New Era's Collaborative Origins and Cultral Significance with Jonathan Mannion

Before it was a staple in both hip-hop and streetwear culture, New Era was the official headwear provider for all of Major League Baseball.
In the video above, New Era and world renowned music photographer Jonathan Mannion talk about the history of both New Era and the MLB, as well as their ability to weave through so many cultures. We also discover the first time New Era changed the color of one of its caps came after a request from Spike Lee, when he asked for a Yankees hat to match a pair of Jordans.
Join Major League Baseball, New Era and the 30 Clubs in celebrating Opening Day. Show your team pride by getting your #CapsOn on this Monday, April 4th.
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[@DanielHernandez-yd9mb]

They forgot to mention the importancs Fred Durst and his red Yankees hat.

[@TheFrogChannel]

Without the red Yankees hat, New Era would still only be making on-field caps and nothing else. Even if you don’t like the Yankees, the red cap should be in every collector’s hands simply because of its historical and cultural significance.

[@EnrichmentTV]

S/o to the good folks at Hypebeast for featuring my music in this piece.. #Salute

[@GrillzGermany]

Nice Video!

[@chorizoman805]

RIP YAMS

[@jrrufon62]

Nice caps😍

[@ElijaDoLittle]

Hahaha Fabulous in the studio with himself at 2:49 threw me off

[@SegglBetscher]

Almost cried when I saw Yams, Rest in Paradise dude

[@luchobassvillalva4206]

Esas si son verdaderas gorras papá aguante new Era

[@John-li2eu]

Did anyone
Else notice she said the Cleveland Indians but it showed the Cincinnati reds?

[@John-li2eu]

At 00:35

[@newphilmz3605]

That was the Indians logo from 1933-1938.

[@ronthemogul]

too bad that new era store never has sizes in the decent looking hats when i go there

[@arunjames6494]

I would love to go there and shop

[@yakamarezlife]

They make the best hats got 50 and still counting

[@trollking3329]

I love new era fitteds
Specially the NY fitted
I two sizes of caps that fit me
The 7 1/4 I always curve the brims on them they have a tight fitted look.
The 7 3/8 gives me the Jay Z, corner hustler look. No racism intended.

[@ksanders249]

Yankees varsity jacket ❤🔥

[@jasonbrown8239]

Greatest export from Buffalo, NY

[@mattb9351]

I got my first New Era cap in 1989 as a 7 year- old and have been wearing them ever since. That being said, the quality of their hats now are total dog shit.

[@Afura33]

True, but they still look amazing :)

[@sWAGbONE1]

I've owned all these hats atleast once

[@bieber1228]

😎 Cap,s 👍

[@arunj2316]

Now thats a store

[@cornymchuskerlive9716]

Spike wanted the hat fir his red yankees jacket, not Jordans

[@Vempsterful]

Sports Caps are coming.

[@newphilmz3605]

Fitteds forever, fuck a snapback.

[@mattiaprestigiacomo8572]

What are the songs on this video ?

[@EnrichmentTV]

+Mattia Prestigiacomo I made the instrumental that starts at 1:18, it's called "Salute".

[@mattiaprestigiacomo8572]

You have the link ?

[@EnrichmentTV]

It's on my Soundcloud page, soundcloud.com/enrichmentnj

[@mattiaprestigiacomo8572]

+Enrichment Thank you :D

[@Big-Dino]

gray underbrim yankees on field! always.

[@AbdulHameed-xd6ke]

:)

[@obchiu]

#cultral lol....

[@user-uz5bj5ig8v]

1st

[@Ajjosan]

+Master Tintu ok