Serviceplan Middle East presents the BMW xWalk

To give pedestrians an impression, what xDrive, the intelligent all-wheel drive system from BMW, is all about Serviceplan Middle East found a creative yet simple way to present the idea:
With a huge floor graphic that creates an optical illusion through raster graphics, the surface looks uneven, but feels completely smooth when you walk over it.
At both ends of the floor, the message highlights the xDrive benefits of the all-new BMW X6 with the tagline:
GO SMOOTH.
EVEN ON UNEVEN GROUND