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I've started using broad only at my ad set level, so no interests or LALs. My CPMs are about 4 times cheaper, thus my cost per conversion is much lower, as low as £0.04. I would only do this if you have a fair amount of pixel data tho, otherwise Meta won't be able to hone in on the right people. This setup also allows for maximum creative testing as you no longer need to be trying out new audiences, you just use the same ad set and add new creatives, and allow Meta's machine learning to find the best creative. PS: I'm also always using auto-placements, the audience network is using less than 1% of the budget. I'm only using 1080x1920 content as well.
Andrew! Its amazing to see you have a whole business setup now. Your awesome! Thanks for sharing your journey and helping us lazy musicians learn new tricks
Hey Andrew! Love the videos. Just be careful with running Datsik and Bassnectar (although they have fans, the artists themselves have been known in the EDM industry for SA and have been called out on number occasions)
Thanks! I heard about the Datsik thing. I think if anything that means his fans are probably looking to find new music, since a lot of them may have stopped listening.
I think I might have been the one that posted the link to the Ben Heath video on the forum. I just added an ad set to my latest campaigns using the advantage placement that you discuss and it will be interesting to see how that goes. I chose only the United States, but also included Canada.
Love your videos! Super cool to see you experiment on our behalf 😂 appreciate you. I’ve experimented with using call rail for uploading a song where it goes straight to voicemail when you call it. Then a text is auto sent (still awaiting approval for this) with a link to Spotify etc. looked into getting a vanity number too which are only $50. Going to experiment running an ad with it. Figured I return the favor although this is more guerrilla style marketing haha w
Ive been running US only for months and get 25 cents per conversion each time. I havent had a campaign pass 35 cents. Im happy to see US only here finally.
Hey andrew quick question, For someone wanting to get back into music, (Hip hop & R&B) Whats a good budget to start out with for a first song just to test the waters? and do you recommend having content up on tik tok, etc beforehand also before promoting your music with facebook ads? Thanks.
Hi Andrew! There's one thing that kind of puzzles me in these ads. I find that targetting current followers is quite effective - which may be obvious - but finding new fans this way tends to not work too well. And that makes sense, I never personally click an ad for a band I don't know. This concept of 'when trap meets dubstep' seems a good way to entice new listeners. Do you have other tips or views on this?
Make content you would like duh. If you would be a fan of your music, think about ads that would grab your attention. Then copy what all the successful bands do
I am certain that I've set the campaign correctly, but the cost per conversion goes as high as $1~$2 for me. I am paying per impression not link clicks, could that be the problem? Or does the cost normally go up like that at the machine learning phase?
You’re actually always billed per impression. Costs are always bad the first day or two while FB figures stuff out, especially if it’s your first time. But it could also be the ads you’ve used or the audiences you’ve used. The video you use makes a massive difference.
Looks like a solid campaign, especially if the followers are from areas where the artist will go on tour. That could have a long tail of results after the fact. I’ve had mixed results with reference artists, I find that part difficult..
hey Andrew - what was your actual conversion? (Was it a follow on spotify, or just a play of the song) can i hire you to just chat for an hour on the phone?
The conversion is when they click one of the destinations on the landing page to go stream the song. It doesn't guarantee that they streamed the song, but if they landed on the page and clicked the probability is very high that they will go and stream it. Typically 1,000 conversions will result in around 1,000 to 1,500 streams, 500+ listeners, 250+ saves, 125-250 playlist adds and 25-50 followers. At least if things are set up properly. I do have a consulting booking link here: generastudios.com/pages/consulting
Not sure if I get it or not. I get same numbers when I run campaign and if I spent £167 and had about 0.0288 cost per conversion. And even though Facebook says 6k clicks I had just 400 clicks throughs. Adding this number does not make any financial sense. Correct me if I am wrong Andrew
167 pounds is about $211 USD, so your actual cost per conversion was about $0.53 per conversion. If FB said your cost per conversion was $0.0288 then campaign likely isn't tracking the correct conversion event. Additionally if you had 6,000 clicks and only 400 conversions something is definitely up, thats less than a 10% clickthrough rate on the landing page. Generally my landing pages are 50%+ CTR.
