I find it, abit, like, social climbing? Or maybe where people socialise. People who would like to be in a social scene. I dont know. Think il be shy to join. Now its getting indepth. How abt a wine club instead? 😂 There are books out there to help with all these. Must say, its a step up. Iiii guess
I can see the filmmaker's dilemma when the subject matter conflicts with your own values, but shining light on a new trend is not the same as endorsing it. I hope you don't shy away from topics that feel outside your comfort. I think your audience is very interested in the whole spectrum of Japanese culture -superficial or not. Keep up the great work! =)
Thanks for your feedback. Yeah, I agree, I should not avoid topics because they conflict with my values. It just seemed like a giant ad to me when I was going through all the footage, so I had a hard time figuring out what to do. That's why I left music out of the majority of the video.
Did anybody notice how Greg changed his shirt like 50 times? I think that was supposed to be a joke because he brought it up in the beginning, his fashion sense has been heightened.
It's an interesting idea. Not everyone grows up with a good sense of fashion and regular exercise routine. I went through college wearing mostly jeans, sports wear, and graphic tees. Now that I look back on it, it's embarassing. Picking out clothes is harder than you might think because you need to understand how each piece fits together to make an outfit. Then you need to find the right fit, material, and quality assessment. There are also proper ways to complete workouts to be effective but the hardest part of exercising is not having a buddy to do it with you. Seems like a pretty good deal. Ask if they have a trial period. Also, I don't think this is superficial. If a person feels that they want to improve their own fitness and style, this seems like a good way to get started. They're not saying you can't be friends if you're not handsome but it does open more doors easier and quicker.
Yeah, and those two things, the exercise and picking out clothes that suit me were the reasons I was considering joining. I wouldn't mind help with that. Don't know about the trial period, but my feeling was that since they do a consultation and you have to do a variety of classes to get the whole program, it doesn't seem conducive to a trial.
I think this sounds like a great idea^^ Some people don't bother with their appearance because they don't know the 'what'/'how', so having a place to learn how to bring out your internal self would be comfort and confidence-building for MANY
I guess I get it. I did modeling when I was younger & one of the sayings I remember is "when you look good you feel good", so in theory this club enhances & builds on that saying. Look better to feel better, it builds confidence. Which it does. Jump ahead some 20+ years & while I do still have fashion sense, I'm also a married mom of 5 with health issues - not getting dressed up is so much easier than picking an outfit, putting on cosmetics, and styling long, wavy hair. However, I can see both sides. I enjoyed modeling, photo shoots, runway events. They were exciting - and are definitely for the young, you need the energy. Where I am now in life, well, I could get updated fashion tips, and help with health issues, but this type of club isn't really for me. Honestly, single (not yet married, no children) mid-20s to mid-30s are perfect for this club. I can see how it could help for that decade of life, and how you could take those lessons with you into your future. I'm curious, as the owners/proprietors age themselves, will they accept older members or just pass it down to younger people to take over ? It would be interesting to do a follow-up in 5 years and again in 10 years. Just an idea.
Yeah I’d love to do something like this, I have no idea what looks good on me, I’m not happy with what I do wear but not sure how to improve. This would be great for that!
I think it's a cool concept - our appearance is something we carry with us everywhere we go and is uniquely ours, and it's always being used by others to judge us in some way, whether we like it or not. It's an interesting and useful tool (and can be fun) to be able to project our personality (or what we aspire to be) outwardly. I think as long as people view this service as a tool/hobby for self-improvement and not something that makes them better than other people, I've got no issue with it.
It may be a generational difference of thinking in terms of self improvement and social improvement, but in a fast paced society where your interactions with people can be seconds from interactions in a cafe, street, train ride, or instagram posts, your initial appearance is highly valued. Is it very superficial? Of course, but thats the world we now live in. Alternatively they do mention that building an outward appearance does contribute to their self confidence, and under the surface their work and home life would improve thanks to that self confidence, diligence and maintenance. I think you may have focused too much on the masters club perks instead of the idea of masters club badge of success. It's not really about the end result but the process of improvement is what makes it fun and interesting, and being a master just means you have more to learn.
Yeah, I think you could be right, that the Masters Member is simply a badge of success, just like a certificate, trophy, or award you might get doing other things.
I kind of understand your statement and unfortunately have to agree with it, but I’d also like to spread out another point: people are exaggerating; in the video, some people whom were slim were called “heavy” wtf?! And they were restricted to a canon, they didn’t actually learn to express their own style. They loaned it from someone else. Wanting to appear well to people you have to work with or socialize with is okay, fitting in a canon to do it behaviour-wise and appearance-wise could bring you to lose your own identity before you notice; and it gets too late when you notice that your own social connections are based on something that was imposed to you and which you swallowed without hesitation. I can say this as a 16 year old female. I may be young, but I’ve seen many sad situations where people really become a mass of sheeps and when you try to reason with them they do not understand you, because they are only focused to appeal and to belong to a certain precious group of people. Needless to say, it’s hella depressing to see people in this situation, on social networks and around you in general. It’s sad because most of them don’t listen to you and they could also mock you for being yourself. In my native city, they could even beat you up if you weren’t part of the group. Sooo let’s not say that following a canon just to be accepted is normal, please. The human mind can stick too much to something and make stupid decisions because of it.
@@endlessoblivion3284 Japanese people are more prone to diseases and health issues related to being overweight. What an american see's as normal or slightly chubby, is overweight and heavy in Japan. It's not a beauty standard entirely, more of a health standard. It's their genetic make up, not their societal opinion
I can understand where your struggle was coming from for a video like this. Though (from my opinion) this seems like a helpful community. Yes, it focuses on the way people look and all that but changing up the way you present yourself helps a lot. One instance (that I experienced recently) is that I straightened my hair for the first time in a long time. The whole time it was straight I felt more confident and I wasn't as negative about how I looked compared to when my hair is curly-ish. Personally, if I had a chance to join this gym, I would. I feel like it would boost my confidence, help me make new friends, and help me get the image I want. Now, this may just be the insecure 15 year old girl side of me coming out in this comment but that's my opinion on all of this. P.S Keep up the awesome videos! I love learning all the new things about Japan and you have a very calming personality (if that makes sense lmao)
Thanks for the comment. I actually got a boost in confidence from simply cutting my hair at least once a month instead of going a couple months between haircuts, having it get really messy. Also, getting clothes that were better fit made me feel less like a slob. So I can understand the confidence boost from simply feeling happier with how you look. No one really comments on my appearance, so it's a completely internal thing.
I'm always wondering , why this kind of video don't get millions of subs and views. It's really refreshing and provides a different perspective on how people looking on Japan. Great works Greg!
The cynical me wanted to lable it as superficial nonsense right away. Then I thought about it and was interested about the basic idea. Level of fitness, nutrition, fashion, conversation classes etc. can really boost your self esteem and your self awareness. But at the end, even the greatest blacksmith can't make a good sword, if the ore is bad quality (what a weird comparison). And with that I mean the inner values only. These topics could help you feel better about yourself, no matter what your appearance or inner balance is. But if your goal is to become a different (outer) version of youself, just so you can get into circles you wouldn't have gotten in otherwise, if you do it to "be better" than the average joe, if you do it to get more followers on social media- you can become the shiniest version of yourself all you want, I still would be bored of you after the first few words we spoke...
There is something wrong with English CC, I don't know what are you saying at start because it's not captioned... But thanks for captions, useful for me as deaf person.
Such an interesting dynamic they're creating, and in this I totally get your conflict. Part of it (masters level?!) feels like a social Ponzi scheme or popular club, and on the other hand there's nothing the matter with upgrading one's image. I enjoyed your critical assessment of the club
But no one is forced to obtain a Masters level. If a person wants those perks that comes with Masters then it will be up to them. Like Greg mentioned, out of 900 members, only 20 have become Masters. A Master does not mean one have to be extravaganza, that girl who works with Softbank is a Master and she looks ordinary. I actually like how she looks.
you're mistaking what ponzi schemes do from that the things really are. They use levels and awards just like anything in the world do, like Karate or any sport, ponzi schemes does this to mischieve people, while others does this just because they want to recognize your level and reward those who goes up.
I really liked that you provided insightful and honest commentary throughout the video, rather than just presenting the footage of the body image gym. Interesting video!
What a fantastic idea that was. Great business model. So many people are shy, awkward and lonely. Gyms like that could possibly help here in US. Maybe the incel,(involuntary celibate) groups would change. I know people who work all day, in jobs that prevent them from meeting others. Thankyou for another great video. Love and Peace
That's not Scientology at all. Scientology believes that everythong isind pver after and of you are struggling with pain or any life struggles you are a sinner and that, you should just ignore any pain. At least thats part of it. Personally I would go to a place like this gym of a had the money, I would love to learn more about fashion and what looks good on me. And I would love to have someone show me what to eat and how to exercise to get the results I want. Also Scientology is a cult so there are consequences of you leave, however this is just a club and gym.
Agreed. Look happy, confident, thin, stylish! Make your friends among us and attend our parties! Oh? What's that? You got sad or fat because life is hard? Medical problems? Too poor to pay the fees? Now you lose all your friends! Your contacts in the industry! They're nice enough people but they need all their energy for The Image. You lose your card of Certified Coolness! Can't attend any place where your friends still go. You know, there's an episode of Black Mirror about institutionalized positivity police and a Scott Westerfield series about cultural pressure to be Pretty and fun... Serious food for thought.
