This is by far the greatest ad of all time. The details are great. They used 7 trained cats and real cowboys on a ranch somewhere in california. I just wish it was longer....this could be a movie.
@@cheapcraftygirlsweepstakes2338 ....actually, i recently read that there were about 60 cats involved in the shoot and at least 6 trainers. Cats can be trained....but....it takes extreeeeem patience!
@@elizabethavolck7784 I know from experience, training one cat to sit and wait for me to throw a treat into his mouth takes extreme patience. 60 is a full-time job!
@@theblackwidower No no no... You have it ALL wrong. You haven't trained the cat to do anything. The cat, on the other hand, has done a good job of training his/her "servant" to supply treats conveniently thrown into their mouth (so he/she doesn't have to do anything) when they give the command by sitting down in front of you. 😂😂😈😈😸😸
I worked in advertising for years as a copywriter, and I believe this is the greatest commercial of all time. (And no, I did not have anything to do with developing it.)
having only seen it once before during that years superbowl and still remembering it to this day I must agree with you, however, I could not have ever told you who it was for, which makes it not so great.
What makes this commercial so great is the attention to detail. 1) It feels like an actual Western movie. It's filmed like a Western. The music is big and sweeping. The actors portraying the cowboys are wonderfully deadpan. The little things like the lint roller and the cowboys sneezing are hysterical. The cats trudging through the water like cattle kill me every time.
Just brilliant! What made this commercial so exciting and funny was not just the concept of herding cats but the little details in the execution. The cat herders sneezing from allergies, rolling fur off a jacket or winding a ball of yarn. The cats walking across the river (obviously a killer special effect since it would never happen in real life). The big Western cinematography (which could not have been cheap). And the great acting by some total unknowns made it so believable.
This a brilliant commercial for a lot of reasons. The amazing performance by actors no one knows about. The musical score used, the scenes, and just overall authentic feel are just spot-on. The small details like the yarn ball, sneezing, the hair roller, etc. are all so purrfect... Get it? But yeah, I watch this commercial over and over again sometimes, because it's just so darn good!
Studied in marketing courses to this day: 1. Created a buzz 2. Long term memorable 3. AND most importantly the name of the product/company is mentioned.
First time I saw this commercial was the Houston Rodeo way back in the day. An entire arena full of people laughing so hard they were crying. That was a good day.
Years ago when I was in an art and animation studio, and things would come to a grinding halt in the creativity department, we knew it was time for the Cat Herders. We'd watch it over and over again and compare our immediate problem with how the exact same situation was dealt with in this commercial. Solved it every time. The commercial is perfect. There's nothing that can be criticized about it! The animation and effects are top notch, along with everything else. So enjoyed seeing it again today, just for the memories.
Plus customer relations departments at large corporations are treated with "United breaks guitars" to demonstrate just how damaging their poor decisions can be.
Agreed. The only competitors I've seen are a UPS commercial that I'm betting only ran once. It ended with someone looking right at the camera and saying with complete seriousness "Brown knows". UPS's trucks are brown. Another was, I think, on Saturday Night Live and was a clay-mation commercial for underwear or blue jeans and had an Indiana Jones in the city theme.
This was a great commercial for my former company. Nobody knew what the hell we did. They still didn't know after the commercial but the phones still rang off the hook. Goes to show you what an effective marketing campaign can do.
Okay, I never saw a commercial so well thought out, and all of the performances by the crew are immaculate. I would do business with this company just because of their creative dedication to share with us what EDS does.
"You see the movies, ya, ya hear the stories, it's . . . I'm livin' a dream," the interviewee intones. The deadpan humor seamlessly integrated with the documentary tone! Obviously the greatest commercial ever! Lol!
As a former employee I remember feeling proud of my company for having a successful commercial ran during the super bowl that was funny, entertaining, and also got our company name out there.
