4 Profitable Business Ideas That Men Are Sleeping On | ft. Codie Sanchez (

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  • เผยแพร่เมื่อ 16 พ.ย. 2024

ความคิดเห็น • 224

  • @samparr9899
    @samparr9899 ปีที่แล้ว +55

    Thank you all!

    • @Ke_Mis
      @Ke_Mis ปีที่แล้ว +1

      Congrats Sam! Here's to another little mfm toddler!

    • @bossgd100
      @bossgd100 ปีที่แล้ว

      Congrats

    • @acdkey119
      @acdkey119 ปีที่แล้ว

      Congrats!!

    • @isiomanwabineli344
      @isiomanwabineli344 ปีที่แล้ว

      Congratulations Sam!

    • @wick9462
      @wick9462 ปีที่แล้ว

      Congrats Sam

  • @kowanacom2189
    @kowanacom2189 8 หลายเดือนก่อน +3

    I too am one of the 4 female listeners that enjoys this podcast! Keep 'em coming! We are a loyal group! 😂

  • @jayyyysi
    @jayyyysi ปีที่แล้ว +43

    as one of the 4 female listeners who's rarely on youtube... I had to login just to come comment about how fantastic this episode was. Loved the ideas, conversations and how spot on so many of the trends etc. were. Please have Codie back on every few months!

    • @ItsLukeTheRose
      @ItsLukeTheRose ปีที่แล้ว +1

      So much of a ven diagram crossover with Codie and MFM!

  • @GSAirTherapy
    @GSAirTherapy ปีที่แล้ว +14

    This had the smell of a PR episode, with a check for MFM. Sanchez has analyst experience, but her ventures are doubtful. Especially, since an analyst would know their numbers and margins down-pat. Doubling down, she sells access to her “knowledge”, which all the more would emphasize that she has to be in command of her numbers. This episode offers some serious questions and concerns, Shaan.

  • @nickt5252
    @nickt5252 ปีที่แล้ว +51

    Already missing Sam. As soon as sam or shaan isnt there you realise the main reason you listen to mfm isnt for the ideas but the incredible dynamic between the Ss ❤🎉

    • @sunidollfun
      @sunidollfun ปีที่แล้ว +1

      Yes, the people watching the short clips miss out on so much.

  • @jonjones8827
    @jonjones8827 ปีที่แล้ว +22

    Man her numbers on the laundromat business were pretty fuzzy. It's as if she doesn't actually know what the numbers are for that type of business. She doesn't know hard numbers, she only knows simple estimations based on what seems realistic. First she says the average revenue is $100k with 15-20% margins ($15k to $20k profit). Then she compared it to short-term rentals and bumped up the numbers to $20k - 40k a year just to make it seem better. No actual hard numbers on her other deals either. Selling a course on buying a business without being able to provide actual numbers from past deals is crazy to me. Or maybe that's exactly what's inside her course i dont know

  • @sma92878
    @sma92878 11 หลายเดือนก่อน +3

    I love Codie, she's got me evaluating how I can develop my own sources of revenue.

  • @tonyjackson8413
    @tonyjackson8413 ปีที่แล้ว +10

    I love this interview with Codie! Her message is simple, inspiring and consistent.
    That message is, small business ownership is the backbone of the US and the more ownership regular people have in small local businesses the more security they have and the stronger the social and community fabric we have as a country.
    Love this interview!

  • @SophiaMichael-ww4qd
    @SophiaMichael-ww4qd 11 หลายเดือนก่อน +6

    Managing money is different from accumulating wealth, and the lack of investment education in schools may explain why people struggle to maintain their financial gains. The examples you provided are relevant, and I personally benefited from the market crisis, as I embrace challenging times while others tend to avoid them. Well, at least my advisor does too, jokingly

    • @GabrielFelix-g5w
      @GabrielFelix-g5w 11 หลายเดือนก่อน

      The market is volatile at this time, hence i will suggest you get yourself a financial-advisor that can provide you with entry and exit points on the shares/ETF you focus on.

    • @SophiaMichael-ww4qd
      @SophiaMichael-ww4qd 11 หลายเดือนก่อน

      Through closely monitoring the performance of my portfolio, I have witnessed a remarkable growth of $508k in just the past two quarters. This experience has shed light on why experienced traders are able to generate substantial returns even in lesser-known markets. It is safe to say that this bold decision has been one of the most impactful choi

    • @ericmax978
      @ericmax978 11 หลายเดือนก่อน

      that's impressive!, I could really use the expertise of this advisors , my portfolio has been down bad....who’s your financial advisor or coach, do you mind hooking me up?

