Como se manter focado em um objetivo de longo prazo e não desistir? | EP 12

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Referências
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Soman, D., & Cheema, A. (2004). When goals are counterproductive: The effects of violation of a behavioral goal on subsequent performance. Journal of Consumer Research, 31(1), 52-62.
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Trotzke, P., Starcke, K., Pedersen, A., & Brand, M. (2021). Dorsal and ventral striatum activity in individuals with buying‐shopping disorder during cue‐exposure: A functional magnetic resonance imaging study. Addiction Biology, 26(6), e13073.