I worked for EDS as well. I heard about the commercial after the fact and finally saw it years later. I hadn't been aware of the phrase, "herding cats", until then. It became more common after that. Being a cat lover as well, I always got a kick out of people mentioning the commercial and being able to say, "That was EDS. I worked for them."
what makes this commercial even better is that anyone who's ever owned a cat knows it's crazy difficult to herd 1 or 2 but 10,000 half wild short-hairs? hahahahaha
I have 12 (not 12k, just a plain dozen) half wild (probably closer to 3/4 wild) short hair cats, and the only herding going on is when they herd me up at feeding time.
I started work at Hewlett Packard in 1973, I was there for 35 years. I could never imagine they would do a Silly Commercial! This old one is delightful! Back then EDS was a customer of mine and a pleasure to work with.
@@nathanielhellerstein5871 Long tradition he wished to pass on. He took away his kid's iphone and took him into the field's on a run...kid now carries on the family tradition.
It is so wonderful to see these early pioneers recognized this way. See, many people don't know this, but the feather boa was originally introduced by cat herders as a type of ease-of-use lasso. The fashion industry, and of course the rest of humankind by implication, owes so much to cat herding...
Thank you, EDS, for approving and choosing this production. This is certainly my favorite commercial of all time; it is soooo sweet. Many men have been socialized to look down on, or hate, cats. Seeing these tough guys showing so much care, thoughtfulness, and consideration, to their "charges" is very touching....I think this one has the best resolution of all of the copies of it on TH-cam.
I agree with many others commenting here that this is the best commercial I've ever seen. But every time I watch it, I lament the terrible resolution. How I would love to see a pristine 4K transfer!
Hilarious! I love the part when one of the catboys is rolling up the yarn and when they're talking about their scratches AND the part when one of the sneezes! LOVE IT!
I needed a good laugh so I had to look this up AGAIN - usually a couple of times a year. Whoever thought of this advertisement has a genius sense of humor. Thanks for the giggle once more!
I remember when this commercial first aired. Sitting in my dorm room, I thought it was funny, but didn't fully appreciate the nuances: it wasn't targeted at me. 17 years later, and just having sat through a week of meetings trying to get systems, networking, programming, and security people to work together, the metaphor really hits home. There are very few commercials that I even remember more than a week or two. This one is just as memorable as the best Saturday Night Live sketches.
That little white Persian steals it for me; he must be one smart cat, because he shows up in several scenes doing several different tricks. I'll bet the tuna is strong with that one!
I've been writing and producing advertising for thirty plus years and I agree wholeheartedly. They got everything right on this. The casting, the directing, the epic cinematography; The little things like the arm sling and the lint roller. And EDS was even smarter after all the costs of this ad and considering it was a half million to run during a super bowl, to simply tag the very end of the sixty seconds. If their logo was anywhere in the body or they mentioned themselves it wouldn't have been as effective.
@Eben Clukey, maybe the company EDS was able to re-coup their investment in this amazing commercial when they sold it to HP, and maybe the cost of producing the commercial could be used as a healthy tax relief from the gains the EDS company made from selling it to HP... Lots of people probably got a good foothold in this industry, by working for EDS, and that opened many more doors for those people to expand their horizons at other places to work at...
Epic things have been accomplished by man throughout history: surviving ice ages, savage droughts & plagues, the building of the pyramids, conquering diseases, the first climbing Mount Everest, and...producing this commercial!
A wonderfully comic advertisement I first saw in 2010 that can be applied to many difficult management situations. Kudos to the creator/s of the idea and production!
When I watch ‘cat herding’, there’s always something new. 😂 It’s one of the best ads ever. EDS really was a company of cat herders; bringing ‘em home every single time.
Here I am in mid 2021 rewatching one of my all time favorite commercials from back in the day! I can never remember what company the ad is for, but the commercial is unforgettable!
This is a master-piece. The best ad in film of all times! It goes way beyond EDS, became the translation of what I do in life as a journalist and writer!
