I have just posted the provisional final draft of the script for part 2, check it out on our free Substack anotherboringtopic.substack.com/p/steve-jobs-and-the-rise-and-fall Edit 7/1/2024 - Two nights of recording done so far, comprising roughly 2/3 of the script. Also wound up adding another 900 words to the script tonight so it’s almost 20k words long now.
no matter how long part 2 takes, this part 1 is already excellent work. A LOT better researched than the other Steve-and-Next stories I find on TH-cam.
I can tell you exactly what would have happened if Steve Jobs had been in charge of the Amiga Team. It would have cost 5 - 10 times the price that Commodore charged for them. LOL. It would have been packaged in a rather elaborate and elegant box (for which Apple would have charged an exorbitant price for the privilege of opening).
Part 2 is definitely coming, it was actually supposed to be released last fall. However I wasn’t happy with the script, and couldn’t seem to get it to where I wanted it. Hence it’s been sitting on the backburner. I’m going to take another crack at it after the next two videos, if I’m happy with it then it should be released this summer.
I saw a demo of a NeXT computer in college around 1991. I was smitten but of course couldn't afford it. I now work in a building across from their old headquarters in Redwood City. There's a harbor next to it; I can only imagine the walks Jobs took there having deep discussions with his engineers and staff (or yelling at them).
The problem and lesson from NeXT was that you can’t sell all of the latest hardware technology in a single product at once; you have to gradually implement things over a planned timeline, market each feature and tell stories and show customers what the value of each new technology is and why hey want it. Steve was so ambitious with all the new things he was trying to roll into the NeXT machines, he forgot about what this added to the cost and showcasing why each feature and piece of tech was useful. Fast forward to his return to Apple and he has learned and created a much more long-term and consumer price optimized approach.
A really good book I read was “Becoming Steve Jobs “. it really focuses a lot on how his failures and his ability to adjust finally lead to his extraordinary successes. I felt like it was much more grounded than the Isaacson book.
That is a very good book on Jobs, it’s one of my sources for whenever I have time to do part 2. You have definitely put your finger on one of my problems with Isaacson’s book, it really is more of a hagiography than a biography. That’s not to say there isn’t a lot of good stuff in it, but the book skips over or only briefly touches on a ton of key events in Jobs’s life. I mean his time at NeXT is almost entirely glossed over so Isaacson can get straight to the iCEO years.
NeXT was also the platform on which Mathematica invented the notebook interface. It was also the development platform for Lotus Improv, one of the most impressive spreadsheet programs ever conceived. Among many, many other things.
I think the big problem was investing in hardware too early. If NeXT held off on that and solely focused on developing the OS and software until capable and affordable components existed, the NeXT Computer could have entered the market as a refined product with a full suite of offerings.
At university in the early 1990s, there were a half dozen NeXT computers in a basement lab. I used them mainly only to access the (early) internet using a simple terminal program, but, having never heard of NeXT, they were intriguing machines. My impressions at the time: The case, monitor, keyboard, etc. being all black was very striking at the time (when computers were all beige). The display on the monitor was impressively large and sharp; I remember thinking 'too bad it was only grayscale, if it was in color it'd be gorgeous'. The case was a big cube shape...although kinda cool-looking, it took up a lot of space on the desk. I think there was a black, NeXT-branded printer there too. I played around only a little with the very few programs that seemed to be installed...I remember where a Trash Can would be on a Macintosh, there was Recycle Symbol instead (IIRC a "dot" would appear inside the Recycle Symbol to indicate there were files in the 'bin').
I did my Master's project on NeXT as "The Future of Graphical Workstations" at the University Of Western Ontario in 1990. NeXT sent me to their week-long developer camp at Carnegie-Mellon. I used one of the few machines on campus owned by the director of library science. After graduation I bought a used Cube and commercialized my project as "At The Beep", a digital answering machine. I sold the Cube when I moved to Australia, one of my major regrets in life.
@@editingsecrets Ha, that was back in 1990 so it's probably on a shelf in the library somewhere, not online. As for relevancy, it predicted everything we see in graphical user interfaces, networking and developer tools, but the world has gone another 1000% past anything I could have imagined!
I was told that, when NeXT was set up, the goal for the company was to create a workstation with a million-pixel display, a million bytes of RAM and a CPU that did a million instructions per second. By 1987 or so, these specs were no longer so cutting-edge. So the goal for the company changed to producing an “academic workstation”. They even had an advisory panel from academia to guide them on the design of the Cube. And yet, with all this feedback, that same market stayed away from the resulting product in droves.
Part 2 doesn’t exist yet unfortunately. The script currently sits at 5200 words and is probably 60% done or so. The remainder is fully outlined but I’m not sure yet when it will be finished and ready for recording.
Where is next part 2 haha I'm dying for more content on your channel. And I know that a loooooota other people are waiting for you to expand your library. You're amazing at this stuff man
I have a good chunk of the script for part 2 written, and I was hoping to have it done and released before the end of 2022. Unfortunately I am just not happy with the script and until that changes it’s going to be on the back burner for a bit.
Interesting factoid: the designers used a trick made popular by the greeks and romans (I think w/ the Parthenon?) one dimension of the "cube" is actually purposefully shortened. I think here by about 1/8". This makes it look more perfect to our human eyes. Love these vids, cheers!
@@1st_ProCactus > I heard that the magnesium injection molded cube was part of the reason the machine was so damn expensive, and it couldn't be a perfect cube since it would have been impossible to remove after molding, so it really needed what is termed a draft angle on the sides to make it removable from the mold. Jobs apparently argued that the thing must be a perfect cube, and I'm guessing he must of eventually relented when the cost of an automated multipart die was put to him. I suspect the non-cubiness story was just Jobs reality distortion field kicking in around anyone who noticed it wasn't a perfect cube.
NeXT is an extremely important chapter of Job’s life. Today’s Apple is only possible because of the work done at NeXT. Much of NeXT is still at the heart of every OS Apple powers their hardware with. Using a UNIX-like microkernel, (much of Mach has been removed from MacOS according to the folks working on the BSD kernel), a Postscript windowing kernel, (now PDF based and called Quartz - which always set all Apple operating systems apart), Object Oriented Programming, fast video and audio I/O, and its ability to server boot, (a feature I wish Apple never removed). Jobs had a T1 line routed to his house, and that worked well for him. No one else did at home! With today’s 5Gb fiber optics internet now available this feature would be interesting to have. Nevertheless it was mainly designed for the classroom by the time it became Apple’s. You may remember when Jobs rolled out a bunch of iMacs on a huge cart and they were all booted and running from one server. Great demo. Just a little head of its time. Great video too. Thanks!
Glad you enjoyed it! Part 2 has been written and fully recorded, but is quite a ways away from release. Editing is going very slowly as I haven’t had much time to work on it. Total length is well in excess of two hours long. The script is available for free over on the Substack :) -Jonathan
That’s a very fair question (and a hilarious analogy 😂). I have always intended to do the second part and finish out NeXT’s story, however I have kept pushing the video back on what we very loosely refer to as our schedule. The biggest reason for this was the fact that I kept getting sidetracked with other videos that I wanted to make, plus the fact that until recently, the NeXT video has not performed very well. Given two subjects that I am equally interested in and have done a lot of research for, I tend to prioritize the one that either is tied to something already performing well, or is something new that I haven’t tried to build an audience for yet. However I am tentatively planning to start scripting NeXT part 2 by the end of this month. Scripting it will probably take at least 4-6 weeks, then production will take another month or two. Earliest it will come out is end of August. Ahead of it(in no particular order) is the final OS/2 video, a RTB video on the former king of the word processing market, and an untitled video from my partner on a certain streaming company. These are all in production right now. I truly appreciate your patience and I promise to do my best to finish out NeXT’s story by fall.
