Effective Recruitment Strategies with Anthony Perez

Anthony Perez, Assistant Director of Admissions, Multicultural Recruitment and Outreach at Western Michigan University, joins FYI host Gil Rogers to talk about his journey of being a first-generation college student from Texas through Iowa and to holding his current role in Michigan.
The discussion covers the importance of creating an inclusive college environment, practical advice for first-time college applicants, and how institutions can improve their engagement with first-generation and underserved students.
Anthony emphasizes the need for more personalized, human-centered interactions in the admissions process and offers strategies for balancing data-driven decisions with the wisdom of lived experiences.