Arranged Marriage Conversion Rate | Business | Sarthak Ahuja
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- เผยแพร่เมื่อ 1 ต.ค. 2024
- What is the toughest sale to make?... No. 2 would be an arranged marriage!
Look at the friction points in the funnel.
Create top of the funnel through registration across channels
First level filters such as City, Qualification, Work, Earning Potential, Looks
Girl to like the Boy
Boy to like the Girl
Parents 1 to like the Boy
Parents 2 to like the Girl
Parents 1 to like Parents 2, and vice versa
Friends to approve of either’s selection
Roka / Engagement
Marriage
Now, I know most people don’t think of it as a sale, but essentially, it’s a person making a sale of one’s suitability as a match.
And such a huge top of the funnel enabled through technology and internet has led to the paradox of choice kicking in and making it harder for people to find a match.
I asked folks in my friend circle on how many people did they meet before they found their match in an arranged marriage set up... and the average came to 38.
👉🏼 Now, what’s an even tougher sale to make?
It could be Real Estate, Enterprise SaaS, Yachts to Billionaires... but I have data of none of their funnels and conversion rates.
I do have data on Selling Equity in one’s Startup during a Fundraise.
For every 100 pitches that a VC receives...
the Analyst meets with 28
the Partner meets with 10
the Due Diligence is taken up for 5
and Term Sheets are given to 1
That means 1% of the pitches get a Term Sheet... which is only an “Engagement” and not “Marriage”
And yet, founders get tired by only doing 50 pitches, not realizing it’ll probably take 50 more to get closer to getting funded.
I’d love to know conversion rates that you know of from other industries... including Real Estate and Enterprise SaaS.
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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.
Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.
If the business have potential it need only one pitch 😂 .
You forgot caste 😢
Elaborate