I've been using FeatureFM lately for my own stuff, but have also used Hypeddit and ToneDen extensively. Hypeddit is a nice sweet spot between price and features.
Long term i've found radio to be much better than Discover Weekly. Seems like early on Discover Weekly wins, but over time Radio surpasses it for a lot of artists.
It depends how it performs. Could be as bad as 100 streams, could be as good as 100k streams. The song, the ads and the audiences make a huge difference.
Do you think that this method is more ideal for the Spotify algorithm than your usual method? I'm thinking because you're not targeting so many countries the fans also like section and the fans that get the song in their algorithmic playlists would be US fans too.
@@BOF303 that might be the move then because I've been targeting the US, Canada and UK and the engagement is very good and the popularity score is growing but it's growing slowly. I was concerned about messing up the Spotify algorithm targeting non tier 1 countries
@@PaulRobinson95 no don't worry. It doesn't mess up anything. Just don't target countries like India, Turkey, Argentina their streams are worth next to nothing.
Does anyone know how I can get a human to review my account as they have flagged my ads with cover art of my baby daughter hugging my wife as Adult content and restricted my account erroneously. Would love some help as I have tried all avenues I can see on the business support home.
The main way is just to appeal their decision. If you already did that, your only other move is to find someone that works at the company and ask for help. I know someone that was able to ask for a favor from their friend at their label to look into something for them. But it’s hard, Facebook doesn’t really do customer support or human reviews.
@@AndrewSouthworth thanks for the response, yeah I appealed and same thing with no response as to why. Even found their chat thing and got nothing back. Super frustrating to say the least as this was my first set of ads. And now restricted… might have to find a different avenue for advertising my music now.
no, waste money is bad, champ just release with label or idfk submithub is for sure able get you the same amount of streams for less then 20$ is oliterally not worthing at all LMAO @@MrAlwaysOnTen
Party Marty if you know Spotify Analytics and how to read them, you can see clearly he does everything legit. Coming at people who are giving away great free info for artists isn’t a good look.
I'd look into which countries and which placements are generating the most conversions by using the breakdown feature. Look for outliers in where its spending. Thats usually where I start.
Watch this next: th-cam.com/video/gHo9VRZn8qc/w-d-xo.html
🚀 Spotify Growth Machine Course: geni.us/SpotifyGrowthMachine
🏆 Hire us to run your ads: geni.us/ForbidMedia
Try Alpha Art here: alpha-art.shop/?coupon=andrewsouthworth
🌍 Best website / store / funnels for music artists: geni.us/MusicFunnels (get your 14-day FREE trial!)
👥 Fan Growth Machine: geni.us/FanGrowthMachine
🎬 TH-cam Growth Machine: geni.us/TH-camGrowthMachine
🧑💻 Consultations: geni.us/GSConsulting
📰Join the FREE Music Marketing Monday newsletter here: geni.us/GSNewsletter
⌨ Chat in the community (FREE): geni.us/GSCommunity
🎤 Modern Music Marketing Podcast: geni.us/MMMPodcast
I've started using broad only at my ad set level, so no interests or LALs. My CPMs are about 4 times cheaper, thus my cost per conversion is much lower, as low as £0.04. I would only do this if you have a fair amount of pixel data tho, otherwise Meta won't be able to hone in on the right people.
This setup also allows for maximum creative testing as you no longer need to be trying out new audiences, you just use the same ad set and add new creatives, and allow Meta's machine learning to find the best creative.
PS: I'm also always using auto-placements, the audience network is using less than 1% of the budget. I'm only using 1080x1920 content as well.
thank you very much Andrew. all the best👍🏻
Andrew! Its amazing to see you have a whole business setup now. Your awesome! Thanks for sharing your journey and helping us lazy musicians learn new tricks
Thanks I appreciate that!
Hey Andrew! Love the videos. Just be careful with running Datsik and Bassnectar (although they have fans, the artists themselves have been known in the EDM industry for SA and have been called out on number occasions)
Thanks! I heard about the Datsik thing. I think if anything that means his fans are probably looking to find new music, since a lot of them may have stopped listening.
What's SA?