    • @JennyMaxwell-r1y
      @JennyMaxwell-r1y 11 หลายเดือนก่อน

      I've actually been thinking of reaching a portfolio-adviser, my 401k and stocks been losing everything it's gained since 2019, mind if I looked-up this one coach you use?

    • @Brigh578
      @Brigh578 11 หลายเดือนก่อน

      Honestly, How can I be part of this project I earnestly hope to build a strong financial future I'm interested to take part, who's the person behind your success?

  • @FlyKool1976
    @FlyKool1976 ปีที่แล้ว +2

    I would have never thought I would be so deeply intrigued by this kind of pod, but this was SICK! All of the sudden I feel like my business could be acquired and I buy a TBM and fly my wife to Jamaica every month😮

  • @alishaa-y6z
    @alishaa-y6z 11 หลายเดือนก่อน +2

    Can we bring her again for a follow up and go through the rest of the notion doc and have more ideas for businesses that are women focused!
    Great episode! Congratulations Sam!

  • @Pbd5069
    @Pbd5069 ปีที่แล้ว +13

    Brutal ep - I normally get through all the episodes - but this was torture, lasted 15 mins and had to turn it off

    • @sherriebreese3524
      @sherriebreese3524 ปีที่แล้ว +1

      This might be my favorite MFM episode. Love Codie and her estrogen fueled ideas.

  • @mdh-fc8wf
    @mdh-fc8wf ปีที่แล้ว +23

    I will donate $5k to charity if any of her numbers were real

  • @bearparts
    @bearparts ปีที่แล้ว +17

    🎉Congrats Sam and Sara!!!🎉

  • @DJjussi1
    @DJjussi1 ปีที่แล้ว +19

    I’m 12 mins in and have no idea what they’re talking about

    • @nyustdent
      @nyustdent ปีที่แล้ว +12

      thats how you know its bs

    • @quedaking1252
      @quedaking1252 8 หลายเดือนก่อน

      Genuis title

  • @maasdd
    @maasdd ปีที่แล้ว +3

    codie is the bset, so out there without filters, she created it and deserve it and is succesfull now and we need more of her with deeper questions

  • @briskettaco
    @briskettaco ปีที่แล้ว +2

    Congratulations Sam & Sara!
    Fantastic episode. Codie is always great but Shaan brought out some even cooler topics & responses from her. Thumbs up.

  • @robertmariano
    @robertmariano ปีที่แล้ว +6

    Congratulations Sam and Sara! I enjoyed this episode, I watch Codie's channel from time to time. She is interesting but I don't know about laundromats, car washes, mail lockers, etc. The businesses she talks about seem just so labor intensive

  • @FormulaRedline
    @FormulaRedline ปีที่แล้ว +1

    Shaan, the words you are searching for at 1:18:00 is Circle of Influence versus Circle of Concern. 99% of people concern themselves with things that they have little to no influence over (national level politics being a perfect example). This generally just leads to people yelling into echo chambers at best, or at nobody at all in most instances, as they focus their energy on things beyond their control. What you knew intuitively (congrats) is that the more effective way to navigate life is to limit what you are concerned about to what you have influence over, then focus on growing that influence. You do this exactly as you say, by focusing on the things in your life and growing yourself, then naturally find your influence has expanded to fit.
    There are no new ideas of course, and this framework comes from Steven Covey's 7 Habits of Highly Effective People (as Sam probably could have told you).

  • @ibrarchoudry6889
    @ibrarchoudry6889 ปีที่แล้ว

    Loved the convo. Currently trying to 'find myself' need to take the next leap.
    Following you from London

  • @iRepNGR
    @iRepNGR ปีที่แล้ว +8

    Codie 'check my numbers' Sanchez...i would expect you come prepared to something like MFM... Her tune on laundromats here is so different from what she says on social media. Her ability to not have any concrete information on anything she shared here is concerning. Since Hampton launched, i grade guests on if i think they would be invited based on the stated criteria...i could be wrong here but i doubt she has been invited.

