Thank you for this episode. I'm a graphic designer (also studying lettering and I love everything you do) and I struggle SO MUCH with reaching out to potential clients. I hate it, really. I have tried for months to cold outreach, but has never worked, no matter how much reseach I did beforehand. Now I want to start developing my social media channels (which I already did, but like basic stuff) and reach out to more people I know. I love this job, I've made a lot of sacrifices to start working on my own and I really - REALLY - want to make it.
Great advice!