Google Analytics 4 Setup: Configure the Data Retention Setting

In this video, I walk you through how to configure the Data Retention Setting in Google Analytics 4 (GA4) to ensure you have access to critical data for up to 14 months. By default, GA4 is set to retain data for only 2 months, which limits your ability to perform deep-dive analysis and explore custom reports.
Learn why it's essential to change this setting and how it impacts your ability to generate Explore Reports and perform year-on-year comparisons. This step-by-step tutorial shows you exactly where to find the data retention option in the GA4 Admin menu and why updating it now will improve your long-term data analysis.
Don’t miss out on maximizing your Google Analytics 4 reports-adjust this setting today and unlock more powerful insights for your website or business!
Key takeaways:
Importance of the GA4 Data Retention Setting
How to extend data retention from 2 to 14 months
The role of Explore Reports in Google Analytics 4
Why you should configure this setting even if you haven’t used Explore Reports yet
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