@@AnotherBoringTopic- My impatience is entirely due to the extremely high quality of your content and script. I enjoyed this video immensely. I realize that a production of this caliber takes a lot of research and search for supporting graphics. I will look forward to the next chapter. If it is of the same quality as the first chapter and the entire Rise & Fall of IBM series, it will definitely be worth the wait. Thanks.
16:45 I was informed sometime around 1992 that it was pretty much a requirement in the computer science department at Virginia Polytechnic that incoming students purchase a NeXT computer.
The audio has been recorded for months now, I just haven’t had much time to edit so progress has been slow. Runs roughly two hours long :) The full script is also posted on the Substack as well if you want to check it out. -Jonathan
WHERE IS PART 2 it’s been three years dude. Haven’t you learned from doing these videos on Steve Jobs that bring a perfectionist bites you in the ass in the end. The irony that this video series is based off of a man who was notorious for delays when shipping new products.
It’s coming I promise! Last night I posted the provisional final draft of the part 2 script to the Substack open.substack.com/pub/anotherboringtopic/p/steve-jobs-and-the-rise-and-fall
5:06 the dual arm robot was an Adept one that was integrated by CHAD Industries in Anaheim ca, now part of Jabil. They were selected for their "odd form" connector feeder and gripper products. Odd form means to specifically handling large parts, a typical pick and place machine could not support. Steve Jobs made all machine suppliers pain their machines the same color to make a uniform production line.
Very neat detail, thanks for sharing! I read that Jobs also had the assembly line reversed in some way so that it “looked better” for visitors watching it in operation.
Yes, I think it was in the Isaacson bio I read about him having the manufacturing robots and other equipment painted. He didn't understand those machines are designed the way they are for, among other things, efficient heat dissipation. The paint interfered with that and pretty much ruined the assembly line. Jobs also insisted on having the inside of the computer case painted to look nice just like the outside. Total waste. Apparently he also had the inside of the factory repainted multiple times. More waste. I appreciate his concern for aesthetics, but he would let stuff like this just wreck his judgement. I think John Scully was right, Jobs needed to be fired and go grow as a CEO before coming back to Apple wiser.
At the Northeastern Computer Store ( I forgot it’s actual name ) in 1990, I was given the option of a Next cube for close to $7k, a Macintosh Portable for $5k, a zenith monochrome lugabble 386 for $3k, and a white box PC for $2k, all of course on my student loan for the program I was entering. That Next machine was the most impressive thing I ever saw up to that point - the graphics demos & math capabilities were insane! Plus the reference materials available for it on CD weren’t around yet on the PC for reasonable prices at that time. And the university really pushed the heck of it - they wanted us to get it. But… My parents talked me into the Zenith because of my dad’s history with them. And I thought since it’s portable, I’d bring it to the library. Ha! It was almost 20lbs and barely ran Wing Commander ( the actual reason I was ok with it- I could plug it into a color monitor on my Amiga 2000HD and play! ). But I ended up selling it the next year when I moved to California to a kid who claimed he was Jerry Pournelle’s nephew or something.
Around 1995, I bought a handful of "Next" logoed binders from a thrift shop in Milpitas, CA. I still have one binder with the "Next" logo. I wonder if it is worth anything on the memorabilia market.
This was great. Nice summary of Next. In fairness, starting a computer business is extremely difficult, and the personal computer industry is littered with hundreds of failures. Jobs redeemed himself when he returned to Apple.
I’m happy to say that I finished the rough draft of part 2 a few days ago (14k words), I can’t say when the final draft will be done, but significant progress is being made. Once it’s done, I’ll post the whole script to the Substack for people who want to read it while I spend a few months making the video. Regards, - Jonathan
i always wanted a NeXT computer when i was a kid they look so cool and i wanted to learn unix and thouht this would be a good system to start i beg my father for one these and said it was way to expensive and couldnt afford it so i got a packard bell in 1993 ... not a next computer, but at least i still got a computer to use which was super cool.... though i still dream of owning a next computer... now im a apple guy even though i love my amd pc i do however use apple computers as well ..... i also like linux whichi i use a lot as well, but yeah windowmaker is a cool desktop and im still glad to see it in macOS ... great video :)
So not boring to me. I lived through all of this stuff with Windows 1, Photoshop 1, Apple 2., Mac, The Internets launch to the public, Next and on and on. But, I didn't know what was going on that was causing all of this because most of it was before the Internet and so information wasn't as easy to get.
I was a developer (called an Analyst/Programmer at the time), starting in 1990. I was a Clipper Programmer working for a large bank and we had 386SX IBM PCs with small LANs that held the database, of which there were many at the time, I think we used Sybase. We didn't need NEXT machines to get the job done. Yeah they were very pretty, but too expensive, and we got the job done with DOS machines. NEXT is a classic case of what's called "Gold-Plating" in Project Management - overengineering a product in a very expensive way.
I'm hoping to get it out the door this year, but its been on hold since fall of 2022 as I was unhappy with the script. I plan take a fresh look at it after I get the videos for OS/2 and Windows part 2 done, hopefully it starts to come together in a way that makes me happy enough to put it on the release schedule.
5:10 I love how people talk about the failure of OS/2 and Next, but 95+% of all current desktop/laptop computers run what is essentially OS/2 or NextStep as their default OS.
Great video. I wonder if you'd be able to get more views by also posting to alternative platforms. TH-cam is very crowded by others are rapidly growing. Just an idea, you do great work and I'd love for it to get more attention.
Appreciate the compliment :) The channel is slowly but steadily growing, which is very encouraging of course, but it would be nice to get it in front of more eyes. I think our concern would be that other alternative platforms such as DailyMotion are even harder to get noticed on, and although there is a ton of noise on TH-cam, it’s still where most people start looking for content to consume. We would be very interested in being part of something like CuriosityStream or Nebula, but those platforms are pretty closed to tiny creators like us. My understanding is that we would need hundreds of thousands of subs to even be considered.
@@AnotherBoringTopic what I was thinking is mirror your channel on other sites, that way you won't lose anything on TH-cam. Lots of creators do this. There are several good ones out there Bitchute, Locals, Minds, etc. Bitchute in particular has been growing quickly in the last few years.
I have looked at Bitchute before but it seemed like it was difficult to use and for people to find you. Still, having backups is always a good thing, and TH-cam’s ad algorithm is very capricious (not that it’s relevant right now since we can’t monetize until 1k subs). Appreciate the suggestions!
The script is currently sitting at 11k words and I am pretty close to completing the rough draft. However the final draft usually takes me a while to be happy with so I still do not have an estimate as to when it will be ready for recording. Once recorded it will take at least 6-8 weeks of editing before it’s ready for release. - Jonathan
lol 4 years for part 2 b 😂. Well I guess better late than never. Cant wait to see this, I’ve watched your first one several times over the last several years. Funny enough, I actually just received my first NextCube this past week.
Part 2 is well over two hours long, hopefully it’s worth the wait :) Not sure when I’ll be done editing, but I am making slow progress. It’s awesome that you got your hands on an actual NextCube!
@@AnotherBoringTopic I’m sure it will be!! Yes I am very excited, yesterday I spoke with Rob at BlackHole and am in the process of getting some NOS parts for it to make it like new. Next is a Lisa and MacTV and my grail list will be cut down significantly. Look forward to the video!! Thanks again.
The problem with NeXT was the 030 and 040 Motorola chip(s). They couldn't do CAD. If they could, it would have been right there with Sun, HP, and Silicon Graphics and would have likely saved the company. CAD was just starting to come into it's own and still required more computing power then Windows could handle. Of course Windows NT did away with all of the above names, but it would have given NeXT another 10+ years. Looking back it's clear that Steve was just writing the next version of the Mac OS. He used all of us employees to further his personal agenda, and it worked. For him.
I believe that Next’s biggest customer was the then covert National Reconnaissance Office. If fact, before closing down the factory, the last production run was made explicitly for the NRO.
