Inside Yohji Yamamoto's Fashion Philosophy | The Business of Fashion

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  • เผยแพร่เมื่อ 14 พ.ค. 2016
  • In a rare interview, to discuss his highs and lows, and wisdom, from a career spanning more than 40 years, BoF goes inside Yohji Yamamoto's fashion philosophy.
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    ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
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ความคิดเห็น • 247

  • @AnEminenceGrise
    @AnEminenceGrise 8 ปีที่แล้ว +826

    The way he talks, his pauses and breaks this is almost like a scene from a movie. A true artist, a designer, the last of his kind. What a character, mesmerising interview...

    • @ducksick510
      @ducksick510 6 ปีที่แล้ว +9

      Eminence Grise ....Funny to me what you wrote because I thought....”THE most BORING man I ever heard.”

    • @yvngd88
      @yvngd88 5 ปีที่แล้ว

      @@ducksick510 hahahah

    • @staruniverse394
      @staruniverse394 5 ปีที่แล้ว +6

      @@ducksick510 shut up

    • @mjz5254
      @mjz5254 5 ปีที่แล้ว +3

      @@ducksick510 Cuz you're boring.

    • @ishikaa6066
      @ishikaa6066 3 ปีที่แล้ว +2

      Has anyone heard of issey miyake

  • @DjWarp79
    @DjWarp79 7 ปีที่แล้ว +346

    "From child birth i notice life is not fair. I dont wanna to be nothing." - Inspirational Words...

    • @jvffvy
      @jvffvy 4 ปีที่แล้ว +2

      Time Warp those words cut different 🖤

  • @fawn3931
    @fawn3931 6 ปีที่แล้ว +131

    "are you ready to sacrifice yourself to create something?"

  • @bundess5473
    @bundess5473 8 ปีที่แล้ว +223

    shoutout to Yohji's Daughter for keeping Yohji going,
    what a Legend

    • @D3athW1ng
      @D3athW1ng 5 ปีที่แล้ว

      📠🙅🏾‍♂️📃

  • @magnoliansoup
    @magnoliansoup 5 ปีที่แล้ว +323

    When Yamamoto discussed how he disliked the clothing worn by women which was "sexy" and "feminine" I remembered why I like him so much. His rejection of feminine girly clothing in favor of black loose silhouettes is why he's my favorite designer and one of my role models. He doesn't apply the clothing standards of each gender to his works, which is rare to find in the modern world. Expanding on Yamamoto's point about women, this is what he stated in a different interview:
    "When I started making clothes for my line Y’s in 1977, all I wanted was for women to wear men’s clothes. It meant something to me - the idea of a coat guarding and hiding a woman’s body... The more she hides and abandons her femininity, the more it emerges from the very heart of her existence. A pair of brilliantly cut cotton trousers can be more beautiful than a gorgeous silk gown."
    I was reading other interviews with him and I actually wrote down this quote: “Black is modest and arrogant at the same time. Black is lazy and easy - but mysterious. But above all black says this: "I don’t bother you - don’t bother me"
    And this one: “Don’t be one of a group. Be yourself. Stay a little bit monotone - walk on our side of the street, don’t walk the mainstream of fashion. You’ll be polluted by trends”

    • @lydiarowe491
      @lydiarowe491 4 ปีที่แล้ว +16

      You can express what so many are not willing or able to...followers of fashion are chained...being what you instinctively are is the essence...not a shadow of others..
      Being present to who you are is the
      silent way to protest against what is wrong with the world...⭐

    • @emmanuelleroy2915
      @emmanuelleroy2915 2 ปีที่แล้ว +1

      YSL started that concept

    • @redstone-kg3ne
      @redstone-kg3ne 2 ปีที่แล้ว +1

      I mean even with androgynous clothing designers like rick owens there are still big differences betweens the mens and womenswear

  • @gabesta6319
    @gabesta6319 8 ปีที่แล้ว +106

    You never knew if he was making a speaking break or if he was done answering the question

  • @teocalmeida
    @teocalmeida 8 ปีที่แล้ว +268

    yohji yamamoto is the saint I pray to every night

    • @ricconstituantabrogatoirei4999
      @ricconstituantabrogatoirei4999 8 ปีที่แล้ว +6

      you lost at this point your soul...poor thing!