I worked for Siemens Digital Industries Software (successor to EDA) s a technical writer for nearly 6 years at the end of my engineering career before retirement. When the going got tough on a Simcenter Software release we'd always think about this this ad; one of the greatest of all time. It embodied what we did every day.
@@danieldougan269 I think the one sneeze set me off more than anything and that's saying something in a commercial this brilliant. No one's laughing. It's just deadpan from start to finish. XD
@LittleRockyRoad I was given this gem of an ad on a DVD as a going-away gag gift at work, as the giftors knew I, a cat lover, compared my job to herding cats and that I had "herders" in my family from Montana. I, too, laughed so hard I was crying - this has to be the perfect commercial ever.
I have to watch this clip every so often it's so good and funny. The cowboy rolling a yarn ball😂. The other one going over his clothes with a lint roller. I see something different every time I watch it.
Greatest TV commercial of all time. It's remained in my memory for years and years, and anytime someone uses the "herding cats" expression I immediately remember this commercial. That's why I came here, because I had to see it again! XD
Are you aware that in a previous life, I used to be one of the best cat herders here in these United States ? I herded cats from coast to coast, from sea to shining sea, all across this great land. I herded cats across the Great Lakes, the Rio Grande, all over the Great State of Texas, over the Mason-Dixon line and Route 66, through the Rocky Mountains, through every trail in the Appalachians, and up and down the Mighty Mississippi. No matter how dangerous the job went, I always made sure my cat runs left no feline behind.
Though this commercial was made over a decade ago, it's still delightful, and I play it for a nice chuckle I always take from it. Best. Superbowl. Commercial. Ever.
I agree that this is one of the best ads ever made. There was much discussion after the showing, regarding confusion in viewers who still didn't know what EDS was. One of my clients was a high-level EDS executive at the time and she said that although they loved the ad, they felt their corporate message could have been stronger...I guess that at this point, it's just a matter of opinion. Still one of the best and most creative videos I've seen. :-)
My husband worked for EDS for many years until it was sold to HP. We laughed so hard at this commercial and the one with the “building planes in the air”. 🤣
This was a classic! It debuted during the 2000 SuperBowl. I still laugh @ it & when I need to make an analogy to make a point, I just send this video, ‘it’s like herding cats’ !
This is one of the greatest commercials. So glad I found it because I only saw it once when it aired. The genius behind this one didn't get paid enough!!!!
This is one of my favorite commercials!! The other is the Liberty Mutual with the cute guy they finally have to dub in his lines!! They are both great!!!
They should had reshown this during the Super Bowl the last few years again. Because 99% of the new commericals have SUCKED! This one is a classic & funny as hell!
I herd cats (all 5) every day-...with FOOD! I've had this video on my home page for years, and I like to say, "Once I learned to herd cats, ANYTHING is possible!" The scene with the lint roller, OMG, LOL!!!!!! And the way the cowboys look so togh.."Herdin' cattle? Anybody can herd cattle. But herdin' cats? Weeeelll, that's a whole 'nother story!" Best ad ever!
This is by far the greatest ad of all time. The details are great. They used 7 trained cats and real cowboys on a ranch somewhere in california. I just wish it was longer....this could be a movie.
“Trained cats”. No such thing!!! 🙃
@@cheapcraftygirlsweepstakes2338 ....actually, i recently read that there were about 60 cats involved in the shoot and at least 6 trainers. Cats can be trained....but....it takes extreeeeem patience!
@@elizabethavolck7784 I know from experience, training one cat to sit and wait for me to throw a treat into his mouth takes extreme patience. 60 is a full-time job!
@@theblackwidower .....yes, precisely....but you can read online how they made this ad....they used mostly real cowboys and most of it was ad libbed
@@theblackwidower No no no... You have it ALL wrong. You haven't trained the cat to do anything. The cat, on the other hand, has done a good job of training his/her "servant" to supply treats conveniently thrown into their mouth (so he/she doesn't have to do anything) when they give the command by sitting down in front of you. 😂😂😈😈😸😸
I worked in advertising for years as a copywriter, and I believe this is the greatest commercial of all time. (And no, I did not have anything to do with developing it.)