I thought this was really cool, until it got past the "Masters Club" part... In my mind this was a kind of Lifestyle Design studio. A place where you can set your goals for your own image and talk to people who will help you get there. In the end, it seems more like a place where you have to meet a specific set of criteria to be "in." This marks the difference between my original perception/hope of a place for creative personal expression and a place where you submit to someone else's expectations of you. All in all, I don't think it's that bad. If you're joining it's because you want someone to handle some of these choices for you, and you want to be subject to these body image requirements. I'm sure that for loads of people that can be valuable and healthy. It rubs me the wrong way a bit, but I wouldn't judge anyone for joining. It definitely seems like the members get a lot of value out of it, and it doesn't seem like a judgy or negative space at all. Super interesting video, and I think you broke it up well! Certainly an unconventional way of organizing it, but it's very much your style of doing things. If what I wrote earlier doesn't make it clear enough, I respect that a lot, haha
@@zam023 I never said that you have to go for it. Do you have more info? This almost sounds personal to you. I'd appreciate you making your point more clearly and reading mine more thoroughly. It is my opinion, based on the information provided, that the inclusion of such a program says something about the intentions and beliefs of those running the place. If it didn't, it wouldn't be honored with a special card and incentivized with unlimited access to staff and so on. As I said clearly: It's voluntary (the opposite of what your comment suggests) so while I may not like their methods, it may work for some. Personally, I simply find it a bit crass. One shouldn't necessarily place so much value on how others see them and how others think they should be. Because of this opinion, I dislike the idea of the Masters club. You're free to hold your own opinion. I'm curious what you think of it and why. It'd make for more interesting conversation.
It's more like depressing superficial club where participants didn't get enough attention at home so they seek it from strangers who calls them fat and not trendy.
The most dangerous thing is it inflate a person ego, if the person become very outgoing but the source is from external validation, this will cause massive harm and gear toward superficial rewards. If the gym promote what already there and nurture the internal unique attribute of each individual they will come out as a better person. I guess the outcome will be down the line and if they can keep up this habit.
I volunteer at a university climbing gym and I'd say the atmosphere there is almost the same. Minus the professional artists and stylists of course. I really like the supportive and cooperative nature of encouraging personal growth in the climbers.
I can see how exercising and working on your fashion sense can be a confidence booster. Just like anything else, I think it's important to not let it consume your thoughts and to remember that make-up washes off and everybody's body eventually breaks down, so working on the parts of yourself that last is vital. It's cool that this is a place where not only can a person work out or get makeovers, but also make friends and do other activities together. Great video Greg! :)
I would join. My gym now is $100 a month. I like fashion and make up and could really use someone to keep an eye on my weight. I don't think it's a bad idea. Image is very important even if people say it's not.
@@an0ana it's still important. People for the most part see you before they hear you and we would be kidding ourselves if we think image doesn't change how people treat one another. I don't see any problem with wanting to put the best image of yourself out there. And before my words get twisted I'm not saying it's right or you should treat someone different because of how they present themselves but we would be fooling ourselves to think that won't happen
Very interesting video, as always ! I love your documentaries and how you cover a large amount of different subjects, leaving us with things to think about, and it's always well-done and told. Thanks a lot for this ! That gym seems like a good concept, packing fashion+community+gym in one thing is clever ! I, too, do think that what's matters the most is what's inside, but it's also true that the exterior matters a lot. So, if by having fashion sense and all, you can communicate more easily with other people, I guess you can see it like a bonus ? In the end, that'll allow them to discover who you really are, too :) Plus, feeling confident and expressing yourself by wearing clothes that you like is quite enjoyable. And you can always have days when you don't care at all and just want to wear something ugly but comfy and who cares ? You should do what matters to you at that moment, because finally, you're the one wearing those clothes. So, sometimes, you want to have that image change but you don't know where to begin at all, or how to do it, and it can be nice to receive guidance from people who know about all of this. Also, doing it with others who are in the same case must be motivating ! C: Buuuut, yeah... that part about the Master Card, and the fat percentage (oh gosh :'D )... meh. Plus this thing about knowing how to coordinate "casual", "traditionnal", "mode", etc ? I don't know, all of those felt so much like "You can be fashionable BUT stay in what society wants you to look like, and not who you really are"... That's a little regrettable, in my opinion :/ Well, that's a vast subject so I'll stop here (plus english isn't my native language so I'm begining to struggle with what I want to say :'D ) Have a nice day, and thanks again for the videos ! (please pet the cat for me, it's a real cutie)
I think there's something to be said about grooming. We tend to feel our best when we feel that we look our best and its good to take care of yourself.. but this was ONLY about image and I didn't hear mental or physical health at all in this video. I am visiting Japan later this month and from the research I've done on Japanese culture, it seems like there are widespread mental health issues and lots of pressure on people to compete and perform and less pressure on healthy relationships. I'm reading the book "The Courage to be Disliked," which is a Japanese book and its all starting to come together for me now. It would be interesting to have a discussion about Japanese culture, mental health and quality of life.
Character development and self-esteem training are good contributions to society. This is a valuable course. because most or very many people do not know how much they are able to contribute to society simply by understanding and adjusting what is in their intentions and strengths and dressing the part. The attention they give their clients is obviously more involved than a new suit and a pat on the back. Another good video, Greg.
This video makes me super-glad I'm not in my 20's now... I'm closer to 50 and couldn't think of anything I'd rather do *less* than have someone tell me how to look "cool". Maybe it's generational, but, for me, having one's own personal style is more attractive than a look professionally curated by an "artist". 🤷♂️
A case can be made for the necessity of such a club. Developing a personal style takes time, talent, and know-how. This is why makeover shows like "What Not to Wear" were hugely popular. Not only do some not know how to dress their particular body shape, but they also don't know the proper attire for the occasion. This is where competence in four modes of fashion in the Master's program would be useful. The minor quibbles I have with the program are the body fat requirements and the age of the stylists. It is likely the clientele skews young because the trainers are. These services would be useful for 30+, but having middle-aged folks hanging in the lounge would kill the vibrant, hipster vibe they're selling.
older people are doing what older people do, like building a gym where you go do your stuff and ask for an advice once in a while. That's why there's only young teachers
Just discovered your channel at first i thought it was for bbc or cnn. Your story telling is really good! Awesome videos, informative. Not the usual vlogs i used to watch in youtube, your channel set the standard. Your family is beautiful. =)
Hey Man, I just wanted to thank you for your transparent videos. The other day I was talking with my Dad about Japan, and he scoffed some comment like "Well, why are they all committing suicide?" and if I remarked "That is a short-sighted perspective of japan's conformist culture"(my actual comment was not as well put together). If I'd never seen your videos, I would have just shaked my head and had nothing to say, but after watching you're videos I have enough insight into Japanese culture to understand these things, so Thank you, You're videos are truthful and well put-together.
I found this video very informative, I've been following people who's interested in Japanese culture, but definitely never expected something like this. Thank you for bringing this kind of content. Thank you very much!
No, not worried about being on TV, but caring about being seen on TV, like it makes you cool. And as I put up quickly on the screen, I'm not one to talk since I've had the chance to be on TV three times.
Some people need a little help with learning what looks best for their hair and clothes. That one guy was a good example. He went from slacker, to Hipster, just by changing his hair and clothes. I just look at this as social help.... The only thing I didn't like is that instead of being inclusive to all, they made it about perfection. They don't allow people that are overweight and they also make you have to strive to be a Master. Therefore, some will never attain it and will just feel lessor. They had a great idea, as far as helping people become cooler, but then they slapped everyone in the face by making them feel they had to be Masters or else they weren't good enough.
I never heard from them that they don't allow overweight people. I don't see why they wouldn't take on an overweight member. It's part fitness club after all. I don't know what kind of push there is for the Masters Member club to be honest. Out of 900 there was only 20 at the time of filming, so most don't get that.
No one is forced to go for the Masters club. That decision is still up to you. And what is wrong with encouraging people to loose weight and become healthier?
How dare they not to give out "participation trophies"! How dare they deny that western body positivity trend and push people to be less fat/more healthy!
I think on the whole, the Color Lounge is just a very cool approach to building confidence. I would imagine that its sort of like life coaching. I do understand that some people are uncomfortable with the fact that your external appearance matters. But I think the most important thing to remember is "first impressions last". To feel your 100% when you wear something or when your hair feel great there is nothing more, in my opinion, that gives you confidence. For me, growing up I was never surrounded by people with a "good fashion" sense and I always felt like I was left out from my peers. I really see and feel the purpose of Color Life. I would definitely go in the future.
I think I’m a since this is a good idea with the confidence aspect. I know when I look good I feel good and when I’m treating my body with care I feel better as well. I’m liking that you’re delving deeper and showing us new things. 😊😊
Very interesting! I can definitely see a demand for this kind of thing, as a complex way to make yourself look and feel better. Anyway, another amazing video from you :)
This channel always provides me with the most unique look into Japanese culture. I enjoy all the content you put out! Can't wait for the videos you made about the Philippines!!
The way you present yourself is very important. Sometimes a first impression can be your last chance to make a good impression. A sloppy first impression stays for a long time in the minds of people you meet and if you don’t meet with the person on a regular basis, it will be hard to change it. I love the work they are doing, personally I don’t have a great fashion sense and it took a long time to find my personal style. This is pretty much a shortcut to presenting yourself better. It is fact that people who are naturally beautiful or dress well are treated better, this is just our biological instinct, to show you inner beauty you need to look presentable on the outside first. I think this is called a image consulting in the west.