    • @teocalmeida
      @teocalmeida 8 ปีที่แล้ว +27

      REVOLUTION CREATIVE i want kiss u so badly but my mouth is busy chewing on doritos rn

    • @ciao63097
      @ciao63097 7 ปีที่แล้ว

      Teo Almeida teo you are freakkin cool👍

    • @internetcomment4440
      @internetcomment4440 4 ปีที่แล้ว

      Teo Almeida get a grip asshole

  • @killsunhee
    @killsunhee 8 ปีที่แล้ว +73

    Yohji just oozes wisdom.

  • @KsideHb
    @KsideHb 5 ปีที่แล้ว +34

    This dude's swagger is on another level. Very inspiring

  • @gracewang9797
    @gracewang9797 7 ปีที่แล้ว +196

    When Yohji said" " I have been losing my competitors year by year, especially clothing designer are decreaing, only stylist. ", we do see the sadness from his eyes, which make me so upset, too. Fashion system now is so money driving.

    • @D3athW1ng
      @D3athW1ng 5 ปีที่แล้ว +14

      ...it's been a year since your comment but it still holds ... Even in the act of wearing clothes I feel like people in the west are not willing to take chances ... (With the exceptions of my visits over seas) ...this probably starts with the designers themselves who probably just play it safe ... 🤔 ...who knows really

    • @kurexx3424
      @kurexx3424 2 ปีที่แล้ว +10

      Ima bring the art and passion in fashion back, j watch
      Until.

    • @lapanda2343
      @lapanda2343 ปีที่แล้ว +5

      @@kurexx3424 I hope you are still on the grind frendo

  • @teocalmeida
    @teocalmeida 8 ปีที่แล้ว +87

    i love Imran's interviews... very intelligent and always respectful of the interviewee

    • @lilbigman00
      @lilbigman00 4 ปีที่แล้ว +1

      Teo Almeida ahahhahahaha

  • @blindfoldme4841
    @blindfoldme4841 8 ปีที่แล้ว +131

    him and rick owens are my fashion gods

    • @donshah7479
      @donshah7479 8 ปีที่แล้ว +1

      I second this ^

    • @samuelsurreal6896
      @samuelsurreal6896 7 ปีที่แล้ว +2

      same.

    • @ultrasonicpriest
      @ultrasonicpriest 7 ปีที่แล้ว +9

      If you haven't seen it already, search for Wenders' Notebook on Cities and Clothes, basically a long conversation with Yamamoto from the 1980's

    • @DoublePause
      @DoublePause 7 ปีที่แล้ว

      dont ever forget RAF

    • @businessoffashion
      @businessoffashion  7 ปีที่แล้ว +2

      BoF's Editor in Chief, Imran Amed, sits down with Raf Simon's at Dior's resort show in 2016: th-cam.com/video/YCkpCPZ59l8/w-d-xo.html

  • @malcolmvolk
    @malcolmvolk 8 ปีที่แล้ว +35

    the last 5 minutes of this is absolutely brilliant. yohji is truly one of the greatest to ever do it.

  • @TekkitTeamSparta
    @TekkitTeamSparta 8 ปีที่แล้ว +78

    Yohji, Jun Takahashi, and Takahiro Miyashita are probably the 3 Japanese Saints that I truly respect and look up to. They all have this down to earth, gnarly feel to them, while still being very avantgarde. Hail Yohji

    • @siene4079
      @siene4079 3 ปีที่แล้ว +15

      not to forget Rei Kawakubo!

    • @user-dj1bg6il7q
      @user-dj1bg6il7q 4 หลายเดือนก่อน

      junya watanabe

  • @kyriaki4901
    @kyriaki4901 6 ปีที่แล้ว +23

    The fact that he is so humble makes him even more respectable. Talented and humble does not happen quite often

  • @distineys2
    @distineys2 7 ปีที่แล้ว +42

    I just love what he said in the last 10 minutes or so.
    He is my HERO.

  • @jetanooga
    @jetanooga 2 หลายเดือนก่อน +1

    respect to the interviewer for not talking over him

  • @OrigiNalXrayEdits
    @OrigiNalXrayEdits 6 ปีที่แล้ว +29

    when he lit up his cig it looked like a film

  • @yesyes9859
    @yesyes9859 7 ปีที่แล้ว +32

    dang, this is like meditation :)

  • @PavlinaHlavackovaphoriginal
    @PavlinaHlavackovaphoriginal 5 ปีที่แล้ว +19

    I love his honesty! Everything he says comes from within.

