For those in the pharmaceutical industry wanting to capitalize on what drove the toilet paper; run a campaign that shows the reliability of your ability to deliver your product in a crisis. It won’t net the same results, but people will want the reliable availability. You’ll capitalize on their “aggregation” instinct, their instinctive need for security, & a unique pitch (ads rarely feature supply lines) that reminds of the toilet paper rush (get a clever writer to make it witty to secure the exploit).
For those in the pharmaceutical industry wanting to capitalize on what drove the toilet paper; run a campaign that shows the reliability of your ability to deliver your product in a crisis. It won’t net the same results, but people will want the reliable availability. You’ll capitalize on their “aggregation” instinct, their instinctive need for security, & a unique pitch (ads rarely feature supply lines) that reminds of the toilet paper rush (get a clever writer to make it witty to secure the exploit).