Daniel Dougan Agree!! Round up them doggies...... uh, catz :)
+Henry Jones Jr. I love that one as well.
having only seen it once before during that years superbowl and still remembering it to this day I must agree with you, however, I could not have ever told you who it was for, which makes it not so great.
What makes this commercial so great is the attention to detail.
1) It feels like an actual Western movie. It's filmed like a Western. The music is big and sweeping. The actors portraying the cowboys are wonderfully deadpan.
The little things like the lint roller and the cowboys sneezing are hysterical. The cats trudging through the water like cattle kill me every time.
Sir, I could not agree with you more. This is the greatest commercial ever made!
Just brilliant! What made this commercial so exciting and funny was not just the concept of herding cats but the little details in the execution. The cat herders sneezing from allergies, rolling fur off a jacket or winding a ball of yarn. The cats walking across the river (obviously a killer special effect since it would never happen in real life). The big Western cinematography (which could not have been cheap). And the great acting by some total unknowns made it so believable.
It is a good depiction of the real thing. Back in Oklahoma we used to run over a thousand cats in a herd.
And the guy using the hair/lint roller OMG
Did y'all notice at the 19 second mark, the cowboys in the background appear to be giving a cat a bath, with another standing by to be next?
@@tam2ting2ent - I didn't, but I just now slowed down the playback speed and there it was in the background.
And the "shorthairs" as opposed to "longhorns".
This a brilliant commercial for a lot of reasons. The amazing performance by actors no one knows about. The musical score used, the scenes, and just overall authentic feel are just spot-on. The small details like the yarn ball, sneezing, the hair roller, etc. are all so purrfect... Get it? But yeah, I watch this commercial over and over again sometimes, because it's just so darn good!
It's best!
I think maybe the funniest bit is the guy with the roller, the way he's so intent and how the camera pans right over him like it's nothing unusual.
I consider the best commercial I've ever seen. I'm forever sharing it on my facebook page. Just utterly brilliant!
Indeed! I share this video with my friends all the time, so that more people could see this masterpiece ❤️
AMEN, Jordan!
"You see the movies, you hear the stories... I'm livin' the dream"...
Classic!
Many years later and still the goat of commercials. Well done.
Just as the Burma-Shave campaign of the mid twentieth century was the G.O.A.T. of roadside advertisements.
I'll add the Mark Hamil/Patrick Stewart Uber Eats advert series to the list of great comedy adverts .
Studied in marketing courses to this day:
1. Created a buzz
2. Long term memorable
3. AND most importantly the name of the product/company is mentioned.
First time I saw this commercial was the Houston Rodeo way back in the day. An entire arena full of people laughing so hard they were crying. That was a good day.
Worked at a Government faculty for 27 years and nothing explains it better than this video!
And that's just in trying to get management to listen to those actually doing the work!
I've been involved in Advertising for 40 years - this is one of the best advertisements ever - no-one makes them like this anymore ?
Years ago when I was in an art and animation studio, and things would come to a grinding halt in the creativity department, we knew it was time for the Cat Herders. We'd watch it over and over again and compare our immediate problem with how the exact same situation was dealt with in this commercial. Solved it every time. The commercial is perfect. There's nothing that can be criticized about it! The animation and effects are top notch, along with everything else. So enjoyed seeing it again today, just for the memories.
Plus customer relations departments at large corporations are treated with "United breaks guitars" to demonstrate just how damaging their poor decisions can be.
I never get tired of this. It is the greatest commercial of all time!
+meterman39 Agree, never gets old!
nor I
Agreed. The only competitors I've seen are a UPS commercial that I'm betting only ran once. It ended with someone looking right at the camera and saying with complete seriousness "Brown knows". UPS's trucks are brown. Another was, I think, on Saturday Night Live and was a clay-mation commercial for underwear or blue jeans and had an Indiana Jones in the city theme.
