I get its a lot of work but I am struggling to accept that your way is more effective in terms of results...Whenever someone searching from X location about A service...isn´t it better to have a dedicated page build and optimized for that service rather than having a city-optimized one displaying all the services?
Hey John 2 quick Questions-but what if someone is looking for a particular service and in a certain city, will this way still rank? And what about for expanding your reach for the map pack, for expanding the ranking radius, will this still work for that?
"Hey John 2 quick Questions-but what if someone is looking for a particular service and in a certain city, will this way still rank?" Yes of course. "And what about for expanding your reach for the map pack, for expanding the ranking radius, will this still work for that?" No idea, I wasnt really focusing on the map pack here.
Nice explanation - glad to know I've been on the right concept. I'm not an agency, professionally trained in UX or SEO, just some classes here & there with a couple of clients that I help on the side. This way of laying out multiple locations with a page each and promoting them, internally linking back to the services page/posts always made more sense to me than the other way. I try to make each location page unique with text that further talks up the area or a specialty service in that area so Google doesn't see a reason to flag it as redundant info.
Yes thats it! Ive been using this strategy for over 15 years - never had any issues. If you spend the time to do it right, there should be no need to worry about updates/penalties etc
Thank you John for this video. I struggle with this for my own agency. I only have one physical location, yet I want to target other cities in my state. Do you have any suggestions on what I can do if Google is rewarding pages that have a flat url structure like you mentioned that is bad? So there are agencies in my area that make 300 pages like domain/denver-seo domain/colorado-springs-seo and you get the drift for every city and digital marketing service. So as an agency owner, do you suggest still trying to do non-geo specific service pages and then the service area pages that link to the service pages? Thank you for any tips friend
Forget about what others are doing and follow what I demonstrate in this video Chris. All these muppets stuffing the shit out of their location pages and uploading thin, near duplicate content will wake up one morning to find they've been squashed. Don't make that mistake! Make sure you read the article that I linked to in the description also!
@@bringtheseo I do copy paste the same content for all locations. It worked 15 years ago, it works today. I mean, today people call it programmatic SEO xD
Everything is elementary and simple. Services live their own lives. If you change your place of residence, you simply transfer the anchors, and that’s it.
I really like this approach. I see strategies that create this over abundance of pages for all these combinations. I've never been a fan of creating all of these pages, and I like this approach. Honestly, how many times do we need to create a service page for individual locations? I feels like that idea is too much work. This feels cleaner, and feels right.
For local SEO with various services and locations, utilize a URL structure that clearly states both the service and the location.This allows search engines to more effectively comprehend the website's content and target relevant searches in your area.
That's good info, but what about URL structure for a Landscape directory site? Assuming I follow your example when I am on the Mosman page and then click Lawn Mowing service, I should only get a Lawn Mowing contractor in Mosman and not a general page of Lawn Mowing. What should the URL for this be? Mosman/Lown-mowing?
Hey-hey! First - excellent English, you do not have to apologies. Second - the vid is so on point, thank you! Question: do you happen to know Kyle Roof’s “reverse content silo” internal linking strategy? Looking forward to hear your opinion, you can find the strategy on the “outranking” channel in the “how to rank for more keywords using semantic terms and advanced internal linking | by Kyle Roof founde” video, on the minute 22.
This question was asked only a day or so ago inside my community. Im going to be covering it on a live coaching call and sharing it with everyone in the group. You should join.
Hi, do we interlink between services pages and link back from service pages to region and suburb page. And should we link from individual suburb page to other suburb pages. Thanks for the great video btw. you are GOAT
Youll find that most internal linking is taken care of through default points of navigation, so you shouldn't have to worry about it. I never linked suburb pages together though.
I'm a small pc repair business here in the USA, had to take over my website due to lake of service. YOU are Awesome! I do have a quick question. I'm a service based (we go to you) in the State of TN and my City Location is Hendersonville, so is my website home page also my Main Region Page? and then I create my location pages? Also, could you list a more current client's website for example? Thanks!
@@advancedcomputerdiagnostic411 I dont as Ive now transitioned into coaching and mentoring. But it wouldn't really be any different to be honest. Ive been using the same strategy demonstrated here for at least 15 years.
