It is hard to argue there. There are some good logos abroad like the English Premier League, especially my Spurs. But, imo, the NHL logos are the best in any sport worldwide. Nippon Professional Baseball logos are pretty wild too.
@@upstairscat87 Agreed on all counts. Even the name, "Vegas gold," is just an antithesis of Pittsburgh. Whereas some logos make more sense and gain fondness as time passes, even the genesis of the now decrepit core doesn't inspire any fondness for that color. I don't mind the tweaks to the skating penguin, but I cannot get past the color.
I prefer the current logo but am okay with either. I wouldn't say the triangle logo with a head growing out if it is beloved now but people have come to terms with it. I've always kind of liked it but it's just not the best choice.
One of my favorite things about hockey is the original six logos mostly staying the same throughout history. Such a great thing for the sport. Also I think the current jets logo along with their sound and lighting affects in their barn during a game is really cool.
I really wish the Kings went back to the crown logo and added purple back to the jersey. I loved that odd shade of purple and black combo. Purple needs to appear in the league again.
I agree, although purple shouldn't return to the jersey so not to confuse fans with the Sacramento Kings of the NBA who still use purple in their logo & jersey (though in my view the Sacramento Kings really need to go back to their original colors of red, white & blue & their original logo that they had in Kansas City).
I agree! I'm a hockey fan and a visual artist (so I might care a little too much about colours). Purple have been associated with royalties throughout european history, since the early purple pigments was extracted from rare seaslugs and therefore very expensive. In other words, it looks great AND is historically accurate! 👑
Howdy, GoalHorn! Definitely agree on the Kings colors. The purple & black look good. All black is just boring and for some odd reason the Pacific Division tends to have a lot of black or very dark jerseys. I also like the crown. I’m old enough to have watched the original Kings with their “Imperial Margarine” crown. While I like that one, I think I prefer the newer crown. Also, I read where the original crown is more like a queen’s crown, while the newer one is more like a king’s crown!
@@chrisguardiano6143 Hi Chris. IMHO, I wouldn’t worry about the purple confusing hockey fans and basketball fans. It’s pretty obvious which is which. Cheers!
@M P I agree with mp the scheme is just chaotic and reminds me of cotton candy for some reason. I was all for Totems would have more cultural relevancy.
@@Canadianvoice Blues fan here, so my take is purely neutral. I’m OK with Kraken and the logo (although I would have made the logo a little more “monsterish”). However, I would have gone with a blue or dark teal home jersey. The all black (or is it very very dark navy?) jersey and pants is drab and boring. I like their white road jerseys better as the logo and ice blue stripes really pop on white.
@M P the Kraken is a sea monster, and Seattle is a sea town. I think that’s relevant enough. Plus they pump every other aspect of their brand with connections to Seattle, from their jerseys to the music that they play to everything around the arena, even the fish that they throw when they celebrate the 3 stars after every game. If you’re looking for ties to Seattle then they’ve done more than enough IMO.
I'm always going to go with the original six logos, but you have to admit, the Wild logo and both Sharks logos are really just some of the most amazing logos in all of sports.
@@davidovics92 yes loved the old jersey with capital building on it and eagle in the side. The reverse retro from 2020 would make sense it’s still red white blue and has screaming eagle 🦅
As a caps fan I’m the only one in my house that shares that mindset. I think that if they went with their first reverse retro jersey and made a white version as the away it can work. The look is back and you can still sell the whole “Rock the Red” motto that caps merchandise has. Plus it looks good.
I grew up in Arizona and was in my teens when the Coyotes came to the state. Their original/current logo is far superior to the howling head. The return to the classic uniforms is also extremely welcome.
Agreed! The kachina dog is just awesome. I think its because most outside the state don't understand the native influence or culture like us from Arizona. The howling dog needs to be buried deep and forgotten.
I agree on the W eagle for Washington should be their primary logo, it's a great design with a really really great use of negative space to outline the capital building and define the shape of the W
Buffalo is in an insane situation where both the original logo and the goathead are seemingly equally loved. That’s not supposed to happen, but the goathead logo, shoulder patches, font and color scheme just friggin worked. Might be the most intimidating sweaters out there, players always felt like they were more aggressive and truth be told… their best years were in black and red; 4 conference finals and a finals in just 9 years?!?!?!
I am hoping Capitals will bring back their first reverse retro eagle with that uniform as their new regular. As for logos, my favorite logo of all-time is the Canuck skate they wore from 89-92 in those colors. Otherwise, the Bruins, Blues, Avalanche and Sharks are sporting the best logos in the league. Not counting the original 6.
I'm not a Captals fan but for some reason I've always liked their Capital building jerseys and I agree the flying skate is my all time favorite as well
Im not a Blue Jackets fan but I am a fan of Arsenal in the EPL and think a canon as a logo can look incredibly slick. I hope the Jackets try for similar.
I've been a Buffalo fans since the early 90's, so I've seen the whole evolution of the branding there. I loved the black and red goathead logo because there were a lot of good memories during those years, but when I started seeing renderings online of the goathead in the traditional blue and gold, that was always a winner in my eyes. Glad to see they did something like this in the reverse retro this season, but there's too much white on that jersey.
Technically the Ballard era Leafs logo did grace a jersey again, just in the form of a modified version of it as the Borje Salming patch. Only looking at it after watching this video did I realize it's the 67 logo without the text and with a crown. Which I think looks very sharp, I don't know why they took the patches off. It should've stayed all season imo.
As an Ottawa fan in Utah, I am with you on the 3D Senators logo. Now that I will (apparently) soon be a fan of the new team in Utah, I hope they don't screw up the name/logo/colors
@@janellemaynait That is what I remember a lot of people calling it when I was a kid. Though that was because they probably hated that they switched from the skating penguin logo to the Robo Penguin.
@@jeffreym.8957 The Robo Penguin one. When it first started a lot of people referred to it as the Pigeon. I even saw a video on the Penguins TH-cam page about the history of that logo and a few people that worked for the Penguins called it that.