I think it’s a good idea. If you’re shy or uncomfortable with yourself, it seems just like getting a personal stylist and trainer, but with the added bonus of a community of likeminded people that you can sympathize with.
I would join a place like this but I wouldn't bother with the "masters club." To have someone weigh you and tell you you're "a little heavy" when you clearly aren't is insane to me. But if the "gym" cared more about helping you reach healthy benchmarks instead of just being skinny and muscular, I would definitely join.
It depends, I am working in a gym at reception and there are all sorts of trainers. Huge guy who would turn you into true Machoman deadlifting over 150 kilos, lady who seconds as psychotherapist and in no way pushes you if you just want to more talking and less working out as well as other lady who would notice your 0,1kg weight increase and give you the talk. I believe it will be the same in here if we go out of the "masters club" thing which for some might certainly be a bit over the top
I did something like this in the late 80's and it cost about $3k back then. It was not to make friends, and that did not really happen. However, I sill carry forward some of the lessons learned and how to appear around people, make myself look better and find fashions that fit my body type. I think everyone can benefit from some styling lessons, but no NOT need to be come a clone. Thanks for the video.
Thanks for making this. I, like you, found myself challenging a lot of inherent bias towards individuals that prioritize aesthetics. At the end of the day though, this seems like a positive place for folks to make friends and enjoy a hobby, assuming it doesn't go too far off the deep end. Great stuff!
Interesting video Greg. I think there are 'some' positive elements to this club. I mean, improving your fitness (as a general concept) is always a good thing. Doing something to increase your confidence and communication skills (which like it or not, can be done via feeling good about how your clothes look) is again generally a good thing. So, I don't have anything against gyms, or fashion advisors, or communication coaches etc etc. .......... BUT, the feel I get from this club is somewhat 'cult' like? (Somebody else mentioned this in the comments). The whole Master thing seems to take it way too far. It takes a positive thing like fitness, communication, confidence.. and turns it into some unhealthly I think. Feels very Black Mirror, trying to get social points in some game. Who decides exactly that you need to be able to have four hair styles. I'm a baldy, yes I wish I had the flexibility of having hair to fashion how I see fit. But, instead, I just know how to make myself look good based on my body's limitations. Yet I wouldn't be able to be a master. On the body fat thing... again, 8%-19% is considered healthy, so where did the arbitrary 10% figure come from?
Your are trying to impose your social standard on a gym/club with clearly Japanese standards. You also do not understand how Japanese grade themselves, hence the Masters' black card. It is not something to be achieve, like how it is done in the west. It is a milestone marker to show how far you have come - thats the Japanese way. If you follow Japanese idol scene you would get it. The journey to imrpove oneself is what appeals to Japanese. At the end of that journey a reward is given. Nothing sinister about it at all.
@@zam023 Yes, I agree I am viewing it (I think imposing is too strong a word, I'm far from being in a position to impose :wink: ) from my own non-Japanese viewpoint. I do understand the Japanese love for grading though, living here for 3+6 years has very much taught me that. I can't say that I follow the Japanese idol scene too closely, and a significant number of both my non-Japanese and Japanese friends are probably the same too.... so I suspect all our viewpoints are different because of that? (I assume it's a reference to groups who get voted on, and get made into team leaders... like the AKB48 elections??) When I see how people join groups and clubs to improve something like photography, or ikebana, or a martial art etc... of course there is also grading going on there. I guess my cynical mind sees the potential downsides though when it's applied to other facets of a person's life/hobbies. Maybe some activities are better suited for grading? Also, don't think it's entirely fair to see this grading thing as a uniquely Japanese thing, some kind of Japanese way. I see people getting graded on piano playing for example in other countries. I'm sure those folks are viewing their grading too as part of a journey to improvement. I do agree however, that Japanese and some other nationalities perhaps tend to do this more than others.... I don't know, just a personal opinion.
This is actually really cool as an idea. Being aware of your body, appearance, confidence. Taking care of your hygiene and knowing how to dress is part of helping you take care of your body. It helps your mindset. I enjoy being casual, but dressing up and being smart is important and enjoyable too and being able to understand how to make yourself look good is worth it just for yourself. Edit: there are trappings, think what you want about them and I won’t disagree.
I’d like the idea of a gym/dress coach- as a hoodie and basketball shorts sense of fashion person, and super busy mom that has to dress professionally for work, but has zero idea of how to put an outfit together this would be so useful. However, the certification and the whole celebrity access country club crap seems very vapid.
One thing that I've noticed spending a fair amount of time in Tokyo, is just how image conscious Japan is socially - the theory I guess would be that since social context and rank are so important to Japanese culture, the way that you externally represent yourself immediately affects how you're slotted/categorized (and therefore treated or dismissed). The west, of course does this too, but also holds a much higher value/larger expectation for developing your own personal style and expressing yourself. (although looking at popular trends in pop and subcultures, it's worth asking how much people are lying to themselves about how "unique" their style really is).
I certainly can appreciate how valuable this would be for people who are shy, might want to try different styles and who need help with where to start. I became a little uncomfortable for the woman who had her arm and back squeezed, not that I am an expert on the Japanese culture, but I wonder about physical space and touching and if it made her feel uncomfortable and/or embarrassed. I’m aware that I’m projecting my own feelings onto it, but it would have been interesting to ask how she felt in that moment. I also was curious about the fitness instructor. How the connections were made with people in the fashion and television industries? I could see there being an older members group of this same sort where weekly events could take place that would still allow people to have social interactions, offer health advice and/or life advice. Thank you for once again showing a side of Japan that I had never considered. Your videos are informative and eye opening.
Greg if you were able to put in more Before and After photos, it would help to show how the club has improved the members. I like the whole concept of the club. I would join the club (40yo guy here). I realised that most viewers didn't comment on how most of the members can speak English to a certain degree. I was impressed with that guy with the cap who tried his best to speak English even when it was obvious he was struggling. Is this part of the confidence they gained from the club, I wonder.
I would say looks do matter, just no where near as much as character. In addition I would postulate that looks not only matter in telling others a little about yourself and how you intend to treat an activity, they also help you communicate to yourself who you are trying to be and how you are going to treat an activity. And that can be useful when you are trying to genuinely become better.
Honestly Western guys could use something like this because they are not fashion or image conscious and it does make an impact. It's ok to be in track suits or shorts and t-shirt once in a while but you've got to learn to dress for the occasion. It shows you actually care especially if your target is a date etc. I think this is incredibly important. Sure if you are editing all day at home be comfy but if you go out even if it is a rare date make an effort. I as a musician had a hard time with this, its just too convenient to live by yoga leggings esp in Vancouver and a pull over sweater and runners. But for weekends? dates, night out, business coffee? even school? I had to make an effort because image as we are image wired animals, makes a difference. Plz don't shy away from topics outside of your range, this gave me so much inspiration in the sense that I saw another format of a business that is not common but is working and marketed the right way. You never know who or what you may inspire ;). But yeah I wish guys here tried a little more.
As far as I'm aware, there's NOTHING like this in Seattle, or the US, in general. I have a gym membership at a gym called 24 Hour Fitness(they had the best plan, where I didn't have to sign an annual contract, and they're open 24 hours a day, every day, AND have really good personal trainers, which I need, because I have disabilities), and it's less than Colors. I'd definitely be happy to pay the $150 or more, for this place, cause I'd utilize all of it's programs. I'm 31, and despite my illnesses and disabilities and my career(marine biologist), when it comes to my hobbies and tastes, I'm a pretty young 31. I think I'd do well in a place like Colors, and need to give them a call and tell them to branch out, and have a location in Seattle. XD
I love this video, I love the information, I love the idea that color lounge sell. The lounge seems helping people to learn something they have never aware of. I believe people are always want to feel good about themselves. I wish I would be membership of this gym but I don't live in Japan. Thanks for the video. Thanks Greg. I hope you join the gym and see how they change your style =) Can't wait.
Hey Greg, I admired that you were fair in seeing how this image gym fit in various lives of people you met. In America, where I am from, we do not have that. It is a gym where you go to sweat and get fit. I would love a full-time trainer for my workouts but I think it is expensive here. This is interesting. I think this is more available in Japan and other parts of Asia since it may be more about trendiness and fashion. It is also about making friends. I like that part about it. I am not sure how this would work in the States. I really like that you, Greg, stay true by mentioning that this is not you but you do see the positives of it. For many, like myself, we have to be all our true selves and if need a change then go for it. In the end, this was very interesting. Thanks for the great work you do.
that's definitely an ingenious idea though :)) instead of me getting fashion ideas from youtube or instagram. On a scientific standpoint though, I kind of understand why the people you interviewed reported feeling more "confident" NPR (podcast) had an interesting episode (the Secret Emotional Life of Clothes) about how clothes DO affect us on a psychological level (emotionally, behaviorally, and how we interact with others). At the end of the day I do agree that clothes are a tool (the whole 'you' should wear the clothes, don't let the clothes wear you)
When you have achieved a level of success and when you begin questioning yourself if your videos seem like an advertisement is when you know you are in the wrong business.
Great video Greg !I actually like the concept a lot . At my age ,I still struggle how to dress properly according to my age and body type .and it’s a lot cheaper than I expected . It’s definitely cheaper than 3 sessions with my sister’s gym trainor 🤔( He is worth it though if you see her improvement ). I think this type of gym is a great concept . It is beyond superficial because they help people with reconciling their inner self and the person they want and struggle to become.
