I appreciate how you guide us through the preparation process, which is key to solving client problems. This approach ensures that our designs are more relevant to the client and effectively achieve their goals. Loved that cookies packaging design at the end. ❤🍪
Lauren, thank you so much. I'm impaired by your teaching. I'm a junior graphic designer doing flyers, business cards and banners.. I would like to know which category do i belong to in graphic design?
Thank you so much, if i wanna be mentored by you what do i do? Do you think focusing on print design is a good choice or i should focus on something else within graphic design?
Thanks for the video! I've studied graphic design a long time ago and it's been my hobby, but since I've never done it professionally, I've always wondered - if a client hires you to design only a logo that will, among other places, be featured on packaging, website, etc.; what is the typical range of the designer's responsibility? Does logo design, in that case, automatically imply full and precise design of applicable material, such as packaging, or is that merely done as a rough example, in the form of a mockup, for the client to show to whoever _will be_ in charge of packaging, web design, etc.? In other words, what would be the difference between logo design and brand design? I was under the impression that logo design does not include anything else apart from the logo itself, but I often come across logo designers who send guide packets to clients, which include things such as colors, fonts, acceptable size and mockups as examples of application. If logo design implies all these things, how is it different to brand design? Also, who eventually ends up using this guide for further aplication? If it's the designers within the client's company, I wonder why they require an external designer to begin with. Lastly, if one is tasked with package design, does the client typically provide the exact dimensions or do you, as a designer, get to dictate this? I would imagine that the designer would, at the very least, have to get a rough range which should not be exceeded. I'm sorry for so many questions and if they're somewhat unfounded, but a lot of this minutiae is often skimmed over, as if it's common knowledge, while I personally find it the most confusing and I've never heard anyone address it in such detail to give a solid idea of how it actually works in practice. I realize that there isn't necessarily a rule, but even sharing your personal experience might be of great help. Thank you very much!
Thanks for your questions! In logo design, designers usually create the logo itself along with color schemes, fonts, and sometimes mockups to show how it might appear on packaging or websites. Brand design goes further, setting guidelines for consistent brand use across all platforms. Style guides help internal teams maintain this consistency. Clients often hire external designers for their expertise in creating unified brand identities. When designing packaging, clients typically provide dimensions and technical details, while designers offer creative solutions within those parameters. Hope this clarifies things!
@@4TheCreatives Thank you very much for your response! I would like to ask a few additional questions based on your reply, but please, if it's too much to ask, don't feel obligated to answer. The only reason I feel comfortable doing so is because, upon stumbling across your channel recently, I found that you are clear in your explanations and are willing to engage with the viewers, which I highly appreciate. Based on what you said, it sounds to me like color schemes and fonts (perhaps even mockups for demonstration) are not necessarily considered guidelines, but are a standard part of the logo design itself, while guidelines go even beyond said elements and are done by a brand designer. If my understanding is correct, could you please give me a few examples of what these guidelines for consistent brand use across all platforms entail (if it isn't merely color schemes, fonts, acceptable sizes, etc.)? Because, if we're talking about a website, for example, I'd imagine that a loose/generic mockup (such as the one that would be provided with mere logo design) would not be sufficient, but would require either: 1. Having extensive knowledge of web design to be able to provide precise, sensible and adequate guidelines for the web designer to implement (which does not seem feasible to me, as a brand designer is not necessarily a web designer) or 2. Working closely with all respective teams/individuals that are in charge of various departments (web design, packaging, etc.) to provide sufficient design guidelines for their area of expertise, to correct them if necessary, and finally approve their implementation of your logo and guidelines. Your reply helped me in better articulating and homing in on the issue and I hope that I have done so, instead of adding more confusion. Once again, thank you very much for your time and effort!