  • @jonathanmpdemon4821
    @jonathanmpdemon4821 6 ปีที่แล้ว +14

    This helps with my anxiety, i come back evryday to hear his voice.

  • @ItsClarufy
    @ItsClarufy 8 ปีที่แล้ว +23

    Very inspiring. Yamamoto is a real inspiration.

  • @VIDDTHEDESIGNER
    @VIDDTHEDESIGNER 6 ปีที่แล้ว +7

    I get the energy of a patience wise man

  • @ollieoverthesky0000
    @ollieoverthesky0000 8 ปีที่แล้ว +51

    Watching this video on LSD was the best experience I ever had. This video inspired me so much and made me realise crazy things I couldn't. To be Japanese, just like the great Yamamoto, I'm honored!

    • @DjWarp79
      @DjWarp79 7 ปีที่แล้ว

      i want to be a japanese...

    • @Erik-iz1rs
      @Erik-iz1rs 6 ปีที่แล้ว +9

      Time Warp weeaboo weeeeaaaaabbbbbboooooo

  • @blkgdzglobal
    @blkgdzglobal 4 ปีที่แล้ว +36

    I wish they allowed him to speak in his native tongue so the interview might have been more cohesive

  • @sugarbomb26
    @sugarbomb26 4 ปีที่แล้ว +17

    I'm mesmerized! Thank you for this interview Imran. This is one of my design hero's and I've never heard his words before and I'm so moved by his story.

  • @eth8285
    @eth8285 8 ปีที่แล้ว +6

    Is and will always be my biggest idol.

  • @gerswin84
    @gerswin84 4 ปีที่แล้ว +1

    I literraly cried listening to him. A true master!

  • @jlewis122
    @jlewis122 6 ปีที่แล้ว +3

    He thinks before he speaks in the most refreshing way
    He is oozing 😎 coolness chicness and a great quiet wisdom.

  • @SubtleProvisions
    @SubtleProvisions 5 ปีที่แล้ว +10

    I keep rewatching this every few weeks or so and get inspired every time. Thanks for doing this interview

  • @guybeauregard
    @guybeauregard 7 ปีที่แล้ว +6

    A brilliant interview with a brilliant man. Yohji is amazing!

  • @jvffvy
    @jvffvy 4 ปีที่แล้ว +1

    This interview changed my perspective towards skit of things, Yohji truly is a legend.🙌🏾🙌🏾🙌🏾🙌🏾🙏🏽🙏🏽🙏🏽🖤🖤🖤🖤

  • @btlscarz9819
    @btlscarz9819 6 ปีที่แล้ว +2

    I have sacrificed myself many times to simply get the opportunity to create something. What a true inspiration!!

  • @MaryAnn161
    @MaryAnn161 8 ปีที่แล้ว

    Wow... What an inspirer PERSON.
    Thank you BoF!

  • @azkahassan1327
    @azkahassan1327 6 ปีที่แล้ว

    Loved every min of it, hes a real insperation

  • @LOVE-DL7
    @LOVE-DL7 7 ปีที่แล้ว +7

    He is my HERO!

  • @AI-xs4fp
    @AI-xs4fp 7 ปีที่แล้ว +4

    Priceless interview. Thank you, Mr. Amed.

  • @virgilsauvage4765
    @virgilsauvage4765 6 ปีที่แล้ว +6

    Amazing man. Truly inspiring.

  • @amanda.strutt
    @amanda.strutt 4 ปีที่แล้ว

    Deep bows and thank you. Wow. He is such a gift, deeply appreciated this and hearing him speak and share!

  • @achrisdesign
    @achrisdesign 7 ปีที่แล้ว +3

    Wonderful interview! Thanks for sharing.

  • @SarahPalmaRefresh
    @SarahPalmaRefresh 8 ปีที่แล้ว +1

    Really interesting interview once again, Imran! Yamamoto has a refreshing outsider perspective to hear from. Loved it.

  • @cocobird2632
    @cocobird2632 6 ปีที่แล้ว +5

    this was very thoughtful and very educative in a nice way , thank you

  • @deannenguyen3041
    @deannenguyen3041 8 ปีที่แล้ว +15

    that was powerful and just what i needed. Imran, you have a gorgeous way with interviews, kid-gloved yes but delicately deep. thank you so much.