@@artbylucymax5911 I agree!
@@vivdiva Ditto!
This was a great commercial for my former company. Nobody knew what the hell we did. They still didn't know after the commercial but the phones still rang off the hook. Goes to show you what an effective marketing campaign can do.
Are they still in business?
@@suem6004 No, they're defunct as of September 23rd 2009.
@@nickblog3407 @Sue M Bought by HP who then spun them off to create DXC
@@suem6004 Bought by HP who then spun them off to create DXC
I figure it was some sort of tech consultancy that helped integrate data systems together.
Okay, I never saw a commercial so well thought out, and all of the performances by the crew are immaculate. I would do business with this company just because of their creative dedication to share with us what EDS does.
"You see the movies, ya, ya hear the stories, it's . . . I'm livin' a dream," the interviewee intones. The deadpan humor seamlessly integrated with the documentary tone! Obviously the greatest commercial ever! Lol!
As a cat owner, I find this commercial hilarious! And being an engineer, I have a greater appreciation for my managers!
You're not a cat owner. The cat has you, not the other way around. hee hee
@@ksol1460tv True!
As a former employee I remember feeling proud of my company for having a successful commercial ran during the super bowl that was funny, entertaining, and also got our company name out there.
haha that's how I knew this ad, too. I just showed it to my team as an example of creative advertising for B2B companies like ours.
You were “feline” proud
yes i too was proud
I worked for EDS as well. I heard about the commercial after the fact and finally saw it years later. I hadn't been aware of the phrase, "herding cats", until then. It became more common after that. Being a cat lover as well, I always got a kick out of people mentioning the commercial and being able to say, "That was EDS. I worked for them."
@@nodoboho Me too...I worked for EDS for 25 years and this is exactly what it was like. We were proud of this commercial.
what makes this commercial even better is that anyone who's ever owned a cat knows it's crazy difficult to herd 1 or 2 but 10,000 half wild short-hairs? hahahahaha
And right after he said 10,00 half wild shorthairs a Persian cat (wich is a long haired breed) appeared on camera
@@ilikecats3687 Pretty much all the cats were long haired. The one thing that always bugged me in my favorite ad of all time.
I have 12 (not 12k, just a plain dozen) half wild (probably closer to 3/4 wild) short hair cats, and the only herding going on is when they herd me up at feeding time.
I started work at Hewlett Packard in 1973, I was there for 35 years. I could never imagine they would do a Silly Commercial! This old one is delightful!
Back then EDS was a customer of mine and a pleasure to work with.
This is one of the best commercials ever made.
0:39
I LOVE this last cowboy they spotlight. He's so INTENSE. "I wouldn't do nothin' else."
"I'm living a dream". Ha!
Do you mean "catboy"?
Yes, and the first catboy was so earnest about his great-grandfather.
He is actually a famous actor, although his name escapes me.
@@nathanielhellerstein5871 Long tradition he wished to pass on. He took away his kid's iphone and took him into the field's on a run...kid now carries on the family tradition.
It is so wonderful to see these early pioneers recognized this way.
See, many people don't know this, but the feather boa was originally introduced by cat herders as a type of ease-of-use lasso. The fashion industry, and of course the rest of humankind by implication, owes so much to cat herding...
😸
What a great tongue-in-cheek commentary. I, too, am proud of these early pioneers!!
👍If I ever have a cat herd, I'll remember this comment. 🖖
It’s called genocide.
Best reply! You win! Very imaginative! I did laugh out loud!
Thank you, EDS, for approving and choosing this production. This is certainly my favorite commercial of all time; it is soooo sweet. Many men have been socialized to look down on, or hate, cats. Seeing these tough guys showing so much care, thoughtfulness, and consideration, to their "charges" is very touching....I think this one has the best resolution of all of the copies of it on TH-cam.
It works on multiple levels.