My favorite logo to draw as a kid was the Vancouver orca, still to this day it’s one of my favorites. I became a Bolts fan during the era of the second logo . I always wanted a clean logo with a blue jersey like our alternate at the time with the Bolts words mark. I’m so happy we finally got that and now I hope it sticks forever . Honestly NHL logos in general are top tier among professional sports
Around the end of the 2000s, there was a contest to find a name and logo for a potential new team in Quebec. Many were trolling but some were very decent with well drawn (and drawable) wolves or polar bears or actual igloos that would've made for some cool jerseys
Vancouver is not my main team but I do have a spot in my heart for them. I like the skate jersey but I like the orca more. With that said, I friggin LOVE their new reverse retro with Johnny Canuck. I wish they made that their main, holy crap is it nice! I want to get one with Horvat before he leaves.
Vancouver has always had great logos, although I was never a fan of the stick in rink logo, it's just so boring compared to every other logo they've had
The skate is my all-time fave Vancouver logo, with the current whale in 2nd place... the rink and stick looks fine on the shoulders and should never be moved back onto the chest
I think we see eye to eye for the most part the only one I disagreed with was the Toronto Maple leafs old logo. I think it is so clean and simple. It makes it the best out of all the retro logos and this is coming from a Sabres fan but other than that great video and keep up the good work!
For the Nordiques, I suppose it represents a "n", but perhaps illustrating the fortifications of Quebec City as well. It is said that it is the only fortified city in North America and the city identifies itself with it.
I love how the tone and voice reminds me of a Sr. Logistical Ops explaining "Fulfillment Engine Small Sort Induct / Quality Control 101" BUT INSTEAD, it's cool and interesting stuff like NHL Logo deep dives!!! Very soothing and pleasant 👊🏻🤲🏻😭
I’m a total logo nerd so I really appreciate this video. A couple things...the Capitals actually make the “T” into the hockey stick instead of the “L” and it’s always annoyed me. The puck/avalanche part of Colorado’s logo forms a “C”. The skating penguin’s eye forms a lower case “H”, for “Hockey” maybe? I also rank logos for my own amusement every year so I’ll copy and paste my list for 2022 below. Bring on the haters! NHL Logos Ranked 2022 1. New Jersey Devils 2. Philadelphia Flyers 3. Anaheim Ducks (Mighty Ducks) 4. Minnesota Wild 5. Detroit Red Wings 6. Boston Bruins 7. Calgary Flames 8. Arizona Coyotes (Cochina) 9. St. Louis Blues 10. Buffalo Sabres 11. Colorado Avalanche 12. Pittsburgh Penguins 13. San Jose Sharks 14. Vegas Golden Knights 15. Edmonton Oilers 16. Seattle Kraken 17. New York Rangers 18. Montreal Canadiens 19. Vancouver Canucks 20. Ottawa Senators 21. Carolina Hurricanes 22. Dallas Stars 23. Tampa Bay Lightning 24. New York Islanders 25. Florida Panthers 26. Chicago Blackhawks 27. Winnipeg Jets 28. Toronto Maple Leafs 29. Columbus Blue Jackets 30. Los Angeles Kings 31. Nashville Predators 32. Washington Capitals
I prefer the current Toronto logo, but still it drives me crazy, because the maple trees growing in my part of the world don't have the "ragged" edges that one shows. Here, we're dominated by sugar and red maples, which tend to look more like the logo you weren't impressed with. However, I did look in my North American tree guide book, and saw a couple different species that more closely resemble the current logo, so that makes me feel better.
@@SverigeiSverige I'm in the hills of West Virginia, USA. Up until my retirement last year, I worked with a very nice young lady who was born and raised in Stockholm. Glad Jul!
the funniest part of that NYI Gordons fisherman debacle, is that some marketing team went into a conference room, made their presentation, and somebody with the NYI said "Yeah let's use that one" ! ... LOL
Fun video, Shannon. The only ones we differ on are Anaheim (I like the Mighty logo a lot, but the D is clever), Colorado (I love the Nords logo and want them to return to the NHL, but as a Wings fan who hates them, there's history with the Avs), Ottawa (2D is just cleaner), Pittsburgh (I like all three, but the yellow is classic), Winnipeg (the 90s logo is a very close second, but I prefer non-script/wordmark logos). Other notes: I love everything about the North Stars and want them back in the league, but the Wild logo is excellent. Vancouver's skate is iconic and should never go away completely, but the current orca is simpler (plus three of the seven Canadian teams having a "C" for a logo is quirky).
Love the talk and video idea. I love “Robo Penguin” the most! Kraken somehow looks too much like baseball for me somehow, not at all as hockey, i like the logo and colours and feel but somehow it doesn’t feel like hockey. Vegas did incredible job! Kings should do something with simple crown, something super simple small flat gold crown on black jersey would be the best.
The 98-06 Canucks logo was my favorite, butt still love the new version. I get comments every time i wear my jersey on it from nonhockey fans asking what team it is because of the logo.
Would love to see a retro blue and gold Mn Fighting Saints jersey for the Wild since the Xcel Energy Center sits where the old St Paul Civic Center was. The Fighting Saints logo was awesome. I know they were in the WHA but the Wild are sitting on prime Minn hockey historical turf.
A lifelong interest in logos (and a multi-decade career in graphic design) brings me to these thoughts: - Best logo nickname: Buffaslug. And that's the only thing it wins. - When I look at the Avs logo, I see a vulture in a hoodie playing checkers (or maybe air hockey). Just me? OK. - The original Panthers logo seems more like a high school mascot. Too much like clip art. But the Quenneville Cat is not an instant winner either. - The Kings have had too many looks. I agree that the spiky crown is the best one. Put that on a purple jersey, then stick with it for the next 50 years. - Preds: I know it's based on a prehistoric fossil, but dang that overbite looks impractical. No wonder it went extinct! - Sens: I've never understood having the profile of the guy with the helmet and then repeating the "helmet" on the circle around the profile. (See also Washington Redskins.) - I think the Blues did even better than the Flyers at creating a look that fit in with the Original Six. Yeah, the Seals, not so much (though I did like their quirky look as a kid). - The most amateurish logo in league history was the original Tampa Bay logo. Was it done by an intern in 10 minutes using an early desktop publishing program? - Caps: Make your primary logo the "weagle" and leave it at that. It's a winner. - The current Jets logo is way too static for the name. Give it some energy! Better yet, go back to Shannon's favorite.
