LEGO Collection Value? Our Future & Concerns? Studio Worth it? Ask Bricksie Episode 23
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- เผยแพร่เมื่อ 9 ก.พ. 2025
- What is the value of our LEGO collection? What is the future of our channel and the LEGO Studio? Was getting and moving to the studio worth it? Those are the main questions that I answer in the 23rd episode of Ask Bricksie. If you want your questions to be featured in the next episode, please submit them in the comment section below!
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I've been a huge fan for a long time, and I really appreciate how open and vulnerable you are with us. I don’t usually think my opinion holds much weight, but because you've always been genuine with your audience, I’d like to share something honestly. I adore you, your family, and everything about your channel, which makes this a bit harder to say: recently, my enthusiasm has waned a bit.
It seems clear-and you just confirmed that in this video-that you aren’t having as much fun as you once did, and I find it hard to fully enjoy the content when I sense that the creator’s heart isn’t in it. I know many of us have noticed this shift and have even offered suggestions or shared our worries because we truly want to see you thriving. I understand that feedback can sometimes feel overwhelming or miss the mark, but please know it comes from a place of genuine care.
For some context, the last five years were very tough for me-losing my dad and mother-in-law, facing unemployment, and struggling with depression. During that time, TH-cam was a vital escape. I’m happy to share that I’m in a much better place now and have a job, and I continue to support you because I care about what you do.
Thank you for always being honest with us. I hope sharing my perspective can help in some way, just as your openness has helped me in the past. ❤🩹
I agree. Keep the public out. Your retail is online already. There is no advantage to bringing people in. People are terrible…even in Canada😎
I agree, cause People ruin nice things. And this is too nice.
13:20 this was actually the reason I gave up my studio and got a new apartment with an extra bedroom instead. the drive was killing me and I missed being able to run into the LEGO room just for a few minutes
You're kind to answer these very personal questions, Bricksie. Just remember that while you may be kind of a public figure, you're entitled to privacy. Anyway, thanks for feeding my new-found Lego obsession!!
Absolutely! Nobody out there is owed any information and viewers digging into details outside of their concern can and should be ignored as needed
Totally agree
Very true
It won’t stop :)
The only personal stuff .is how much you. Spend on Lego or bills or mental health .cas if was doing a business cource a hole load of people s would be asking each other question s about. How thing.s are run and. How did you .get this and that how do you manidge thing s he all ready did a vid. About how he got the studio. 😊 And how he go s about thing for it all. The nolidge of it all. Is a thing you can! Share werther online or in a study business cource held function on how to go about thing s 😊
Hey Bricksie, regarding the opening the studio I had a thought and this will be in the future i think. One of the things you will find when your kids get older is there is a huge market for kids parties and places to have them. It is huge business here in Ontario and im sure it is there as well. You would need more space but maybe if an adjacent unit opens up you could add it then have a kids party place there. Having a Lego kids party would be a money maker for sure. The nice thing is they are not open to the public and you control when they open for parties and such...and if its attached maybe have the party where they build a set, eat cake etc. and then take a tour of your city. Parents would book that in a second as a party! I would have killed to have something like that when my kids were still young. Just an idea to keep in the back pocket for the future if it ever come to it.
Ever consider building a big Wayne manor out in the countryside with a batcave with a secret tunnel into the city? That would be cool
It's a thing hey? Making your hobby or passion into a livelihood and suddenly it's a job... once upon a time I could have pursued original music as a livelihood...nearly did...but life got in the way and I went in a different direction. But lately, I've been making music and putting it on youtube...yeah, some of it's pretty average, but I'm getting better and thoroughly enjoying it. It's actually stealing time from my lego layout 😂 - but if I had to constantly rehearse and plan gigs and feel the pressure of 'releases', especially in this current high-pace world...yeah nah...
You've found a fantastic balance Bricksie...keep the passion...keep the fire alive!
I think your creativity is endless. It's one of the many things that drew me to your channel. I started watching you when you lived in your first house and had well under 50K subscribers. It's been great watching you and Mrs. Bricksie develop your City. I love that we get to see your family grow too. It's been an amazing ride. I'm looking forward to seeing what the future brings for all of you as well as both of your channels. Congratulations on a job well done!
