Marketing Storytelling: Craft Stories That Sell (Follow THIS Formula)

Download HubSpot's Official Content Creation Kit! [FREE RESOURCE] clickhubspot.c...
🚀 Marketing storytelling can boost your conversions, enhance your brand value, and improve engagement. In this video, we’ll explore how you can create compelling brand narratives using two popular storytelling techniques…
🎯 What You'll Learn:
- How to unlock the power of storytelling in your marketing campaigns
- Three ways to use storytelling in marketing
- Two storytelling frameworks to guide your writing
- Mistakes to avoid when you’re putting it all together
🛠 Resources:
• The Ultimate Guide to Storytelling: clickhubspot.c...
• The Best Story Framework for More Engaging Storytelling [Example]: clickhubspot.c...
📔 Grow Your Career and Business with HubSpot Academy: clickhubspot.c...
📔 Favorite Free Certification Courses:
• Digital Marketing Certification:
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About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
⚠ Disclaimer:
The videos on our TH-cam channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
#HubSpot
0:00 Introduction
0:35 Strategic Storytelling
1:07 Three ways to build great stories that drive conversion
1:11 Brand Story
2:04 Keep it simple
2:20 Customer Success Stories
2:50 The Challenge
3:02 The Process
3:50 Product Stories
6:01 The Hero's Journey
8:06 The Benjamin Franklin Method
10:20 Historical context
10:29 Vivid imagery
12:09 Don't use jargon or business speak
12:30 Use language that's easily understood
12:55 Don't be vague Details are persuasive

[@mastersinmarketing]

Download HubSpot's Official Content Creation Kit! [FREE RESOURCE] clickhubspot.com/7qr

[@KaloramaStudios]

Love it! So many of our clients rely on us to explain storytelling to them. Love seeing you break it down so clearly.

[@homeweide7115]

Your information is so helpful! Easy to understand and follow. Thank you! I’ll be watching all your videos!

[@aneesa6773]

Thank you, you clear my mind about storytelling

[@mastersinmarketing]

Glad to help!

[@seferdima]

great content
props to the host

[@pilabsai]

Nice content... Like that!!!

[@kawser75]

Nice

[@mastersinmarketing]

Thank you for watching!