Provided I can get the script where I want it, it will probably be out sometime this summer. However I also meant to have it out last fall so this can always change. I plan to focus on it after I get the OS/2 and rise of windows part 2 videos out the door
I worked at an government agency in which the procurer person was an Apple fanboy and he equipped the agency with NeXT junk. It had a proprietary operating system that was incompatible with everything. You were limited with applications and the ones they had were hard to use.
I remember going to the theater to watch Toy Story because it was all computer generated. I convinced my friend, Brian to go with me. I was 28 years old and he was 22. I was blown away right at the beginning. That week I was asked by a coworker if they should buy stock in Pixar. Coming from a poor family that didn't even understand stocks I had no idea how to buy it. I told her OMG yes. I remember that you had to go through a broker and the broker fee was like $300 dollars which was way more than I could afford. I wish I could have bought Pixar stock then. Later the stock dropped in value and she told me that was normal after an initial sale. Later we all know what happened. Jobs was the Elon Musk of the time.
I’m still writing the script. Meant to have it done and released last fall but I wound up unhappy with how the script was turning out and decided to put it on the back burner for a bit. Current plan is to tackle it after I finish the current video (windows part 2).
@@AnotherBoringTopic Oh, I thought it was done. Sometimes TH-cam does not always put part 2 as the next video, or even on the list of suggestions. And if I"m watching on smart phone, I can't copy the video subject to paste & search. You might want to put a link to part 2 in the description
The sales numbers were always under reported by virtue that several Intel agencies used them for custom app development including the FBI, CIA and AFDoI. (I personally dealt with AFDoI personnel looking for apps sourced from our European partners. The point being - those were 'off book purchases' - although enough of them were needed - the factory - shortly after being shut down in 1993 - was restarted to provide extra inventory and surplus units for a 5 year plus installation. The best guess is how many units can be made a day X the number of days the factory ran at peak capacity (I want to say it was for a week, but I'd have to run a deep-dive to confirm that).
Very interesting! So in theory there could be something like an additional ~2500 NeXT computers that were quietly built off-the-record, based on what Randy Heffner (NeXT head of manufacturing) said was the factory's capacity of 10,000 computers a month.
@@AnotherBoringTopic - The NeXTstation that I purchased in 1991, was put to task and paid for itself the same year running Adobe Illustrator for advertising and packaging illustrations. Although the price was high (by today's standards) it was a fraction of the cost of the Mac IIfx's of the day - particularly when paired with the laser printer (Apple laserprinters still cost as much as the NeXTstation itself at that time). I was pushing project files that took over 15 minutes on the Mac to print - in literally seconds - thanks to the 040 and the display postscript engine that drove both the display and the printer. Niche to be sure, but if you had a specific application for it - you could justify the purchase against a slower Apple workstation that cost 3X plus as much. One fun aside, the display postscript engine wasn't limited to the display and printer. I was transmitting faxes to clients - and the DP implementation bit-blasted HQ images to the recipient at 200 (or more) DPI when most faxes were crippled by a 100dpi or less scanner. I had many clients call back drop jawed at the in-progress output images they received. Nitpick : 22:00 the 040 wasn't just in the turbo models - it was in all the machines post 1990. The turbos were using faster 040s. 33 vs 25mhz (as well as swapping ports from serial to ADB). Oh and finally - the networking was so over the top - it didn't just file share or link to other NeXTstations - the whole user config could be dialed up on another machine - apps and all. You could walk down the hall and login and be faced with the same desktop as the one you were using previously.
They were overall such amazing machines, I really hope to own one at some point. Jobs wanted to create something five years in the future and I think the NeXT team succeeded far more than they failed. Its always interesting to hear from people who actually used them, how many years of service did you wind up getting out of the NeXTstation? And when you upgraded, did you go Windows or a Macintosh? No worries about nitpicking, my goal is to be as thorough as possible and the feedback and corrections I receive are very useful for when I script part 2 (probably next year sometime).
@@AnotherBoringTopic I used the NeXT as a daily driver until 1994 and NeXT machines were used both at home-and in-office (more on that down below), but it was still running alongside the Quadra 800 that linked to the growing amount of photoshop work I was doing at the time. I've always (tried) to be OS agnostic and migrated to Windows in 1996 when the pre-OSX MacOS was turning into a restart dumpster-fire. I've also used SGI-Irix, Solaris, NT and others in-office (not to mention the parade of 8bits in the 80s). I jumped back to Mac when OSX became stable and useful in the 2000s (so nice to come home to NeXTstep). In fact, until recently they were really nice boxes - the mini's particularly - in running OSX, Windows and Linux at the same time (although I'd only dipped my toe into linux on rare occasion). One last thing - I was plugged into NeXTworld magazine's staff, interviewed for NeXT, worked for an OEM & VAR supporting NeXT & NeXTstep - and even prepped and hauled NeXT machines for refurbishment before sending to Japan with an independent reseller (started by an OEM co-worker). If you want some inside skinny, I'm glad to share for part 2. I still regret not rolling the dice with working for NeXT - regardless of the horror stories / drama / lore which I have a few that's undocumented - because those that migrated from NeXT to Apple all took senior positions - and made out financially quite handsomely. More than a few valley insiders referred to the Apple-NeXT pairing as a 'reverse-merger' because it was a total housecleaning of Apple vets for NeXT folk (some of those senior Apple members I ran into working with various dot-com 1.0 companies in the 2000s during my own Silicon Valley tenure). You can find me via the VCS zine link which includes a publisher address in another reply.
I am looking forward to working on part 2 as the story of how NeXT went from almost bankrupt to basically taking over Apple is probably the most interesting part of the saga. I am quite fond of the Classic MacOS, but its limitations were a real problem in the 90s and I will be covering some of their attempts to rectify it prior to the NeXT acquisition with videos on Copland and BeOS. I will absolutely be reaching out to you once I start scripting part 2, information on NeXT is rather sparse and your perspective would be invaluable.
Part 2 is definitely going to be made, but I haven’t decided where to put it on the schedule. I probably wouldn’t expect it before the end of the year as there are at least three other videos ahead of it right now.
Unfortunately yes, unless I can figure out a way to speed up video production. The last IBM PC video took me about four months to write and then over two months to edit to where I was happy with it and NeXT part 2 will probably take a similar amount of effort (hopefully compressed into a shorter timeframe though). I hate to disappoint you, but I wanted to make sure I gave you an honest picture of where things are standing.
That’s a very fair question :) Best I can tell you is that I do want to get it out before the end of summer, however there are a couple videos ahead of it.
The genius of NeXT was indeed the software. The late Dr. Michael Hawley was a dear friend of mine. He was best man at my wedding and lived with Steve Jobs at the Jackling house. He appears in Isaacson‘s Jobs biography. Look him up in the index….
NeXTstep OS was definitely wildly ahead of the curve, by probably close to ten years. It’s neat that you personally knew Hawley, he seems very much like the type of person that Jobs liked to surround himself with, highly intelligent people who understood the need for aesthetics in computer technology. I like Issaacson’s biography of Jobs but I do wish it didn’t give such short shrift to his time at NeXT
@@AnotherBoringTopicInteresting tidbit: Jonathan “Ponytail” Schwartz was Scott McNealy’s successor at Sun. He arrived at Sun because he headed a company called Lighthouse Design which had a Microsoft Office type product (Desktop publishing, Spreadsheet and presentation suite) for NeXT. Lighthouse also did custom code for Wall Street Trading. Sun was negotiating a NeXTStep on SPARC port. And hoping to leverage Lighthouse and NeXTStep to combat Windows. A truly object-oriented desktop system that took the Xerox PARC concept to the NeXT level! 😉 Unfortunately Schwartz became the most hated CEO in Silicon Valley.
if you compare the Next cube to the Xerox PARC Alto or later varients far predating the Next cube you find very similar specs and capabilities but they had it in 1972. By 1989; you could have a rather powerful Windows system at a lower price than the Next Cube; though it still did have some interesting elements like object programming.and unusual incorporation of a math coprocessor. Clearly the Next Step OS was derived from BSD Unix and that was on many workstations of the time. The Next was compeditively priced but lacked applications mostly due to poor market penetration
24:25 Now that's an accurate statement about Steve Jobs (I would think). His obsession with the aesthetics of product design (because, after all, you can only grossly overcharge your customers for products if they are neatly packaged and presented) was incessant. Forcing those you lead to pursue unobtainable goals and capitulating only when they have exhausted themselves in such pursuits ... he excelled at that. I would liken him to having been a bit like a coachman driving his team of horses to exhaustion across the plains and discarding the team for a new one after he has lamed them.