Image consultants. It is actually common for celebrity. For those who wants to become an influencer, or just someone who want to better themselves. This is actually good. This is not uniquely Japan though. It is just not popular. I guess this is not for you though.
This is really inexpensive and a great way to get out and also to socialize. This Concept really fits the Lonly City life and Overal Sociap Media Zeitgeist
This is actually a very interesting concept since it’s not only bringing the gym aspect but something that ties into it. A lot of people who lose weight often don’t know what the next style is which is how to newly shop and dress themselves. I honestly think this could help out the right amount of people if placed right. I know here in some cities in Nor.Cal this would be so popular. But in sure it would be super expensive here in the US.
Even though it's a 17 minute video, I didn't cover some aspects of it. Like what they do for the fashion / make-up is help you figure out colors that work with your skin tone / eyes / hair color. Apparently people can have different body types and will put on weight in different places. So they teach you how to dress with this in mind.
@@LifeWhereImFrom That's actually very thoughtful of them to include that and on top of that they seem very friendly. Having watch the video in full (with my niece and nephew watching with me) this group seems very refreshing and understanding but also very fun. I'd be interested to see a video of you trying out their program for sure.
@@seraphinaeyukine Me going through the process was one of the things I was considering. You never know, could be fun to try one day. Although my biggest constraint is time, because it's not like you just go one day and get transformed.
I think overall this is a pretty cool concept. The fashion and makeup aspects specifically appeal to me because I typically wear a t-shirt and jeans most days, and I'm not very good at doing my own makeup. So learning how to put together different outfits and learning how to do makeup would be fun for me. The social aspect is great, too. I know, at least in my life, making friends as an adult can be difficult, so going to a place like this gym to meet friends and have something to do is really cool. My only issue with this gym is the black card membership. I think that encouraging people to lose body fat and get to 10% or 20% can lead to distorted body image and disordered eating habits. Ultimately that is not healthy. Additionally, it's reinforcing the idea that a certain body type is more ideal than other types. It praises only one type of body when (for many people) 10% or 20% body fat isn't necessarily a realistic goal. I do think it's good to encourage people to be active, meet others, and build their confidence. I think I would join this type of gym if it didn't have a black card membership or anything that praises one type of body over others.
this just feels like going to a place that reinforces the narrow view of what's beautiful, what body type is the most attractive, what style is cool.. the benefits of feeling included, self improvement, making friends etc are great, but overall it seems like an unhealthy environment.
ikr :D it's also seems like a nice way of recruiting people for ads without paying much, but it's probably chill as long as you stay in the lower level
It's just like Crossfit. IT's different than a regular gym where you go there, do your stuff and most likely don't talk to anyone else, like the one's I go. In this style they do like in school and put people together so they can hang out which each others and make friends, the teachers also hang out with them, like going to dinner after the training, to a bar, clubs, or stuff like that. Obviously, attending this kind of place will become fun and important to you in time.
We could feel your discomfort on this subject, Greg...lol! I think it could be beneficial for those who lack confidence and want a change in their life. It may also help those who are new to the business/working world and want tips on projecting a confident image. Yes, I agree, image shouldn’t define who you are, but for some, a confidence booster may be needed. Whether it’s in the western world or Asia, first impressions are often important in the business world or service industry, as well as job interviews. After all, most people represent a company or a brand or service, so employers want their employees to be reflective of that. It’s not just the exterior, but it appears that they also work on communication as well. I could see this helping with people’s professional and personal life. For some, confidence comes naturally, but for others, they may need some coaching and motivation.
Sounds like an interesting concept. I live in Germany and I pay 52 euros a month for my gym and it's totally worth it. I get regular body scans, so I can see the relation between fat loss and muscle grow, minerals etc. My trainer taillered a training plan for me but the focus is always HEALTH, not appearance. I think this is very important. My goal was to release stress and get rid of back pain which I totally achieved. My appearance improved as a side effect. However, I kinda stopped wearing make up during the summer heat. It saves a lot of time which made me lazy to bother applying it again now that the heat is gone. xD I finally got clear skin because I found cleansing products that work, so I feel good enough without make up 🙂 but having someone show me how to apply make up in a way that makes me look even better wouldn't be bad I guess. It's a kind of art after all. Same goes for hair style and clothing. I never know what to do with my hair and sonetimes picking clothes for the day is just meh... My fashion sense isn't bad I guess but still, getting taught how to improve on it sounds like fun. At least I hope it's a place where you can go back to regarding fashion as a game in a playful sense, you know, like people use to have fun getting dressed up as kids, not for superficial reasons. So Idk how to feel about the Master concept. It kinda takes away the playfulness...
As mush as I am super interested in all things Japan this Colors Lounge places confuses and concerns me. Here in the U.S., I've noticed somewhat similar places like this Colors Lounge. These places I'm talking about are Co-Working spaces and they offer areas that entrepreneurs, small businesses, freelancers, and other working individuals can come and do their work in an office that they don't own but rent for a day, an afternoon, or a month. There you can get your conference table, or take a call, work on a group project, print, grab free coffee. It's like a professional style Starbucks that sometimes offers memberships too. "WeWork", one of the more prominent co-working spaces has started to essentially sell a lifestyle of this to its customers. From workplace culture, to social events, to huge conferences it's starting to sell more than just a space to work in. For Colors Lounge, I see the same thing, but on steroids. It's not just a physical gym, it seems to sell an image or 4 images I should say. And the whole Master membership card is literally a social reward system. With Japan's collectivist society, I'm sure these guys will expand and reap plenty of new members/customers. It so clearly fits into the culture and our new global digital age of closely networked but socially distant relationships. At the end of the day, it seems that they are providing a service that is needed. Bur for me, I'll stick to the other social institutions I am already apart of like family, church, school, work, my gym, volunteer organizations.
This is challenging me to think but also be considerate. Each to their own I guess. If my neighbour buys a Ferrari to improve their self image and I’m stuck with a Toyota, do I or should I really be bothered or think that I should own a Ferrari. There’s also the aspect of ‘health’ and wellbeing. I’m not in the field of medicine but the lifestyle change including social interaction could have a positive impact to their health, away from maybe being a sedentary person. Taking on Greg’s question if he should become a member, if it was me, I’ll put in the effort but not necessarily find the need to join a club. Looks and style, that’s easy, I’ll just reevaluate what I have and need in clothing. That also includes health, eating better and exercising or finding an activity I enjoy eg tennis. Thanks for the video.
To answer all your questions, I re-interviewed one of the members, Kensuke. Here's the Q+A th-cam.com/video/nR9mOCaIHqM/w-d-xo.html
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Can u make a video on Japanese parks i have seen only in cartoons not in real
I find it, abit, like, social climbing? Or maybe where people socialise. People who would like to be in a social scene. I dont know. Think il be shy to join. Now its getting indepth. How abt a wine club instead? 😂 There are books out there to help with all these. Must say, its a step up. Iiii guess
Hi Greg, I love your videos. I've noticed that colors-lounge's website in no more online, do you know why? Thanks
I can see the filmmaker's dilemma when the subject matter conflicts with your own values, but shining light on a new trend is not the same as endorsing it. I hope you don't shy away from topics that feel outside your comfort. I think your audience is very interested in the whole spectrum of Japanese culture -superficial or not. Keep up the great work! =)
Thanks for your feedback. Yeah, I agree, I should not avoid topics because they conflict with my values. It just seemed like a giant ad to me when I was going through all the footage, so I had a hard time figuring out what to do. That's why I left music out of the majority of the video.
@@LifeWhereImFrom I hope you meant "I should NOT avoid topics that conflict with my values."=p
@@LifeWhereImFrom, thank you for continuing to make videos outside the norm.
@@alrightride Haha, yes, edited that to have NOT now :-)
@@LifeWhereImFromI would have shied away from this one, but really why not show it? It is certainly ok to have an opinion though.
Did anybody notice how Greg changed his shirt like 50 times? I think that was supposed to be a joke because he brought it up in the beginning, his fashion sense has been heightened.
Must be the free trial version of the Body Image Gym 😀
@@franciso5175Greg's Tshirts are not so "fashion forward", I am surprised that they didn't throw him out.
maybe he didn't edit all in one day? idk .-.
It's an interesting idea. Not everyone grows up with a good sense of fashion and regular exercise routine. I went through college wearing mostly jeans, sports wear, and graphic tees. Now that I look back on it, it's embarassing. Picking out clothes is harder than you might think because you need to understand how each piece fits together to make an outfit. Then you need to find the right fit, material, and quality assessment. There are also proper ways to complete workouts to be effective but the hardest part of exercising is not having a buddy to do it with you. Seems like a pretty good deal. Ask if they have a trial period.
Also, I don't think this is superficial. If a person feels that they want to improve their own fitness and style, this seems like a good way to get started. They're not saying you can't be friends if you're not handsome but it does open more doors easier and quicker.
Yeah, and those two things, the exercise and picking out clothes that suit me were the reasons I was considering joining. I wouldn't mind help with that. Don't know about the trial period, but my feeling was that since they do a consultation and you have to do a variety of classes to get the whole program, it doesn't seem conducive to a trial.
Crap, that's pretty much what I wear.