Thank you for your kind words and insightful questions! I'm glad you find my explanations helpful. You are correct that color schemes, fonts, and mockups are part of the logo design process, but brand guidelines encompass much more. Here are some examples of what brand guidelines typically include: Logo Usage: Detailed instructions on how to use the logo correctly, including variations for different backgrounds, spacing requirements, and minimum sizes. Typography: Specifications for primary and secondary fonts, including their sizes, weights, and styles for various applications (e.g., headlines, body text). Color Palette: Not just the primary colors but also secondary and tertiary colors, along with their specific hex, RGB, and CMYK codes. Imagery and Iconography: Guidance on the types of images, icons, and graphic styles that align with the brand's identity. Voice and Tone: Directions on the brand’s messaging style, including how to communicate with different audiences consistently. Layout and Grids: Recommendations for how to structure layouts across various mediums, ensuring a cohesive look and feel. Web Guidelines: While not as detailed as a web designer’s documentation, brand guidelines will provide the overall look and feel, including color schemes, typography, button styles, and image usage for web applications. I hope this clarifies things further for you! Feel free to ask more questions if needed.
Search the keywords of the type of company on Google, on Amazon, on Target.com or other online retailers. See which ones come up as bestselling or having the top reviews in the category your client is in. You could also search "top companies for premium chocolate" on Google or ChatGPT. And when you find one that is perfect, you can search "top competitors for ____brand"
While other tools may offer specific advantages for certain aspects of packaging design, InDesign remains a solid choice, especially for projects that require extensive text management and layout precision. Designing packaging in InDesign is still a common practice for many designers, although some may have shifted to other tools like Illustrator or specialized software.
Love you Lauren..😘😘
Very helpful ❤
I appreciate how you guide us through the preparation process, which is key to solving client problems. This approach ensures that our designs are more relevant to the client and effectively achieve their goals. Loved that cookies packaging design at the end. ❤🍪
Thank you Kareem!
Hi Lauren
That was most certainly your tastiest tutorial so far.
Many thanks as ever!!!
🙏🙏🙏
Thanks so much Damien!!
Thank you Lauren ❤
What a design Lauren🔥🔥
Take love dear!!!
Thank you, Lauren. It was really insightful.
What a design Lauren
Take love dear!!!
Thank you Lauren, this is very informative
You're so welcome!
I LOOOOOOVE YOUR PROCESS AND YOUR CREATIVITY SOOO MUCH LAUREN 😊 I cant wait for your other courses in the future 😊
Thank you so much!😃
Thanks for the information
Superb Solution 😎
😀 Thanks!
Lauren, thank you so much. I'm impaired by your teaching. I'm a junior graphic designer doing flyers, business cards and banners.. I would like to know which category do i belong to in graphic design?
That is print design ;)
Thank you so much, if i wanna be mentored by you what do i do? Do you think focusing on print design is a good choice or i should focus on something else within graphic design?
That's Great. I like it.
Thanks for the video! I've studied graphic design a long time ago and it's been my hobby, but since I've never done it professionally, I've always wondered - if a client hires you to design only a logo that will, among other places, be featured on packaging, website, etc.; what is the typical range of the designer's responsibility? Does logo design, in that case, automatically imply full and precise design of applicable material, such as packaging, or is that merely done as a rough example, in the form of a mockup, for the client to show to whoever _will be_ in charge of packaging, web design, etc.?
In other words, what would be the difference between logo design and brand design? I was under the impression that logo design does not include anything else apart from the logo itself, but I often come across logo designers who send guide packets to clients, which include things such as colors, fonts, acceptable size and mockups as examples of application. If logo design implies all these things, how is it different to brand design? Also, who eventually ends up using this guide for further aplication? If it's the designers within the client's company, I wonder why they require an external designer to begin with.
Lastly, if one is tasked with package design, does the client typically provide the exact dimensions or do you, as a designer, get to dictate this? I would imagine that the designer would, at the very least, have to get a rough range which should not be exceeded.
I'm sorry for so many questions and if they're somewhat unfounded, but a lot of this minutiae is often skimmed over, as if it's common knowledge, while I personally find it the most confusing and I've never heard anyone address it in such detail to give a solid idea of how it actually works in practice. I realize that there isn't necessarily a rule, but even sharing your personal experience might be of great help. Thank you very much!
Thanks for your questions! In logo design, designers usually create the logo itself along with color schemes, fonts, and sometimes mockups to show how it might appear on packaging or websites. Brand design goes further, setting guidelines for consistent brand use across all platforms. Style guides help internal teams maintain this consistency. Clients often hire external designers for their expertise in creating unified brand identities. When designing packaging, clients typically provide dimensions and technical details, while designers offer creative solutions within those parameters. Hope this clarifies things!