I think the core problem with NeXT is they had technological solutions before there was a problem Ovject oriented programming is not perceptible by consumers, and developers cannot afford to write software only few people can afford. Networking TCP IP was useful at universities networking researchers , but there was no consumer front facing app like WWW when NeXT launched. But it is this failure that turned around Jobs to prioritize solution / market demand over pure technological coolness. Jobs NeXT started developing for Windows (WebObjects, EOF) and started to be profitable, despite his publicized dislike of Microsoft . The near death experience of NeXT made him a bigger and more mature person .
didn’t Next computer end up being acquired by Apple? One of the underpinning of macOS, so it’s a bit premature possibly to talk about the fall may be a better term is the rise and rise of next step
I’m currently working on editing part 2, although it is still at least 6-8 weeks away from being done. In the meantime, the script is publicly available on our Substack :) anotherboringtopic.substack.com/p/steve-jobs-and-the-rise-and-fall
0:00 I object to this being called "The Rise and Fall of Next" It should be called the stumble and fall of next or something like that which does not imply a metioric rise followed by a fall. There was no rise. Only the fall, which granted was not from any great height.
The only NeXT system I ever saw in person was a lone system that the University of California Irvine had purchased, which must have been in late 1989 or early 1990. I remember reading about it and being excited about the specs, but it was obvious to me even as a college student that seven thousand dollars in 1989 was a sum of money that not even the most ardent computer enthusiast could justify for a completely non-standard system with no available software.
It's crazy Commodore could build Amiga computers with 68000 cpus and other similar specs to the Next cube but sold for a fraction of the price. Jobs has never managed to build a product and sell it for a good value price.
Came for the Reality Distortion Field, Perot and Canon investment, object-oriented programming, virtual labs for higher education, beautiful case interiors and factories, business pivot after pivot, built-in multimedia mail, and outselling Gasse and Be as the future of Apple. Now to watch the video and see how much payoff I'll get.
The oft-delayed Part 2 covers the other half. I currently plan to put it out this summer, script is fully outlined and about half written. Schedule will heavily depend on how long it takes me to get the next Windows video done.
Hey! I resemble that remark😜 I finished writing the rough draft of Next Part 2 a couple weeks ago, at 14k words long it would run about an hour and fifteen mins if I recorded it right now. I don’t have a guesstimate as to when I’ll be done writing the final draft, I keep finding new research material to digest. Once it’s done I will post the script to Substack so that it can be read by anyone who doesn’t want to wait a couple more months while I record the audio and edit the video. It is coming at some point, I promise 😂 - Jonathan
@@AnotherBoringTopic, Jonathan - Thank you for putting together such a well thought out piece on Jobs and the Next computer... I can't wait to watch part 2 and what you will say. Can I ask you to put one together about the Apple Newton? I'd love to see someone put one together about the progenitor of the iPhone/iPad. Others don't believe that but I would ask why did the iPhone 2G Prototype give mention, [Say hello to the Newton MessagePad 3000][03.07.01_G]/iPhone 4 prototypes give mention, [Say hello to the Newton MessagePad 3000] [01.32.01] Anyway, I'd love to hear what you find if you decide to do a piece on the Newton.
I do plan to do a deep dive into the Newton at some point, as a matter of fact I wrote a short rough draft for a video on the Newton seven years ago, back when David and I started the channel, and I’ve been sitting on it ever since. At some point I’ll hit a critical mass of research material on it(and get ahold of some of the hardware I need) and I’ll start seriously writing the script, but it will undoubtedly be a while. About a month ago I got my hands on the MacWorld issue covering the initial launch of the Newton back in 1993 which was a great addition to my Newton research materials, and I’m always on the lookout for more. -Jonathan
Wasn't exactly a fall though. Lives on in Mac OS X now, and even Linux if one so chose to do so with AfterStep - "window manager with the NEXTSTEP look and feel".
I have just posted the provisional final draft of the script for part 2, check it out on our free Substack anotherboringtopic.substack.com/p/steve-jobs-and-the-rise-and-fall
Edit 7/1/2024 - Two nights of recording done so far, comprising roughly 2/3 of the script.
Also wound up adding another 900 words to the script tonight so it’s almost 20k words long now.
Greetings from México. We looking forward for the second part. ✋
nice man!
really looking forward to the next part! this is great.
looking forward to the second part 🙏
Where is it, 3 months after this big announcement?
no matter how long part 2 takes, this part 1 is already excellent work. A LOT better researched than the other Steve-and-Next stories I find on TH-cam.
yeah - waiting
Pretty cool for sure.
I can tell you exactly what would have happened if Steve Jobs had been in charge of the Amiga Team. It would have cost 5 - 10 times the price that Commodore charged for them. LOL. It would have been packaged in a rather elaborate and elegant box (for which Apple would have charged an exorbitant price for the privilege of opening).
The NeXT cube was in a different class than PCs. It was more similar to Sun and Apollo workstations that were far pricier than an OC/Mac.
I'm looking forward to part 2
Spoiler: NeXT dumped the hardware division to develop some joint software projects with Sun before it was bought by Apple and used to develop OS X.
So,no part 2? 🤣
A pity actually because it is a good documentary
Part 2 is definitely coming, it was actually supposed to be released last fall. However I wasn’t happy with the script, and couldn’t seem to get it to where I wanted it. Hence it’s been sitting on the backburner. I’m going to take another crack at it after the next two videos, if I’m happy with it then it should be released this summer.
@@AnotherBoringTopic try you best please,because the happy ending is yet to come 👍
@@AnotherBoringTopic The perfect is the enemy of the good. Looking forward to part two. Love your channel, man.
I saw a demo of a NeXT computer in college around 1991. I was smitten but of course couldn't afford it. I now work in a building across from their old headquarters in Redwood City. There's a harbor next to it; I can only imagine the walks Jobs took there having deep discussions with his engineers and staff (or yelling at them).
Probably more yelling, from what I understand.
You were SO RIGHT about how Isaacson spent far too little time on Jobs's maturity due to NeXT. Thank you so much for taking in the reigns here!
The problem and lesson from NeXT was that you can’t sell all of the latest hardware technology in a single product at once; you have to gradually implement things over a planned timeline, market each feature and tell stories and show customers what the value of each new technology is and why hey want it. Steve was so ambitious with all the new things he was trying to roll into the NeXT machines, he forgot about what this added to the cost and showcasing why each feature and piece of tech was useful.
Fast forward to his return to Apple and he has learned and created a much more long-term and consumer price optimized approach.
A really good book I read was “Becoming Steve Jobs “. it really focuses a lot on how his failures and his ability to adjust finally lead to his extraordinary successes. I felt like it was much more grounded than the Isaacson book.
That is a very good book on Jobs, it’s one of my sources for whenever I have time to do part 2.
You have definitely put your finger on one of my problems with Isaacson’s book, it really is more of a hagiography than a biography. That’s not to say there isn’t a lot of good stuff in it, but the book skips over or only briefly touches on a ton of key events in Jobs’s life. I mean his time at NeXT is almost entirely glossed over so Isaacson can get straight to the iCEO years.
Also check out iFailed.
Yet treatable cancer finally killed him. Nutjob.
