Trademark Cancellation Proceeding explained

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A trademark is a sign that distinguishes the goods or services of one enterprise from those of other enterprises. A generic trademark, also known as a genericized trademark or generic brand, is a trademark that has become so common that it is no longer associated with a specific brand or product. Generic trademarks are typically descriptive terms that are used to refer to a whole category of products or services, rather than to a particular brand. As a result, generic trademarks are often subject to cancellation. In order to avoid genericization, businesses need to ensure that their trademarks are not used in a generic way. This can be accomplished by using the trademark only as an adjective, and by using it along with the generic name of the product or service. For example, instead of saying "T-shirts," one should say "T-shirt brand T-shirts." By taking measures to prevent generic use, businesses can help to protect their trademarks and avoid cancellation.