SUBTITLES: "English" ONLY has subtitles for Japanese and hard to hear English, whereas "English UK" has subtitles for all spoken English! Thanks.
thanks from Indonesia
I think this sounds like a great idea^^
Some people don't bother with their appearance because they don't know the 'what'/'how', so having a place to learn how to bring out your internal self would be comfort and confidence-building for MANY
I hear ya!
Sha・Ne・Ru same, I’d go, I’m a bit too old for it but it’s a great idea.
I guess I get it. I did modeling when I was younger & one of the sayings I remember is "when you look good you feel good", so in theory this club enhances & builds on that saying. Look better to feel better, it builds confidence. Which it does.
Jump ahead some 20+ years & while I do still have fashion sense, I'm also a married mom of 5 with health issues - not getting dressed up is so much easier than picking an outfit, putting on cosmetics, and styling long, wavy hair.
However, I can see both sides. I enjoyed modeling, photo shoots, runway events. They were exciting - and are definitely for the young, you need the energy. Where I am now in life, well, I could get updated fashion tips, and help with health issues, but this type of club isn't really for me. Honestly, single (not yet married, no children) mid-20s to mid-30s are perfect for this club. I can see how it could help for that decade of life, and how you could take those lessons with you into your future.
I'm curious, as the owners/proprietors age themselves, will they accept older members or just pass it down to younger people to take over ? It would be interesting to do a follow-up in 5 years and again in 10 years. Just an idea.
I don't think there is an age limit for the club. It didn't come up during the conversations. Maybe Greg can shed some light on this.
Yeah I’d love to do something like this, I have no idea what looks good on me, I’m not happy with what I do wear but not sure how to improve. This would be great for that!
I seriously want to see him try the lounge and then report the result after like 6 months.
Mature man can be stylish .
I think it's a cool concept - our appearance is something we carry with us everywhere we go and is uniquely ours, and it's always being used by others to judge us in some way, whether we like it or not. It's an interesting and useful tool (and can be fun) to be able to project our personality (or what we aspire to be) outwardly. I think as long as people view this service as a tool/hobby for self-improvement and not something that makes them better than other people, I've got no issue with it.
It may be a generational difference of thinking in terms of self improvement and social improvement, but in a fast paced society where your interactions with people can be seconds from interactions in a cafe, street, train ride, or instagram posts, your initial appearance is highly valued. Is it very superficial? Of course, but thats the world we now live in.
Alternatively they do mention that building an outward appearance does contribute to their self confidence, and under the surface their work and home life would improve thanks to that self confidence, diligence and maintenance. I think you may have focused too much on the masters club perks instead of the idea of masters club badge of success. It's not really about the end result but the process of improvement is what makes it fun and interesting, and being a master just means you have more to learn.
Yeah, I think you could be right, that the Masters Member is simply a badge of success, just like a certificate, trophy, or award you might get doing other things.
I kind of understand your statement and unfortunately have to agree with it, but I’d also like to spread out another point: people are exaggerating; in the video, some people whom were slim were called “heavy” wtf?! And they were restricted to a canon, they didn’t actually learn to express their own style. They loaned it from someone else.
Wanting to appear well to people you have to work with or socialize with is okay, fitting in a canon to do it behaviour-wise and appearance-wise could bring you to lose your own identity before you notice; and it gets too late when you notice that your own social connections are based on something that was imposed to you and which you swallowed without hesitation.
I can say this as a 16 year old female. I may be young, but I’ve seen many sad situations where people really become a mass of sheeps and when you try to reason with them they do not understand you, because they are only focused to appeal and to belong to a certain precious group of people. Needless to say, it’s hella depressing to see people in this situation, on social networks and around you in general. It’s sad because most of them don’t listen to you and they could also mock you for being yourself. In my native city, they could even beat you up if you weren’t part of the group.
Sooo let’s not say that following a canon just to be accepted is normal, please. The human mind can stick too much to something and make stupid decisions because of it.
I agree with you. The Masters club is a milestone that shows how far they have gone and have achieved their goal.
"But that's the world we live in", that's why we live in this world, because of general acceptance and complacency, for convenience.
@@endlessoblivion3284 Japanese people are more prone to diseases and health issues related to being overweight. What an american see's as normal or slightly chubby, is overweight and heavy in Japan. It's not a beauty standard entirely, more of a health standard. It's their genetic make up, not their societal opinion
THE OUTFIT CHANGES LOL
Haha yeah, I kept wondering if he was doing it as a gag.
@@shuriken05I think it was a gag. It got to be ridiculous.
Greg was going with the theme of the video LOL
So if you have no hair you can't become a master?
Lmao
ikr \●/
Different kind of hats, maybe. Cylinder, cap, skiing helmet, winter hat? :D
You must use a wig to become a master in this situation
Who the eff has no hair
I can understand where your struggle was coming from for a video like this. Though (from my opinion) this seems like a helpful community. Yes, it focuses on the way people look and all that but changing up the way you present yourself helps a lot. One instance (that I experienced recently) is that I straightened my hair for the first time in a long time. The whole time it was straight I felt more confident and I wasn't as negative about how I looked compared to when my hair is curly-ish. Personally, if I had a chance to join this gym, I would. I feel like it would boost my confidence, help me make new friends, and help me get the image I want. Now, this may just be the insecure 15 year old girl side of me coming out in this comment but that's my opinion on all of this.
P.S Keep up the awesome videos! I love learning all the new things about Japan and you have a very calming personality (if that makes sense lmao)
Thanks for the comment. I actually got a boost in confidence from simply cutting my hair at least once a month instead of going a couple months between haircuts, having it get really messy. Also, getting clothes that were better fit made me feel less like a slob. So I can understand the confidence boost from simply feeling happier with how you look. No one really comments on my appearance, so it's a completely internal thing.
I'm always wondering , why this kind of video don't get millions of subs and views. It's really refreshing and provides a different perspective on how people looking on Japan. Great works Greg!
The cynical me wanted to lable it as superficial nonsense right away. Then I thought about it and was interested about the basic idea. Level of fitness, nutrition, fashion, conversation classes etc. can really boost your self esteem and your self awareness. But at the end, even the greatest blacksmith can't make a good sword, if the ore is bad quality (what a weird comparison).
And with that I mean the inner values only. These topics could help you feel better about yourself, no matter what your appearance or inner balance is. But if your goal is to become a different (outer) version of youself, just so you can get into circles you wouldn't have gotten in otherwise, if you do it to "be better" than the average joe, if you do it to get more followers on social media- you can become the shiniest version of yourself all you want, I still would be bored of you after the first few words we spoke...
Greg: „I wear the same stuff all the time.“
*wears 9 different outfits in one video*
😂👍🏻
9:24 'Bedtime activities'?
Greetings from Houston Texas. Going to Japan for 2 weeks in June and your videos have been INCREDIBLY helpful. Keep up the good work!
There is something wrong with English CC, I don't know what are you saying at start because it's not captioned... But thanks for captions, useful for me as deaf person.
UPDATE: SUBTITLES: "English" ONLY has subtitles for Japanese and hard to hear English, whereas "English UK" has subtitles for all spoken English!
I love the style of your videos, feels so genuine as a commentary about societal standards... keep filming!
Such an interesting dynamic they're creating, and in this I totally get your conflict. Part of it (masters level?!) feels like a social Ponzi scheme or popular club, and on the other hand there's nothing the matter with upgrading one's image. I enjoyed your critical assessment of the club
But no one is forced to obtain a Masters level. If a person wants those perks that comes with Masters then it will be up to them. Like Greg mentioned, out of 900 members, only 20 have become Masters.
A Master does not mean one have to be extravaganza, that girl who works with Softbank is a Master and she looks ordinary. I actually like how she looks.
there's nothing as "ponzi" in it, you just keep paying the monthly bill and have more attention of the professionals
you're mistaking what ponzi schemes do from that the things really are. They use levels and awards just like anything in the world do, like Karate or any sport, ponzi schemes does this to mischieve people, while others does this just because they want to recognize your level and reward those who goes up.
I like how you were able to present your conflicts to give us a better perspective. Thank you for that!
Mob Psycho 100, Body Improvement Club?
it's a gr8 anime
my life sucks
@@SuviTuuliAllan even better manga
Love how informative your videos are ♡♡
I really liked that you provided insightful and honest commentary throughout the video, rather than just presenting the footage of the body image gym. Interesting video!
What a fantastic idea that was. Great business model. So many people are shy, awkward and lonely. Gyms like that could possibly help here in US. Maybe the incel,(involuntary celibate) groups would change. I know people who work all day, in jobs that prevent them from meeting others. Thankyou for another great video. Love and Peace
I don't know man, this all looks like a super hip and fashionable version of scientology to me
That's not Scientology at all. Scientology believes that everythong isind pver after and of you are struggling with pain or any life struggles you are a sinner and that, you should just ignore any pain. At least thats part of it. Personally I would go to a place like this gym of a had the money, I would love to learn more about fashion and what looks good on me. And I would love to have someone show me what to eat and how to exercise to get the results I want. Also Scientology is a cult so there are consequences of you leave, however this is just a club and gym.
Agreed. Look happy, confident, thin, stylish! Make your friends among us and attend our parties!
Oh? What's that? You got sad or fat because life is hard? Medical problems? Too poor to pay the fees?
Now you lose all your friends! Your contacts in the industry! They're nice enough people but they need all their energy for The Image. You lose your card of Certified Coolness! Can't attend any place where your friends still go.
You know, there's an episode of Black Mirror about institutionalized positivity police and a Scott Westerfield series about cultural pressure to be Pretty and fun... Serious food for thought.