@@AndrewSouthworthfor sure, also your videos did help me out recently I’m at over 8k streams with one conversion campaign. I think I’ll hit 10k soon
@@5amsjamssexual assault
I think I might have been the one that posted the link to the Ben Heath video on the forum. I just added an ad set to my latest campaigns using the advantage placement that you discuss and it will be interesting to see how that goes. I chose only the United States, but also included Canada.
Yeah it was you! It ended up being a good trick. Thanks for sharing it.
I have a question, if you have a shadowbanned IG account, does it effect your ad performance?
Love your videos! Super cool to see you experiment on our behalf 😂 appreciate you. I’ve experimented with using call rail for uploading a song where it goes straight to voicemail when you call it. Then a text is auto sent (still awaiting approval for this) with a link to Spotify etc. looked into getting a vanity number too which are only $50. Going to experiment running an ad with it. Figured I return the favor although this is more guerrilla style marketing haha w
Ive been running US only for months and get 25 cents per conversion each time. I havent had a campaign pass 35 cents. Im happy to see US only here finally.
Thats awesome, congrats!
Thanks for another’s great video Andrew ! :)
Hey andrew quick question, For someone wanting to get back into music, (Hip hop & R&B) Whats a good budget to start out with for a first song just to test the waters? and do you recommend having content up on tik tok, etc beforehand also before promoting your music with facebook ads? Thanks.
Hi Andrew! There's one thing that kind of puzzles me in these ads. I find that targetting current followers is quite effective - which may be obvious - but finding new fans this way tends to not work too well. And that makes sense, I never personally click an ad for a band I don't know. This concept of 'when trap meets dubstep' seems a good way to entice new listeners. Do you have other tips or views on this?
Make content you would like duh. If you would be a fan of your music, think about ads that would grab your attention. Then copy what all the successful bands do
I am certain that I've set the campaign correctly, but the cost per conversion goes as high as $1~$2 for me. I am paying per impression not link clicks, could that be the problem? Or does the cost normally go up like that at the machine learning phase?
You’re actually always billed per impression. Costs are always bad the first day or two while FB figures stuff out, especially if it’s your first time.
But it could also be the ads you’ve used or the audiences you’ve used. The video you use makes a massive difference.
Looks like a solid campaign, especially if the followers are from areas where the artist will go on tour. That could have a long tail of results after the fact. I’ve had mixed results with reference artists, I find that part difficult..
I’m glad you did one
hey Andrew - what was your actual conversion? (Was it a follow on spotify, or just a play of the song) can i hire you to just chat for an hour on the phone?
The conversion is when they click one of the destinations on the landing page to go stream the song. It doesn't guarantee that they streamed the song, but if they landed on the page and clicked the probability is very high that they will go and stream it.
Typically 1,000 conversions will result in around 1,000 to 1,500 streams, 500+ listeners, 250+ saves, 125-250 playlist adds and 25-50 followers. At least if things are set up properly.
I do have a consulting booking link here: generastudios.com/pages/consulting
You said “I got a video here” and nothing popped up. Can I get the link for that one?
Around the 9:30 mark
My bad! Here it is:
We Cracked The Spotify Algorithm
th-cam.com/video/oRde100NPEQ/w-d-xo.html
hell yeah new andrew just dropped boys lets go!!
Let’s gooooooo
Andrew at 9:33 you said youd link to a video and it wasnt there, can we get which video that is please bro?
My bad! Here it is:
We Cracked The Spotify Algorithm
th-cam.com/video/oRde100NPEQ/w-d-xo.html
Andrew could you kindly let us know: what should be CTR from Landing page to Spotify?
Isn't it more interesting to add 2 or 3 countries in the tier 1 category to reduce cost per conversion ?
Hey Andrew, should we be running ad campaigns for at least 4 weeks? Even if the budget is small?
I would argue yes cause it builds momentum
Those 2 purchases are from artists'd parents. Thx btw for this detailed breakdown
hey bro, where are the numbers of discovery weekly, and release radar, there is no link where you said, thanks!
My bad! Here it is:
We Cracked The Spotify Algorithm
th-cam.com/video/oRde100NPEQ/w-d-xo.html
Not sure if I get it or not. I get same numbers when I run campaign and if I spent £167 and had about 0.0288 cost per conversion. And even though Facebook says 6k clicks I had just 400 clicks throughs. Adding this number does not make any financial sense. Correct me if I am wrong Andrew
167 pounds is about $211 USD, so your actual cost per conversion was about $0.53 per conversion. If FB said your cost per conversion was $0.0288 then campaign likely isn't tracking the correct conversion event.