@@4TheCreatives Thank you very much for your response! I would like to ask a few additional questions based on your reply, but please, if it's too much to ask, don't feel obligated to answer. The only reason I feel comfortable doing so is because, upon stumbling across your channel recently, I found that you are clear in your explanations and are willing to engage with the viewers, which I highly appreciate.
Based on what you said, it sounds to me like color schemes and fonts (perhaps even mockups for demonstration) are not necessarily considered guidelines, but are a standard part of the logo design itself, while guidelines go even beyond said elements and are done by a brand designer. If my understanding is correct, could you please give me a few examples of what these guidelines for consistent brand use across all platforms entail (if it isn't merely color schemes, fonts, acceptable sizes, etc.)? Because, if we're talking about a website, for example, I'd imagine that a loose/generic mockup (such as the one that would be provided with mere logo design) would not be sufficient, but would require either:
1. Having extensive knowledge of web design to be able to provide precise, sensible and adequate guidelines for the web designer to implement (which does not seem feasible to me, as a brand designer is not necessarily a web designer)
or
2. Working closely with all respective teams/individuals that are in charge of various departments (web design, packaging, etc.) to provide sufficient design guidelines for their area of expertise, to correct them if necessary, and finally approve their implementation of your logo and guidelines.
Your reply helped me in better articulating and homing in on the issue and I hope that I have done so, instead of adding more confusion. Once again, thank you very much for your time and effort!
Thank you for your kind words and insightful questions! I'm glad you find my explanations helpful.
You are correct that color schemes, fonts, and mockups are part of the logo design process, but brand guidelines encompass much more. Here are some examples of what brand guidelines typically include:
Logo Usage: Detailed instructions on how to use the logo correctly, including variations for different backgrounds, spacing requirements, and minimum sizes.
Typography: Specifications for primary and secondary fonts, including their sizes, weights, and styles for various applications (e.g., headlines, body text).
Color Palette: Not just the primary colors but also secondary and tertiary colors, along with their specific hex, RGB, and CMYK codes.
Imagery and Iconography: Guidance on the types of images, icons, and graphic styles that align with the brand's identity.
Voice and Tone: Directions on the brand’s messaging style, including how to communicate with different audiences consistently.
Layout and Grids: Recommendations for how to structure layouts across various mediums, ensuring a cohesive look and feel.
Web Guidelines: While not as detailed as a web designer’s documentation, brand guidelines will provide the overall look and feel, including color schemes, typography, button styles, and image usage for web applications.
I hope this clarifies things further for you! Feel free to ask more questions if needed.
@@4TheCreatives Thank you very much for your time and effort in providing a detailed answer! It is certainly helpful!
NIce video
Teacher is good option affinity to design for ads/marketing designs.
Affinity works too.
@@4TheCreatives I Picked affinity designer for all my designs thanks teacher.
Where did you get the cookies image?
Adobe Stock with the filter transparent background and photo.
Please where can I download nutrition facts and bar codes etc?
The client will provide it. I just took some off of Google images for the purpose of this fictional client.
How does the barcode work if they are all different for each box?
@@ZAPRandom There will be one barcode per product. They don't need to be changed per box, just per product.
How do you know your competitors when carrying out research cause they could be a lot. How do you narrow it down?
Search the keywords of the type of company on Google, on Amazon, on Target.com or other online retailers. See which ones come up as bestselling or having the top reviews in the category your client is in. You could also search "top companies for premium chocolate" on Google or ChatGPT. And when you find one that is perfect, you can search "top competitors for ____brand"
its not free to download
Pacdora is not for download. It is for a web browser.
where is this week's video??
Thanks for asking! I have been doing 2 videos per month due to working on the Branding Course. Stay tuned for one on Wednesday :)
@@4TheCreatives Also welcome dear!!!
We've long since moved away from designing packaging in InDesign. Why do you design packaging in InDesign?
While other tools may offer specific advantages for certain aspects of packaging design, InDesign remains a solid choice, especially for projects that require extensive text management and layout precision.
Designing packaging in InDesign is still a common practice for many designers, although some may have shifted to other tools like Illustrator or specialized software.
@@4TheCreatives ok, thanks:) most of packaging i work on are made in Illustrator. That's why i asking you about this. I live and work in Poland.