I think Florida's current logo looks more like a Boy Scout badge than a military insignia. They also have the "Florida" Boy Scout patch on the shoulders. You can't miss the resemblance. I wonder if their owner was in the Boy Scouts.
Man when you came to Ottawa logo and chose the one you did I was furious until I felt your compassion on it then I all I could do is smile ear to ear. Love your videos hockey dude lol
I would classify the Oilers primary logo history similar to the Flames - in the 90s they added a red circle (similar to the Flames black outline) which has since gone away. I guess you could have included the old WHA logo where the orange and blue are reversed, but this look is better.
The cannon is a great looking logo in the same way the original sabres logo looks great and the original islanders logo looks great. The 90s/00s stuff was/is so concerned with trying to be modern, it lost the plot on so many levels. Not a Blackhawks fan by any stretch at all, but I do think it’s her best looking jersey ever made in any sport, some people will say it’s dated, I will say it’s timeless, people say the same thing about coca-cola’s logo, when something looks classy-as-shit, it stands the test of time
I love the jersey that you are wearing in this video. I have the same Kansas City Scouts jersey in both blue and white. Darryl Sittler was doing an autograph session at our local mall, so I wore my Kansas City Scouts jersey that day. I went to get his autograph and I asked him do you remember this jersey ? He said “Of course I do, it’s the Kansas City Chiefs.” I didn’t have the heart to correct the legend Darryl Sittler. Lol
Tampa Bay's 2007-11 logo is my favourite of the four they've had. I know they never won a cup with it, but it's just so nostalgic for me as someone who first got into hockey while they were using it. I have Tampa merch with the current logo and people never know what the logo is for. Most assume it's the Flash superhero's logo... It just looks so corporate and flavourless
It seemed like everyone outside Arizona hated the Kachina Dog. A kachina is an emblem of the Hopi nation so it fits the state perfectly. The Yawning coyote is a great description,
I think I pretty much agree with you on all of these, except maybe the Kings (although all of theirs are bad) and Senators. I was surprised that I never noticed the current logo for the Lightning had the team name on there for 6 seasons and then disappeared, but now that I am aware of it and see them side by side, dropping it was a big improvement.
Feel free to crap on my comment, but the current jets logo looks like it came off a discount off-brand beer bottle cap…and not in a good way. You deserve better than that shitty logo
The old logo is a classic, and I think it's better by comparison, but the New Jets logo is also quite good, and I like their jersey design. I like that it's sort of a tribute the the Canadian Air force, definitely a great logo
Of all the primary logos, the Devils, Flyers and Oilers, in that order, may be the best as works of graphic design. For the Leafs, I prefer the 1980s logo. It's clean, clear, and modern. For the Whalers, the white/green logo is stronger than the grey/blue/green logo. For the Jets, I like the original logo. It's nice how it's all contained inside the circle. For the Wild, I never understood that it was an animal head until recently. It could be simplified.
The good thing about the black border Flames logo is it forces good contrast if it's put on something white or yellow. It's also easier to see the yellow in general. Otherwise, it's not really different enough to carry a major opinion. The fisherman is a bad overall branding logo compared to their normal one, but it's a great logo for a jersey or hat. I'd definitely make a frequently used alternate out of it. 3D Senators logo all day.
Isles fan here... 2018-19 was a funny season for the Isles. It was the first year post John Tavares and they played games in two areans. Barclays Center and the Coliseum. Isles fans was not particularly a fan of the Barclay's Center for various reasons. Thanks for the great content
Not sure how I missed this vid back when you uploaded it so I know I’m late, but as a lifelong stars fan myself, born in 2000 and moving here 01’, and Modano being the sole reason I fell in love with hocmey so young and played hockey most my life… I prefer the current logo quite a bit more lol. Im not old enough to have gotten to really appreciate some of these teams iconic classic logos so I get why people have the bias for the vintage looks but I definitely prefer the current look cuz the colors are more modernized but allow for a more bright and standout look, plus the shade of green being called Victory green is cool. The logo itself is a little more meaningful to me too since it actually a Dallas logo and not the same thing they had in MN but edited to just have ‘Dallas’ on top. Having the base of the logo be the lone star, with the letter D cuz Dallas is also known as the Big D. Sure if you just think about it plainly, it’s just a D with a star behind it so it sounds stupidly too simple but the 3D effect with the shading gives off the impression to me of a metal like steel or iron and the to me gives the logo a sense of strength/toughness/durability
Not a Kings fan but Shannon... I'm with you about the crown logo and it's colours. I mean who knows maybe I would become a Kings fan if that happened (unlikely)😉
The occasional red in the Blues’ logos/unis completes the color palette of the St Louis flag (which is mostly red with yellow and blue). Or at least that’s why I assume it crops up when it does. Only a super nerd like me would likely pick up on that though, so “why are the blues red” is a very fair question otherwise.
Hi deFault! Fellow nerd here. While you’re correct about the STL flag colors, the red on the Blues uniforms just doesn’t go. I particularly hated the Keenan-Gretzky era one with the big diagonal triangle of red at the bottom of the sweater. It looked like a cheesy imitation of the Anaheim Ducks sweater bottom. It just didn’t work for me. BTW, I have a photo of Ben Bishop and Patrick Maroon in the handshake line after Game 7 of their series in 2019. In the background, one of the Blues cheerleaders is skating by with the St. Louis flag. With Bishop and Maroon both being St. Louisans, it’s a great picture, and I had it blown up and framed in my office.
I think I agree with pretty much all of these except the Kings. That Gretzky logo is my favorite, and in LA seems to be the one most people harken back to.
Shannon, these are all great choices! I’m really impressed with your opinions and I didn’t find myself strongly disagreeing with any of them. Maybe Ottawa but that’s all.
Regarding your mention that the original Tampa logo doesn’t need the wordmark: I would be curious to see merchandise that utilizes the OG logo, except without any words (or perhaps just “Tampa” on top)? Great conversational video, Shannon. Thank you for keeping hockey talk fun and enjoyable!
I agree with most of your picks, even the 3d Senators logo. My few differences would be the stick and rink for the Canucks, the howling coyote, the yellow pens, and the Avs logo over the Nordiques. Maybe for the Stars I like the new logo -the old star shaped jersey and the darker green were great but the new logo is quite clean.