Additionally if you had 6,000 clicks and only 400 conversions something is definitely up, thats less than a 10% clickthrough rate on the landing page. Generally my landing pages are 50%+ CTR.
What service do you use for landing page?
I've been using FeatureFM lately for my own stuff, but have also used Hypeddit and ToneDen extensively. Hypeddit is a nice sweet spot between price and features.
I love you man your the. Best 🙏🏾
Thanks man!!
man I get 10k plays on spotify radio but not much on discover weekly
Long term i've found radio to be much better than Discover Weekly. Seems like early on Discover Weekly wins, but over time Radio surpasses it for a lot of artists.
@@AndrewSouthworthqq
How good will i do with 100 dollars towards Gen Z if I make EDM music and Hip-Hop music
It depends how it performs. Could be as bad as 100 streams, could be as good as 100k streams. The song, the ads and the audiences make a huge difference.
bro you only use Facebook Ads? most videos are talking about facebook ads.
I’ve found it works the best compared to TikTok ads and TH-cam ads and Snapchat ads.
Andrew, do you use an interface to switch between 'camera only' and 'screen recording + camera'?
So much money spend, but you don't use Spotify Canvas?! (while you've got the A.I.-footage to use it for)
Do you think that this method is more ideal for the Spotify algorithm than your usual method? I'm thinking because you're not targeting so many countries the fans also like section and the fans that get the song in their algorithmic playlists would be US fans too.
I target the whole world and most of my algorithmic plays are from US anyway.
@@BOF303 that might be the move then because I've been targeting the US, Canada and UK and the engagement is very good and the popularity score is growing but it's growing slowly. I was concerned about messing up the Spotify algorithm targeting non tier 1 countries
@@PaulRobinson95 no don't worry. It doesn't mess up anything. Just don't target countries like India, Turkey, Argentina their streams are worth next to nothing.
@@BOF303 OK I'm definitely adding tier 2 countries then, thanks man
@@BOF303For someone dropping there very first song, (Hip hop) is it just best to target the whole world or U.S only?
could you make a video about linkfire about pixel and etc?
Does anyone know how I can get a human to review my account as they have flagged my ads with cover art of my baby daughter hugging my wife as Adult content and restricted my account erroneously. Would love some help as I have tried all avenues I can see on the business support home.
The main way is just to appeal their decision. If you already did that, your only other move is to find someone that works at the company and ask for help.
I know someone that was able to ask for a favor from their friend at their label to look into something for them. But it’s hard, Facebook doesn’t really do customer support or human reviews.
@@AndrewSouthworth thanks for the response, yeah I appealed and same thing with no response as to why. Even found their chat thing and got nothing back. Super frustrating to say the least as this was my first set of ads. And now restricted… might have to find a different avenue for advertising my music now.
1500$ for JUST 28k streams? this sound soooooo bad
Advertising is expensive champ
no, waste money is bad, champ
just release with label or idfk submithub is for sure able get you the same amount of streams for less then 20$
is oliterally not worthing at all LMAO
@@MrAlwaysOnTen
And the song at 48k now
you’re spending money for bots and fake engagement. it’s so obvious and very unnecessary smh.
Why would you think this? I’m pretty open with all my stats and how I market. You can see it yourself through hundreds of videos.
you're not mentally qualified to have a conversation with someone who's giving away this kind of info for free. sorry.
it's actually the exact opposite. Playlists are usually bots but Meta Ads are real people!
Party Marty if you know Spotify Analytics and how to read them, you can see clearly he does everything legit. Coming at people who are giving away great free info for artists isn’t a good look.
How much was spent per day in the beginning?
I believe it was $35 USD per day at the start.
@@AndrewSouthworth thank you
Have a fb-spotify campaign that literally doesn‘t generate a single stream, have changed nothing and the previous ones worked well 🤨Thoughts?
I'd look into which countries and which placements are generating the most conversions by using the breakdown feature. Look for outliers in where its spending. Thats usually where I start.