Love the return to ‘Ask Bricksie’! I’m here for the journey, whatever the stops along the way look like. Thanks for the entertainment Jordan!
The fact that people are sayin your almost outta display space is Ludacris to me. Theres a Ton of wasted shelves with lil piddly sets on em to remove an put more display worthy sets on! I display lil sets too but thats my plan
I think the notion of turning lego into your hobby again is just a simple mindset shift. Instead of thinking of it as "I have to go to work, I have to film this, I have to build this..", reframe the way of thinking into "I GET to build this, I get to film this for my hundreds of thousands of followers, I GET to...". This has changed my perspective on the things that I use to dread because my head was down all the time focusing on the task in front of me and it just felt like a grind. But now when I actually frame my mindset into thinking "I get to do these things", those things I use to dread ended up being fun for me again
The studio lights really make the Titanic set pop, not sure why really wish I had that one.
Dude I know you looked into this before and say your end game is where your at with the studio but what about moving house to somewhere with a barn or multiple outbuildings? Easy to say but it would solve the travel and family issues. Before the kids get too old and make friends it could be an option to relocate.
I'm a boomer - retired now from a 40 year career in computers. So not all of us are "old school". My parents, now in their 90s, use their computer for email, spreadsheets and letters. BTW I adore your setup. Yes, you can no longer commute in your slippers, but still, a dedicated location is awesome.
my morning coffee and a video from bricksie. dosent get better than that )
Opening to the public opens a lot of doors. You need permits etc. plus there’s a higher chance of vandalism etc. I think it would be awesome, but I don’t think I would take that chance to be honest
The pride of Edmonton! New place looks great 👍🏼
Would you consider turning the medieval table into a Renaissance Fair, linking it to Lego City? I think it would be fantastic! You could have knights jousting, create a perfect place for castles, and add stalls for vendors like those at a fair. Additionally, there could be seating and stages for entertainment, as well as a nice outdoor restaurant area serving food, including giant turkey legs. Whatever you create will be amazing, and I will be watching!
Hey Bricksie, this was a great update! Thanks! My question for next time would be- do you have any other themes in mind for within your city? For example, an old western section?
If you want to estimate the value of your collection, count the sets in one room, multiply that number by $500, then estimate each room's size (bigger, smaller) and add them to the final result. Then add one-third of that result more on top, to represent your loose part collection. I'd guess you'd be past a half-mil, easy.
@Bricksie Love the content, and love the fact that the Bricksie family is engaged in this venture. 2 questions, the first one is two fold. How do you insure your Lego collection (did you get it appraised, or a blanket cost through your insurance)? Regarding your previous city to now, you used to have flying sets over the city, any intention of putting them back into the studio city?
To Jordan,
Thank you for taking the time to answer questions from your fans! My question is, will you ever have a sports stadium in your Lego city? It would be great since you have more space, but that's up to you. Thanks for being a great and humble person. You have a beautiful family that God gave you, and he will continue to bless you for being great person.
I have a non personal question
1. What is your favorite Lego set of all time
2. Is there a Lego set you regret selling
3. Is there a theme you wish Lego would bring out
Finally not a question but a thought :) We have seen Mrs Bricksie integrated into your Lego world I no doubt we will start seeing the twins taking an interest too (even if it is from a hobbies perspective)
whenever you decide to turn the star wars room display table into a diorama table, i think it would be awesome to make a custom battle. Like don't just go straight for the "battle of geonosis" or "battle of hoth" idea. I bet you could make some awesome custom battle scene there
I could see the twins being more involved by 2035 - they will be master builders! 😂 They do grow up so quickly
hey bricksie i used too watch you everyday but recently i havent been able too so now im trying to watch you more
Airport would be nice. And vacation islands or different kind of themes of Lego.
Cool video and cool insight. Sounds like you have a solid plan!