I agree with most of your choices except Toronto (fave team in the world and grew up on it), Ottawa (flat logo looks majestic and regal) and LA (that Gretzky era Oakland Raiders color scheme looks glorious). And the Christmas NJ is a guilty pleasure haha.
I agree with you on pretty much most of the logos with a few exceptions: Anaheim- I like the webbed D logo Pittsburgh- The original yellow gold triangle Toronto- the 70's simple maple leaf Boston, Buffalo, Calgary, Ottawa, Washington- I have no preference on either the original or current logo. Winnipeg- I'm with you on the second logo, but with franchises that have moved/relocated and made names changes; I feel that you have to separate those team logos with those cities, like they're a total separate identity. NY Rangers-I also like the Liberty NYR alternate logo over their primary crest logo. But one point I'd like to make is that in design and marketing aspect, the term "less is more" is often used. Which means keep things to a minimum, rather than add too much detail. So when you talk about the Panthers logo, for instance, the current logo really hurt them compared to the jumping cat logo.
I think Philly's logo with a color swap (orange with black dot) would've been an interesting look if they did it for a reverse retro. The kings should bring that crown back, the last time they used that was for the 2014 stadium series right?
I'm a diehard Avs fan, grew up in Colorado in the 90s, flying to Denver tomorrow for Leafs-Avs game. I go with the Nordiques logo too. I want a Sakic Nordiques Jersey.
funny how that works when i was a kid in 01-2010 all the retro logos i didnt like but now i love them 100x more then the modern ones example: sens, coyotes,sabers
I didn't know either. Plus, the Capitol Building is the negative space in the Caps logo and the shape of North Carolina in the negative space in the Carolina storm logo.
Out of these two, I like the older Dallas logo, but in the current colors better. That silver looks way better than the gold did on most items. It was a sparkly brown on some items, that and I like victory green better. However, my favorite main jersey logo was the one from the Winter Classic that was a modified version of the Dallas Texans hockey team logo. Same with the arm Texas logo. (Side note, I don’t hate the new one, I preferred it actually till I saw the old logo rendered in the new colors and I realized it was the new colors I really liked.) Also as a Dallas fan, Minnesota needs to redo their logo with the NS colors. We don’t use those colors, especially now that we’ve abandoned the gold, it’s not even close to be confusing.
New Panthers logo is actually based on some division's symbol where the owner served back in the day, nice tribute. I might be wrong but its the legendary 101st airborne division.
The Columbus Blue Jackets doomed it's team from the beginning. The Jackets ?? Pretty soon someone will name a new team the Red Sweaters or the Blue Jeans. Ugh !!! Their only saving grace would be to call them the Columbus Blue Jacks. Best logos: Blackhawks and Kraken.
The Blues use of red is an homage to the city flag of St Louis. One of the most unique flags in the US. A fluer de lis on top of a Yellow circle (city of St Louis) has 2 BLUE wavy lines (Missouri and Mississippi rivers) meeting to become one larger river (and the source of American export power. Thank you France for the cheap purchase) all on top of a RED base.
The NHL has definitely got the best logo's in all of sports.
Agree to agree completely
It is hard to argue there. There are some good logos abroad like the English Premier League, especially my Spurs. But, imo, the NHL logos are the best in any sport worldwide. Nippon Professional Baseball logos are pretty wild too.
FACTS!
@@WordAte the Spurs logo is great 👍👍
I think fans having such strong opinions is to blame
As a native Pittsburgher, we all loved it when the Pens went back to the marigold. It reunified the colors of all three of our pro teams
I didnt like it. Also from Pitt. I'm with Shannon on this one.
Robo
The Wheeling Nailers have the best look at what the current Pens design but with the soft gold color
@@upstairscat87 Agreed on all counts. Even the name, "Vegas gold," is just an antithesis of Pittsburgh. Whereas some logos make more sense and gain fondness as time passes, even the genesis of the now decrepit core doesn't inspire any fondness for that color. I don't mind the tweaks to the skating penguin, but I cannot get past the color.
I prefer the current logo but am okay with either. I wouldn't say the triangle logo with a head growing out if it is beloved now but people have come to terms with it. I've always kind of liked it but it's just not the best choice.
Hartford Whalers is also my favorite all time logo. Not just hockey, not just sports, my favorite logo period
One of my favorite things about hockey is the original six logos mostly staying the same throughout history. Such a great thing for the sport.
Also I think the current jets logo along with their sound and lighting affects in their barn during a game is really cool.
I really wish the Kings went back to the crown logo and added purple back to the jersey. I loved that odd shade of purple and black combo. Purple needs to appear in the league again.
I agree, although purple shouldn't return to the jersey so not to confuse fans with the Sacramento Kings of the NBA who still use purple in their logo & jersey (though in my view the Sacramento Kings really need to go back to their original colors of red, white & blue & their original logo that they had in Kansas City).
I think I'll always be a chevron guy.
I agree! I'm a hockey fan and a visual artist (so I might care a little too much about colours). Purple have been associated with royalties throughout european history, since the early purple pigments was extracted from rare seaslugs and therefore very expensive. In other words, it looks great AND is historically accurate! 👑
Howdy, GoalHorn! Definitely agree on the Kings colors. The purple & black look good. All black is just boring and for some odd reason the Pacific Division tends to have a lot of black or very dark jerseys. I also like the crown. I’m old enough to have watched the original Kings with their “Imperial Margarine” crown. While I like that one, I think I prefer the newer crown. Also, I read where the original crown is more like a queen’s crown, while the newer one is more like a king’s crown!
@@chrisguardiano6143 Hi Chris. IMHO, I wouldn’t worry about the purple confusing hockey fans and basketball fans. It’s pretty obvious which is which. Cheers!
Although harder to find, I’d like to see a review of the shoulder patches too
I love the Bolts old one with the lightning bolt across the silhouette of the state of FL.
I’d like to see a review of each team’s stripe pattern.
The Kraken color scheme is gorgeous, the Ice Blue accent and few hints of red are great. Especially the red eye of the logo!
@M P I agree with mp the scheme is just chaotic and reminds me of cotton candy for some reason. I was all for Totems would have more cultural relevancy.