I agree. It would be even better if it didn't have a ^%@!! plug for The Hunger Games plastered over it.
@danks den you misspelt edgy asshole
I agree with many others commenting here that this is the best commercial I've ever seen. But every time I watch it, I lament the terrible resolution. How I would love to see a pristine 4K transfer!
I never tire of this! All the little hidden/overt "cat things (lint brush, gathering yarn...baha);" So, so wonderful!
I still get a charge out of this. I kept a link on my office computer when I was working & used it to lift my spirits. It still lifts my spirits.
I come back every few years and watch it some more....brilliant.
To this day, all these years later, this is still the best commercial ever made.
Hilarious! I love the part when one of the catboys is rolling up the yarn and when they're talking about their scratches AND the part when one of the sneezes! LOVE IT!
THIS is the litmus test that all Super Bowl commercials need to be compared.
It was so GREAT! I dont remember who played that year in the Super Bowl, but I will always remember this commercial!
My favorite of all time!
This comment has aged like a fine wine
Years later and still a classic worth checking out once in a while.
EDS was founded Ross Perot BTW.
The more you know...
I wanted to vote for him for president. He almost pulled it off. The original outsider.
I see more every time I watch this. The sticky roller to take the cat hair off clothes is priceless. Brilliant.
I needed a good laugh so I had to look this up AGAIN - usually a couple of times a year. Whoever thought of this advertisement has a genius sense of humor. Thanks for the giggle once more!
I'm always looking for an excuse to share this video with friends!
I remember when this commercial first aired. Sitting in my dorm room, I thought it was funny, but didn't fully appreciate the nuances: it wasn't targeted at me. 17 years later, and just having sat through a week of meetings trying to get systems, networking, programming, and security people to work together, the metaphor really hits home.
There are very few commercials that I even remember more than a week or two. This one is just as memorable as the best Saturday Night Live sketches.
Emergency Management is the same. Same goal, but everyone wants to go their own way to get there.
I worked at EDS back then. I am still picking white Persian cat hair off of my suit jacket.
@@KevinBrownAZ But you wouldn’t do nuthin’ else ! 😂
This is the only super bowl commercial that's worth watching again.
That little white Persian steals it for me; he must be one smart cat, because he shows up in several scenes doing several different tricks. I'll bet the tuna is strong with that one!
They used 7 trained cats and real cowboys on a ranch in california. They got only two of the cats to swim across a fake river they built.
@@elizabethavolck7784 Ha! When you can train a cat to ford a stream and he goes and does it... ain't a feelin' like it in the world!
@@catjudo1 Perfect response. :D Also, my cat's name is Sterling. :)
@@elizabethavolck7784 Do you have more info on the making of that? I'd love to hear it. :)
I've been writing and producing advertising for thirty plus years and I agree wholeheartedly. They got everything right on this. The casting, the directing, the epic cinematography; The little things like the arm sling and the lint roller. And EDS was even smarter after all the costs of this ad and considering it was a half million to run during a super bowl, to simply tag the very end of the sixty seconds. If their logo was anywhere in the body or they mentioned themselves it wouldn't have been as effective.
@Eben Clukey, maybe the company EDS was able to re-coup their investment in this amazing commercial when they sold it to HP, and maybe the cost of producing the commercial could be used as a healthy tax relief from the gains the EDS company made from selling it to HP... Lots of people probably got a good foothold in this industry, by working for EDS, and that opened many more doors for those people to expand their horizons at other places to work at...
I couldn’t agree more with everything that you stated!
I just love this commercial!! I cracks up EVERY time I hear the "look at his face, it's just ripped to shreds, you know??" LOLLLL
Epic things have been accomplished by man throughout history: surviving ice ages, savage droughts & plagues, the building of the pyramids, conquering diseases, the first climbing Mount Everest, and...producing this commercial!
One of the greatest of all advertisments. Golden and timeless
I have to say, this video is still brilliant and years later I still remember it. One of my absolute favourite ads of all time. Fits within my top 2.
