[Behind the scenes] How I set up my Welcome Sequence and Evergreen Newsletter

Here's a quick look at how I've set up my new subscriber onboarding @ Create & Sell.
In this video, I cover:
How I'm segmenting all new subscribers
Stats re: the composition of my audience
My Welcome Sequence, and why it takes multiple months to deliver
How I'm sorting all new subscribers into one of three "Shadow" evergreen newsletters
How I've determined how to structure each of my evergreen newsletter sequences
For more content like this, head over to: createandsell.co/

[@AndrewBarryCuriousLion]

Wow you never cease to amaze me. This was super thorough and quite intimidating actually! 😂

[@videoforentrepreneurs]

Definitely overwhelming.

[@drseidahood]

This is great and I'd love to do this!
But what do you do about writing content once they've reached the end of your Evergreen newsletter? You still have to produce regular content for those who aren't in the newsletter right?
And let's say you start this and you Evergreen stuff is only stashed to start with new subscribers right? So you're still sending regular emails to current subscribers correct?

[@SMC-642]

I have these same questions.

[@amine__hammou]

Insanely intimidating 😢 but we love it

[@videoforentrepreneurs]

Does this sequence only go out if they have "confirmed" their initial email? I seem to get a fair amount of people who do not confirm right away, but sometimes a day or 2 later.

[@kevinolding]

Great video! When you have a sequence filtering out different segments, will it still wait 24 hours or whatever time you’ve set if the user is filtered out or does it just move on immediately?

[@BrennanDunn]

Good question. So the way CK delays work is that they're all relative to the *previously sent email*
So if I have an immediate (+0 hours) welcome email, and then 3 +24 hour emails that each have an exclusionary filter (meaning, it's impossible for one person to be eligible for more than one of those emails), a subscriber's flow will always be: +0 hours -> +24 hours -> ...
Because I have filters set up for a few emails, like the "Missing info?" email that goes out if someone didn't complete the survey, it adds a bit of elasticity to the overall sequence. For some it'll be longer than for others.

[@kevinolding8641]

@@BrennanDunn Thanks, that makes sense - I've used the filters occasionally but was never quite sure. I'm getting a decent amount of data from RightMessage, especially for new sign-ups so I'm going to try doing something like this soon!

[@drilonjaha]

Are you using your iphone as a camera?

[@BrennanDunn]

Nope, webcam! I'm use Tella.tv to handle it all.

[@drilonjaha]

@@BrennanDunn super high quality!