@@Canadianvoice Blues fan here, so my take is purely neutral. I’m OK with Kraken and the logo (although I would have made the logo a little more “monsterish”). However, I would have gone with a blue or dark teal home jersey. The all black (or is it very very dark navy?) jersey and pants is drab and boring. I like their white road jerseys better as the logo and ice blue stripes really pop on white.
@M P the Kraken is a sea monster, and Seattle is a sea town. I think that’s relevant enough. Plus they pump every other aspect of their brand with connections to Seattle, from their jerseys to the music that they play to everything around the arena, even the fish that they throw when they celebrate the 3 stars after every game. If you’re looking for ties to Seattle then they’ve done more than enough IMO.
@@hoodoogoblin4612 I think the Kraken is just a cool sea monster and is unique from any other sports mascot. It’s probably not any deeper than that.
@@tjtribble. Maybe so, maybe so. Either way I actually like the Kraken theme.
I'm always going to go with the original six logos, but you have to admit, the Wild logo and both Sharks logos are really just some of the most amazing logos in all of sports.
capitals should go back to screaming eagle jersey and logo, the bland capitals logo is outdated anymore. screaming eagle just makes sense
As a Flyers Fan I Agree!
or the capitol building!
@@davidovics92 yes loved the old jersey with capital building on it and eagle in the side. The reverse retro from 2020 would make sense it’s still red white blue and has screaming eagle 🦅
YES! Get rid of the damn word mark.
As a caps fan I’m the only one in my house that shares that mindset. I think that if they went with their first reverse retro jersey and made a white version as the away it can work. The look is back and you can still sell the whole “Rock the Red” motto that caps merchandise has. Plus it looks good.
I grew up in Arizona and was in my teens when the Coyotes came to the state. Their original/current logo is far superior to the howling head. The return to the classic uniforms is also extremely welcome.
Agreed! The kachina dog is just awesome. I think its because most outside the state don't understand the native influence or culture like us from Arizona. The howling dog needs to be buried deep and forgotten.
I agree on the W eagle for Washington should be their primary logo, it's a great design with a really really great use of negative space to outline the capital building and define the shape of the W
I agree! The Weagle is the best of the Caps logos.
Imo, probably biased as a Hawks fan my entire life, but the Blackhawks logo is one of the best in sports
Just like me the red jerseys are the best in all of sports
Not one of the best...Thee best!
Buffalo is in an insane situation where both the original logo and the goathead are seemingly equally loved. That’s not supposed to happen, but the goathead logo, shoulder patches, font and color scheme just friggin worked. Might be the most intimidating sweaters out there, players always felt like they were more aggressive and truth be told… their best years were in black and red; 4 conference finals and a finals in just 9 years?!?!?!
I am hoping Capitals will bring back their first reverse retro eagle with that uniform as their new regular. As for logos, my favorite logo of all-time is the Canuck skate they wore from 89-92 in those colors. Otherwise, the Bruins, Blues, Avalanche and Sharks are sporting the best logos in the league. Not counting the original 6.
Bruins are part of the original six
I'm not a Captals fan but for some reason I've always liked their Capital building jerseys and I agree the flying skate is my all time favorite as well
Im not a Blue Jackets fan but I am a fan of Arsenal in the EPL and think a canon as a logo can look incredibly slick. I hope the Jackets try for similar.
I'm a Jackets fan and I can tell you, in the community, just about everyone wants the cannon to be their main jersey, with a white version added
I like the current logo design as the shoulder patch with the cannon as the primary logo.
Content is always interesting and great on this channel.
Fun video! Favorite is definitely the Whalers logo. Found myself humming "Brass Bonanza"..
I've been a Buffalo fans since the early 90's, so I've seen the whole evolution of the branding there. I loved the black and red goathead logo because there were a lot of good memories during those years, but when I started seeing renderings online of the goathead in the traditional blue and gold, that was always a winner in my eyes. Glad to see they did something like this in the reverse retro this season, but there's too much white on that jersey.
Technically the Ballard era Leafs logo did grace a jersey again, just in the form of a modified version of it as the Borje Salming patch. Only looking at it after watching this video did I realize it's the 67 logo without the text and with a crown. Which I think looks very sharp, I don't know why they took the patches off. It should've stayed all season imo.
The 3D sens logo will always have a place in my heart. That being said, the 2D logo and the current jerseys are awesome and I want to keep them
Haha...you were right about the Ducks. They brought back their old school logo with orange jerseys.
As an Ottawa fan in Utah, I am with you on the 3D Senators logo. Now that I will (apparently) soon be a fan of the new team in Utah, I hope they don't screw up the name/logo/colors
You nailed it on the Sens 3D logo. The black and gold jersey from the early 2000's is so clean 👌
We definitely see eye to eye on the Capitals logos, Shannon. And I think most other caps fans agree as well.
I agree with Shannon on the beige penguin, I've always liked it even though yellow is my favorite color
The Penguins had the "Pigeon" logo during my childhood so I have nostalgia for it. But I remember my older relatives hating it when they changed it.
Don't you dare called it a pigeon
@@janellemaynait That is what I remember a lot of people calling it when I was a kid.
Though that was because they probably hated that they switched from the skating penguin logo to the Robo Penguin.
@@HALberdier17 whoever called it a pigeon are horrible people, ps I hate the penguins
Which one is the Pigeon one?
@@jeffreym.8957 The Robo Penguin one. When it first started a lot of people referred to it as the Pigeon.
I even saw a video on the Penguins TH-cam page about the history of that logo and a few people that worked for the Penguins called it that.
The Philly logo has always kind of reminded me of the "P-Wing" from Mario 3.
My favorite logo to draw as a kid was the Vancouver orca, still to this day it’s one of my favorites. I became a Bolts fan during the era of the second logo . I always wanted a clean logo with a blue jersey like our alternate at the time with the Bolts words mark. I’m so happy we finally got that and now I hope it sticks forever . Honestly NHL logos in general are top tier among professional sports
Around the end of the 2000s, there was a contest to find a name and logo for a potential new team in Quebec. Many were trolling but some were very decent with well drawn (and drawable) wolves or polar bears or actual igloos that would've made for some cool jerseys
If I were to design a new logo for a Quebec team, it would be the old town (petit Champlain) with Chateau Frontenac at the top
I don’t understand the igloo. Wouldn’t that be more like a Nunavut thing?
