Does Your Startup Website Pass The First Impression Test? | Design Review
ฝัง
- เผยแพร่เมื่อ 2 มิ.ย. 2024
- When someone visits your website you only have a few seconds to convince them it’s worth their time. So how do you do that? In this episode of Design Review, Aaron Epstein is joined by Zack Onisko, the former CEO of Dribbble, to review user submitted websites in under 10 seconds and give their first impression feedback. They’ll provide expert advice on how to leverage animation, improve UI and design the most effective messaging for potential customers.
If you would like to have your startup's website reviewed in a future episode of Design Review, please submit your info here: forms.gle/Yv7sCGpsi4PpAfRP9.
Thank you to these companies for volunteering:
YC
artisan.co/
www.bottomless.com/
www.cloudthread.io/
reason.ing/
www.kapacity.io/
www.rollstack.com/
Non YC
ampstem.com/
www.bertlabs.com/
*Keep in mind that some of the featured websites may be updated between the time we film and publish
Apply to Y Combinator: yc.link/DesignReview-apply
Work at a startup: yc.link/DesignReview-jobs
Chapters (Powered by bit.ly/chapterme-yc) -
00:00 - Coming Up
01:04 - Artisan AI
02:52 - Bottomless
06:07 - Cloudthread
09:21 - Integrated Reasoning
12:27 - Kapacity
14:21 - Rollstack
17:30 - Ampstem
19:12 - Bert Labs - วิทยาศาสตร์และเทคโนโลยี
Chapters (Powered by ChapterMe) -
00:00 - Coming Up
00:24 - Intro
01:04 - Artisan AI
02:52 - Bottomless
04:44 - Using animation to draw attention and become more memorable
06:07 - Cloudthread
09:21 - Integrated Reasoning
12:27 - Kapacity
14:21 - Rollstack
15:18 - Design Rule #1: Don't Make Me Think
17:30 - Ampstem
19:12 - Bert Labs
19:57 - Why Google deprioritizes websites with heavy load?
20:38 - Outro
The bottomless website made me think it was a grocery delivery system that never runs out of an item so you can keep ordering without the sad out of stock notification from other grocery ordering sites. I don’t think I ever heard from a regular person to refer to their supply of stuff at home as stock.
Maybe say “ never run out of stuff with automated reordering” or even give a good descriptive name to what your process is “smart scale?”
The nature of the business also allows for some comedic relief opportunities which can actually make people relate or remember the time that they reached for something and it wasn’t there.
Very interesting! Thank you for sharing your insights on different websites, it actually helps us understand what we can do better on our website!
When you click on a TH-cam recommended video and... whoe, that's Aaron Epstein! 😀 What's up, my man!
Very useful feedback, Zack and Aaron! Thank you.
- Nate from Rollstack.
What's your strategy for making a good first impression with your startup website?
90's style pop up about Geocities web hosting - to make them understand I'm in control of this experience, and they're just along for the ride.
Hand drawn hero image. Something that's clearly too good and original to be AI. It signals you made an effort. Photos don't work at all because they can just be stock. Stock drawings are as obviously boring as ai drawings.
Our strategy is having a crystal clear CTA. We've done many iterations to get to a point where the user doesn't have to think about what to do next.
Know your target audience and talk with them like you would. Clean, concentrated messaging + design + well executed developed site with a few animations. + build a good brand around the company before the client clicks/searches for your website.
creating a website which is more personally relatable to audience rather than just desigining in assumptions and thinking this components will look great on website
Great insights on website first impressions! To add to the discussion, remember that the unique value proposition (UVP) should be crystal clear within those first few seconds. A/B testing headlines can significantly optimize this and increase conversion rates.
Great examples. Would love to hear a discussion about relative importance of things like taglines, copy, imagery, animation. It seemed that you both reacted favorably to minimal, yet descriptive examples. Kind of a goldilocks middle.
When I deisgn a website for startups, I always make sure that Above the Fold (without scrolling) information is very clear, simple & engagaging. So that target audience can resonate with that in just seconds. I avoid complex copy, distracting colors instead I prefer using simple high quality graphics that clearly resonate with primary goal of this website.
Call to action should be very clear so that user can understand their next steps whether it's signing up, book a demo, watching a video or request for more information.
Additionally it should load very fast & support mobile experience.
We’re launching a completely new website in 6 weeks with a stronger focus on Ava, our AI BDR - stay tuned… 🤠
I would love to see your website assuming it revolves around AI ML
More sites should use hand drawn illustrations as their front page material.
AI stuff and stock photos and illustrations are boring at best.
Show me some simple and clean hand made art. That will impress anybody.
Are fancy graphics actually important? Do they actually drive more sales? Or is it more the copy/text on the page that drives sales?
It's about delivery
@@isakdahlstrom I wonder if there are any papers or A/B tests on this. I wouldn't be surprised if pages with less fancy graphics actually one just due to better accessibility, or less scrolling and hunting for what to click. Obviously it can't just be white background and blue links - but you know, something reasonable. I think in email they often found plain text converted better than HTML messages for a lot of things, but that's a totally different context.
i think fancy graphics are important but not a first priority you can have fancy graphics or not but what is important is as peter thiel said :- you create something so innovative that people are not talking about means your product should not be "BUZZ WORD" product that will drive sales!
yep, five seconds are crucial to make somebody stick around, short headline is essential
Next time do mobile review design as well
Lots of times the design falls apart on mobile and, depending on the product, most people will visit from their phone
bro but very few people open websites on mobile most more than ~95% of the time people use their apps not websites
@@techsinite4922depends on the product as I said
At the startup I work at now it’s more like 90% are mobile users 10% desktop
Also according to Google it’s closer to 70% mobile worldwide
@@techsinite4922 this is true for actual customers already using the product, but not people looking at a landing page, which they might have found from social media while scrolling on their phone
I'm a simple guy i see a new video on YC - i click
Have a look at Servcy next time please : )
You don't need to take some space of the screen to display a miniplayer of you just to cover a portion of the design your are reviewing?
I suggest staying silent during the 7-second look. Hard to look at the website at all when someone is narrating what they're reading at the same time
At the risk of sounding too traditional, I think most of these websites need less animation and stronger branding.
Love yc but what this video should be about: “Do we know the specific problem you solve for customer” after a 3 second glance
i know first priority should not be design at least for startups but it should be how effieciently and really you diffrentiate your self from others which is innovation!
Please don't ship:
1. An ugly product.
2. Something your users will have a hard time using.
3. The type of product that screams "Designed by an engineer"
Thank you.
third! it's just 1 and 2 and 3
Please can you do that of Mobile apps
Feels like right guy (who should be the expert) talks way less than left guy and instead it feels like left guy drives impressions and opinions. Why even bring in right guy if he only agrees and adds around 10% to the conversation?
Go to any apple product landing page, or tesla. Above the fold doesn’t have to tell you everything. It just has to get you to scroll. Ahhgg startup advice…
But they spend billions of dollars a year in advertising and branding so you already know what they do before you got there.
@@MikeeJ even when they don’t (nest or notion or rivian), they focus on funnels and excitement instead of following a script
ya as if dribble gives me an idea as to whatit means
A person dressed in exquisite and flashy attire aren't likely to result in a first impression of being a talented engineer or genius scientist. A heavily packaged product makes savvy consumers doubt its core value. "Don't make me think" will not attract users who actually like to think, if that's your target. Appearance design is only tiny part of web system design. Just think about Google's search page! What matters is behind what you see. If a website only use some AI tools that others can use too, what is their differential advantages?
🙂
second
first :)
My first impression - your video backdrop looks fake 😅