NeXT was also the platform on which Mathematica invented the notebook interface. It was also the development platform for Lotus Improv, one of the most impressive spreadsheet programs ever conceived. Among many, many other things.
I loved Mathematica. Wish I had a use for it today.
Mathematica’s graphics looked advanced for the time, but 3D technology progressed, and it didn’t.
I think the big problem was investing in hardware too early. If NeXT held off on that and solely focused on developing the OS and software until capable and affordable components existed, the NeXT Computer could have entered the market as a refined product with a full suite of offerings.
A funny channel name and your presentation style is better than several others channels.
At university in the early 1990s, there were a half dozen NeXT computers in a basement lab. I used them mainly only to access the (early) internet using a simple terminal program, but, having never heard of NeXT, they were intriguing machines.
My impressions at the time: The case, monitor, keyboard, etc. being all black was very striking at the time (when computers were all beige). The display on the monitor was impressively large and sharp; I remember thinking 'too bad it was only grayscale, if it was in color it'd be gorgeous'.
The case was a big cube shape...although kinda cool-looking, it took up a lot of space on the desk. I think there was a black, NeXT-branded printer there too. I played around only a little with the very few programs that seemed to be installed...I remember where a Trash Can would be on a Macintosh, there was Recycle Symbol instead (IIRC a "dot" would appear inside the Recycle Symbol to indicate there were files in the 'bin').
You're right about the printer. All processing done in the Cube, only the bitmap squirted to the printer by high speed custom network.
Part 2?? Please and thank you 🙏
I’ve been editing the video since July, it’s coming along…slowly but surely 👍
"Imagine Steve Jobs as part of the Amiga team." Why did you have to plant that seed in my head? We'd all be still using amigas now probably.
I did my Master's project on NeXT as "The Future of Graphical Workstations" at the University Of Western Ontario in 1990. NeXT sent me to their week-long developer camp at Carnegie-Mellon. I used one of the few machines on campus owned by the director of library science. After graduation I bought a used Cube and commercialized my project as "At The Beep", a digital answering machine. I sold the Cube when I moved to Australia, one of my major regrets in life.
Is your thesis available online now? If so, is it still relevant?
@@editingsecrets Ha, that was back in 1990 so it's probably on a shelf in the library somewhere, not online. As for relevancy, it predicted everything we see in graphical user interfaces, networking and developer tools, but the world has gone another 1000% past anything I could have imagined!
I was told that, when NeXT was set up, the goal for the company was to create a workstation with a million-pixel display, a million bytes of RAM and a CPU that did a million instructions per second.
By 1987 or so, these specs were no longer so cutting-edge. So the goal for the company changed to producing an “academic workstation”. They even had an advisory panel from academia to guide them on the design of the Cube. And yet, with all this feedback, that same market stayed away from the resulting product in droves.
Can you re-upload Part 2? I can't find it
Part 2 doesn’t exist yet unfortunately. The script currently sits at 5200 words and is probably 60% done or so. The remainder is fully outlined but I’m not sure yet when it will be finished and ready for recording.
Man oh man i remember seeing the first NeXT machine and being totally blown away
I took a calculus class in college in 1991 that was done in Mathematica on a NeXT system.
Where is next part 2 haha I'm dying for more content on your channel. And I know that a loooooota other people are waiting for you to expand your library. You're amazing at this stuff man
Please, bring us Part 2 !
I really loved this video. How can we help make part 2 of this series happen?
Great video! Now I am waiting for part 2
Glad you enjoyed it!
No worries :-) I’m really happy I stumbled onto this channel.
Me too. Still.
I have a good chunk of the script for part 2 written, and I was hoping to have it done and released before the end of 2022. Unfortunately I am just not happy with the script and until that changes it’s going to be on the back burner for a bit.
@@AnotherBoringTopic No rush. Keep up the excellent work. Cheers.
Love to see part 2
Interesting factoid: the designers used a trick made popular by the greeks and romans (I think w/ the Parthenon?) one dimension of the "cube" is actually purposefully shortened. I think here by about 1/8". This makes it look more perfect to our human eyes.
Love these vids, cheers!
I did not know that, very interesting fact! It doesn’t surprise me to hear it, it’s the sort of little design detail that Jobs loved
Urm. Make it less square to make it look more square... What garbage that is
@@1st_ProCactus no they really did shorten one side, it’s an optical thing.
@@ColdRFusion I don't doubt it, but the reason stated is absolute bullshit.
@@1st_ProCactus > I heard that the magnesium injection molded cube was part of the reason the machine was so damn expensive, and it couldn't be a perfect cube since it would have been impossible to remove after molding, so it really needed what is termed a draft angle on the sides to make it removable from the mold.
Jobs apparently argued that the thing must be a perfect cube, and I'm guessing he must of eventually relented when the cost of an automated multipart die was put to him.
I suspect the non-cubiness story was just Jobs reality distortion field kicking in around anyone who noticed it wasn't a perfect cube.
Man you know you stuff once I figured out how to keep up with ya ....your all right 👍👍👍👍👍 great video 👍👍👍👍
NeXT is an extremely important chapter of Job’s life. Today’s Apple is only possible because of the work done at NeXT. Much of NeXT is still at the heart of every OS Apple powers their hardware with. Using a UNIX-like microkernel, (much of Mach has been removed from MacOS according to the folks working on the BSD kernel), a Postscript windowing kernel, (now PDF based and called Quartz - which always set all Apple operating systems apart), Object Oriented Programming, fast video and audio I/O, and its ability to server boot, (a feature I wish Apple never removed). Jobs had a T1 line routed to his house, and that worked well for him. No one else did at home! With today’s 5Gb fiber optics internet now available this feature would be interesting to have. Nevertheless it was mainly designed for the classroom by the time it became Apple’s. You may remember when Jobs rolled out a bunch of iMacs on a huge cart and they were all booted and running from one server. Great demo. Just a little head of its time. Great video too. Thanks!
Excellent video. Where is part 2?
Glad you enjoyed it!
Part 2 has been written and fully recorded, but is quite a ways away from release. Editing is going very slowly as I haven’t had much time to work on it. Total length is well in excess of two hours long.
The script is available for free over on the Substack :)
-Jonathan
So, what happened to The Rise and Fall of NeXT part 2? Have you had the same (dis)organizational problems NeXT had?
That’s a very fair question (and a hilarious analogy 😂). I have always intended to do the second part and finish out NeXT’s story, however I have kept pushing the video back on what we very loosely refer to as our schedule. The biggest reason for this was the fact that I kept getting sidetracked with other videos that I wanted to make, plus the fact that until recently, the NeXT video has not performed very well.
Given two subjects that I am equally interested in and have done a lot of research for, I tend to prioritize the one that either is tied to something already performing well, or is something new that I haven’t tried to build an audience for yet.
However I am tentatively planning to start scripting NeXT part 2 by the end of this month. Scripting it will probably take at least 4-6 weeks, then production will take another month or two. Earliest it will come out is end of August. Ahead of it(in no particular order) is the final OS/2 video, a RTB video on the former king of the word processing market, and an untitled video from my partner on a certain streaming company. These are all in production right now.
I truly appreciate your patience and I promise to do my best to finish out NeXT’s story by fall.
@@AnotherBoringTopic- My impatience is entirely due to the extremely high quality of your content and script. I enjoyed this video immensely. I realize that a production of this caliber takes a lot of research and search for supporting graphics. I will look forward to the next chapter. If it is of the same quality as the first chapter and the entire Rise & Fall of IBM series, it will definitely be worth the wait. Thanks.
@@AnotherBoringTopic Sounds like ABT is suffering from major "Feature Creep"
Hmm “feature creep” might have worked well as an alternate channel name…
@@AnotherBoringTopic second season was canceled/
16:45 I was informed sometime around 1992 that it was pretty much a requirement in the computer science department at Virginia Polytechnic that incoming students purchase a NeXT computer.
I guess the 2nd part never came out...
