How to Get Higher Paying Video Clients
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- เผยแพร่เมื่อ 30 มิ.ย. 2024
- The most common question I get asked is how I get higher-paying clients as a filmmaker or videographer.
It took me a good seven years to figure this out, and I think if you can implement some of the things I’m going to share in this video, you can speed up the process.
I think it’s pretty clear that the world of video production is super crowded. And it’s really hard to make a decent living if you are competing with everyone else. Let me share three different things that will help you compete in an entirely different category of videos, where you won’t have to complete one price as much as you may be doing currently.
Niche down / Specialize
The very first thing you need to do is you need to laser focus on finding a niche.
The more specialized you are, the easier it is to make more money, get better clients, and work at an entirely different level.
I just hired a Plummer this week. He came in and fix the problem in 15 minutes. He charged me $150 for his hourly rate.
Last week, he wasn’t available. So I hired a handyman to try to fix it. His rate was $25 an hour.
How is it that the Plummer charged 6 times more per hour and they both claimed to be able to solve the same issue?
This is exactly why that most successful person are usually credited for doing one thing and not ten things.
When you focus, everything changes.
When I was a filmmaker, I would do an entire project for $500. But when I specialized, and I would only go out as a cinematographer with gear, I would easily make over $1000 per day and didn’t have to do any other part of the project. With specializing, you are seen as an expert.
I’ve hired cinematographers that specialized more and only do tabletop shoots or food shoots. They can make a lot more than I can as a freelancer.
So specializing in something very specific and niching down at the top of the project you take on can really take you to the next level.
Level Up your clients
You also need to pursue a new set of clients if your current clients aren’t paying you enough.
Most people I talk to want to know how to make more with existing clients. It’s much harder to raise your rate on existing clients than it is to get new ones that can actually afford to pay a higher rate.
I think of this as leveling up my clients. Let’s say I started making videos for a lawyer and he could only pay $500 per video.
I would take that video and see how I can use it to land a law firm that can afford to pay me $3k. I would take that video and see how I can get even a bigger law firm that can pay me $10k or put me on retainer for all their video needs.
I never try to get the $500 dollar client to pay me 10k. I try to use the sample and experience to level up.
Present yourself as a company and not a solo creator
Solo-Studio-Production Co-Agency-Client
And finally, I would transition from a solo creator and videographer to a filmmaker to presenting myself as a video production company. As a company, you are competing for higher-end clients. I’ve rarely seen a solo creator get high-end jobs from larger clients, but if you present yourself as a company, it’s much easier.
You can assemble a larger team, handle more work, be more responsive and charge a lot more.
Learn the exact blueprint I used to go from a struggling videographer, to running a profitable video production business, in this one-hour free training.
www.filmmakingmentor.com/Vide...
Learn the exact blueprint I used to go from a struggling videographer, to running a profitable video production business, in this one-hour free training.
www.filmmakingmentor.com/Video_Production_Accelerator_Opt_In
Great advice and tips! Some of the best video channels on youtube.
I honestly wouldn't regret or call it mistakes what you did in your 7 years though. I think in fact it's important to do lots of different things to actually be able to choose your path. It takes time to find whatever you like most and want to specialize in. It also takes actual work examples and jobs to build a decent portfolio. I'm at a point where I still do jobs all over the place but I don't feel like I know yet what I want to specialize in exactly. Most jobs are fun and valuable experiences, great for getting to know new potential clients. Gradually increasing my rate too, so I'm slowly getting there :)
Just subscribed today!! Appreciate you forreal man!!
Thank you!
Hi Saj. There's a lot of sense in what you are saying. I really enjoy listening to your advises because I'm going exactly going through your previous path. Keep it up my friend.👍
Saj, your channel name is so fitting, ‘Filmaking Mentor.’ I saw your first video and i had to subscribe right away. Thank you for your content. I know that all the good you’re putting out for the rest of us will come back to you 10X. God bless you and your family.
Hi Chris. I can't say it better. I felt the same when I saw his 1st video. You took my words.
So needed advice! Thank you!
love your content it helps to evolve my business 👍🏻
You’re a godsend. Thank you.
Yea I’m in the process of creating my website and my work is all over the place and I was stuck on how to build it out thank you for helping me I know how to narrow my niche 🤝🙏🏼
Love the content dude.
great info, Saj. Thank you
KEEP POSTING...LOVE YOUR CONTENT
Man you're sooo good ... this video is absolutely helpful....waw i can't imagine that
awesome! very helpful
Saj, I love your videos! The background music is maybe unnecessary, your voice is so much better on it's own!
Love this, that's been my plan.
Right now working full time and building a content creation and strategy company.
Just me right now and working on getting retainer clients so that I can quit my main job and move over.
This is exactly what I had in mind in regards to leveling up my client base but then employing more people to run the clients I had before.
Thanks man
useful 11.5 mins on finding clients.
I appreciate your content a lot Saj!
If you specialise it will be more difficult to find the clients tho, any solutions?
No it gets easier. Because you can do targeted marketing and charge more. I have some dedicated marketing videos coming up regarding this
When is your course coming? you got me on the charging your gear video. I'm willing to invest in the course
The plan is 4-6 weeks from now. I’ll have an exact launch date soon
@@Filmmakingmentor Thanks man
Would you also say creating bigger more consistent jobs? For an example you have a client you shoot with Here and there. You pitch them more videos monthly
Hey Ali. Yea, that’s the best way to get more money from existing clients. You can get repeat work by offering something on a consistent basis
How the hell you know what im thinking saj are you magician
?
Got more in a 12 minute video than I did in 4 years of film school!
Oh wow so happy to hear that
I've done that mind shift and have been marketing a niche. The problem now is I know I'm not reaching my target market - i.e., the people who can and are willing to pay more for a high-end product. How to you reach the high-income people? Give me a good answer and I'll buy into your next program for videographers.
Hey. The method I teach is running paid ads using TH-cam and google to a specific landing page that has a very clear offer to my target market. It’s the most scalable system and ad platforms know so much about my market which makes it much easier to reach the right people
This was a greatly informational video family! I’m loving your content so far. Learning a lot. Wish it was a was I could contact you by email ?