1956 - 1965 Old-time Esso (Now Exxon) Commercials
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- เผยแพร่เมื่อ 3 ต.ค. 2024
- 16 minutes of nostalgic "Esso" (now Exxon) commercials, their "7 point service", their 'catch-phrases' (including their most popular one), classic cars, some strange chemicals and a little corporate history. Do you remember any of these?
The oval ESSO sign was a triumph of simplicity.
I never understood why the different names regionally.None of the other gas stations did that.
@@David-yw2lv - The US government charged Standard Oil with monopoly laws in the early 1900s so the company broke up into different companies to avoid any trouble. ESSO is still a brand here in most of Canada, while in British Columbia it's CHEVRON , and MOBIL has recently been introduced at some locations.
@@David-yw2lv To expand on the other comment, when Standard Oil was broken up due to anti-trust, each of the smaller regional companies got the rights to use the Standard Oil name in their territories. To sell in another company's territory, they needed a different name, which is why most companies changed name and Standard disappeared. Standard Oil of New Jersey decided to use Esso, which sounds like S O or Standard Oil. Several of the other Standards sued, and in 1937 outside of the states Jersey Standard had rights, they were forced to use a different name, which was Humble and Enco. In 1973, with mass media and travel, they decided to unify one name, which they chose Exxon.
We still have ESSO in the Netherlands and Europe, still the same logo, and the tiger in your tank.
ESSO is still a brand in Canada. Owned by Imperial Oil which is the Standard OIl of Canada. My dad worked for the company and I , as a kid 9 to 13 years old used to "help out" at the warehouse stocking shelves with ATLAS auto parts. I liked riding in the tanker trucks with the guys delivering gas to farmers and gas stations. I remember "Put A Tiger In Your Tank" ! The official "Esso man" in Canada was played by Murray Westgate in commercials during Hockey Night in Canada TV broadcasts.
I remember ATLAS auto parts; including tires! They were a popular product line for many gas station owners besides Esso and Standard Oil.
Esso also exists in Norway, where my wife is from. Here in America we call it Exxon. Same company
On some cold mornings, I wish I had De-Frost...
When I was a kid there was an Esso station at the end of the street. They would work in your car, replace tires and even wash & wax the car. When we pulled up, the gas was .25/ gallon and at that price they would vacuum the car, clean the ask trays, wash the windows inside & out, and check under the hood as well as your tire pressure. The store became Exxon in 1972. They still worked on cars but then you paid extra for full service. They closed in 1980 and the station became a veterinarian clinic. I miss the old place, as kids we would ride our lawn mower mini bikes through the woods to the Esso station to fill up with gas , .10 cents did it, then it was off to the woods for a day of riding. Simple times.
Back when people cared and took pride
When America was great.
I remember those days. An attendant would pump your gas, check your oil, check your brake fluid, check your water, check your tires, clean your windshield, give you free maps, give free toys for the kids, give free dishware to the homemakers, and give you a smile.
Today you pay $5.00 a gallon and you pump your own gas and get absolutely NOTHING else.
Hello from UK.
I didn't know all that had stopped.
Never having been to the US, as a great lover of old black and white films, what I've seen in those films at petrol stations is how I've always imagined it.
We in the UK used to have such services, too, I'm told: but not during my lifetime.
Still, at least it puts you in more control.
I think all petrol pumps should be card only, now. I once genuinely forgot my wallet, and had to write my name and details in a book; the entries of those who hadn't paid was great.
Now you're lucky if the kid doing the full serve knows how to spell gas.
And hope they don't put water in the engine@@davidrichter9164
@@heathstjohn6775 Wow. How is it possible to not notice? Don't be fooled by our propaganda. The America of old black and white TVs and movies is long gone and buried.
It's so bad now that George Orwell's 1984 barely stirs any reaction. Men in America are ruined for far less than what Winston did against Big Brother.
I noticed that they used a variety of makes of cars in the commercials in which real autos were shown. This included more obscure ones like Packard.
That was interesting: Someone bought a new Packard in 1956, the last year for a real Packard. Obviously a brand loyal owner.
Back in 71 I was ten and got a job after school and at weekends at a garage serving petrol, I loved the job I worked there for 6 years for 3 different owners.
Used to check tyres, oil, windscreen washer, battery, fan belt and if possible coolant and during the winter, clean the windows and lights.
I earned good money and lots of tips.
Most of these Esso spots of the late 1950s feature voiceover legends Peter Thomas and Rex Marshall.
I was born in 65 so I don't remember any of these commercials but I remember my dad having a gas card when I was young that had both Exxon and Esso as places it could be used
cool the gas station attendants wore policeman style hats
Great! Loved it!
