Media Influence - Encoding/Decoding

An overview of Stuart Hall's 1980 model of mass communication. This is the only theory we'll look at that can be classified under the Cultural Studies approach to media communication.

[@InanimateMadness]

Thank you for making this! A lot easier to understand than Stuart Halls text.

[@Clockwork_Lazy]

I'm glad you explained the Encoding and Decoding of Broadcast Structures very well. Every other source I've found seemed to ignore that diagram and just talked about the four-staged model of production, circulation, use, and reproduction.

[@bodybags2]

In my Communications course, the reading by Stuart Hall on encoding and decoding had me totally baffled. This gave me a new perspective on it and I feel I can tackle the reading again. Great video, thanks!

[@mohmohmyintzaw2995]

Thank you very much. This helps me a lot with my midterm exam.

[@marinaceval]

You explain everything so clearly that it seems easy. Thanks a lot for your videos, please keep explaining! :)

[@davidlundblad5369]

Just wanted to thank you for this video! It truly helped me pass my exam.

[@MegLeigh]

Thanks so much for simplifying Hall's theory so well! Extremely helpful.

[@sarahgahler642]

Thank you for your video! This helped me a lot to understand the essence of Hall's theory and model. I have a presentation on this topic on Tuesday, so feel more secure now in explaining it to others. Thanks!

[@arierhij]

Thank you so much for this video, i cant explain how greatful i am to come across it, its extremly helpful. i am definately passing my exam of sociology of communication, going back to school after 12years in a foreign country and language is like hell for me. Thanks once more

[@laetiamd5553]

Excellent explanation! Thank you

[@poyo1042]

This was super helpful for my media studies! Thanks :)

[@wierd1405]

This video was fantastic thanks for putting the effort in

[@shanzay4563]

Very helpful thank you so much

[@xSellyxox]

Thank you so much! This video was extremely helpful

[@bissen]

I absolutely love this video! Thank you for being so thorough.
However, I do have a comment to the graphic you show at 13:50-15:30 - in Halls own document, the arrows actually do go from "text" towards "audience" and not the other way around.

[@RelyaVoy]

Thanks a lot for this video, this one is just perfect!

[@falphan]

Great video. Thanks

[@xubho1787]

really good explanation.. best out there..thanks

[@tereziaflamingoland7603]

Very well explained, Many Thanks :)

[@hannah-ge4mf]

Are there any theorists who provide more detailed theories of audience positions? To explain the 1%-99% gap? Thanks for the great video!

[@thee_kenyan_watermelon]

so helpful i loved it.

[@vicigoodison-barak7448]

Hi Charlie, Have you written articles or a book? I have found these lecture videos so helpful that I wouldlike to be able to reference you in my Masters.

[@perrywang7385]

Hi Charlie! Thanks again for the great videos! Could you help me with some scholars name and hopefully their works on criticisms of the encoding/decoding theory? Thank you very much!

[@amooc]

Hello Charlie, It would be nice to have your bio on this site.

[@juniorlinden7030]

Charlie are you monitoring this - I need some help with an Essay and this presentation is fitting. ?

[@paolaandreaq]

Hi! Can you share your bibliographic sources, please?

[@shurouqalmostafa5186]

I hate that sound you make in ur mouth like nsa, plz it is so irritating

[@feetCandyable]

Super super helpful. Thanks a bunch. :D

[@feetCandyable]

Super super helpful. Thanks a bunch. :D