I thought this was really cool, until it got past the "Masters Club" part... In my mind this was a kind of Lifestyle Design studio. A place where you can set your goals for your own image and talk to people who will help you get there. In the end, it seems more like a place where you have to meet a specific set of criteria to be "in." This marks the difference between my original perception/hope of a place for creative personal expression and a place where you submit to someone else's expectations of you.
All in all, I don't think it's that bad. If you're joining it's because you want someone to handle some of these choices for you, and you want to be subject to these body image requirements. I'm sure that for loads of people that can be valuable and healthy. It rubs me the wrong way a bit, but I wouldn't judge anyone for joining. It definitely seems like the members get a lot of value out of it, and it doesn't seem like a judgy or negative space at all.
Super interesting video, and I think you broke it up well! Certainly an unconventional way of organizing it, but it's very much your style of doing things. If what I wrote earlier doesn't make it clear enough, I respect that a lot, haha
The Masters club is not the finishing line. It is just an add on if you want it. Why do you even think you have to go for it.
@@zam023 I never said that you have to go for it. Do you have more info? This almost sounds personal to you. I'd appreciate you making your point more clearly and reading mine more thoroughly.
It is my opinion, based on the information provided, that the inclusion of such a program says something about the intentions and beliefs of those running the place. If it didn't, it wouldn't be honored with a special card and incentivized with unlimited access to staff and so on.
As I said clearly: It's voluntary (the opposite of what your comment suggests) so while I may not like their methods, it may work for some. Personally, I simply find it a bit crass. One shouldn't necessarily place so much value on how others see them and how others think they should be. Because of this opinion, I dislike the idea of the Masters club.
You're free to hold your own opinion. I'm curious what you think of it and why. It'd make for more interesting conversation.
It's more like depressing superficial club where participants didn't get enough attention at home so they seek it from strangers who calls them fat and not trendy.
The most dangerous thing is it inflate a person ego, if the person become very outgoing but the source is from external validation, this will cause massive harm and gear toward superficial rewards. If the gym promote what already there and nurture the internal unique attribute of each individual they will come out as a better person. I guess the outcome will be down the line and if they can keep up this habit.
I volunteer at a university climbing gym and I'd say the atmosphere there is almost the same. Minus the professional artists and stylists of course.
I really like the supportive and cooperative nature of encouraging personal growth in the climbers.
This was super interesting! I love your videos. They have such a calming vibe and they're always informative. Thank you!
I can see how exercising and working on your fashion sense can be a confidence booster. Just like anything else, I think it's important to not let it consume your thoughts and to remember that make-up washes off and everybody's body eventually breaks down, so working on the parts of yourself that last is vital. It's cool that this is a place where not only can a person work out or get makeovers, but also make friends and do other activities together. Great video Greg! :)
Gracias por las traducciones, sos le mejor, que tu canal siga prosperando
I would join. My gym now is $100 a month. I like fashion and make up and could really use someone to keep an eye on my weight. I don't think it's a bad idea. Image is very important even if people say it's not.
Damn, I pay $10 a month for my gym (I'm in the states), you trying to work out with celebrities? that's ridiculous.
Image is only important if you care what other people think. The older you get the more comfortable you get in your skin.
@@an0ana it's still important. People for the most part see you before they hear you and we would be kidding ourselves if we think image doesn't change how people treat one another. I don't see any problem with wanting to put the best image of yourself out there. And before my words get twisted I'm not saying it's right or you should treat someone different because of how they present themselves but we would be fooling ourselves to think that won't happen
Very interesting video, as always ! I love your documentaries and how you cover a large amount of different subjects, leaving us with things to think about, and it's always well-done and told. Thanks a lot for this !
That gym seems like a good concept, packing fashion+community+gym in one thing is clever !
I, too, do think that what's matters the most is what's inside, but it's also true that the exterior matters a lot. So, if by having fashion sense and all, you can communicate more easily with other people, I guess you can see it like a bonus ? In the end, that'll allow them to discover who you really are, too :)
Plus, feeling confident and expressing yourself by wearing clothes that you like is quite enjoyable. And you can always have days when you don't care at all and just want to wear something ugly but comfy and who cares ? You should do what matters to you at that moment, because finally, you're the one wearing those clothes.
So, sometimes, you want to have that image change but you don't know where to begin at all, or how to do it, and it can be nice to receive guidance from people who know about all of this. Also, doing it with others who are in the same case must be motivating ! C:
Buuuut, yeah... that part about the Master Card, and the fat percentage (oh gosh :'D )... meh. Plus this thing about knowing how to coordinate "casual", "traditionnal", "mode", etc ? I don't know, all of those felt so much like "You can be fashionable BUT stay in what society wants you to look like, and not who you really are"... That's a little regrettable, in my opinion :/
Well, that's a vast subject so I'll stop here (plus english isn't my native language so I'm begining to struggle with what I want to say :'D )
Have a nice day, and thanks again for the videos ! (please pet the cat for me, it's a real cutie)
Binge watching all of your videos for the past week and loving all of them, very interesting and informative
I think there's something to be said about grooming. We tend to feel our best when we feel that we look our best and its good to take care of yourself.. but this was ONLY about image and I didn't hear mental or physical health at all in this video. I am visiting Japan later this month and from the research I've done on Japanese culture, it seems like there are widespread mental health issues and lots of pressure on people to compete and perform and less pressure on healthy relationships. I'm reading the book "The Courage to be Disliked," which is a Japanese book and its all starting to come together for me now. It would be interesting to have a discussion about Japanese culture, mental health and quality of life.
Really fun video. you're doing a great job as usual.
Character development and self-esteem training are good contributions to society. This is a valuable course. because most or very many people do not know how much they are able to contribute to society simply by understanding and adjusting what is in their intentions and strengths and dressing the part. The attention they give their clients is obviously more involved than a new suit and a pat on the back. Another good video, Greg.
This video makes me super-glad I'm not in my 20's now...
I'm closer to 50 and couldn't think of anything I'd rather do *less* than have someone tell me how to look "cool". Maybe it's generational, but, for me, having one's own personal style is more attractive than a look professionally curated by an "artist". 🤷♂️
I agree with you and I'm in my 30s!
Also agree. This seems like it would be popular with high school/college aged people. I care more about being comfortable than fashionable.
It sounds like high school goals, to me.
A case can be made for the necessity of such a club. Developing a personal style takes time, talent, and know-how. This is why makeover shows like "What Not to Wear" were hugely popular. Not only do some not know how to dress their particular body shape, but they also don't know the proper attire for the occasion. This is where competence in four modes of fashion in the Master's program would be useful. The minor quibbles I have with the program are the body fat requirements and the age of the stylists. It is likely the clientele skews young because the trainers are. These services would be useful for 30+, but having middle-aged folks hanging in the lounge would kill the vibrant, hipster vibe they're selling.
older people are doing what older people do, like building a gym where you go do your stuff and ask for an advice once in a while. That's why there's only young teachers
Just discovered your channel at first i thought it was for bbc or cnn. Your story telling is really good! Awesome videos, informative. Not the usual vlogs i used to watch in youtube, your channel set the standard. Your family is beautiful. =)
Hey Man, I just wanted to thank you for your transparent videos. The other day I was talking with my Dad about Japan, and he scoffed some comment like "Well, why are they all committing suicide?" and if I remarked "That is a short-sighted perspective of japan's conformist culture"(my actual comment was not as well put together). If I'd never seen your videos, I would have just shaked my head and had nothing to say, but after watching you're videos I have enough insight into Japanese culture to understand these things, so Thank you, You're videos are truthful and well put-together.
I found this video very informative, I've been following people who's interested in Japanese culture, but definitely never expected something like this. Thank you for bringing this kind of content. Thank you very much!
We have a place that is similar to this in the USA. It is mandatory for everyone. We call it High School.
😂
You're not wrong.
I love all the work you put into these videos, as well as the incredibly interesting topics!! I never even knew something like this existed???
I think it is cool..they teach how to wear good clothes, hair style for different occasion, meet new ppl.
Instead of gym why dont just call it a club?
Why worried about being on TV, you are always on you tube uploading for us about Japan! It's awesome! :)
No, not worried about being on TV, but caring about being seen on TV, like it makes you cool. And as I put up quickly on the screen, I'm not one to talk since I've had the chance to be on TV three times.
That part was funny LOL
Some people need a little help with learning what looks best for their hair and clothes. That one guy was a good example. He went from slacker, to Hipster, just by changing his hair and clothes. I just look at this as social help.... The only thing I didn't like is that instead of being inclusive to all, they made it about perfection. They don't allow people that are overweight and they also make you have to strive to be a Master. Therefore, some will never attain it and will just feel lessor. They had a great idea, as far as helping people become cooler, but then they slapped everyone in the face by making them feel they had to be Masters or else they weren't good enough.
I never heard from them that they don't allow overweight people. I don't see why they wouldn't take on an overweight member. It's part fitness club after all. I don't know what kind of push there is for the Masters Member club to be honest. Out of 900 there was only 20 at the time of filming, so most don't get that.
No one is forced to go for the Masters club. That decision is still up to you. And what is wrong with encouraging people to loose weight and become healthier?
How dare they not to give out "participation trophies"! How dare they deny that western body positivity trend and push people to be less fat/more healthy!
I think obesity isn't a major issue in Japan like in the US. Plus losing weight and becoming healthier is a cool thing.
@@zam023 The problem is that there is a line where losing weight goes from being healthy to being unhealthy.