@@Eirik_Bloodaxe igloo is a Inuit thing and there are Inuit in Quebec (Nunavik) but I agree it could be viewed as cultural appropriation
Glad to see you wearing my favourite NHL jersey of all time. Bring back KC
Vancouver is not my main team but I do have a spot in my heart for them. I like the skate jersey but I like the orca more. With that said, I friggin LOVE their new reverse retro with Johnny Canuck. I wish they made that their main, holy crap is it nice! I want to get one with Horvat before he leaves.
Vancouver has always had great logos, although I was never a fan of the stick in rink logo, it's just so boring compared to every other logo they've had
The skate is my all-time fave Vancouver logo, with the current whale in 2nd place... the rink and stick looks fine on the shoulders and should never be moved back onto the chest
Chicago has the best and most iconic logo in the entire sports world.
the wild logo in north stars colours is money
I think we see eye to eye for the most part the only one I disagreed with was the Toronto Maple leafs old logo. I think it is so clean and simple. It makes it the best out of all the retro logos and this is coming from a Sabres fan but other than that great video and keep up the good work!
For the Nordiques, I suppose it represents a "n", but perhaps illustrating the fortifications of Quebec City as well. It is said that it is the only fortified city in North America and the city identifies itself with it.
Called the ducks change perfectly
I love how the tone and voice reminds me of a Sr. Logistical Ops explaining "Fulfillment Engine Small Sort Induct / Quality Control 101" BUT INSTEAD, it's cool and interesting stuff like NHL Logo deep dives!!! Very soothing and pleasant 👊🏻🤲🏻😭
I’m a total logo nerd so I really appreciate this video. A couple things...the Capitals actually make the “T” into the hockey stick instead of the “L” and it’s always annoyed me. The puck/avalanche part of Colorado’s logo forms a “C”. The skating penguin’s eye forms a lower case “H”, for “Hockey” maybe? I also rank logos for my own amusement every year so I’ll copy and paste my list for 2022 below. Bring on the haters!
NHL Logos Ranked 2022
1. New Jersey Devils
2. Philadelphia Flyers
3. Anaheim Ducks (Mighty Ducks)
4. Minnesota Wild
5. Detroit Red Wings
6. Boston Bruins
7. Calgary Flames
8. Arizona Coyotes (Cochina)
9. St. Louis Blues
10. Buffalo Sabres
11. Colorado Avalanche
12. Pittsburgh Penguins
13. San Jose Sharks
14. Vegas Golden Knights
15. Edmonton Oilers
16. Seattle Kraken
17. New York Rangers
18. Montreal Canadiens
19. Vancouver Canucks
20. Ottawa Senators
21. Carolina Hurricanes
22. Dallas Stars
23. Tampa Bay Lightning
24. New York Islanders
25. Florida Panthers
26. Chicago Blackhawks
27. Winnipeg Jets
28. Toronto Maple Leafs
29. Columbus Blue Jackets
30. Los Angeles Kings
31. Nashville Predators
32. Washington Capitals
Montreal has had the best logo since it first appeared (in it's current font ), in 1917-18, period
@@shoknifeman2mikado135 it’s a toilet bowl. You’re entitled to your opinion, though!
I prefer the current Toronto logo, but still it drives me crazy, because the maple trees growing in my part of the world don't have the "ragged" edges that one shows. Here, we're dominated by sugar and red maples, which tend to look more like the logo you weren't impressed with. However, I did look in my North American tree guide book, and saw a couple different species that more closely resemble the current logo, so that makes me feel better.
What part of the world?
From 🇸🇪
@@SverigeiSverige I'm in the hills of West Virginia, USA. Up until my retirement last year, I worked with a very nice young lady who was born and raised in Stockholm. Glad Jul!
@@triadmad 🙂👍
the funniest part of that NYI Gordons fisherman debacle, is that some marketing team went into a conference room, made their presentation, and somebody with the NYI said "Yeah let's use that one" ! ... LOL
Fun video, Shannon. The only ones we differ on are Anaheim (I like the Mighty logo a lot, but the D is clever), Colorado (I love the Nords logo and want them to return to the NHL, but as a Wings fan who hates them, there's history with the Avs), Ottawa (2D is just cleaner), Pittsburgh (I like all three, but the yellow is classic), Winnipeg (the 90s logo is a very close second, but I prefer non-script/wordmark logos). Other notes: I love everything about the North Stars and want them back in the league, but the Wild logo is excellent. Vancouver's skate is iconic and should never go away completely, but the current orca is simpler (plus three of the seven Canadian teams having a "C" for a logo is quirky).
Love the talk and video idea. I love “Robo Penguin” the most! Kraken somehow looks too much like baseball for me somehow, not at all as hockey, i like the logo and colours and feel but somehow it doesn’t feel like hockey. Vegas did incredible job! Kings should do something with simple crown, something super simple small flat gold crown on black jersey would be the best.
The 98-06 Canucks logo was my favorite, butt still love the new version. I get comments every time i wear my jersey on it from nonhockey fans asking what team it is because of the logo.
Would love to see a retro blue and gold Mn Fighting Saints jersey for the Wild since the Xcel Energy Center sits where the old St Paul Civic Center was. The Fighting Saints logo was awesome. I know they were in the WHA but the Wild are sitting on prime Minn hockey historical turf.
Cleveland's one was pretty cool
100% right on Columbus. The cannon is such a good logo
A lifelong interest in logos (and a multi-decade career in graphic design) brings me to these thoughts:
- Best logo nickname: Buffaslug. And that's the only thing it wins.
- When I look at the Avs logo, I see a vulture in a hoodie playing checkers (or maybe air hockey). Just me? OK.
- The original Panthers logo seems more like a high school mascot. Too much like clip art. But the Quenneville Cat is not an instant winner either.
- The Kings have had too many looks. I agree that the spiky crown is the best one. Put that on a purple jersey, then stick with it for the next 50 years.
- Preds: I know it's based on a prehistoric fossil, but dang that overbite looks impractical. No wonder it went extinct!
- Sens: I've never understood having the profile of the guy with the helmet and then repeating the "helmet" on the circle around the profile. (See also Washington Redskins.)