  • @matthewcoleman5383
    @matthewcoleman5383 ปีที่แล้ว +10

    I am sorry but really bad ideas and even worse math behind them.

  • @dimitripink6072
    @dimitripink6072 10 หลายเดือนก่อน

    makes sense on the werewolf/romance all the girls growing up on beauty and beast. Subconscious connection maybe? Great set guys.

  • @CryptoGrit
    @CryptoGrit ปีที่แล้ว +1

    This one was amazing :) It's wierd how very small amount of people can see the long term game, and so many focus on get rich quick...

  • @andrewpoli
    @andrewpoli ปีที่แล้ว +3

    Shaan, you mentioned Tai. Gotta bring him on the pod, it'll be a great episode

  • @DarkandTwisted
    @DarkandTwisted 11 หลายเดือนก่อน +3

    I want to know the name of the business that she mentions that does romance books.

  • @asciiguy283
    @asciiguy283 11 หลายเดือนก่อน +1

    20:17 this take a house and make it a shopping experience...
    Isn't this, just, like, Ikea?

  • @mdh-fc8wf
    @mdh-fc8wf ปีที่แล้ว +11

    Pretty clear Codie knew nothing about the halloween biz lol

    • @adisj5696
      @adisj5696 ปีที่แล้ว

      why?

    • @Ryan.G.Spalding
      @Ryan.G.Spalding ปีที่แล้ว +1

      Pretty sure the Halloween biz is just like the firework business. Lots of planning and cash outlays and then you get back into the black the last week of October.

  • @jonlc7574
    @jonlc7574 ปีที่แล้ว +5

    She gives me a Trust Fund Baby vibe .

  • @healthyaisletoasia
    @healthyaisletoasia ปีที่แล้ว +27

    I tried a couple of Codie's ideas. Didn't work and doesn't look like she actually has experience doing most of them. It looks like what she shares is just from an analyst view point. It''s not from someone who has actually put in blood and sweat and built that company and has stories to share.

    • @LeonMortgage
      @LeonMortgage ปีที่แล้ว +10

      Which ideas did you try?

    • @JustDeming
      @JustDeming ปีที่แล้ว +4

      Um she actually stated these were just ideas, and that she hasn't tried any of them.

  • @MrOcean419
    @MrOcean419 ปีที่แล้ว +1

    Congratulations Sam and Sara.👶
    Your defintion of love will forever be changed witnessing the birth of your child.

  • @A7Lopez
    @A7Lopez ปีที่แล้ว +7

    Codie:
    there’s this crazy thing with women and candles. Shaan is your wife like this?
    Shaan: Crazy?! Yeah! Go on.. 😂
    Brave man!

  • @joshkaye5303
    @joshkaye5303 9 หลายเดือนก่อน

    First trust = First R us which spells the sentiment of that type of thing

  • @chriskyger2459
    @chriskyger2459 ปีที่แล้ว

    Shaan you are awesome, give yourself more credit. I so enjoy Listening

  • @odemebrown9829
    @odemebrown9829 ปีที่แล้ว +3

    Haha! Cody Sanchez, trying to Rebrand before our eyes. ‘I’m not a girl boss, I love family life’ BS. your girl boss days are numbered 😂

  • @CoachDomCosta
    @CoachDomCosta 8 หลายเดือนก่อน

    You guys are killing it!

  • @coachingwinner5610
    @coachingwinner5610 ปีที่แล้ว +1

    20:56. It sounds like your talking about Ikea on steroids. Ikea has preassembled rooms that you can walk through and see different types of products shown togethering for the different types of atmospheres.

  • @thesoulexclusive
    @thesoulexclusive 11 หลายเดือนก่อน

    Love is the most important thing in the world!

  • @munjikahalah
    @munjikahalah 9 หลายเดือนก่อน

    10/10 episode. Loved this!!

  • @roselogyYT
    @roselogyYT ปีที่แล้ว

    I came to watch Codie! I literally send her TH-cam Channel to all my friends.

  • @CrazyRocks29
    @CrazyRocks29 ปีที่แล้ว +2

    They do actually write those books. They write every day, have a 2-4k words a day target, track their daily words, and smash out books for years.

