This Week at DRAFT | Using Six Sigma to Automate Processes

Hello everyone, and welcome to the second episode of 'This Week at DRAFT.' I'm Skip Wilson, CEO of DRAFT Media Partners. In this episode, we delve into the Six Sigma methodology and how we use it to create automated processes that drive our success.
🔍 About This Episode:
At DRAFT, we specialize in advertising execution with a proprietary tech stack that allows us to plan and execute paid media across various verticals. We operate through seven divisions:
DRAFT Outdoor: The largest network of outdoor advertising.
DRAFT Broadcast: Traditional media buying services.
DRAFT Digital: All things new media.
DRAFT Ad Tech: Building the future of advertising.
DRAFT Creative: Full-service creative offerings.
DRAFT Direct: Focused on direct mail.
DRAFT Promotions: Specializing in branded physical products.
In this episode, we discuss how we utilize the Six Sigma equation y = f(x) - e to create efficient and error-minimized processes. Learn how this methodology, originating from the 1980s, helps us improve business processes by reducing variability and eliminating defects.
🚀 Key Highlights:
Our Wildly Important Goal (WIG) from the 4dx framework is a 10% quarter-over-quarter revenue growth, and we’re currently exceeding that target.
Understanding the Six Sigma equation y = f(x) - e, where:
y represents the desired outcome (final product).
f(x) signifies the process that produces this outcome.
e stands for errors to be minimized.
How we implement Six Sigma within our organization:
Processes occur within Slack workflows, feeding into our CRM system.
Use of printable PDF walkthroughs and evergreen video trainings.
A hidden section on our website dedicated to housing all training resources.
💡 Why It Matters:
By thinking about our processes in this structured way, we not only reduce the time they take but also enhance client satisfaction. Before automating, understanding and refining your processes is crucial, and Six Sigma provides an excellent framework for this purpose.
📩 We Want to Hear From You:
Share your thoughts, feedback, or suggestions by emailing us at [e-mail].
Thank you all for tuning in to 'This Week at DRAFT.' Don't forget to like, subscribe, and hit the notification bell to stay updated with our latest episodes. See you next time!
Keywords: Six Sigma, business processes, automation, advertising execution, DRAFT Media Partners, Slack workflows, CRM system, 4dx framework, y = f(x) - e, reducing errors, process improvement, media buying, creative services.
#DRAFTMediaPartners #SixSigma #BusinessProcesses #Automation #AdvertisingExecution #Marketing #CreativeServices #MediaBuying #ProcessImprovement #4dxFramework #DigitalMedia #Podcast #Vlog

[@josealarin]

Great video! Love how you connect the dots between a technical concept + equation to every day work