- I think the Blues did even better than the Flyers at creating a look that fit in with the Original Six. Yeah, the Seals, not so much (though I did like their quirky look as a kid).
- The most amateurish logo in league history was the original Tampa Bay logo. Was it done by an intern in 10 minutes using an early desktop publishing program?
- Caps: Make your primary logo the "weagle" and leave it at that. It's a winner.
- The current Jets logo is way too static for the name. Give it some energy! Better yet, go back to Shannon's favorite.
I think Florida's current logo looks more like a Boy Scout badge than a military insignia. They also have the "Florida" Boy Scout patch on the shoulders. You can't miss the resemblance. I wonder if their owner was in the Boy Scouts.
The Avs logo description cracked me up. I pulled it up and stared at it for a while. I see it now! 😂😂
Love the Jersey! I ordered a Scouts jersey just last week
Man when you came to Ottawa logo and chose the one you did I was furious until I felt your compassion on it then I all I could do is smile ear to ear. Love your videos hockey dude lol
I would classify the Oilers primary logo history similar to the Flames - in the 90s they added a red circle (similar to the Flames black outline) which has since gone away. I guess you could have included the old WHA logo where the orange and blue are reversed, but this look is better.
I want the cannon to be the primary for the blue jackets so bad... the whole union soldier thing is great imho.
The cannon is a great looking logo in the same way the original sabres logo looks great and the original islanders logo looks great. The 90s/00s stuff was/is so concerned with trying to be modern, it lost the plot on so many levels. Not a Blackhawks fan by any stretch at all, but I do think it’s her best looking jersey ever made in any sport, some people will say it’s dated, I will say it’s timeless, people say the same thing about coca-cola’s logo, when something looks classy-as-shit, it stands the test of time
Dude. I appreciate your videos. These are the questions I asked myself as a kid for fun, and these are still awesome questions to ponder. 😊
I love the jersey that you are wearing in this video. I have the same Kansas City Scouts jersey in both blue and white. Darryl Sittler was doing an autograph session at our local mall, so I wore my Kansas City Scouts jersey that day. I went to get his autograph and I asked him do you remember this jersey ? He said “Of course I do, it’s the Kansas City Chiefs.” I didn’t have the heart to correct the legend Darryl Sittler. Lol
Nhl has the best logos. Those classic logos were amazing. So timeless
Tampa Bay's 2007-11 logo is my favourite of the four they've had. I know they never won a cup with it, but it's just so nostalgic for me as someone who first got into hockey while they were using it. I have Tampa merch with the current logo and people never know what the logo is for. Most assume it's the Flash superhero's logo... It just looks so corporate and flavourless
It seemed like everyone outside Arizona hated the Kachina Dog. A kachina is an emblem of the Hopi nation so it fits the state perfectly. The Yawning coyote is a great description,
loving the content bud! appreciate ya
The Blue bolt will forever be synonymous with our Stanley cup runs.
I think I pretty much agree with you on all of these, except maybe the Kings (although all of theirs are bad) and Senators. I was surprised that I never noticed the current logo for the Lightning had the team name on there for 6 seasons and then disappeared, but now that I am aware of it and see them side by side, dropping it was a big improvement.
I'm with you on the Ottawa logo. The 3D one was way more dynamic than the old/new 2D one
HEY, NICE KC SCOUTS JERSEY!! i miss a hockey team in KC
It's an unpopular opinion, but I love our (Jets) current logo and jerseys.
Feel free to crap on my comment, but the current jets logo looks like it came off a discount off-brand beer bottle cap…and not in a good way. You deserve better than that shitty logo
The old logo is a classic, and I think it's better by comparison, but the New Jets logo is also quite good, and I like their jersey design. I like that it's sort of a tribute the the Canadian Air force, definitely a great logo
@@Scoots_McGee Absolutely. 👍🏻
My first nhl game was nj vs ottawa and they had those 3d logos so they will always have a place in my heart
I agree with a lot of what you said. As a BlueJacket fan, I’d love to see us move to the Cannon being our primary.
Of all the primary logos, the Devils, Flyers and Oilers, in that order, may be the best as works of graphic design.
For the Leafs, I prefer the 1980s logo. It's clean, clear, and modern.
For the Whalers, the white/green logo is stronger than the grey/blue/green logo.
For the Jets, I like the original logo. It's nice how it's all contained inside the circle.
For the Wild, I never understood that it was an animal head until recently. It could be simplified.
Hope you have a wonderful Christmas with your Fam Shannon! Thankyou for the fantastic content, never miss a vid
I love the Orca Canuck logo. It just worked so well with the blue and red.
The Sabres goathead logo is literally referred to as the goathead logo by the team itself.
The good thing about the black border Flames logo is it forces good contrast if it's put on something white or yellow. It's also easier to see the yellow in general. Otherwise, it's not really different enough to carry a major opinion.
The fisherman is a bad overall branding logo compared to their normal one, but it's a great logo for a jersey or hat. I'd definitely make a frequently used alternate out of it.
3D Senators logo all day.
Now I want to see you rank the order of your favourite logos from each team. Haha
Isles fan here... 2018-19 was a funny season for the Isles. It was the first year post John Tavares and they played games in two areans. Barclays Center and the Coliseum. Isles fans was not particularly a fan of the Barclay's Center for various reasons. Thanks for the great content
Not sure how I missed this vid back when you uploaded it so I know I’m late, but as a lifelong stars fan myself, born in 2000 and moving here 01’, and Modano being the sole reason I fell in love with hocmey so young and played hockey most my life… I prefer the current logo quite a bit more lol. Im not old enough to have gotten to really appreciate some of these teams iconic classic logos so I get why people have the bias for the vintage looks but I definitely prefer the current look cuz the colors are more modernized but allow for a more bright and standout look, plus the shade of green being called Victory green is cool. The logo itself is a little more meaningful to me too since it actually a Dallas logo and not the same thing they had in MN but edited to just have ‘Dallas’ on top. Having the base of the logo be the lone star, with the letter D cuz Dallas is also known as the Big D. Sure if you just think about it plainly, it’s just a D with a star behind it so it sounds stupidly too simple but the 3D effect with the shading gives off the impression to me of a metal like steel or iron and the to me gives the logo a sense of strength/toughness/durability
Not a Kings fan but Shannon... I'm with you about the crown logo and it's colours.
