @waldenofficial
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

[@ArisTake]

Use code *NMB* for *10% off* How to Become a Successful Touring Artist ATA course: aristakeacademy.com

[@matthewladis3479]

Epic interview Ari, thanks for having us

[@KennaChildsMusic]

Such a cool inspiring video! Making plans to start performing more and taking more chances with new areas even if I don’t have a huge following there! Thanks Ari and Walden team for the thoughts, advice and experience shared!!

[@WaldenOfficial]

Thanks for having us Ari!! Your book and podcast have been essential resources for us over the past years. It was very full circle for us getting to share our story and hang with you on your podcast! Much love

[@ArisTake]

great to heave you!

[@NancyRuthMusic]

Great interview, Ari - thanks Walden for sharing the story... very inspiring when we all need to re-boot our live shows and tour planning!

[@BigMurdr]

Great interview and story!

[@johnmichaelmccasland9131]

Great interview ❤

[@OrchestraUnderGround3000]

Great story and great questions

[@dafingaz]

So many lessons here. See you at NAMM!

[@ArisTake]

see you soon!

[@CassTheMuse]

The band is humble.. love the story!

[@nadikim1740]

i cant find you on audea - can you post audio versions of your videos there? would love to listen to them! thanks again for the awesome content.

[@Cashnova_will_be_a_goat]

Man I missed out on this!