Absolute best TV commercial ever produced. Still relevant, and still incredibly creative from both a concept and production perspective.
A wonderfully comic advertisement I first saw in 2010 that can be applied to many difficult management situations. Kudos to the creator/s of the idea and production!
First time I have seen this. Love the shot of the guy using a lint remover in his jacket.
What a hoot!
Two ragdoll cats here, my wife's joy.
When I watch ‘cat herding’, there’s always something new. 😂 It’s one of the best ads ever. EDS really was a company of cat herders; bringing ‘em home every single time.
Here I am in mid 2021 rewatching one of my all time favorite commercials from back in the day! I can never remember what company the ad is for, but the commercial is unforgettable!
This is a master-piece. The best ad in film of all times! It goes way beyond EDS, became the translation of what I do in life as a journalist and writer!
We just love these Commercials and so do our clients...Thanks for Uploading them...
I worked for Siemens Digital Industries Software (successor to EDA) s a technical writer for nearly 6 years at the end of my engineering career before retirement. When the going got tough on a Simcenter Software release we'd always think about this this ad; one of the greatest of all time. It embodied what we did every day.
Genius. Concept, execution, delivery- this is how you make me interested in your product, advertisers. AND OMG CUTE KITTEHS!
15 superbowl years later & I'm still saying this is the greatest ever !
when I first saw that ad, I was bar tending the super bowl, and laughed so hard I dropped a whole round of drinks.... I agree, the best BWB ad ever!
The lint roller! lmao!
+Landie Bradford That is definitely the best part of this commercial!
The cowboy sneezing was pretty clever too.
That cracks me up every time!!! Pure GENUS!!
@@danieldougan269 I think the one sneeze set me off more than anything and that's saying something in a commercial this brilliant. No one's laughing. It's just deadpan from start to finish. XD
That - and the perfectly-timed sneeze!
@LittleRockyRoad I was given this gem of an ad on a DVD as a going-away gag gift at work, as the giftors knew I, a cat lover, compared my job to herding cats and that I had "herders" in my family from Montana. I, too, laughed so hard I was crying - this has to be the perfect commercial ever.
I'm an administrative assistant. Herding cats is on my resume.
YOU'RE HIRED!
My absolute fave commercial of all time! I love sharing it with folks; always brings a (knowing) smile.
Watched this all the time while I was getting my degree in Advertising. Saw it in nearly every class. Love it!
I have to watch this clip every so often it's so good and funny. The cowboy rolling a yarn ball😂. The other one going over his clothes with a lint roller. I see something different every time I watch it.
This is freaking brilliant! I’ve watched it a dozen times and shared it with everyone I know!! Well done, EDS!!!
so many years later, this is STILL one of my all time favorite commercials. I would love to work with creative minds like this :)
My issue would be..."How do we top this?".
WHERE HAS THIS COMMERCIAL BEEN ALL MY LIFE?!? 😍😍😍
Greatest TV commercial of all time. It's remained in my memory for years and years, and anytime someone uses the "herding cats" expression I immediately remember this commercial. That's why I came here, because I had to see it again! XD
Me too!
I use the term “herding cats” occasionally, now I have a visual to go with it. Love the commercial.
The year the commercial was shown I was so impressed I called and told them and they sent me a vhs cassette the next week.
Nice people EDS.
Brilliant.
I saw this ad on TV a few years ago too, and was so pissed when they took it off because I liked it so much.
Thank God for TH-cam.
Love this classic commercial - especially the guy with the lint roller and the guy who sneezes.
Are you aware that in a previous life, I used to be one of the best cat herders here in these United States ? I herded cats from coast to coast, from sea to shining sea, all across this great land.
I herded cats across the Great Lakes, the Rio Grande, all over the Great State of Texas, over the Mason-Dixon line and Route 66, through the Rocky Mountains, through every trail in the Appalachians, and up and down the Mighty Mississippi.
