How Curated Marketplaces Add Value to the Advertising Ecosystem | Index Explains
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- เผยแพร่เมื่อ 11 ก.ย. 2024
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Media owners and marketers face a variety of challenges today, from deprecated targeting signals and privacy considerations to supply path optimization to sustainability concerns. Curation is growing as it increasingly helps to address some of these challenges while also improving efficiency, targeting, and reach. Tune in as Jess Breslav, chief customer officer at Index Exchange, explores how curated marketplaces add value to the advertising ecosystem.
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