Does Your Startup Website Pass The First Impression Test? | Design Review

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  • เผยแพร่เมื่อ 15 ธ.ค. 2024

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  • @chapterme
    @chapterme 7 หลายเดือนก่อน +15

    Chapters (Powered by ChapterMe) -
    00:00 - Coming Up
    00:24 - Intro
    01:04 - Artisan AI
    02:52 - Bottomless
    04:44 - Using animation to draw attention and become more memorable
    06:07 - Cloudthread
    09:21 - Integrated Reasoning
    12:27 - Kapacity
    14:21 - Rollstack
    15:18 - Design Rule #1: Don't Make Me Think
    17:30 - Ampstem
    19:12 - Bert Labs
    19:57 - Why Google deprioritizes websites with heavy load?
    20:38 - Outro

  • @ycombinator
    @ycombinator  7 หลายเดือนก่อน +18

    What's your strategy for making a good first impression with your startup website?

    • @Sammi84
      @Sammi84 7 หลายเดือนก่อน +1

      Hand drawn hero image. Something that's clearly too good and original to be AI. It signals you made an effort. Photos don't work at all because they can just be stock. Stock drawings are as obviously boring as ai drawings.

    • @Toddly-216
      @Toddly-216 7 หลายเดือนก่อน +1

      Our strategy is having a crystal clear CTA. We've done many iterations to get to a point where the user doesn't have to think about what to do next.

    • @kolevbuilds
      @kolevbuilds 7 หลายเดือนก่อน +2

      Know your target audience and talk with them like you would. Clean, concentrated messaging + design + well executed developed site with a few animations. + build a good brand around the company before the client clicks/searches for your website.

    • @CosmicCodeChronicles
      @CosmicCodeChronicles 7 หลายเดือนก่อน +1

      creating a website which is more personally relatable to audience rather than just desigining in assumptions and thinking this components will look great on website

    • @tchingis14
      @tchingis14 7 หลายเดือนก่อน +1

      To sum up, I think the most important thing is to provide a clear and accurate statement on what you do. In addition, there must be a call-to-action button on every page. The design itself is also important but it's primary purpose is make the content easy to digest and encourage your customers to perform the desired action. The rest is secondary

  • @GetArtisanAI
    @GetArtisanAI 7 หลายเดือนก่อน +25

    We’re launching a completely new website in 6 weeks with a stronger focus on Ava, our AI BDR - stay tuned… 🤠

    • @blindforyou
      @blindforyou 7 หลายเดือนก่อน +2

      I would love to see your website assuming it revolves around AI ML

  • @ShoaibMahmudOfficial
    @ShoaibMahmudOfficial 7 หลายเดือนก่อน +1

    When I deisgn a website for startups, I always make sure that Above the Fold (without scrolling) information is very clear, simple & engagaging. So that target audience can resonate with that in just seconds. I avoid complex copy, distracting colors instead I prefer using simple high quality graphics that clearly resonate with primary goal of this website.
    Call to action should be very clear so that user can understand their next steps whether it's signing up, book a demo, watching a video or request for more information.
    Additionally it should load very fast & support mobile experience.

  • @ChrisWilson49ers
    @ChrisWilson49ers 7 หลายเดือนก่อน +13

    When you click on a TH-cam recommended video and... whoe, that's Aaron Epstein! 😀 What's up, my man!

  • @Rollstack-Nate
    @Rollstack-Nate 7 หลายเดือนก่อน +1

    Very useful feedback, Zack and Aaron! Thank you.
    - Nate from Rollstack.

  • @stage_meta
    @stage_meta 7 หลายเดือนก่อน +3

    Very interesting! Thank you for sharing your insights on different websites, it actually helps us understand what we can do better on our website!

  • @leadgenjay
    @leadgenjay 7 หลายเดือนก่อน

    Great insights on website first impressions! To add to the discussion, remember that the unique value proposition (UVP) should be crystal clear within those first few seconds. A/B testing headlines can significantly optimize this and increase conversion rates.

  • @weStartupFounders
    @weStartupFounders 5 หลายเดือนก่อน

    note to self buy dont make me think by steve krug. and one new thing i learned was that you have around 5 seconds to capture an audience and if most of that is spent on page loading thats time lost. prioritize load time and then capturing them afterwords. also update the tsc website as soon as you can remove all images and stick to gif based videos on the theme of the website so the load time is faster and animated at the same time. must get done 1 month after SHS

  • @johnstalkernet
    @johnstalkernet 7 หลายเดือนก่อน +1

    Great examples. Would love to hear a discussion about relative importance of things like taglines, copy, imagery, animation. It seemed that you both reacted favorably to minimal, yet descriptive examples. Kind of a goldilocks middle.

  • @Sammi84
    @Sammi84 7 หลายเดือนก่อน +2

    More sites should use hand drawn illustrations as their front page material.
    AI stuff and stock photos and illustrations are boring at best.
    Show me some simple and clean hand made art. That will impress anybody.

  • @CosmicCodeChronicles
    @CosmicCodeChronicles 7 หลายเดือนก่อน

    i know first priority should not be design at least for startups but it should be how effieciently and really you diffrentiate your self from others which is innovation!