You mentioned that we shouldn't create too many pages, but on the other hand, you provided an example where a website has a separate page for each location area within a city. Does this mean that if a city has 10 service locations, we need to create 10 pages for each sub-location within the city? What's the difference?
@bringtheseo Yes, suburbs . I'm confused about whether we should create separate pages for each branch within a city if a company has different franchises or branches in a large city. Should we also create separate Google Business Profiles (GBP) for each branch in different area in city, or should we have only one for the entire city and just add all locations under that single GBP? Or just city and suburbs we have to focus?? I hope my question is clear.
TH-camrs that have way fewer subscribers than they should. Man, I just want somebody to talk normally like you; OMG the hand waving guy makes me dizzy. That seo guy that waves his hands non-stop; barf. Thank you for your content. Most others hoard the "real" information or they're just crappy SEMs themselves.
The problem with this approach is that If someone from Sidney is searching for Lawn Mowning service and I don´t have a local service page that is optimized for that location, Google will not showcase that on the SERP. In your example, I would have to build a location page focused on Sidney with all the services it provides but that would only mean the different keywords for the different services will be cannibalizing each other
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I used to ask myself how big companies do this.......... This is Brilliant John.
Cheers dude.
That article on wayback was AMAZING. This is such a better way to structure and rank. Thank you for sharing that
Cheers thanks
I get its a lot of work but I am struggling to accept that your way is more effective in terms of results...Whenever someone searching from X location about A service...isn´t it better to have a dedicated page build and optimized for that service rather than having a city-optimized one displaying all the services?
Hey John 2 quick Questions-but what if someone is looking for a particular service and in a certain city, will this way still rank?
And what about for expanding your reach for the map pack, for expanding the ranking radius, will this still work for that?
"Hey John 2 quick Questions-but what if someone is looking for a particular service and in a certain city, will this way still rank?" Yes of course.
"And what about for expanding your reach for the map pack, for expanding the ranking radius, will this still work for that?" No idea, I wasnt really focusing on the map pack here.
Nice one John. Clearest example of location and service page structure I've seen for a while.
Cheers, thanks Ian
great and indepth! appreciate your efforts!
cheers!
Nice video John 💯💯
Cheers thanks
Really great tips here, thanks for this John!
My pleasure!
Excellent video - really enjoyed.
Thanks Jessie hope it helps make things a lot easier for you for future campaigns!
brilliant life saver, thank you!
Nice explanation - glad to know I've been on the right concept. I'm not an agency, professionally trained in UX or SEO, just some classes here & there with a couple of clients that I help on the side. This way of laying out multiple locations with a page each and promoting them, internally linking back to the services page/posts always made more sense to me than the other way. I try to make each location page unique with text that further talks up the area or a specialty service in that area so Google doesn't see a reason to flag it as redundant info.
Yes thats it! Ive been using this strategy for over 15 years - never had any issues. If you spend the time to do it right, there should be no need to worry about updates/penalties etc
Nicely done! Way better than spamming Google with tons of thin, duplicate pages.
Exactly Matt! Cheers!
Thank you John for this video. I struggle with this for my own agency. I only have one physical location, yet I want to target other cities in my state. Do you have any suggestions on what I can do if Google is rewarding pages that have a flat url structure like you mentioned that is bad? So there are agencies in my area that make 300 pages like domain/denver-seo domain/colorado-springs-seo and you get the drift for every city and digital marketing service. So as an agency owner, do you suggest still trying to do non-geo specific service pages and then the service area pages that link to the service pages? Thank you for any tips friend
Forget about what others are doing and follow what I demonstrate in this video Chris. All these muppets stuffing the shit out of their location pages and uploading thin, near duplicate content will wake up one morning to find they've been squashed. Don't make that mistake! Make sure you read the article that I linked to in the description also!
@@bringtheseo Wonderful tips. Thank you so much John. I appreciate you.
@@ChrisHeidlebaugh My pleasure mate, good luck!
@@bringtheseo I do copy paste the same content for all locations. It worked 15 years ago, it works today. I mean, today people call it programmatic SEO xD
@@patrykkosik9729 Well, I guess it will be a case of having to nervously check your rankings every morning.
Great Stuff. Keep it simple!
Simple, absolutely!
Great explanation. Great anchoring. Thanks much!