How do you do with the minifigures from modular houses? Do you keep them inside or around the set they belong to? Or do you place them anywhere in the city?
would you consider hiring someone to help around the studio?
When does the gift shop open??
Paid Private Tours
Not really a question but as someone on the other side of the world any chance we can have a better idea of live builds more than 30 minutes before they happen.
I think fewer videos a month would be beneficial in the long run. With busy schedule, it's hard to keep up with daily uploads. So when I see your vids in my recommended, I will sometimes get discouraged that I missed like 2 weeks worth of videos and that will lead me to skip the vid.
For the financial aspect of youtube, I don't know if more views with less videos would be as financially sustainable as more videos with fewer views. That would be for you to analyze
But by cutting back, i would definitly watch all the videos even if they're significantly longer.
Keep up the good work man, love your content !
I loved it when you said I want another property..Maybe 5 🙂
I still think a space port of some sort would be awesome in the countryside
In the past, you ventured down to Calgary for events at the Brick Bin. Have you done events at the new Edmonton location, or do you plan to in the future?
You’re the man
I think that value is extremely low imo. Just looking at retail value youve got to be over (CA)$175,000 ! Id say your closer to $300,000 if im bein honest at Todays markets especially! Todays markets meaning aftermarket as Most of the retired sets an Figs have gone up Tremendously even un sealed! Wish you woulda took my question cause No one is talking about it an would love to know your thoughts! (Reffering to Downscaling sets) I asked more than 1 question LOL
what is your favorite set?
I know you’ve said before that you like uploading everyday, but wouldn’t posting a little less help with the grind and bring the hobby feeling back a bit? I understand if you feel like you have to post everyday cause it’s your job and how you make money. I just feel like maybe it would be easier on you, and maybe bring views up a bit. Only say that cause I feel like when I’m subscribed to a channel that posts everyday, I’m more likely to skip some. Live your channel. You actually got me into lego! Thanks Jordan!
Do you ever wish you would have put the gallery upstairs and the parts down stairs? So you wouldn’t hat to go up and down as often when creating MOCs
Can you show all your cmf's collection? ✨☺️
What is your top 10 favorite themes?
One thing you could do, is not necessarily open to public per say but have a raffle or draw system, select up to 10 users randomly, give them a plus 2 or whatever the size of family/friends, and once selected there would be a specific day dedicated to a private tour, Q&A, garage sale type of deal. This is something that could be done quarterly or maybe just once to 2 times per year, make sure the day is advertised well ahead of time so the viewers have adequate time to make arrangements (time off work, travel, etc). You could make a video or live stream the event. Just a suggestion.
Does the recent change to tariffs with selling to the USA make any changes for your company?
99.9% of everything that I've ever made out of LEGO will never be known by anybody other than me...
As long as you are still enjoying what you are doing then that is all that matters.....
What would happen if Lego all of a sudden lost all its value?
You are losing me bro. I just want you to build things you like and be happy. The business part has gotten stressful to watch. Build the stuff and show us your process. Try building a custom building. You have been talking about it for 5 years.
That's exactly what I do in my city buddy don't get me wrong Lego Nails it with some stuff but I always find myself building my own design.
He probably has to deal with the stress to make LEGO his job. He’s making the steps to make it a hobby again. I think he’s doing a great job
Have you anything with Lego set 76311 Spider-Verse Miles Morales vs. the Spot? Cause I want to something with mine but I no clue on what to do.
I think you have severely underestimated the value of your Lego. I thought mine would add up to about $20,000.00. It was over $60,000.00 and I have a tiny fraction of what you have, a very tiny fraction. And that's not replacement value just what I paid for it. I would guess that you are over half a million at this point.
More custom builds !!!
One day at a time brother. Other than that, my daughter and I appreciate your channel!
Don't take down the Medevil area. That's what I'm waiting for you to build up.
i want that city so bad because i make batman anamations
Easiest thing you can do that will immediately boost your videos are shorter videos. Somewhere in the 10 minute range and better thumbnails. Probably instant boost to views. Making a 30 min video is competing with being longer than a full length episode of a tv show. If I’m going to listen to you for 30 minutes I need to be driving my car or have headphones in and not watching. At that point you mine as well just make a podcast.