  • @bijan1316
    @bijan1316 ปีที่แล้ว

    Shaan Puri - I highly suggest reading "The Secret Life of Plants"

  • @marcoziervogel6957
    @marcoziervogel6957 10 หลายเดือนก่อน

    Codie is a Vampire...they're longer than my cats fangs wow

  • @krazyk57
    @krazyk57 ปีที่แล้ว +1

    08:17 … “ I think you should do whatever you want , it’s just not my jam” …..Oh if everyone had this opinion..The world would be a better place …😎

  • @DarrenSchnare
    @DarrenSchnare ปีที่แล้ว

    This is my guess why flowers tend to be a gift woman like.
    Flowers = the gift that is nice to look at like art, can be a centrepiece for other decor, and because it’s perishable it always changes hence it’s different each time you get it.

  • @biscaynesupercars
    @biscaynesupercars ปีที่แล้ว +2

    The collaboration we’ve all been waiting for. And congrats to Sam and the fam

  • @Pabz09
    @Pabz09 ปีที่แล้ว +2

    Congrats to Sam & Sara - welcome to many many years of sleep deprivation… It gets easier with time😂

  • @pronoia.
    @pronoia. ปีที่แล้ว +2

    I've started making my own surprise candles to stop my girlfriend from gambling on random candles online. I buy jarred candles or other fancy jars, make custom labels and lids and buy pawnbroker pledge liquidation jewellery, diamonds and gemstones or fold up a banknote or love letters and put them in the hot wax. The win rate is way higher, the jewellery fits, its stuff she wants and she likes that I always have the next 1 ready.

  • @spencertaylor30
    @spencertaylor30 ปีที่แล้ว +4

    Great episode ❤

  • @aok43
    @aok43 ปีที่แล้ว +2

    Not a regular viewer and had no idea who Codie is. Enjoyed it immensely. I don't understand the hate. Great guest.

  • @LuIsSaNcHeZ510
    @LuIsSaNcHeZ510 9 หลายเดือนก่อน +1

    What are the 4 businesses? I don’t want to watch.

  • @crunchycho
    @crunchycho ปีที่แล้ว +2

    Congratz SAM!!!!! You'll never be the same :)

  • @tessis9204
    @tessis9204 ปีที่แล้ว +2

    Loved seeing Codie Sánchez here and hearing more about her story! Great episode, and congrats Sam and Sarah!

  • @AlaskaJiuJitsu
    @AlaskaJiuJitsu ปีที่แล้ว +1

    1:10:34 huge difference between black and purple belt in BJJ lol. I am definitely trying to be the most interesting person possible. Current competitive brown belt.

  • @evelincosta1449
    @evelincosta1449 ปีที่แล้ว

    Amazing Pod!!!❤❤❤

  • @EricLawtonForbes
    @EricLawtonForbes 7 หลายเดือนก่อน

    If Hobby lobby and IKEA had a baby. 20:53

  • @SpareMoves
    @SpareMoves ปีที่แล้ว +1

    In one statement she said women like to discount shop but someone should try to make a premium craft store. It’s not like hobby lobby, Michael’s and Joann’s haven’t been around for a collective 100 years or so. Sounds super easy right? 😂

  • @tigreytigrey8537
    @tigreytigrey8537 ปีที่แล้ว +2

    Codie is the new theronos

  • @AlejandroReyes-nv6xo
    @AlejandroReyes-nv6xo ปีที่แล้ว +4

    Can’t hate on Codie as she just leveraging other’s audience. That’s what she’s doing g best is not laundromats, car wash and all this SBs she talks about.

  • @jordanvance1731
    @jordanvance1731 ปีที่แล้ว

    That ‘might own the Atlanta Falcons’ quip was pro.

  • @u2b83
    @u2b83 8 หลายเดือนก่อน

    1:20:16 Ain Rand in a nutshell lol

  • @StalkedByLosers
    @StalkedByLosers 11 หลายเดือนก่อน +1

    Note: H1B visa is not an immigrant visa. Holders of them are technically not immigrants. Just a little knowledge bomb for you

    • @u2b83
      @u2b83 8 หลายเดือนก่อน

      Many H-1B visa holders do pursue paths to permanent residency and citizenship, transitioning from non-immigrant to immigrant status over time. The H-1B visa is indeed a non-immigrant visa, which allows U.S. employers to employ foreign workers for a certain period, typically three years, extendable to six years.