The audio has been recorded for months now, I just haven’t had much time to edit so progress has been slow. Runs roughly two hours long :)
The full script is also posted on the Substack as well if you want to check it out.
-Jonathan
WHERE IS PART 2 it’s been three years dude. Haven’t you learned from doing these videos on Steve Jobs that bring a perfectionist bites you in the ass in the end. The irony that this video series is based off of a man who was notorious for delays when shipping new products.
I’m certain I’ll be dead before part 2 ever drops.
. . . and I’m only 27.
It’s coming I promise!
Last night I posted the provisional final draft of the part 2 script to the Substack
open.substack.com/pub/anotherboringtopic/p/steve-jobs-and-the-rise-and-fall
Was there ever a part 2? Cant find it.
Part 2 is still being scripted, script is about 60% done or so.
Excellent video. Thank you!
What an amazing channel! I hope it'll grow in subscriptions and produce more outstanding videos.
Appreciate the compliment! It’s definitely been very cool to see more and more people finding their way to this obscure corner of TH-cam. :)
5:06 the dual arm robot was an Adept one that was integrated by CHAD Industries in Anaheim ca, now part of Jabil. They were selected for their "odd form" connector feeder and gripper products. Odd form means to specifically handling large parts, a typical pick and place machine could not support. Steve Jobs made all machine suppliers pain their machines the same color to make a uniform production line.
Very neat detail, thanks for sharing! I read that Jobs also had the assembly line reversed in some way so that it “looked better” for visitors watching it in operation.
Yes, I think it was in the Isaacson bio I read about him having the manufacturing robots and other equipment painted. He didn't understand those machines are designed the way they are for, among other things, efficient heat dissipation. The paint interfered with that and pretty much ruined the assembly line. Jobs also insisted on having the inside of the computer case painted to look nice just like the outside. Total waste. Apparently he also had the inside of the factory repainted multiple times. More waste. I appreciate his concern for aesthetics, but he would let stuff like this just wreck his judgement. I think John Scully was right, Jobs needed to be fired and go grow as a CEO before coming back to Apple wiser.
Thought it looked like one, with the changed color/branding it makes sense now :)
Amazing how much pointless aesthetic touch-ups there were in the factory that added no value. Toyota would consider that sort of thing a waste.
Thanks a lot for the video and the transcript! I wasn't aware of the two books you cited and purchased both of the now. 🙂
It's hard to believe that NeXT became the biggest company in the world. All it did was change it's name from NeXT to Apple.
Two words: reverse merger.
At the Northeastern Computer Store ( I forgot it’s actual name ) in 1990, I was given the option of a Next cube for close to $7k, a Macintosh Portable for $5k, a zenith monochrome lugabble 386 for $3k, and a white box PC for $2k, all of course on my student loan for the program I was entering. That Next machine was the most impressive thing I ever saw up to that point - the graphics demos & math capabilities were insane! Plus the reference materials available for it on CD weren’t around yet on the PC for reasonable prices at that time. And the university really pushed the heck of it - they wanted us to get it. But… My parents talked me into the Zenith because of my dad’s history with them. And I thought since it’s portable, I’d bring it to the library. Ha! It was almost 20lbs and barely ran Wing Commander ( the actual reason I was ok with it- I could plug it into a color monitor on my Amiga 2000HD and play! ). But I ended up selling it the next year when I moved to California to a kid who claimed he was Jerry Pournelle’s nephew or something.
Around 1995, I bought a handful of "Next" logoed binders from a thrift shop in Milpitas, CA. I still have one binder with the "Next" logo. I wonder if it is worth anything on the memorabilia market.
This was great. Nice summary of Next. In fairness, starting a computer business is extremely difficult, and the personal computer industry is littered with hundreds of failures. Jobs redeemed himself when he returned to Apple.
is there a Part 2
yooo dude, part 2, pleeasee
I’m happy to say that I finished the rough draft of part 2 a few days ago (14k words), I can’t say when the final draft will be done, but significant progress is being made. Once it’s done, I’ll post the whole script to the Substack for people who want to read it while I spend a few months making the video.
Regards,
- Jonathan
@@AnotherBoringTopic Thanks man!
Where is part 2 ? I cant find a link for it. Did he end up doing a part 2 ? I love these videos :-)
It's not uploaded yet.
Was part 2 made?
i always wanted a NeXT computer when i was a kid they look so cool and i wanted to learn unix and thouht this would be a good system to start i beg my father for one these and said it was way to expensive and couldnt afford it so i got a packard bell in 1993 ... not a next computer, but at least i still got a computer to use which was super cool.... though i still dream of owning a next computer... now im a apple guy even though i love my amd pc i do however use apple computers as well ..... i also like linux whichi i use a lot as well, but yeah windowmaker is a cool desktop and im still glad to see it in macOS ... great video :)
Great video, when does part II drop?
All of his products failed until the ipod. Then he realized he was selling electronic bling.
Wrong
So not boring to me. I lived through all of this stuff with Windows 1, Photoshop 1, Apple 2., Mac, The Internets launch to the public, Next and on and on. But, I didn't know what was going on that was causing all of this because most of it was before the Internet and so information wasn't as easy to get.
Just a small correction here.
Wolfenstein 3D was NOT developed on NeXT.
I was a developer (called an Analyst/Programmer at the time), starting in 1990. I was a Clipper Programmer working for a large bank and we had 386SX IBM PCs with small LANs that held the database, of which there were many at the time, I think we used Sybase. We didn't need NEXT machines to get the job done. Yeah they were very pretty, but too expensive, and we got the job done with DOS machines. NEXT is a classic case of what's called "Gold-Plating" in Project Management - overengineering a product in a very expensive way.
Excellent video. I was always wondering why Next failed.
I guess there is no part 2?
Where is the second part?
I'm hoping to get it out the door this year, but its been on hold since fall of 2022 as I was unhappy with the script. I plan take a fresh look at it after I get the videos for OS/2 and Windows part 2 done, hopefully it starts to come together in a way that makes me happy enough to put it on the release schedule.
@@AnotherBoringTopic Looking forward to it.
NeXT changed the industry for sure.
Part 2 is going to be awesome
5:10 I love how people talk about the failure of OS/2 and Next, but 95+% of all current desktop/laptop computers run what is essentially OS/2 or NextStep as their default OS.
Where is part 2 bro
Still no part two? I'll be back in 3 months
part 2 ?!
Great video. I wonder if you'd be able to get more views by also posting to alternative platforms. TH-cam is very crowded by others are rapidly growing. Just an idea, you do great work and I'd love for it to get more attention.
Appreciate the compliment :) The channel is slowly but steadily growing, which is very encouraging of course, but it would be nice to get it in front of more eyes. I think our concern would be that other alternative platforms such as DailyMotion are even harder to get noticed on, and although there is a ton of noise on TH-cam, it’s still where most people start looking for content to consume. We would be very interested in being part of something like CuriosityStream or Nebula, but those platforms are pretty closed to tiny creators like us. My understanding is that we would need hundreds of thousands of subs to even be considered.
@@AnotherBoringTopic what I was thinking is mirror your channel on other sites, that way you won't lose anything on TH-cam. Lots of creators do this. There are several good ones out there Bitchute, Locals, Minds, etc. Bitchute in particular has been growing quickly in the last few years.
I have looked at Bitchute before but it seemed like it was difficult to use and for people to find you. Still, having backups is always a good thing, and TH-cam’s ad algorithm is very capricious (not that it’s relevant right now since we can’t monetize until 1k subs).
Appreciate the suggestions!
What happened to part 2?
The script is currently sitting at 11k words and I am pretty close to completing the rough draft. However the final draft usually takes me a while to be happy with so I still do not have an estimate as to when it will be ready for recording.
Once recorded it will take at least 6-8 weeks of editing before it’s ready for release.