  • @NCSTYLECHINA
    @NCSTYLECHINA ปีที่แล้ว

    That was great interview. I still remember that I helped you to get into the Y-3 show in NY many years ago, and I think at that time you just started BOF very recently. I’m so glad that you the media has been doing so well!

  • @katemostreicher
    @katemostreicher 3 ปีที่แล้ว

    so much great advice and insight in this interview, wow

  • @erman7
    @erman7 8 ปีที่แล้ว +3

    Great content from bof, as always!

  • @achrisdesign
    @achrisdesign 7 ปีที่แล้ว +9

    Thanks for sharing brilliant interview. Interviewer Imran was very patient and let Yohji expressed himself. Simply amazing to listen to their conversation.

  • @samurai9319
    @samurai9319 7 หลายเดือนก่อน

    "I'm working in the side (dark) street." Thoughtful man. I have personally never been into fashion, or the fashion industry all that much because it seemed stuffy, full of elitism, & vapid. However, I was just recently turned onto Yohji Yamamoto & his art. He speaks to me & resonates with me so deeply. The forms of design he has created, has been something that I have aimed at with how I dress myself for years now. When one day I felt like I wanted to hide, & just blend in, or not have any attention drawn to me, I started to create outfits that I could "hide" in. They were comfortable, & got people to question their biases of what women should be wearing. The more I listen to Yohji, the more it confirms a need that a lot of us have. I appreciate that he continues to stay true to his core values & doesn't stray too far away from what's important.

  • @rafaeuarte
    @rafaeuarte 5 ปีที่แล้ว +1

    Wow 🙊 such advices, what a pleasure, such wisdom. Wow 👏

  • @lydiarowe491
    @lydiarowe491 8 หลายเดือนก่อน

    Being a Lone Ranger as Mr Yamamoto seems to be …breaking the ground to make his mark in the world of fashion for him was important not to be mainstream…total respect for his gentle yet stoic attitude giving him the ability to be his own identity…a valuable lesson for many who fail at attempting new ideas..thankyou for this interview..

  • @gretchennatalia7285
    @gretchennatalia7285 4 ปีที่แล้ว +1

    Very inspirational, thankyou sensei!

  • @tonys490
    @tonys490 6 ปีที่แล้ว +4

    He is a saint and Legend who knows fashion inside out..... SALUTE SALUTE SALUTE

  • @lydiarowe491
    @lydiarowe491 4 ปีที่แล้ว +3

    A wonderful interview...sensitive true and insightful...a gentle incursion into a very private man's life...exposing to those interested in a life of natural instinct and being truly himself...thankyou for this one..⭐

  • @gottablast9279
    @gottablast9279 6 ปีที่แล้ว +1

    Hes such an inspiration

  • @CourtsideObi
    @CourtsideObi 7 ปีที่แล้ว +5

    Have to say he is my favorite Designer. His story is so inspiring.

  • @Camellia303
    @Camellia303 2 ปีที่แล้ว

    Very good interview! Listened with all my attention. Also like the way the guy conducts the interview.

  • @jeremykarl8723
    @jeremykarl8723 8 ปีที่แล้ว +68

    13:43 lights cigarette

  • @krasenivanov9124
    @krasenivanov9124 หลายเดือนก่อน

    So humble

  • @vincentepeoples7693
    @vincentepeoples7693 ปีที่แล้ว

    A fantastic and honest interview.

  • @gustavopanesso7297
    @gustavopanesso7297 ปีที่แล้ว

    I LOOVE HIS DESIGNS fr men. I'm a great follower of him❤👏

  • @ryans6309
    @ryans6309 5 ปีที่แล้ว

    Amazing interview and Y3 is my favorite luxury brand!

  • @SeraphineClarisse
    @SeraphineClarisse 4 ปีที่แล้ว

    There is something so nice hearing someone speak so slow.

  • @dsauce1172
    @dsauce1172 7 ปีที่แล้ว +2

    touching, great vid.

  • @elisavieira737
    @elisavieira737 2 ปีที่แล้ว +1

    His clothes are beautiful he is amazing ❤️

  • @maimiya3996
    @maimiya3996 4 ปีที่แล้ว

    this is inspirational.