    • @StalkedByLosers
      @StalkedByLosers 8 หลายเดือนก่อน +1

      @u2b83 yes but it only allows them to be sponsored for a greencard application via their work. In that sense, the visa is "dual intent". But, in any other way, they are not allowed to act as an immigrant.
      For example, Mr. A arrives in the US for the first time on their non-immigrant work visa. Customs asks "what's your purpose" and Mr. A says something an immigrant would say like "I'm moving here now, I got a job at Google and my cousin works there too and I'm so happy and can't wait to start a new life here in USA. I'm an American now. America rah rah rah"
      What would happen? ✋️ 🫸 ✋️ 🫸 🫷 stop nope, customs would say. They would then revoke their visa, turn them around and send them back to their country.
      They are not allowed to act as an immigrant. Not even allowed to say they have the intention to get a greencard. They can only apply for it through their work once they are on assignment on US soil as it's a grey area for that.

  • @jatin6578
    @jatin6578 ปีที่แล้ว +1

    Amazing podcast!!!!!!!!!!!!!!!!!!!!!!!!!

  • @VaibhaVAcharyA29
    @VaibhaVAcharyA29 ปีที่แล้ว

    Congratulations Sam and Sara 🎉🎉

  • @katszarmach2949
    @katszarmach2949 ปีที่แล้ว

    Great to be one of four! :DDDD Love Codie!

  • @007DFWAngel
    @007DFWAngel 10 หลายเดือนก่อน

    I ❤Listening to you and will be in touch ❤

  • @haydent1000
    @haydent1000 11 หลายเดือนก่อน

    Please protect peptides!!!

  • @wildhorsemusic1111
    @wildhorsemusic1111 ปีที่แล้ว

    1 of 4 here to represent:)

  • @The.CarterFamily
    @The.CarterFamily ปีที่แล้ว +6

    Congrats, Sam 🎉❤

  • @real23lions
    @real23lions ปีที่แล้ว

    I was confused about acc/ee too. I need to go on that deep dive

  • @ShaunJohnson-k9c
    @ShaunJohnson-k9c ปีที่แล้ว

    Codie is conservative on her numbers. I love it…!!!

  • @RegionGeorgia
    @RegionGeorgia ปีที่แล้ว +1

    This is beyond amazing. Success has no shortcuts, there’re ways to attain it.

    • @RegionGeorgia
      @RegionGeorgia ปีที่แล้ว

      Most successful people always seek the knowledge and ldeas of finance professionaIs to help them create wealth and claim to attain their success without any help

    • @RegionGeorgia
      @RegionGeorgia ปีที่แล้ว

      To create wealth, proficiency is needed. I indulge in special packages with the Ideas of my finance professionaI and so far I’ve attain so much returns (amount is confidentiaI)

    • @petermandate9727
      @petermandate9727 ปีที่แล้ว

      I'm delighted to be here. Such a unique idea deserves attention. I'm interested in participating; could you provide more details?

    • @RegionGeorgia
      @RegionGeorgia ปีที่แล้ว

      Rebecca Martin Watson is my professionaI, I found her on Bloomberg where she was featured, I looked up her name on the internet. FortunateIy I came across her and reached out to her, you can verify her yourself.

    • @petermandate9727
      @petermandate9727 ปีที่แล้ว

      I got her page immediately I researched, I read through it and seems pretty interesting, I just reached out to her

  • @Wil-dq5xq
    @Wil-dq5xq ปีที่แล้ว +10

    Codie Sanchez, the guest we didn’t ask for or want!

  • @zachcarrizales5038
    @zachcarrizales5038 ปีที่แล้ว +3

    Heck yes! Love Codie Sanchez. I have been following her for a while now.

  • @alexNGMI
    @alexNGMI ปีที่แล้ว

    "oh im doing this new crazy health kick, ive been putting my blood from my feet into my arms"

  • @samgamewell
    @samgamewell ปีที่แล้ว +2

    Mmm not sure.. As soon as she said “As one does” another toff! She’s too polished for me! Watched her before..Bring back Sam!

  • @clashroyalecr5708
    @clashroyalecr5708 3 หลายเดือนก่อน +1

    Hey @shaan can you do a show how to start a business in your 20’s with under 50k investment these days
    Plz spam it 😎

  • @ItsTanishaMercedes
    @ItsTanishaMercedes ปีที่แล้ว +1

    Killed it! Really interested in the ideas that was brought up, especially around the adoption, romance novels and fertility. 🙌🏾 congrats on the little cutie Sam and Sara ❤

  • @florianworld
    @florianworld 2 หลายเดือนก่อน

    Whats the book business? Do they only sell on amazon?