Nothing bad with taking care of yourself, your body and heart. It looks like a positive experience, hopefully accepting all types of people.
I think on the whole, the Color Lounge is just a very cool approach to building confidence. I would imagine that its sort of like life coaching. I do understand that some people are uncomfortable with the fact that your external appearance matters. But I think the most important thing to remember is "first impressions last". To feel your 100% when you wear something or when your hair feel great there is nothing more, in my opinion, that gives you confidence. For me, growing up I was never surrounded by people with a "good fashion" sense and I always felt like I was left out from my peers. I really see and feel the purpose of Color Life. I would definitely go in the future.
I think I’m a since this is a good idea with the confidence aspect. I know when I look good I feel good and when I’m treating my body with care I feel better as well. I’m liking that you’re delving deeper and showing us new things. 😊😊
Very interesting! I can definitely see a demand for this kind of thing, as a complex way to make yourself look and feel better. Anyway, another amazing video from you :)
I love how happy everyone is
This channel always provides me with the most unique look into Japanese culture. I enjoy all the content you put out! Can't wait for the videos you made about the Philippines!!
They're coming in April!
Like the MEC hoodie! Hello from Vancity!:) )
The way you present yourself is very important. Sometimes a first impression can be your last chance to make a good impression. A sloppy first impression stays for a long time in the minds of people you meet and if you don’t meet with the person on a regular basis, it will be hard to change it. I love the work they are doing, personally I don’t have a great fashion sense and it took a long time to find my personal style. This is pretty much a shortcut to presenting yourself better. It is fact that people who are naturally beautiful or dress well are treated better, this is just our biological instinct, to show you inner beauty you need to look presentable on the outside first. I think this is called a image consulting in the west.
I think it’s a good idea. If you’re shy or uncomfortable with yourself, it seems just like getting a personal stylist and trainer, but with the added bonus of a community of likeminded people that you can sympathize with.
This is like a place to get connection and out of your comfort zone. Cool!
I would join a place like this but I wouldn't bother with the "masters club." To have someone weigh you and tell you you're "a little heavy" when you clearly aren't is insane to me. But if the "gym" cared more about helping you reach healthy benchmarks instead of just being skinny and muscular, I would definitely join.
It depends, I am working in a gym at reception and there are all sorts of trainers. Huge guy who would turn you into true Machoman deadlifting over 150 kilos, lady who seconds as psychotherapist and in no way pushes you if you just want to more talking and less working out as well as other lady who would notice your 0,1kg weight increase and give you the talk. I believe it will be the same in here if we go out of the "masters club" thing which for some might certainly be a bit over the top
being skinny and muscular is also a health benchmark
I did something like this in the late 80's and it cost about $3k back then. It was not to make friends, and that did not really happen. However, I sill carry forward some of the lessons learned and how to appear around people, make myself look better and find fashions that fit my body type. I think everyone can benefit from some styling lessons, but no NOT need to be come a clone. Thanks for the video.
Thanks for making this. I, like you, found myself challenging a lot of inherent bias towards individuals that prioritize aesthetics. At the end of the day though, this seems like a positive place for folks to make friends and enjoy a hobby, assuming it doesn't go too far off the deep end.
Great stuff!
I did not know something like this existed. If I had a good opportunity, I would join such a gym.
That was super interesting! Thank you for sharing the info about such an incredible place!
my new life goal is to go to japan and try everything cause they are in like 2075
Interesting video Greg. I think there are 'some' positive elements to this club. I mean, improving your fitness (as a general concept) is always a good thing. Doing something to increase your confidence and communication skills (which like it or not, can be done via feeling good about how your clothes look) is again generally a good thing. So, I don't have anything against gyms, or fashion advisors, or communication coaches etc etc. .......... BUT, the feel I get from this club is somewhat 'cult' like? (Somebody else mentioned this in the comments). The whole Master thing seems to take it way too far. It takes a positive thing like fitness, communication, confidence.. and turns it into some unhealthly I think. Feels very Black Mirror, trying to get social points in some game. Who decides exactly that you need to be able to have four hair styles. I'm a baldy, yes I wish I had the flexibility of having hair to fashion how I see fit. But, instead, I just know how to make myself look good based on my body's limitations. Yet I wouldn't be able to be a master. On the body fat thing... again, 8%-19% is considered healthy, so where did the arbitrary 10% figure come from?
Your are trying to impose your social standard on a gym/club with clearly Japanese standards.
You also do not understand how Japanese grade themselves, hence the Masters' black card. It is not something to be achieve, like how it is done in the west. It is a milestone marker to show how far you have come - thats the Japanese way. If you follow Japanese idol scene you would get it. The journey to imrpove oneself is what appeals to Japanese. At the end of that journey a reward is given. Nothing sinister about it at all.
@@zam023 Yes, I agree I am viewing it (I think imposing is too strong a word, I'm far from being in a position to impose :wink: ) from my own non-Japanese viewpoint. I do understand the Japanese love for grading though, living here for 3+6 years has very much taught me that.
I can't say that I follow the Japanese idol scene too closely, and a significant number of both my non-Japanese and Japanese friends are probably the same too.... so I suspect all our viewpoints are different because of that? (I assume it's a reference to groups who get voted on, and get made into team leaders... like the AKB48 elections??)
When I see how people join groups and clubs to improve something like photography, or ikebana, or a martial art etc... of course there is also grading going on there. I guess my cynical mind sees the potential downsides though when it's applied to other facets of a person's life/hobbies. Maybe some activities are better suited for grading?
Also, don't think it's entirely fair to see this grading thing as a uniquely Japanese thing, some kind of Japanese way. I see people getting graded on piano playing for example in other countries. I'm sure those folks are viewing their grading too as part of a journey to improvement.
I do agree however, that Japanese and some other nationalities perhaps tend to do this more than others....
I don't know, just a personal opinion.
You’re so right, this is so Black Mirror.
@@zam023 The Japanese idol scene is one of the most toxic things ever, though.......
This is actually really cool as an idea. Being aware of your body, appearance, confidence. Taking care of your hygiene and knowing how to dress is part of helping you take care of your body. It helps your mindset.
I enjoy being casual, but dressing up and being smart is important and enjoyable too and being able to understand how to make yourself look good is worth it just for yourself.
Edit: there are trappings, think what you want about them and I won’t disagree.
I’d like the idea of a gym/dress coach- as a hoodie and basketball shorts sense of fashion person, and super busy mom that has to dress professionally for work, but has zero idea of how to put an outfit together this would be so useful. However, the certification and the whole celebrity access country club crap seems very vapid.
One thing that I've noticed spending a fair amount of time in Tokyo, is just how image conscious Japan is socially - the theory I guess would be that since social context and rank are so important to Japanese culture, the way that you externally represent yourself immediately affects how you're slotted/categorized (and therefore treated or dismissed). The west, of course does this too, but also holds a much higher value/larger expectation for developing your own personal style and expressing yourself. (although looking at popular trends in pop and subcultures, it's worth asking how much people are lying to themselves about how "unique" their style really is).
Almost to 1M subs! Keep it up, Greg! :D
I love this video as always
I certainly can appreciate how valuable this would be for people who are shy, might want to try different styles and who need help with where to start. I became a little uncomfortable for the woman who had her arm and back squeezed, not that I am an expert on the Japanese culture, but I wonder about physical space and touching and if it made her feel uncomfortable and/or embarrassed. I’m aware that I’m projecting my own feelings onto it, but it would have been interesting to ask how she felt in that moment. I also was curious about the fitness instructor. How the connections were made with people in the fashion and television industries? I could see there being an older members group of this same sort where weekly events could take place that would still allow people to have social interactions, offer health advice and/or life advice. Thank you for once again showing a side of Japan that I had never considered. Your videos are informative and eye opening.
Greg if you were able to put in more Before and After photos, it would help to show how the club has improved the members.
I like the whole concept of the club. I would join the club (40yo guy here).
I realised that most viewers didn't comment on how most of the members can speak English to a certain degree. I was impressed with that guy with the cap who tried his best to speak English even when it was obvious he was struggling. Is this part of the confidence they gained from the club, I wonder.
I would say looks do matter, just no where near as much as character. In addition I would postulate that looks not only matter in telling others a little about yourself and how you intend to treat an activity, they also help you communicate to yourself who you are trying to be and how you are going to treat an activity. And that can be useful when you are trying to genuinely become better.
thanks for writing subtitles
Honestly Western guys could use something like this because they are not fashion or image conscious and it does make an impact. It's ok to be in track suits or shorts and t-shirt once in a while but you've got to learn to dress for the occasion. It shows you actually care especially if your target is a date etc. I think this is incredibly important. Sure if you are editing all day at home be comfy but if you go out even if it is a rare date make an effort. I as a musician had a hard time with this, its just too convenient to live by yoga leggings esp in Vancouver and a pull over sweater and runners. But for weekends? dates, night out, business coffee? even school? I had to make an effort because image as we are image wired animals, makes a difference. Plz don't shy away from topics outside of your range, this gave me so much inspiration in the sense that I saw another format of a business that is not common but is working and marketed the right way. You never know who or what you may inspire ;). But yeah I wish guys here tried a little more.
The {cat at the window} said to Apam Merlo Indeed . . . / meow 🐈
Really fascinating video. Thanks!