Everything is elementary and simple. Services live their own lives. If you change your place of residence, you simply transfer the anchors, and that’s it.
@@rassulkz4486 Yes thats it!
I really like this approach. I see strategies that create this over abundance of pages for all these combinations. I've never been a fan of creating all of these pages, and I like this approach.
Honestly, how many times do we need to create a service page for individual locations? I feels like that idea is too much work. This feels cleaner, and feels right.
Most SEO consultants get lost and it ends in site bloat.
For local SEO with various services and locations, utilize a URL structure that clearly states both the service and the location.This allows search engines to more effectively comprehend the website's content and target relevant searches in your area.
That's good info, but what about URL structure for a Landscape directory site? Assuming I follow your example when I am on the Mosman page and then click Lawn Mowing service, I should only get a Lawn Mowing contractor in Mosman and not a general page of Lawn Mowing. What should the URL for this be? Mosman/Lown-mowing?
Hey-hey! First - excellent English, you do not have to apologies.
Second - the vid is so on point, thank you!
Question: do you happen to know Kyle Roof’s “reverse content silo” internal linking strategy? Looking forward to hear your opinion, you can find the strategy on the “outranking” channel in the “how to rank for more keywords using semantic terms and advanced internal linking | by Kyle Roof founde” video, on the minute 22.
I know Kyle personally yes but I'm not familar with his reverse silo strategy.
If you have multiple Google Business Profiles, do you link the same home page url to all profiles, or link a different location based url?
This question was asked only a day or so ago inside my community. Im going to be covering it on a live coaching call and sharing it with everyone in the group. You should join.
@@bringtheseohow to join?
Hi, do we interlink between services pages and link back from service pages to region and suburb page. And should we link from individual suburb page to other suburb pages. Thanks for the great video btw. you are GOAT
Youll find that most internal linking is taken care of through default points of navigation, so you shouldn't have to worry about it. I never linked suburb pages together though.
@ got u, appreciate your time for answering
@@romanboiarchuk2048 sure no problem
I'm a small pc repair business here in the USA, had to take over my website due to lake of service. YOU are Awesome! I do have a quick question. I'm a service based (we go to you) in the State of TN and my City Location is Hendersonville, so is my website home page also my Main Region Page? and then I create my location pages? Also, could you list a more current client's website for example? Thanks!
Your homepage should be brand focused.
@@bringtheseo Thank you for responding!!! Would you happen to have a more current client that you worked with to see their website?
@@advancedcomputerdiagnostic411 I dont as Ive now transitioned into coaching and mentoring. But it wouldn't really be any different to be honest. Ive been using the same strategy demonstrated here for at least 15 years.
You mentioned that we shouldn't create too many pages, but on the other hand, you provided an example where a website has a separate page for each location area within a city.
Does this mean that if a city has 10 service locations, we need to create 10 pages for each sub-location within the city?
What's the difference?
Im not sure I understand what you mean by sub-locations? If you're referring to suburbs for a given city, then yes. You could.
@bringtheseo Yes, suburbs
. I'm confused about whether we should create separate pages for each branch within a city if a company has different franchises or branches in a large city.
Should we also create separate Google Business Profiles (GBP) for each branch in different area in city, or should we have only one for the entire city and just add all locations under that single GBP? Or just city and suburbs we have to focus??
I hope my question is clear.
@@ornchamplin-hx9bd Im actually going to cover this very question in next weeks live class. (coaching hot seat with one of the members)
TH-camrs that have way fewer subscribers than they should. Man, I just want somebody to talk normally like you; OMG the hand waving guy makes me dizzy. That seo guy that waves his hands non-stop; barf. Thank you for your content. Most others hoard the "real" information or they're just crappy SEMs themselves.
Thank you. You wont get any bullshit here, nor will you see thumbnails full of stupid faces and other nonsense.
The problem with this approach is that If someone from Sidney is searching for Lawn Mowning service and I don´t have a local service page that is optimized for that location, Google will not showcase that on the SERP. In your example, I would have to build a location page focused on Sidney with all the services it provides but that would only mean the different keywords for the different services will be cannibalizing each other
"Lawn Mowing Sydney" is a useless term.
can you provide real life example ?
Watch the video to the end