  • @charlesshepherd2004
    @charlesshepherd2004 ปีที่แล้ว +1

    Ive never heard of her and never stepped foot in one of those goofy stores

  • @atomparish
    @atomparish ปีที่แล้ว +2

    Lol the first idea totally flopped. I'm sure its a decent business but the way it was pitched it was less profit than your typical senior SF tech job.

  • @meloniegreen1480
    @meloniegreen1480 ปีที่แล้ว

    Lol! Today is the day! 👏🏽🙌🏽

  • @choixmelchoir4325
    @choixmelchoir4325 ปีที่แล้ว +2

    Congratulations to Sam and wife on the birth of their baby! Best wishes!

  • @SpecialtyMotorGroup
    @SpecialtyMotorGroup 8 หลายเดือนก่อน

    Genuine question. Let’s hypothetically say we’re in a total bear run. Will the strategy still be profitable?

    • @u2b83
      @u2b83 8 หลายเดือนก่อน

      breakout strategies on inverse etfs

  • @sunidollfun
    @sunidollfun ปีที่แล้ว

    Shaan bringin' it to the girls!

  • @reputyz
    @reputyz ปีที่แล้ว +10

    Yay!!! Congratulations Sam!!! We LOVE Codie Sanchez, so excited you brought her on!

  • @maureenoleary8988
    @maureenoleary8988 6 หลายเดือนก่อน

    Shame on you Shaan!
    Kudos to the guest for not reacting to all of your passive aggressive comments, and distasteful criticisms.
    And to all the haters … man get some therapy -

  • @skgsinc1833
    @skgsinc1833 ปีที่แล้ว +2

    I love Codie but she kind of seems clueless

  • @buzzwoodshop
    @buzzwoodshop ปีที่แล้ว

    Yes!!!! Cody is my new hero! ❤🔥

  • @fryderykchopin1381
    @fryderykchopin1381 ปีที่แล้ว

    Congrats Sam! I hope Jesse called you

  • @sunidollfun
    @sunidollfun ปีที่แล้ว

    I love Codie Sanchez. Thank you for bringing the realz and the eostrogren.

  • @intelignet
    @intelignet ปีที่แล้ว

    Categorically 👍

  • @jumper555
    @jumper555 10 หลายเดือนก่อน

    I am not a fan of hers. If you have an angle that is making you rich, don't tell anyone. Especially her.
    Some gigs require you to get as much exposure or people as possible but a lot of businesses don't. Hustling in silence can be your friend.
    Once you tell her how your business is making money and she puts it on TH-cam, the sharks can smell blood in the water. Meaning other rich people are going to cut into your action.

  • @ElleDyson
    @ElleDyson ปีที่แล้ว +6

    What's weirder than congratulating someone you don't actually know for having a healthy baby?! NOT congratulating them! Parasocial relationships be dammed: Congratulations SaSa (Sam + Sara) - the day you become parents is everything. Extra props for making it into Scorpio Szn. 💗

  • @SouthernLocks
    @SouthernLocks ปีที่แล้ว

    Drake has his house set up as a virtual tour and you can buy items that you like that are fulfilled by his partners

  • @jeffp3839
    @jeffp3839 10 หลายเดือนก่อน

    I pay for TH-cam to not watch commercials

  • @davidanderberg9501
    @davidanderberg9501 ปีที่แล้ว +1

    It’s so much fun seeing Codie on MFM!

  • @T3GMedia
    @T3GMedia ปีที่แล้ว

    "getting pregnant is hard so create a BS app to get money from and data mine vulnerable women who are trying to get pregnant"....idk if I've heard a more predatory idea and she was SO proud of it...

  • @pursuingwisdom
    @pursuingwisdom 11 หลายเดือนก่อน

    Shawn will you give your baby to one of those couples, honestly??? I hope no one works on that; but as they say money is the root of all evil!!!

  • @muneerpeters1210
    @muneerpeters1210 ปีที่แล้ว +1

    Charlatan, she should stock to advising how to climb the Private Equity ladder