As far as I'm aware, there's NOTHING like this in Seattle, or the US, in general. I have a gym membership at a gym called 24 Hour Fitness(they had the best plan, where I didn't have to sign an annual contract, and they're open 24 hours a day, every day, AND have really good personal trainers, which I need, because I have disabilities), and it's less than Colors. I'd definitely be happy to pay the $150 or more, for this place, cause I'd utilize all of it's programs. I'm 31, and despite my illnesses and disabilities and my career(marine biologist), when it comes to my hobbies and tastes, I'm a pretty young 31. I think I'd do well in a place like Colors, and need to give them a call and tell them to branch out, and have a location in Seattle. XD
Another informative and great video. Thabks Greg
I love this video, I love the information, I love the idea that color lounge sell. The lounge seems helping people to learn something they have never aware of. I believe people are always want to feel good about themselves. I wish I would be membership of this gym but I don't live in Japan. Thanks for the video. Thanks Greg. I hope you join the gym and see how they change your style =) Can't wait.
Loved this content! Great job
Hey Greg, I admired that you were fair in seeing how this image gym fit in various lives of people you met. In America, where I am from, we do not have that. It is a gym where you go to sweat and get fit. I would love a full-time trainer for my workouts but I think it is expensive here. This is interesting. I think this is more available in Japan and other parts of Asia since it may be more about trendiness and fashion. It is also about making friends. I like that part about it. I am not sure how this would work in the States. I really like that you, Greg, stay true by mentioning that this is not you but you do see the positives of it. For many, like myself, we have to be all our true selves and if need a change then go for it. In the end, this was very interesting. Thanks for the great work you do.
that's definitely an ingenious idea though :)) instead of me getting fashion ideas from youtube or instagram. On a scientific standpoint though, I kind of understand why the people you interviewed reported feeling more "confident" NPR (podcast) had an interesting episode (the Secret Emotional Life of Clothes) about how clothes DO affect us on a psychological level (emotionally, behaviorally, and how we interact with others). At the end of the day I do agree that clothes are a tool (the whole 'you' should wear the clothes, don't let the clothes wear you)
When you have achieved a level of success and when you begin questioning yourself if your videos seem like an advertisement is when you know you are in the wrong business.
Great video Greg !I actually like the concept a lot . At my age ,I still struggle how to dress properly according to my age and body type .and it’s a lot cheaper than I expected . It’s definitely cheaper than 3 sessions with my sister’s gym trainor 🤔( He is worth it though if you see her improvement ). I think this type of gym is a great concept . It is beyond superficial because they help people with reconciling their inner self and the person they want and struggle to become.
Image consultants. It is actually common for celebrity.
For those who wants to become an influencer, or just someone who want to better themselves. This is actually good.
This is not uniquely Japan though. It is just not popular.
I guess this is not for you though.
This is really inexpensive and a great way to get out and also to socialize. This Concept really fits the Lonly City life and Overal Sociap Media Zeitgeist
I like that you have a new shirt on every time the camera comes back to you. Lol
This is actually a very interesting concept since it’s not only bringing the gym aspect but something that ties into it. A lot of people who lose weight often don’t know what the next style is which is how to newly shop and dress themselves. I honestly think this could help out the right amount of people if placed right. I know here in some cities in Nor.Cal this would be so popular. But in sure it would be super expensive here in the US.
Also some people who are fashionable need more help with carrying themselves.
Even though it's a 17 minute video, I didn't cover some aspects of it. Like what they do for the fashion / make-up is help you figure out colors that work with your skin tone / eyes / hair color. Apparently people can have different body types and will put on weight in different places. So they teach you how to dress with this in mind.
@@LifeWhereImFrom That's actually very thoughtful of them to include that and on top of that they seem very friendly. Having watch the video in full (with my niece and nephew watching with me) this group seems very refreshing and understanding but also very fun. I'd be interested to see a video of you trying out their program for sure.
@@seraphinaeyukine Me going through the process was one of the things I was considering. You never know, could be fun to try one day. Although my biggest constraint is time, because it's not like you just go one day and get transformed.
I think overall this is a pretty cool concept. The fashion and makeup aspects specifically appeal to me because I typically wear a t-shirt and jeans most days, and I'm not very good at doing my own makeup. So learning how to put together different outfits and learning how to do makeup would be fun for me. The social aspect is great, too. I know, at least in my life, making friends as an adult can be difficult, so going to a place like this gym to meet friends and have something to do is really cool. My only issue with this gym is the black card membership. I think that encouraging people to lose body fat and get to 10% or 20% can lead to distorted body image and disordered eating habits. Ultimately that is not healthy. Additionally, it's reinforcing the idea that a certain body type is more ideal than other types. It praises only one type of body when (for many people) 10% or 20% body fat isn't necessarily a realistic goal. I do think it's good to encourage people to be active, meet others, and build their confidence. I think I would join this type of gym if it didn't have a black card membership or anything that praises one type of body over others.
this channel got a really good quality
I really wish something like this was available where I live. To me this is a terrific and needed concept.
This is super neat. I really enjoy your work.
this just feels like going to a place that reinforces the narrow view of what's beautiful, what body type is the most attractive, what style is cool.. the benefits of feeling included, self improvement, making friends etc are great, but overall it seems like an unhealthy environment.
I agree but it's not healthy for a bigger person but for a thinner person, it would be ok.
100% agree
Mostly everyone is slim in Japan though.
@@astrum376 being a bigger person is a lot less healthy than being in a gym
@@ccccccccc-p5c true
Definitely has some cult mechanics to it. Fascinating.
ikr :D it's also seems like a nice way of recruiting people for ads without paying much, but it's probably chill as long as you stay in the lower level
It's just like Crossfit. IT's different than a regular gym where you go there, do your stuff and most likely don't talk to anyone else, like the one's I go. In this style they do like in school and put people together so they can hang out which each others and make friends, the teachers also hang out with them, like going to dinner after the training, to a bar, clubs, or stuff like that. Obviously, attending this kind of place will become fun and important to you in time.
We could feel your discomfort on this subject, Greg...lol! I think it could be beneficial for those who lack confidence and want a change in their life. It may also help those who are new to the business/working world and want tips on projecting a confident image. Yes, I agree, image shouldn’t define who you are, but for some, a confidence booster may be needed. Whether it’s in the western world or Asia, first impressions are often important in the business world or service industry, as well as job interviews. After all, most people represent a company or a brand or service, so employers want their employees to be reflective of that. It’s not just the exterior, but it appears that they also work on communication as well. I could see this helping with people’s professional and personal life. For some, confidence comes naturally, but for others, they may need some coaching and motivation.
Sounds like an interesting concept. I live in Germany and I pay 52 euros a month for my gym and it's totally worth it. I get regular body scans, so I can see the relation between fat loss and muscle grow, minerals etc. My trainer taillered a training plan for me but the focus is always HEALTH, not appearance. I think this is very important. My goal was to release stress and get rid of back pain which I totally achieved. My appearance improved as a side effect. However, I kinda stopped wearing make up during the summer heat. It saves a lot of time which made me lazy to bother applying it again now that the heat is gone. xD I finally got clear skin because I found cleansing products that work, so I feel good enough without make up 🙂 but having someone show me how to apply make up in a way that makes me look even better wouldn't be bad I guess. It's a kind of art after all. Same goes for hair style and clothing. I never know what to do with my hair and sonetimes picking clothes for the day is just meh... My fashion sense isn't bad I guess but still, getting taught how to improve on it sounds like fun. At least I hope it's a place where you can go back to regarding fashion as a game in a playful sense, you know, like people use to have fun getting dressed up as kids, not for superficial reasons. So Idk how to feel about the Master concept. It kinda takes away the playfulness...
As mush as I am super interested in all things Japan this Colors Lounge places confuses and concerns me. Here in the U.S., I've noticed somewhat similar places like this Colors Lounge. These places I'm talking about are Co-Working spaces and they offer areas that entrepreneurs, small businesses, freelancers, and other working individuals can come and do their work in an office that they don't own but rent for a day, an afternoon, or a month. There you can get your conference table, or take a call, work on a group project, print, grab free coffee. It's like a professional style Starbucks that sometimes offers memberships too. "WeWork", one of the more prominent co-working spaces has started to essentially sell a lifestyle of this to its customers. From workplace culture, to social events, to huge conferences it's starting to sell more than just a space to work in. For Colors Lounge, I see the same thing, but on steroids. It's not just a physical gym, it seems to sell an image or 4 images I should say. And the whole Master membership card is literally a social reward system. With Japan's collectivist society, I'm sure these guys will expand and reap plenty of new members/customers. It so clearly fits into the culture and our new global digital age of closely networked but socially distant relationships. At the end of the day, it seems that they are providing a service that is needed. Bur for me, I'll stick to the other social institutions I am already apart of like family, church, school, work, my gym, volunteer organizations.
This is challenging me to think but also be considerate. Each to their own I guess. If my neighbour buys a Ferrari to improve their self image and I’m stuck with a Toyota, do I or should I really be bothered or think that I should own a Ferrari. There’s also the aspect of ‘health’ and wellbeing. I’m not in the field of medicine but the lifestyle change including social interaction could have a positive impact to their health, away from maybe being a sedentary person.
Taking on Greg’s question if he should become a member, if it was me, I’ll put in the effort but not necessarily find the need to join a club. Looks and style, that’s easy, I’ll just reevaluate what I have and need in clothing. That also includes health, eating better and exercising or finding an activity I enjoy eg tennis.
Thanks for the video.
this is so interesting!! thanks Greg!