I remember the Esso service stations and gas stations myself
When i lived in Peru, as a child they had Esso, when we came to Miami on vacation i saw Exxon, i was confused.😅
Customer service could sure some lessons from the 50s
Shame that Esso is only in Canada, under the name Imperial Esso. 🇨🇦
Humble Oil was ENCO in midwest Chicago. I remember a skywriter writing it in the air one summer. It was weird when we moved East years later and I saw ESSO with same logo and colors and ads and thought somebody messed up ! But no, Humble couldn't use ESSO name in several States because ESSO phonetically is SO which is Standard Oil and they had 1st rights to "SO" name in those States.
It was originally Standard Oil, whose initials are "S.O.", or, "Esso". That's where the name Esso came from.
ESSO= “S O” = STANDARD OIL .
Emarcy= MRC Mercury Record Corp. and…Essanay= S&A an early film company.
I vaguely remember a gas station from my childhood called Enco. And Esso still exists everywhere else in the world except the USA, where it's called Exxon.
Japan no longer has Esso (due to a merger between Nippon Oil and Mitsubishi Oil to form ENEOS)
I do remember all the Esso grade gasolines. Mid ‘60s. I to don’t remember Humble oil stations though.
The next time I fill up in New Jersey, I'm gonna ask them to please check the battery and radiator.......
Good luck if they actually know what and where they are.
Say yesso to ESSO
Yes! ⛽
マイ・ステーション、マイ・エッソ！ (My Station, My Esso!)
(from an Esso CM in Japan (日本))
That 1958 "B-58" Buick Roadmaster needs 101 octane for that "V12000" engine!
Growing up in 1950's and 60's I never saw any employee at ESSO wear a bowtie , white shirt , or a hat like he is wearing
I do remember that brands of standard sub brands were based on geography, ENCO, and SOHIO. The days of full service, another i remember was SKELLY in the Midwest along with DX . Put a TIGER in your tank. Still use Exxon and Mobil supreme 🏁🏁🏁
I had no idea you guys lost esso, in canada we still have them!
Japan (日本) also lost Esso
There was also Burpoline gasoline. The only gas with bicarbonate of soda.
0:59 "frayshen up..."
ESSO was a subsidary of Standard Oil. Get it? S-O Standard Oil
Standard Oil in Ohio was called SOHIO
!
Wow good one
I've been trying to find the commercial of the little old lady that says Put a tiger in your tank, honey !
I haven't found anything on TH-cam or in Google so if anybody knows let me know unless I haven't seen it on this video because I haven't watched all of it yet.
In Texas it was Humble until about the mid '60's,then became Enco west of the Sabine River.I remember that Happy Motoring character,replaced by the Tiger in the '60's
The bloke doing the Humble ads sounds like a Yorkshireman trying to do an American accent. "Rooooads", "Yooooo".
Today when you stop into a station and you ask for directions the attendee says NO SPEEK ENGLISH.
Then the worker points at the maps and they say TEN DOLLAR.
Then i say to him Kiss my ass !......They surely understand that.
Better Times
Yes, interesting how they talk about America's energy industry and what oil does for it.
And now Brandon is destroying the economy by strangling the oil industry, all to push us into ev’s.
Wasn’t that Margaret Whiting in the jingle spot?
Who came here to look at a-100’s face
Vitane later went on to become PAM cooking spray. Put a tiger in your omelette.
It would actually be: 'Let a tiger cook your omelette.'
That clown that sprayed Vitane on his skin probably died of cancer five years later . . .
It was great as a hair tonic though...
why
Very trusting times.
@@johnreitz5676 Hair tonic.😂😂😂
Esso = SO, Standard Oil
I WANT TO SPRAY 'VI-TANE'
ON MY HANDS 😊😊😊
....1965 rejected Humble Oi Co. advertisement tagline........" How can you get a Tiger in Your Tank?"......." Well, just kick it in the gas hole".......
why does the title say esso commercials but they put some humble commercials in
Because Esso and Humble Oil were both owned by Standard Oil of New Jersey, which in 1973 changed its corporate name to Exxon. The Esso and Enco names were discontinued.
7🙋♂️
EXXON Is a sucky name what they should have done was drop the "ENCO" and "ESSO" and rebranding their gas stations across the U.S. as "HUMBLE" the new company will now be rebranded as "HUMBLE OIL CORPORATION" they way it should have been.
Humble Oil is just as corporate-sounding as ExxonMobil.
@@luisreyes1963 You should not bash corporations they pay my bills and ill bet your i phone your computer your name brand sneakers were made by corporations without them you wouldn't have all the things you enjoy. have a nice day.
I was told the name Exxon started on the West coast and in the 70’s they merged all the names mentioned under it.
@@rogerbartlet5720 .....why do you base your opinion on something that was told to you?......just google "EXXON" and a link to Wikipedia will appear, where you will find out the facts for yourself......Wikipedia will put you at the secret rocket scienctist-level of knowledge.....
What I want to know is this:
Is ESSO Extra the same as ESSO Plus, and what about Golden ESSO Extra?
Plus was regular, Extra was premium, Golden Extra was super premium.