Revitalising Your Website: 5 Proven Strategies to Drive Growth | TBE Show, Bath Racecourse.

Discover five powerful strategies to revitalise your website and drive sustainable growth! In this talk at the TBE Show at Bath Racecourse, I walk you through the essential tools and tactics to enhance your website’s performance. Learn how to leverage data from Google Analytics, Google Search Console, and Tag Manager to optimise your site’s speed, user experience, and SEO rankings. Including real-world examples of how these tools can boost conversions, reduce bounce rates, and ultimately improve your website’s effectiveness.
Key takeaways:
Understand Website Data: Learn how to set up and interpret Google Analytics and Search Console data to make informed decisions.
Conversion Rate Optimisation: Explore strategies to improve both micro and macro conversions through clear CTAs, lead magnets, and user-friendly forms.
Improve Site Performance: Optimise page speed with tools like PageSpeed Insights and plugins such as WP Rocket, ensuring a fast and seamless user experience.
SEO & Content Strategy: Build topical maps and content clusters to boost your search rankings and drive organic traffic.
Leverage Paid Ads: Learn how to integrate Google Ads and Facebook Ads to target specific audiences, enhance brand visibility, and drive conversions.
Tools and Techniques Covered:
Google Analytics
Google Search Console
Google Tag Manager
PageSpeed Insights
Surfer SEO
Screaming Frog
Who Should Watch:
Business owners, marketers, and web designers looking to optimise their website for growth.
Anyone interested in improving their SEO, conversion rate, and overall web performance.
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