Orthopedic PPC ad strategies

When it comes to marketing and orthopedic practice, orthopedic PPC or pay per click or Google Ads it's commonly known is one of the most effective ways to strategically reach the right type of patient for your orthopedic practice.
But what's the best strategies to focus on?
intrepy.com/10...
I think number one is you need a good mix of joint specialty and urgent care campaigns. So urgent care is going to be a really effective way to get the most out of your advertising and PCC strategies, but you do want to go after things like sports medicine and the different types of treatments and conditions in there.
There's also a really big market in joints for people looking for knee replacement specialists, knee pain specialists, hip pain specialists, those types of things. But you really want to have a good game plan, which leads to the second strategy in terms of where you're sending this traffic to.
So develop landing pages, or it's even better if you focus on building out your treatments and conditions pages, which will help you rank for SEO, but it's also going to make them a really effective conversion tool for patients that you're advertising orthopedic PPC to.
Another is remarketing, is if you are driving people to these landing pages and to your website via PPC, you're not going to convert all of them. So you want to have a really good display video-based advertising strategy to remarket them and get them back through the door, and when an orthopedic need arises, they're choosing you as their point of care option.