You could probably teach business at an educational facility
US$120K for your collection is kinda low, to me it feels closer to US$300K or higher.
As someone who builds majority of their own builds these are my thoughts. I know that you're a Lan member so you have to show off the Lego sets and push them as part of the lego contract but Lego gets more fun when you start building things exactly the way you want them to be for your city style with your individuality. Lets be honest if you only do modulars anybody could come and reproduce your exact City just by going and buying sets off the shelf. Having mocs or your own creations guarantees you have a city that other people wont and lego fans will appreciate it more. Just my opinion. You do have an amazing city though i can not hate.
He simply doesnt have the time as hes always pressed for time with a Intense upload schedge! I do agree with u tho!
@@SticklerBricksya thats fair. Thats one reason i barley upload any videos life just gets busy. How ever i would say keep the uploads the same just change the content to more moc based but then agian i understand he has to upload so much content a day or week for lego so it would eat away at time for mocs. Time is always the predicament.
I think $175,000 CAD is underestimating the value of your collection. I have 500,000 pieces and Brickset estimates I am at $65,000 CAD. I believe you have at least 5 times the number of parts that I have. You must be worth at least $300,000 CAD.
Great video! Really appreciate hearing your honest perspectives and learning all the background of your business/Lego life.
Jordan, It sounds like you need an employee to lighten your load. I don't know if that would work for you financially and, of course, having an employee brings with it its own responsibilities and time commitment. But it could free you to focus more on your family and on the LEGO activities that you find most fulfilling. Just a thought.
Do you have a list of every set you own? I watch TH-cam on my iPad so if I’m not overly interested in a video I will play it in the background or on silent while I am doing something so you get the view. They all help I hope.
A great build idea is a furniture store!! You can fill it up with pre builds you have saved and swap pieces as they’re “sold”
Hey Jordan. In regards to the drive into work, ever thought about maybe moving your house perhaps out of town maybe north of the city a bit and getting some land that would allow you to have your home, but then BUILD (or perhaps one is already built) sort of big insulated'/heated etc workshop on the property that would house your studio? This would then allow you to not have your drive but still sort of have a "commute" aka a walk to the workshop, to film etc. I know my uncle lives north of Edmonton and has quite a bit of land with a few buildings for his company on the same property as his home.
My second PhD was in public finance so I absolutely ❤ these kinds of discussions. You're a very smart entrepreneur.
its prob cost you 10% of the original price in additions tbh
What is your favourite Lego set of all time?
Your channel definitely switched for me when Lego became your job. It was obvious when your money grab switch flipped. I use to enjoy your channel immensely. Now I just check in a few times a month and skim a video to see the city. A Lego channel should always be about the Lego. Nothing else. I do wish you luck at growing your channel and getting your views up. I’m sure it scary to see the stagnation. Good luck bud Aye
I think you have more than 120k USD based on what I have… If you log everything on BrickEconomy you will get a better idea… you’re probably more like 150k USD
Thankyou for sharing all the information. It's also great to know to know that you think it will take 5 years to complete this version of your city. So it's good to know that you are taking your time on pupose to not timely completing a project from beginning to end and jthat you.contine umping around the city and taking on numerous projects without finishing the previous project. Good Luck with your 5 year plan - the outcome will be Awesome and Happy Building!
Great video today and insight into the world of Bricksie. Few years ago I asked what official lego set you wanted and it was the USS enterprise. Now that is coming this year is there any other official set you would like to see? I got the Jaws set I wanted but still waiting for a large Jurassic Ford Explorer creator expert style 👍🏻
Hey Bricksie, have you considered using the TH-cam polling/voting feature I’ve seen others use to get viewers’ input on what areas of the LEGO city they’d like you to focus on a weekly basis? I understand and respect that you like to follow your own plans and you like to change up things which is cool. But maybe thinking of 4-5 things you would like to work on that week and putting it to a vote could help at least gauge your community’s interest. And you don’t have to 100% stick to what the community picks. Just a thought, it could be a useful tool. Keep up the good work! Love the content.
