Ad Rank Explained // How does Google Ads ACTUALLY Work?

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Google Ads has changed many times over the years, so it’s important to look at how Google Ads actually works in the modern era.
Ad Rank is the key formula Google uses to calculate who shows in which position on the search results page.
Today we’ll understand how it works and the factors that affect it.
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[@darrentaylordigital]

Need help with your marketing? Get in touch! 👉 darren-taylor.com/

[@pacesferry]

Love the emphasis on Google having context when sending traffic (giving you ad exposure)

[@MooDadawg]

Hey about the manual cpc… I’m not trying to be that dude but… what are your thoughts on maximize clicks with a set max cost for click.. For me, I do roadside assistance, so it is very hard to figure out my potential customers, so I am really confused on what’s the best strategy. Every time I use a smart bidding strategy my cost per click goes to like double. But for my industry, you can never tell when you’re gonna break down so in my mind, it’s really hard to find an algorithm to predict my customers.

[@m_reis]

Darren, just wanted to say that I love the way you explain the subjects. Thank you 🙏

[@darrentaylordigital]

Appreciate it. Thanks for watching!

[@saurabhahirekar]

thanks a lot for sharing detailed info about ad rank!

[@darrentaylordigital]

Glad it helped! Thanks for watching

[@NeptuneDesign]

Lovely video my brother thanks for dropping pure gold knowledge. The minimum threshold part of the video was the part I found most interesting.

[@darrentaylordigital]

Thanks man, appreciate you as always!