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- เผยแพร่เมื่อ 12 มิ.ย. 2019
- Hayley Hughes is an Experience Designer at Airbnb, working on the Airbnb Design Language System (DLS), in this talk she explains how its not just product UI design that needs our attention, how design systems can help businesses become more efficient, resourceful environments as well as help designers create a better user experience. From Awwwards Conference San Francisco.
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Designers have been using Design Systems (reusable components and patterns) from the very beginning with Photoshop. Adobe Flash also used reusable graphic "components". We just didn't call it Design Systems back then. Nowadays it's easier to create a Design System with the cloud-based ability in Adobe XD.
When she starts talking about designers holding themselves and others accountable for their unconscious values I had a startling flashback to reading about the Thought Police in 1984. Designers can not (and should not attempt to) control or police other's thoughts and behaviours. The most we should do is to not do harm and allow others the freedom to their ideas. By attempting to police (hold accountable) other people's thoughts and values can only lead to totalitarianism and it's quite evident today that there are many that are leading us in that direction.
Designers do that everyday. We try to encourage users to engage, to retain, to convert, to share, to comment. Modern design, particularly in the silicon valley context is about engagement hacking. It's totally reasonable to ask whether we're doing it in fair ways which promote thriving society, or shitty ways which undermine human good.
Just because you enforce ppl to use a standardized button doesn’t mean youre the gestapo. calm the fuck down…
This was amazing and so informative
Love it from A to Z :)
luvly talk:)
Very intelligent presentation and conceptual thinking - would be interesting to parallel these ideas with logical framework analysis for international development - a focus on impacts vs activities, within a socio-economic context
Suuuuch a great talk!!! I finally found the naming of the thing i was thinking long long time! Thank you for sharing! Looking for slides. :)
did you manage to find the slides?
Thats excellent!
@Hayley Hughes - I am still confused on the Journey systems. Is journey systems basically journey maps used at scale? How does it become a design system that the employees/designers can use? (Maybe I am unclear on the definition of design system being used here)
Rahul R You are not wrong about that. The intent of design system is to facilitate how we make decisions. It was usually on the product design level, but could be all the way up to business and strategy level where the decisions aren’t traditionally made based on experience. Journey system is naturally the tool to map out CX from that level - so it can be if it gets high enough. And in the end, employees/designers can use it as a guide to facilitate better decision making with a common vision and execute with focus.
The following lines have exploded and contained my mind at the same time. Great lessons learned.
"ask ourselves what *other systems* can we influence to drive towards an even higher human impact things like financial systems health care systems management system social systems political systems where we can impact human needs"
"spent more time on understanding *human rights as foundation* for our systems like access and safety openness tolerance respect dignity inclusion.."
yea, so do I. I am unclear about the topic
TH-cam is getting real comfortable with double ads
At 4:30, Hayley Hughes shows a WRONG framework of Indies ethic design: the correct hierarchy, from bottom to top, is HUMAN RIGHT, HUMAN EFFORT and HUMAN EXPERIENCE.
Hi Robin, I re-order the concepts with regards to systems, but I can see how one would look at the slide where I credit the framework, and notice that it's not in the order of the original here 2017.ind.ie/ethical-design/ I'll show that version too in future talks so there's no confusion.Thanks for the feedback, and for tuning in!
She has some good points but she's all over the place. Still manages to offer some insight into the stellar work done at Airbnb. I'd like to see more from her but focused on specific problems.
@@hchughes1 may I ask what fonts do you use for the presentation?
@@AlecsStan As said in the upfront, I don't think it was meant to go into technical specifics (there are plenty of other valuable keynotes for that). It makes more sense to see this as the higher *why* design systems benefit people. So often, and understandably, designers get caught up in the framework rather than what they really do. It answers the question to why a design system can't function on its own.
A lot of philosophy and no word on how to technically encompass complex systems into one design language.
This is the design equivalent of Deepak Chopra. No wonder she gets paid more than me. CEOs love bs.