Ask Bricksie are you planning to collect other stuff accept Lego
Depending on how much space you have along the walls, I would love to see some kind of facades in the background overlooking the city. You could have some kind of rolling hills on one wall, a city skyline on another, maybe some mountain. It would be a different challenge trying to create somewhat 2D facades but i think it would add so much character to the room as a whole, and could be so impressive to see in the background of the city as well.
I like watching your videos, and I like seeing forward progress, but it's just that, I like watching your videos and like seeing progress, I don't care about what the cideo is or what the progress is. Don't worry so much about focusing on individual places. I mean the mountain terrain is some of my favorite content, but I understand that will take years to be "complete" whatever than means even.
Have you ever thought about opening a Lego store?
14:00 If playing with Lego is funding your investment property... thats a pretty big win.
Have you considered applying to Guinness world records on the largest number of pieces used in a Lego build? You must be in the millions of parts used once completed. 🤔
get some bitcoin bricksie!
i think you are way underestimating the value of your collection, i have my collection logged on rebrickable and have 470 sets most of which from the last 6 years with about 350,000 parts and the estimated value is 99000CAD so your collection must be worth a lot more with all your old rare sets.
Like Funko, your collection is only worth what someone is willing to pay.
Can't wait for the ride ahead
My question for Episode 24:
Ever thought about buying a location next to the studio & use that as the retail store?
Great Vid- thanks for the detailed answer!
Fantastic 'overall' update both professionally and personally. You and the family are squared away with your health and finances tracking up and to the right! WIN WIN for you and its a joy seeing and hearing about all that is good and going well. I love hearing you will return to having LEGO being more hobby focused then work centric. The channels are something I look forward to everyday! Be safe and well.
❤❤❤
Merci pour toute cette transparence, c'est très intéressant ta façon de penser, bonjour de France où je regarde toutes tes vidéos.
You great Dude. Enjoy watching your vids. For Q and A, try keep the answers short and to the point as best as possible and perhaps get through more questions.
I've often wondered when watching M&R if Ryan had some fireproof safes or anything to protect the really rare items in a collection. Do you have anything set up where you keep the things you value most so an unforseen disaster doesn't completely destroy everything?
The business side of creating a public viewing space is a very good point. I can also see that in any decision to bring in a couple of ppl to maybe take some of the tedious technical stuff off your plate in order to let you concentrate on having it become a hobby again. Like having a 2 or 3 man crew who do the filming, the editing, helping with thumbnails or who handles the packaging for whatnot sales.
I do have one minor question and it goes to the views/subscribers staying steady but not growing. I've heard other content creators talk about TH-cam providing advisors and some of them really pushing short form videos and even TH-cam shorts. Have you found that there is a push to produce more of those to grow the audience?
Loved the episode and the look behind the curtain. Keep up the good work.
Awesome Episode 23 studio is looking
If you enjoy what you do , it will be enjoyable to watch. I think It’s a while before you run out of space. Thanks for your time .
I think you need more evergreen content. Something similar to the largest 10 lego sets ever. That's actually how I found your channel. Think about these videos which which you do not need to spend any time building:
- Best modular building
- Full Millennium falcon collection
- Top 10 bricklink designer sets
- Best Lego set of the year
- Top 10 disney sets
- Speed build the entire zoo
After doing these 'evergreen' videos - take a day off, and let them marinate.
You have all of these sets built that you can compare against each other, and people will view these videos for years. I know you do what you like doing rather than what always gets views, but that's just an idea. Obviously it's more time editing than building.
Moglia
Any plans to put light kids in all the different sets? So you kan make it a city by night.
Same question for making parts motorized like in the theme park?
In that way the city comes to live
What is your advice to someone who is starting a Lego city?
When will you start the medival area?
Have you considered doubling your Avengers Tower?
Thanks Jordan.please don't leave it so long next time.all very interesting
Are you ever going to light your city? Full on City with lights everywhere
Have you ever thought of doing a bottle Star Wars scene? That would be cool?