No matter how dangerous the job went, I always made sure my cat runs left no feline behind.
And through the years I always come back and watch this and smile. Watchin' those cowboys herdin' cats, ain't a feelin' like it in the world.
I love the passionate "I wouldn't do nothing else"!!
This will forever be my favorite commercial of all time.
Well, that and the Apple 1984 Mac commercial.
Whenever i need a good laugh i look for this commercial. Unbeatable in the creative format and cinamatography. As genuine as it can be. Love it.
I cry every time, its so beautiful
Sun Brolem crying from laughter, I suppose?
Me too. And no, "elove japan", not from laughter.
This was the first TH-cam video I ever saw. It was shown at a large office meeting. I still think it’s brilliant and hilarious.
Amen!
Though this commercial was made over a decade ago, it's still delightful, and I play it for a nice chuckle I always take from it. Best. Superbowl. Commercial. Ever.
By and large, still the greatest animal commercial of all time. EDS hit the nail on the head, and the nail went straight through the house.
THE ABSOLUTE BEST TV commercial of all time. And yes, I'm a cat person, but if I wasn't...
This is still my favorite Super Bowl commercial ever.
This is one of the great classics of all time. Will go down in history for sure.
It is studied in marketing courses.
I agree that this is one of the best ads ever made. There was much discussion after the showing, regarding confusion in viewers who still didn't know what EDS was.
One of my clients was a high-level EDS executive at the time and she said that although they loved the ad, they felt their corporate message could have been stronger...I guess that at this point, it's just a matter of opinion. Still one of the best and most creative videos I've seen. :-)
The cat herders have a saying, "You can lead a cat to water, but you can never, I repeat, never, make it cross."
One of the all-time funniest commercials! Hands down!! :)
Best.Commercial.Evah!!! Glad it's here and hope it stays up here forever! Thanks for posting!
I've really missed this commercial, glad that I could see it again! Thanks for uploading!👍🏽
Best Video Ever! Laughed so hard! If I ever feel down, I am so watching this:)
I still laugh tears when I watch this commercial! Brilliant!
My husband worked for EDS for many years until it was sold to HP. We laughed so hard at this commercial and the one with the “building planes in the air”. 🤣
This is one of my top 3 favorite commercials of all time. Brilliant, hilarious, and a great conveyed meaning for the company.
love it ! :) from Lindie in Montana - where the cats and the buffalo roam....
This commercial will stand the test of time. Brilliant!😂😂
How have I never seen this ad before?!
It’s truly magnificent. 👏🏼👏🏼👏🏼🐈🐈😍
"I wouldn't do nothin' else." That guy's the best!
Still one of my all-time favorites.
Whenever I need a smile, I go here!
This was a classic! It debuted during the 2000 SuperBowl. I still laugh @ it & when I need to make an analogy to make a point, I just send this video, ‘it’s like herding cats’ !
Best ad EVER! Never gets old!
This is one of the greatest commercials. So glad I found it because I only saw it once when it aired. The genius behind this one didn't get paid enough!!!!
This is one of my favorite commercials!! The other is the Liberty Mutual with the cute guy they finally have to dub in his lines!! They are both great!!!
They should had reshown this during the Super Bowl the last few years again. Because 99% of the new commericals have SUCKED!
This one is a classic & funny as hell!
One of my favorite commercials of all time !
I've never seen anything as more beautiful as this.
Best overall Superbowl Ad of all time!
I herd cats (all 5) every day-...with FOOD! I've had this video on my home page for years, and I like to say,
"Once I learned to herd cats, ANYTHING is possible!" The scene with the lint roller, OMG, LOL!!!!!! And the way the cowboys look so togh.."Herdin' cattle? Anybody can herd cattle. But herdin' cats? Weeeelll, that's a whole 'nother story!" Best ad ever!
Damn the times before pet carriers were invented were hard
Still my favorite commercial of all time. Saw it during a Super Bowl and loved it ever since.