We Live in the Human-Made World. Design for a Better World with Don Norman

Explore the profound realization that we live in the human-made world through the insightful perspective of Don Norman, presented by the Interaction Design Foundation (IxDF). In this thought-provoking video, Don Norman delves into the concept that almost everything surrounding us is artificial-homes, cities, and even the seasons are defined by human perceptions and interactions with the natural environment. This understanding brings to light the immense power designers hold in shaping our world, from the creation of recreational areas out of swamps to the intricate laws and customs that govern our societies.
Discover the notion that "Everything is Artificial" and how it underscores the significance of design in our daily lives. Don Norman, a pioneer in UX design, argues that since our environment and the rules that we live by are artificially made or composed by man, there is an opportunity for designers to change things for the better. This video challenges viewers to rethink the human-made world and consider how sustainable design and sustainability efforts can contribute to a better world.
"Design for a Better World" is not just an idealistic notion but a call to action for designers and everyone involved in creating our artificial environment. By acknowledging that designers have the power to influence the human-made world, we can strive towards creating solutions that not only meet our needs but also promote a sustainable and equitable future. Whether you're a professional in UX design, someone interested in how humans affect the environment, or simply curious about the role of design in creating a better world, this video offers valuable insights into the artificial aspects of our lives and the potential for positive change. Join Don Norman and the Interaction Design Foundation in exploring how design can lead us to a more sustainable and beneficial artificial world.
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