- Jonathan
@AnotherBoringTopic Thanks, Jonathan. I'm looking forward to it. Part 1 was riveting. Thanks for the great work.
lol 4 years for part 2 b 😂. Well I guess better late than never. Cant wait to see this, I’ve watched your first one several times over the last several years. Funny enough, I actually just received my first NextCube this past week.
Part 2 is well over two hours long, hopefully it’s worth the wait :) Not sure when I’ll be done editing, but I am making slow progress.
It’s awesome that you got your hands on an actual NextCube!
@@AnotherBoringTopic I’m sure it will be!! Yes I am very excited, yesterday I spoke with Rob at BlackHole and am in the process of getting some NOS parts for it to make it like new. Next is a Lisa and MacTV and my grail list will be cut down significantly. Look forward to the video!! Thanks again.
The problem with NeXT was the 030 and 040 Motorola chip(s). They couldn't do CAD. If they could, it would have been right there with Sun, HP, and Silicon Graphics and would have likely saved the company. CAD was just starting to come into it's own and still required more computing power then Windows could handle. Of course Windows NT did away with all of the above names, but it would have given NeXT another 10+ years. Looking back it's clear that Steve was just writing the next version of the Mac OS. He used all of us employees to further his personal agenda, and it worked. For him.
I believe that Next’s biggest customer was the then covert National Reconnaissance Office. If fact, before closing down the factory, the last production run was made explicitly for the NRO.
I’m looking forward to part 2
Where's part 2?
It's coming, I promise. Meant to have it done last year but I wasn't happy with the script so it's been sitting on the back burner for a bit.
3 years and no part 2?
So where's part 2?
Provided I can get the script where I want it, it will probably be out sometime this summer. However I also meant to have it out last fall so this can always change.
I plan to focus on it after I get the OS/2 and rise of windows part 2 videos out the door
Part 2 please :)
I worked at an government agency in which the procurer person was an Apple fanboy and he equipped the agency with NeXT junk. It had a proprietary operating system that was incompatible with everything. You were limited with applications and the ones they had were hard to use.
I had a NeXTstation at the time. A genius perfect implementation of a product nobody wanted.
I remember going to the theater to watch Toy Story because it was all computer generated. I convinced my friend, Brian to go with me. I was 28 years old and he was 22. I was blown away right at the beginning. That week I was asked by a coworker if they should buy stock in Pixar. Coming from a poor family that didn't even understand stocks I had no idea how to buy it. I told her OMG yes. I remember that you had to go through a broker and the broker fee was like $300 dollars which was way more than I could afford. I wish I could have bought Pixar stock then. Later the stock dropped in value and she told me that was normal after an initial sale. Later we all know what happened. Jobs was the Elon Musk of the time.
Where's the link to part 2?
I’m still writing the script. Meant to have it done and released last fall but I wound up unhappy with how the script was turning out and decided to put it on the back burner for a bit.
Current plan is to tackle it after I finish the current video (windows part 2).
@@AnotherBoringTopic Oh, I thought it was done. Sometimes TH-cam does not always put part 2 as the next video, or even on the list of suggestions. And if I"m watching on smart phone, I can't copy the video subject to paste & search. You might want to put a link to part 2 in the description
@@AnotherBoringTopic oh, maybe the only reason the link was not in the description is b/c it's not done yet. Duh. LOL :D
Since it was bought out and made into the os of all future Apple devices was there ever a fall?
The sales numbers were always under reported by virtue that several Intel agencies used them for custom app development including the FBI, CIA and AFDoI. (I personally dealt with AFDoI personnel looking for apps sourced from our European partners. The point being - those were 'off book purchases' - although enough of them were needed - the factory - shortly after being shut down in 1993 - was restarted to provide extra inventory and surplus units for a 5 year plus installation. The best guess is how many units can be made a day X the number of days the factory ran at peak capacity (I want to say it was for a week, but I'd have to run a deep-dive to confirm that).
Very interesting! So in theory there could be something like an additional ~2500 NeXT computers that were quietly built off-the-record, based on what Randy Heffner (NeXT head of manufacturing) said was the factory's capacity of 10,000 computers a month.
@@AnotherBoringTopic - The NeXTstation that I purchased in 1991, was put to task and paid for itself the same year running Adobe Illustrator for advertising and packaging illustrations. Although the price was high (by today's standards) it was a fraction of the cost of the Mac IIfx's of the day - particularly when paired with the laser printer (Apple laserprinters still cost as much as the NeXTstation itself at that time). I was pushing project files that took over 15 minutes on the Mac to print - in literally seconds - thanks to the 040 and the display postscript engine that drove both the display and the printer. Niche to be sure, but if you had a specific application for it - you could justify the purchase against a slower Apple workstation that cost 3X plus as much.
One fun aside, the display postscript engine wasn't limited to the display and printer. I was transmitting faxes to clients - and the DP implementation bit-blasted HQ images to the recipient at 200 (or more) DPI when most faxes were crippled by a 100dpi or less scanner. I had many clients call back drop jawed at the in-progress output images they received.
Nitpick : 22:00 the 040 wasn't just in the turbo models - it was in all the machines post 1990. The turbos were using faster 040s. 33 vs 25mhz (as well as swapping ports from serial to ADB).
Oh and finally - the networking was so over the top - it didn't just file share or link to other NeXTstations - the whole user config could be dialed up on another machine - apps and all. You could walk down the hall and login and be faced with the same desktop as the one you were using previously.
They were overall such amazing machines, I really hope to own one at some point. Jobs wanted to create something five years in the future and I think the NeXT team succeeded far more than they failed.
Its always interesting to hear from people who actually used them, how many years of service did you wind up getting out of the NeXTstation? And when you upgraded, did you go Windows or a Macintosh?
No worries about nitpicking, my goal is to be as thorough as possible and the feedback and corrections I receive are very useful for when I script part 2 (probably next year sometime).
@@AnotherBoringTopic I used the NeXT as a daily driver until 1994 and NeXT machines were used both at home-and in-office (more on that down below), but it was still running alongside the Quadra 800 that linked to the growing amount of photoshop work I was doing at the time. I've always (tried) to be OS agnostic and migrated to Windows in 1996 when the pre-OSX MacOS was turning into a restart dumpster-fire. I've also used SGI-Irix, Solaris, NT and others in-office (not to mention the parade of 8bits in the 80s). I jumped back to Mac when OSX became stable and useful in the 2000s (so nice to come home to NeXTstep). In fact, until recently they were really nice boxes - the mini's particularly - in running OSX, Windows and Linux at the same time (although I'd only dipped my toe into linux on rare occasion).
One last thing - I was plugged into NeXTworld magazine's staff, interviewed for NeXT, worked for an OEM & VAR supporting NeXT & NeXTstep - and even prepped and hauled NeXT machines for refurbishment before sending to Japan with an independent reseller (started by an OEM co-worker). If you want some inside skinny, I'm glad to share for part 2. I still regret not rolling the dice with working for NeXT - regardless of the horror stories / drama / lore which I have a few that's undocumented - because those that migrated from NeXT to Apple all took senior positions - and made out financially quite handsomely. More than a few valley insiders referred to the Apple-NeXT pairing as a 'reverse-merger' because it was a total housecleaning of Apple vets for NeXT folk (some of those senior Apple members I ran into working with various dot-com 1.0 companies in the 2000s during my own Silicon Valley tenure).
You can find me via the VCS zine link which includes a publisher address in another reply.
I am looking forward to working on part 2 as the story of how NeXT went from almost bankrupt to basically taking over Apple is probably the most interesting part of the saga. I am quite fond of the Classic MacOS, but its limitations were a real problem in the 90s and I will be covering some of their attempts to rectify it prior to the NeXT acquisition with videos on Copland and BeOS.
I will absolutely be reaching out to you once I start scripting part 2, information on NeXT is rather sparse and your perspective would be invaluable.
where is part 2 ?
Part 2 is definitely going to be made, but I haven’t decided where to put it on the schedule. I probably wouldn’t expect it before the end of the year as there are at least three other videos ahead of it right now.
