TikTok for B2B Startups | BUILD with Blake Bartlett | Venture Capital Podcast

Alex is big on TikTok under the handle @legaltechbro. He has quickly become one of the biggest influencers in the entire legaltech industry. How? 15 second video skits poking fun at the legal profession. It’s a counterintuitive strategy on its face, but it’s working in a big way. Alex lays out his journey and his playbook.
Listen to Alex Su (Ironclad): Personal Brand + Community Playbook on the BUILD with Blake Bartlett podcast
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#tiktok #marketing #startups #brand #software
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