Why You Should NEVER Charge Ad Spend & A Rant On Streamlining
ฝัง
- เผยแพร่เมื่อ 5 ต.ค. 2024
- Why you should never charge ad spend.
One of the most common questions I get asked - full stop - is whether you should include ad spend in a client’s monthly retainer.
The answer is an unequivocal, categorical, indisputable, NO.
Never.
No exceptions.
Here’s why:
When you start to take in money that’s not yours (not your service fee) - but someone else’s (Facebook), you can never discern between the two in your bank account. It’s a logistical nightmare.
Then you get on to cashflow - when does the money come in? When does your client pay? What happens if you overspend? What happens if you underspend?
What if, one month, it’s completely redundant spending the full amount you’ve invoiced for because of issues with the back end, and you end up having to return the money - or hold onto it?
One of the very worst mistakes I consistently see people making is charging a flat fee - and then deducting variable amounts of ad spend from this.
That’s insanity. One of the major benefits of owning an agency is that you have a reliable monthly income - this messes with this.
All of this is indicative of an agency that’s unable to scale.
It’s weighed down by complexity, offering way too many services
The key to scaling your agency is simplicity.
Strip down your agency, then scale it.
-------------
Book your free discovery call with the GrowYourAgency team:
growyouragency...
Watch the free Zero To Hero Agency Masterclass: growyouragency...
___
Agency Incubator, Open For Enrollment Now:
-------------
Hey! If you’re new to the channel… my name is Iman Gadzhi.
I own a digital marketing agency that does $100k/pm+ and an E-Learning business that does $150k/pm+
I’m on a mission to reform the education system by delivering the best online programs in the world.
Follow me on Instagram here: / imangadzhi
Follow me on Facebook here: / imangadzhi
Follow me on Twitter here: / gadzhiiman
Subscribe to my TH-cam channel here: / @imangadzhi
Subscribe to my Extended TH-cam channel here: / @imangadzhiextended
Read more about my story here: growyouragency...
///Get your ClickFunnels 14-day free trial here: growyouragency... \\\\
-------------
If you would like to work with my marketing agency, you can find out more here: iag-media.com/
______
GrowYourAgency.com is the home of Agency Incubator, Iman Gadzhi’s flagship digital marketing and SMMA course, helping everyone from students, dropouts, entrepreneurs, and existing agency owners build their own social media marketing agencies.
The course offers a step-by-step guide to finding and selling to clients, delivering results for your clients, and running a successful social media marketing agency.
#ImanGadzhi #FacebookAdvertising #SMMA
![[ TEASER ] เงาะป่า - วงL.กฮ. | TMG RECORD](http://i.ytimg.com/vi/M4ObdFfcPww/mqdefault.jpg)
Hope you enjoyed the video guys - remember to check out the link to my free training here: growyouragency.com/free-training
That shirt looks clean 👌🏻 where is it from?
Great Iman! I'm starting off with my agency and just landed a client. That ad spend issue had been bothering me a lot. I've prepared the client ROI formula and had a time figuring out how I should receive payments: one bundle or separately. Now it's cleared off. Having a cool head knowing that my service fee remains the same every month is KEY for me. Thanks! 🔑🤑
How is your agency doing?
@@asmababker7264 also curious
How's going man
hows it going?? please we need to know
A lot of sauce here damn!! It would be incredible if Iman continued uploading videos of this type, more specific ones.
Absolute gold. Another Gem Iman!
Systems and automation! Great value as always.
I always asked everybody about that fucking adspend into the retainer question thanks for this video Iman.
How is your agency going, man?
Great clarification iman. Great content as well. Liked.
So close to 100k bro
Harshal Chavan I noticed that the other day 😂 I’m excited to see him hit it
Almost 3m lol
i love seeing the old unfiltered iman
Same here
Holy moly thanks for this information. Saving me mistakes
271 / 456
→ nightmare to cashflow in terms of what is my money and what's the clients money
→ always separate those two because of complexity
→ the more layers of complexity you make, the harder is it to scale
→ Have super streamlined processes!!! Takes joy into business
→ Have one clear form of communication with customers
The bottom line is K.I.S.S. (Keep It Simple Stupid). I liked this rant.
what about when the clients ask how much they should spend on there ads ? What is the equation or thought to answering that ?
I'm just starting out. So would adspend come out of my pocket? I may have misheard. But am I charging them before they get the service or after?
I believe he is saying just use their card and charge ad spend directly to their card. Don't put it into your bundle, or charge it separately to you.
@@joshuasword1222 Their credit card? So that would technically come out of their pocket. Just keeping it seperate from my bank. Ok I think I get it now. Thanks
@Chris M that's what I was thinking you should do
Hi can i ask what happened, did it work?
Just get one LLC and use multiple DBAs
How do you work with a chain, ie a an anytime fitness gym, because they’re separately owned, but same website for them all, but they have their own Facebook and instagram etc, I’m learning
Did anybody get this?
bkona345 I think what he’s saying is just charge them one fee, instead of charging two separate fees because then every month you’re getting paid different amounts depending on what you’re spending for ads
3:23
Here he gives the answer.
Yes. Simply just have the adspend come out of the clients pocket and put in their card details in the ad account. That way you dont have them pay you for the ad spend
I'm confused why wasn't this stuff in any of the SMMA courses
I cover it in detail within Agency Incubator :)
@@ImanGadzhi cot dammit *insert here we go again meme"
love you IMAN!
Thank you bro!
wanted to buys the course, went to the homepage, only free training xD where is the course!!:D
Hey Jakob, email support@growyouragency.com - we'll sort you out!
SO much value
Can you share where you found your ad specialist?
It was a recommendation from a friend
But we run ad spend through ourselves to get hella points on our cards
yup
Wow true😆
amazing content
Where can I get inspirations for my ads for my agency? Do you have some tips for me?
Hire an ad specialists
Sounds like you need to up your accounting game…
Can I win a giveaway on here or something
...but the points!
Si you make them pay the adspend
Zakaria yes, don’t charge them separate bundles, just charge them a full fee
Is any tutorial on how to set up that ads spent to go to the client account step by step?
Thanks in advance
ericwagnerco yes Jordan Platten has a video on it I can’t remember what it’s called though
@@sammoore5786 thanks man
What if you have two bank accounts so you have one bank account for your own money and one for the business ?
This can work aswell
It can work but then you'd end up doing what he said was not efficient. Even though you have a business bank account, the money in it should ideally all be your profit so you know what money belongs to your business. Not your profit anddd the ad spend. It'd just be quite messy to book keep
Who's watching this in 2023??
I am bc I’m confused about this
@@diversifiedak same bruh. why would someone pay me a monthly fee AND pay for all the ads. What would they even need me for then? lmao
@@billyrhodes_that’s the point of an smma. Most businesses don’t know how to run professional Facebook ads or do SEO or do the little things to have a popular/seen business. Just better make sure you bring in a very good ROI lol
Hi bro❤
you just talking to have some content
million dollar videos