Item-based funnel in Looker Studio using GA4 data

Learn how to build an item-scoped funnel in Looker studio. In this tutorial, we are going to use Google Analytics 4 data.
In this report, you will be able to see a funnel of one product, several products, or all products.
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[@Kelly_1kb]

Love this! You always bring such value to your free content. THat and your direct, no-fluff way of teaching is so helpful.

[@ateeqahmad]

Thank you! I will also add this setup for my client's Looker Studio dashboards.

[@cindythomason]

Another helpful video. Thank you!

[@eduardogois9780]

It's been a long time since I've been looking for how to divide the events to find the conversion rate. Seeing how it's done is almost embarrassing because it's so simple. Thank you for the video."

[@insighfulreach]

love it, thank you.

[@abdqz5370]

keep it coming i really enjoy each lesson you provide in your channel ... amazing bro

[@mateodemateus5444]

Thank you, this a great information Now think to learn more about Google Analytics.

[@vicoboss22]

If I understand correctly, following these steps is great for making an opened funnel (where the funnel aggregates each step, disregarding if the user went through the previous step).
The GA4 explore function let's you close the funnel, how can we do that in looker studio?

[@jaykrause5237]

Please make more Looker Studio videos, I'm trying to work on my slightly ugly dashboards as well😅

[@00kennedyp]

CTRL + Clicks works to select multiple items in cross filter btw

[@CNW21]

This is great thanks. Is there any reason why you went with the blend for the score cards instead of using a custom field? Is there any performance benefit?

[@Gfddtiuytf]

Can i do the exact same thing in ga4 ? I mean i want to track a specific page visitors on a shopify store .. is that possible in ga4 ?

[@AnalyticsMania]

Yes, but there are nuances. I explain them in my GA4 course www.analyticsmania.com/courses/google-analytics-4-course/

[@sofayoga7007]

One Question.... From Viewed Item to Add to cart and from Add to cart to view cart I have a big amout of drop offs 80% or something. Is this because: everytime a user views an item and adds something to the cart I count one more on this side? Or does it only count once per user or session? In your video its the same. Viewed item versus Added to cart th-cam.com/video/mwss8lfep8M/w-d-xo.html ... I would like to know where most of the users are leaving the buyers journey. With valid numbers. Any ideas? Thank you for your content!