I mean who knows maybe I would become a Kings fan if that happened (unlikely)😉
The occasional red in the Blues’ logos/unis completes the color palette of the St Louis flag (which is mostly red with yellow and blue). Or at least that’s why I assume it crops up when it does. Only a super nerd like me would likely pick up on that though, so “why are the blues red” is a very fair question otherwise.
Hi deFault! Fellow nerd here. While you’re correct about the STL flag colors, the red on the Blues uniforms just doesn’t go. I particularly hated the Keenan-Gretzky era one with the big diagonal triangle of red at the bottom of the sweater. It looked like a cheesy imitation of the Anaheim Ducks sweater bottom. It just didn’t work for me.
BTW, I have a photo of Ben Bishop and Patrick
Maroon in the handshake line after Game 7 of their series in 2019. In the background, one of the Blues cheerleaders is skating by with the St. Louis flag. With Bishop and Maroon both being St. Louisans, it’s a great picture, and I had it blown up and framed in my office.
For the record, I always liked the 3D logo.
90s Jets is awesome. You've got good taste save for picking the very interior Senators logo.
I think I agree with pretty much all of these except the Kings. That Gretzky logo is my favorite, and in LA seems to be the one most people harken back to.
Shannon, these are all great choices! I’m really impressed with your opinions and I didn’t find myself strongly disagreeing with any of them. Maybe Ottawa but that’s all.
Buffaslug definitely wins for best logo nickname followed closely by Dallas' Mooterus. 😆
Someone created a new logo for Buffalo that had one of the iconic swords going through the Buffaslug. I would have bought that one.
I love the hurricane flag logo. A lot of people don't really get it but I think that it is super clever and it looks sharp.
There's a reason why I'm a Winnipeg fan in SC. It's because I used to go to Thrashers games on occasion, since they were the local team.
Love the Kansas City Scouts Jersey
i remember as a kid, playing the nhl games in ps1, i choose the team based on the logos! the old ducks logo it's the better in my opinion.
Regarding your mention that the original Tampa logo doesn’t need the wordmark:
I would be curious to see merchandise that utilizes the OG logo, except without any words (or perhaps just “Tampa” on top)?
Great conversational video, Shannon. Thank you for keeping hockey talk fun and enjoyable!
I agree with most of your picks, even the 3d Senators logo. My few differences would be the stick and rink for the Canucks, the howling coyote, the yellow pens, and the Avs logo over the Nordiques. Maybe for the Stars I like the new logo -the old star shaped jersey and the darker green were great but the new logo is quite clean.
I agree with most of your choices except Toronto (fave team in the world and grew up on it), Ottawa (flat logo looks majestic and regal) and LA (that Gretzky era Oakland Raiders color scheme looks glorious). And the Christmas NJ is a guilty pleasure haha.
Though I've never lived in or near NJ,, I'm actually a Devils fan because of the logo, so I definitely agree with the statement at the end.
I agree with you on pretty much most of the logos with a few exceptions:
Anaheim- I like the webbed D logo
Pittsburgh- The original yellow gold triangle
Toronto- the 70's simple maple leaf
Boston, Buffalo, Calgary, Ottawa, Washington- I have no preference on either the original or current logo.
Winnipeg- I'm with you on the second logo, but with franchises that have moved/relocated and made names changes; I feel that you have to separate those team logos with those cities, like they're a total separate identity.
NY Rangers-I also like the Liberty NYR alternate logo over their primary crest logo.
But one point I'd like to make is that in design and marketing aspect, the term "less is more" is often used. Which means keep things to a minimum, rather than add too much detail. So when you talk about the Panthers logo, for instance, the current logo really hurt them compared to the jumping cat logo.
I think Philly's logo with a color swap (orange with black dot) would've been an interesting look if they did it for a reverse retro. The kings should bring that crown back, the last time they used that was for the 2014 stadium series right?
I'm a diehard Avs fan, grew up in Colorado in the 90s, flying to Denver tomorrow for Leafs-Avs game. I go with the Nordiques logo too. I want a Sakic Nordiques Jersey.
I agree w everything you said about the LA Kings logo/jersey’s purple with that logo would be 🔥
funny how that works when i was a kid in 01-2010 all the retro logos i didnt like but now i love them 100x more then the modern ones example: sens, coyotes,sabers
in all my years watching hockey i had no idea the Nordiques logo was an igloo thanks Shannon
WHAT
My goodness now that I hear it, it's so obvious but goodness how did I not see it!?
Wow. I thought everyone knew that.
I didn't know either. Plus, the Capitol Building is the negative space in the Caps logo and the shape of North Carolina in the negative space in the Carolina storm logo.
I'm a Sens fan and I always agreed with you till I got my new 2d zub. Looks amazing
Out of these two, I like the older Dallas logo, but in the current colors better. That silver looks way better than the gold did on most items. It was a sparkly brown on some items, that and I like victory green better. However, my favorite main jersey logo was the one from the Winter Classic that was a modified version of the Dallas Texans hockey team logo. Same with the arm Texas logo. (Side note, I don’t hate the new one, I preferred it actually till I saw the old logo rendered in the new colors and I realized it was the new colors I really liked.) Also as a Dallas fan, Minnesota needs to redo their logo with the NS colors. We don’t use those colors, especially now that we’ve abandoned the gold, it’s not even close to be confusing.
Their Reverse Retro jerseys have been good
I LOVE the Goathead.. no comparison
New Panthers logo is actually based on some division's symbol where the owner served back in the day, nice tribute. I might be wrong but its the legendary 101st airborne division.
Bro called the ducks jersey change, spot on. Crazy
The Columbus Blue Jackets doomed it's team from the beginning. The Jackets ?? Pretty soon someone will name a new team the Red Sweaters or the Blue Jeans. Ugh !!! Their only saving grace would be to call them the Columbus Blue Jacks.
Best logos: Blackhawks and Kraken.
The Blues use of red is an homage to the city flag of St Louis. One of the most unique flags in the US. A fluer de lis on top of a Yellow circle (city of St Louis) has 2 BLUE wavy lines (Missouri and Mississippi rivers) meeting to become one larger river (and the source of American export power. Thank you France for the cheap purchase) all on top of a RED base.