    • @isaacokwuzi70
      @isaacokwuzi70 7 หลายเดือนก่อน

      Please don't ship:
      1. An ugly product.
      2. Something your users will have a hard time using.
      3. The type of product that screams "Designed by an engineer"
      Thank you.

  • @upstartfenix
    @upstartfenix 7 หลายเดือนก่อน +1

    Love yc but what this video should be about: “Do we know the specific problem you solve for customer” after a 3 second glance

  • @FirroLP
    @FirroLP 7 หลายเดือนก่อน +2

    Feels like right guy (who should be the expert) talks way less than left guy and instead it feels like left guy drives impressions and opinions. Why even bring in right guy if he only agrees and adds around 10% to the conversation?

    • @saturn_Il
      @saturn_Il 22 วันที่ผ่านมา

      Left guy is for the TH-cam audience the yapster

  • @george_davituri
    @george_davituri 7 หลายเดือนก่อน

    yep, five seconds are crucial to make somebody stick around, short headline is essential

  • @nileshtiwari1243
    @nileshtiwari1243 7 หลายเดือนก่อน

    I'm a simple guy i see a new video on YC - i click

  • @honecode2120
    @honecode2120 7 หลายเดือนก่อน +5

    Next time do mobile review design as well
    Lots of times the design falls apart on mobile and, depending on the product, most people will visit from their phone

    • @CosmicCodeChronicles
      @CosmicCodeChronicles 7 หลายเดือนก่อน

      bro but very few people open websites on mobile most more than ~95% of the time people use their apps not websites

    • @honecode2120
      @honecode2120 7 หลายเดือนก่อน

      @@CosmicCodeChroniclesdepends on the product as I said
      At the startup I work at now it’s more like 90% are mobile users 10% desktop
      Also according to Google it’s closer to 70% mobile worldwide

    • @hsarp1990
      @hsarp1990 7 หลายเดือนก่อน

      @@CosmicCodeChronicles this is true for actual customers already using the product, but not people looking at a landing page, which they might have found from social media while scrolling on their phone

  • @movax20h
    @movax20h หลายเดือนก่อน

    The bottomless, I would not guess it is about some smart scale. I tough it maybe is some service to companies something about deliveries.

  • @donotaskmemyname3902
    @donotaskmemyname3902 7 หลายเดือนก่อน +1

    You don't need to take some space of the screen to display a miniplayer of you just to cover a portion of the design your are reviewing?

  • @utkashdubey8458
    @utkashdubey8458 7 หลายเดือนก่อน +2

    I suggest staying silent during the 7-second look. Hard to look at the website at all when someone is narrating what they're reading at the same time

  • @neugey
    @neugey 7 หลายเดือนก่อน +1

    At the risk of sounding too traditional, I think most of these websites need less animation and stronger branding.

  • @megham_
    @megham_ 7 หลายเดือนก่อน

    Have a look at Servcy next time please : )

  • @graey0x
    @graey0x 7 หลายเดือนก่อน

    Please can you do that of Mobile apps

  • @nikibowe
    @nikibowe 4 หลายเดือนก่อน

    these guys have the personality of a string bean

  • @arjunpatel8636
    @arjunpatel8636 7 หลายเดือนก่อน

    Go to any apple product landing page, or tesla. Above the fold doesn’t have to tell you everything. It just has to get you to scroll. Ahhgg startup advice…

    • @MikeeJ
      @MikeeJ 7 หลายเดือนก่อน +4

      But they spend billions of dollars a year in advertising and branding so you already know what they do before you got there.

    • @arjunpatel8636
      @arjunpatel8636 7 หลายเดือนก่อน

      @@MikeeJ even when they don’t (nest or notion or rivian), they focus on funnels and excitement instead of following a script

  • @jld2823
    @jld2823 7 หลายเดือนก่อน

    A person dressed in exquisite and flashy attire aren't likely to result in a first impression of being a talented engineer or genius scientist. A heavily packaged product makes savvy consumers doubt its core value. "Don't make me think" will not attract users who actually like to think, if that's your target. Appearance design is only tiny part of web system design. Just think about Google's search page! What matters is behind what you see. If a website only use some AI tools that others can use too, what is their differential advantages?

  • @Omkar3324
    @Omkar3324 7 หลายเดือนก่อน

    ya as if dribble gives me an idea as to whatit means

  • @FerdiCakar-h9k
    @FerdiCakar-h9k 2 หลายเดือนก่อน

    Smith Kevin Jackson Ruth Hernandez Gary

  • @sergejdergatsjev2
    @sergejdergatsjev2 7 หลายเดือนก่อน

    🙂

  • @MiguelLopez-ph4qb
    @MiguelLopez-ph4qb 7 หลายเดือนก่อน

    second

  • @diegoescudero91
    @diegoescudero91 7 หลายเดือนก่อน

    first :)

  • @abinashmohanty
    @abinashmohanty 7 หลายเดือนก่อน

    My first impression - your video backdrop looks fake 😅