The J. Lohr Story: Monterey County

Jerry Lohr bought his first vineyards in Monterey County in 1972, recognizing the potential of the area's cool climate and sandy loam soils. We invite you to explore the region that is not only home to beautiful Monterey Bay and local tourist attractions, but which also contains some of the best appellations for growing cool-climate varietals like Chardonnay and Pinot Noir.