Crafting irresistible offers is an art and a science, and Alicia's examples highlight just how transformative understanding your audience can be. I loved how the "champagne design consultation" turned a generic "get a quote" into something aspirational and aligned with the target audience’s desires. It’s such a great reminder to focus on the emotional triggers that drive decisions. The shift from “apply now” to specific, benefit-driven language for the finance example was another standout. It’s amazing how small tweaks, like addressing pain points directly, can boost conversions without even changing the core offer. And the idea of planting seeds for future leads while harvesting ready buyers? Such a brilliant metaphor for balancing short-term wins with long-term success. Finally, Alicia’s “closest grandma test” is pure gold-if your value prop isn’t crystal clear, you’re losing potential customers. The takeaway for me is that great offers are about relevance, clarity, and meeting the audience where they are, not where you assume they should be.
When the month began I felt jaded with my TH-cam recommendations so I refreshed my history and personal algo, and I am SO GLAD I found this channel. This teaching is the stuff of my dreams
Great interview as always. I used to be a big fan of Sol8 but they kind of fell apart. Also John and Kasim were very anti landing pages, which to me was a huge mistake. I've taken a few of their clients and I was not impressed with the work. But I still love those guys.. Also, that US accent is tragic.
![THIS Funnel Got 198+ Qualified Leads In 92 Days [5 STEPS]](http://i.ytimg.com/vi/YI8rbNcBqa0/mqdefault.jpg)
![THIS Funnel Got 198+ Qualified Leads In 92 Days [5 STEPS]](/img/tr.png)
Crafting irresistible offers is an art and a science, and Alicia's examples highlight just how transformative understanding your audience can be. I loved how the "champagne design consultation" turned a generic "get a quote" into something aspirational and aligned with the target audience’s desires. It’s such a great reminder to focus on the emotional triggers that drive decisions.
The shift from “apply now” to specific, benefit-driven language for the finance example was another standout. It’s amazing how small tweaks, like addressing pain points directly, can boost conversions without even changing the core offer. And the idea of planting seeds for future leads while harvesting ready buyers? Such a brilliant metaphor for balancing short-term wins with long-term success.
Finally, Alicia’s “closest grandma test” is pure gold-if your value prop isn’t crystal clear, you’re losing potential customers. The takeaway for me is that great offers are about relevance, clarity, and meeting the audience where they are, not where you assume they should be.
When the month began I felt jaded with my TH-cam recommendations so I refreshed my history and personal algo, and I am SO GLAD I found this channel.
This teaching is the stuff of my dreams
@@iamthekaverik yay happy to hear the videos are helping! Are you working on anything exciting in your marketing at the moment?
We love your vídeos Alisha ❤
@@MasterBrain182 thank you ☺️ are you working on anything exciting in your marketing?
Fantastic information.
As a former sales rep for 8 years, the #1 thing we learned is that we have to educate the customer!!!
@@BlaQFireNation yes! And hopefully you worked in good places with good marketing who did some of that for you 😇
This right here is what I call value. 👍👍👍
@@Patehgrowth 😊😊😊
Great value thank you
I can listen to this type of stuff all day! Thank you for the insight and knowledge. Thank you thank you. 🎉
Best line: if I can guarantee bro I’d be charging you millions.
Sorry not sorry. . Gonna steal that one. 😂😂😂
This is great Alisha. Thanks
@@MrTonyradford thanks Mr Tony!
📈📈📈
@@myleskandalaft2424 😇😇😇
Great interview as always. I used to be a big fan of Sol8 but they kind of fell apart. Also John and Kasim were very anti landing pages, which to me was a huge mistake. I've taken a few of their clients and I was not impressed with the work. But I still love those guys.. Also, that US accent is tragic.
#adoptanaussie - make it happen!
😂😂😂ok Alisha why was the American accent southern 😭💀
@@palmislandfinancial 😂😂😂 I can’t help who my inner American is 😝 also can do an LA accent obviously
@AlishaConlinHurd 🤣🤣🤣
3:35 I feel attacked. 😄
The American accent is free of charge lol