  • @GenieActUpon
    @GenieActUpon 7 ปีที่แล้ว +5

    Tha GodFather of Fashion 🙌🏻

  • @Pee3801
    @Pee3801 8 ปีที่แล้ว

    Inspired!! bof 100%

  • @mxtw7910
    @mxtw7910 5 ปีที่แล้ว +1

    Pure wisdom

  • @Leiopython
    @Leiopython 7 ปีที่แล้ว +8

    やっぱ最高にかっこいい!

  • @nurikucuk683
    @nurikucuk683 26 วันที่ผ่านมา

    Yohji you are great

  • @norikatoyan3872
    @norikatoyan3872 3 หลายเดือนก่อน

    Fantastic❤Thank you🙏

  • @sogreedybaul
    @sogreedybaul 6 ปีที่แล้ว +1

    This is amazing

  • @tracycoram3196
    @tracycoram3196 ปีที่แล้ว

    Just amazing!!!

  • @user-oj3vv1yz5w
    @user-oj3vv1yz5w 8 ปีที่แล้ว

    Great interview.

  • @samuelsurreal6896
    @samuelsurreal6896 7 ปีที่แล้ว

    pure wisdom

  • @laloscult7651
    @laloscult7651 4 ปีที่แล้ว

    happy late birthday Yohji

  • @tylercsm4690
    @tylercsm4690 2 หลายเดือนก่อน

    Will be going to Japan in October, im visiting Kubkicho. The Nighlife paradise lol.

  • @SwavorVIDEOS
    @SwavorVIDEOS 5 ปีที่แล้ว +1

    Amazing.

  • @kathyni1571
    @kathyni1571 8 ปีที่แล้ว +4

    I'm gonna cry...

  • @oluwatomibombata8834
    @oluwatomibombata8834 6 ปีที่แล้ว

    Great interview

  • @whadafunk
    @whadafunk 8 ปีที่แล้ว

    LEGEND!

  • @VeleVlogs
    @VeleVlogs 3 ปีที่แล้ว +1

    yes I am Mr. Yamamoto, thank you.

  • @SeetMingXuan
    @SeetMingXuan 7 ปีที่แล้ว +1

    The god of lifestyle garment, Yohji Yamamoto ....

  • @angelpena4518
    @angelpena4518 5 ปีที่แล้ว +1

    Amazing

  • @trapsoulx
    @trapsoulx 7 ปีที่แล้ว +7

    hes so mysterious

  • @danieloceans9652
    @danieloceans9652 7 ปีที่แล้ว

    Legend!

  • @bundess5473
    @bundess5473 8 ปีที่แล้ว

    my favourite shoe ever is Qasa Racer low white, better than yeezy
    so comfy
    a true legend

  • @angelpena4518
    @angelpena4518 5 ปีที่แล้ว +1

    Respect

  •  7 ปีที่แล้ว

    Yohji Yamamoto!!!!!

  • @RicardoCoacciJoias
    @RicardoCoacciJoias 6 ปีที่แล้ว

    Genial and Sensational!

  • @dariamartelli2505
    @dariamartelli2505 3 ปีที่แล้ว

    Very inspiring, emotional . Nowadays to listen at a man with so much truth and authenticity is precious gift.

  • @mimi1o8
    @mimi1o8 8 ปีที่แล้ว +1

    Master!

  • @joolartey
    @joolartey 6 ปีที่แล้ว

    Eeee this is so cool

  • @saturndirect8085
    @saturndirect8085 5 ปีที่แล้ว

    Interviewer is da man btw.

  • @modernfuture9356
    @modernfuture9356 8 ปีที่แล้ว +3

    The poet of black

  • @VladCiobanuArt
    @VladCiobanuArt 4 ปีที่แล้ว +1

    wow I feel so privilleged to hear his thoughts. Trully a master of design

  • @NKDV76
    @NKDV76 6 ปีที่แล้ว +3

    Lights up a cig................genius!!!!!

  • @andalucibiscuit12
    @andalucibiscuit12 4 ปีที่แล้ว

    He never take away from his hat.

  • @gemstone5994
    @gemstone5994 7 ปีที่แล้ว

    inspirational. seems like they're making salsa in the background. their blinking is distracting, kinda

  • @andrewbrc4171
    @andrewbrc4171 7 ปีที่แล้ว +7

    I am going to talk like him!