@@AnotherBoringTopic wow ok so at least a year from now.....
Unfortunately yes, unless I can figure out a way to speed up video production. The last IBM PC video took me about four months to write and then over two months to edit to where I was happy with it and NeXT part 2 will probably take a similar amount of effort (hopefully compressed into a shorter timeframe though).
I hate to disappoint you, but I wanted to make sure I gave you an honest picture of where things are standing.
@@AnotherBoringTopic So.. after year.. where is part 2?
That’s a very fair question :) Best I can tell you is that I do want to get it out before the end of summer, however there are a couple videos ahead of it.
NeXT was preparing him to be a better CEO, and happily the mature OS was just what Apple needed for OSX.
Really enjoying your videos :-)
Appreciate the compliment!
Where's part 2? Won't watch part 1 unless I find it.
The genius of NeXT was indeed the software. The late Dr. Michael Hawley was a dear friend of mine. He was best man at my wedding and lived with Steve Jobs at the Jackling house. He appears in Isaacson‘s Jobs biography. Look him up in the index….
NeXTstep OS was definitely wildly ahead of the curve, by probably close to ten years. It’s neat that you personally knew Hawley, he seems very much like the type of person that Jobs liked to surround himself with, highly intelligent people who understood the need for aesthetics in computer technology.
I like Issaacson’s biography of Jobs but I do wish it didn’t give such short shrift to his time at NeXT
@@AnotherBoringTopicInteresting tidbit: Jonathan “Ponytail” Schwartz was Scott McNealy’s successor at Sun. He arrived at Sun because he headed a company called Lighthouse Design which had a Microsoft Office type product (Desktop publishing, Spreadsheet and presentation suite) for NeXT. Lighthouse also did custom code for Wall Street Trading. Sun was negotiating a NeXTStep on SPARC port. And hoping to leverage Lighthouse and NeXTStep to combat Windows. A truly object-oriented desktop system that took the Xerox PARC concept to the NeXT level! 😉
Unfortunately Schwartz became the most hated CEO in Silicon Valley.
Computer lab at my school, University of Houston, in the early to mid 90's had a couple dozen Next systems. I'm not sure I ever saw anyone using them.
if you compare the Next cube to the Xerox PARC Alto or later varients far predating the Next cube you find very similar specs and capabilities but they had it in 1972. By 1989; you could have a rather powerful Windows system at a lower price than the Next Cube; though it still did have some interesting elements like object programming.and unusual incorporation of a math coprocessor. Clearly the Next Step OS was derived from BSD Unix and that was on many workstations of the time. The Next was compeditively priced but lacked applications mostly due to poor market penetration
24:25 Now that's an accurate statement about Steve Jobs (I would think). His obsession with the aesthetics of product design (because, after all, you can only grossly overcharge your customers for products if they are neatly packaged and presented) was incessant. Forcing those you lead to pursue unobtainable goals and capitulating only when they have exhausted themselves in such pursuits ... he excelled at that. I would liken him to having been a bit like a coachman driving his team of horses to exhaustion across the plains and discarding the team for a new one after he has lamed them.
Thanks for this amazing work. I would suggest to compare NeXT with Sun Microsystems, as they are the ones who succeeded where NeXT failed.
I think the core problem with NeXT is they had technological solutions before there was a problem Ovject oriented programming is not perceptible by consumers, and developers cannot afford to write software only few people can afford. Networking TCP IP was useful at universities networking researchers , but there was no consumer front facing app like WWW when NeXT launched. But it is this failure that turned around Jobs to prioritize solution / market demand over pure technological coolness. Jobs NeXT started developing for Windows (WebObjects, EOF) and started to be profitable, despite his publicized dislike of Microsoft . The near death experience of NeXT made him a bigger and more mature person .
didn’t Next computer end up being acquired by Apple? One of the underpinning of macOS, so it’s a bit premature possibly to talk about the fall may be a better term is the rise and rise of next step
The Part 2 never came
I’m currently working on editing part 2, although it is still at least 6-8 weeks away from being done.
In the meantime, the script is publicly available on our Substack :)
anotherboringtopic.substack.com/p/steve-jobs-and-the-rise-and-fall
This isn’t a boring topic it’s intriguing but I already watched some video about this I think
0:00 I object to this being called "The Rise and Fall of Next" It should be called the stumble and fall of next or something like that which does not imply a metioric rise followed by a fall. There was no rise. Only the fall, which granted was not from any great height.
The only NeXT system I ever saw in person was a lone system that the University of California Irvine had purchased, which must have been in late 1989 or early 1990. I remember reading about it and being excited about the specs, but it was obvious to me even as a college student that seven thousand dollars in 1989 was a sum of money that not even the most ardent computer enthusiast could justify for a completely non-standard system with no available software.
My host dad has a next computer in the basement office next to a 486 back in 1997. I was mesmerized by its UI.
Please God, make part 2 happen.
Part 2, part 2, part 2!
might say it's the Rise, Fall and Big Rise of next since MacOS, iOS, IpadOS, TVOS, WatchOS and now visionOS are based off NeXT
It's crazy Commodore could build Amiga computers with 68000 cpus and other similar specs to the Next cube but sold for a fraction of the price. Jobs has never managed to build a product and sell it for a good value price.
Came for the Reality Distortion Field, Perot and Canon investment, object-oriented programming, virtual labs for higher education, beautiful case interiors and factories, business pivot after pivot, built-in multimedia mail, and outselling Gasse and Be as the future of Apple. Now to watch the video and see how much payoff I'll get.
Hmm, seems to cover about half the story as someone who closely followed it at the time.
The oft-delayed Part 2 covers the other half.
I currently plan to put it out this summer, script is fully outlined and about half written. Schedule will heavily depend on how long it takes me to get the next Windows video done.
@@AnotherBoringTopic Looking forward to it! You have a very pleasant documentary style.
We need part 2 now
The tablet long, long predates the iPad. Well over a decade, closer to 2 decades.
GOLD info here!
What happened to Part 2?
Looks like Next part 2 is this channel's HL3 :)
Hey! I resemble that remark😜
I finished writing the rough draft of Next Part 2 a couple weeks ago, at 14k words long it would run about an hour and fifteen mins if I recorded it right now.
I don’t have a guesstimate as to when I’ll be done writing the final draft, I keep finding new research material to digest.
Once it’s done I will post the script to Substack so that it can be read by anyone who doesn’t want to wait a couple more months while I record the audio and edit the video.
It is coming at some point, I promise 😂
- Jonathan
@@AnotherBoringTopic, Jonathan - Thank you for putting together such a well thought out piece on Jobs and the Next computer... I can't wait to watch part 2 and what you will say. Can I ask you to put one together about the Apple Newton? I'd love to see someone put one together about the progenitor of the iPhone/iPad. Others don't believe that but I would ask why did the iPhone 2G Prototype give mention, [Say hello to the Newton MessagePad 3000][03.07.01_G]/iPhone 4 prototypes give mention, [Say hello to the Newton MessagePad 3000] [01.32.01]
Anyway, I'd love to hear what you find if you decide to do a piece on the Newton.
I do plan to do a deep dive into the Newton at some point, as a matter of fact I wrote a short rough draft for a video on the Newton seven years ago, back when David and I started the channel, and I’ve been sitting on it ever since.
At some point I’ll hit a critical mass of research material on it(and get ahold of some of the hardware I need) and I’ll start seriously writing the script, but it will undoubtedly be a while.
About a month ago I got my hands on the MacWorld issue covering the initial launch of the Newton back in 1993 which was a great addition to my Newton research materials, and I’m always on the lookout for more.
-Jonathan
Wasn't exactly a fall though. Lives on in Mac OS X now, and even Linux if one so chose to do so with AfterStep - "window manager with the NEXTSTEP look and feel".
Funny the Atari Falcon ended up with the specs of the NextCube (including the DSP)